Media-Kit Trade journal Magazine profile. 1 Title gv-praxis. 11 times per year. 4 Publication frequency
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2 1 Title gv-praxis Media-Kit Publication frequency 11 times per year Magazine profile 2 Profile in brief The b2b-magazine gv-praxis analyses the whole institutional catering industry (business/ care/education) targeting Germany, Austria and Switzerland. Editorial Highlights are: industry rankings, case studies, international reports & future trend reports. 3 Target group gv-praxis targets the decision makers (managing level) of the whole instiutional catering industry: canteens, hospitals, nursing homes, student unions and schools/ colleges. 5 Magazine size DIN A mm wide x 297 mm high Type area: 190 mm width x 260 mm height Columns: 4 columns, column width 45 mm 6 Printing process Offset printing Perfect binding 7 Issues 46. year s issue Publishing house 9 Publisher Gretel Weiss Deutscher Fachverlag GmbH Mainzer Landstrasse Frankfurt am Main GERMANY 10 Advertising Head of Advertising: Christiane Pretz Kerstin Fuhry, Kerstin Schmidt 11 Editorial team Chief editor: Burkart Schmid Claudia Zilz, Ingeborg Sichau
3 Recipients-structural analysis 1.1 Sectors / branches of industry / special subjects / occupational groups Department / group / class Recipient groups (in accordance with classification of branches of industry) BUSINESS Share of circulation % Projected (approx.) 55.5 Canteens and caterers , CARE Health Care: hospitals, clinics, sanatoriums Elder Care: old-people s homes, residential and day homes EDUCATION University refectories School-caterer VENDING Operators SUPPLIER & INDUSTRY Technical wholesale trade, planners, consultants, industrial-kitchen planners Wholesale trade in food and semi-luxuries, delivery wholesalers and cash & carry outlets Food and semi-luxuries industry / food trade Catering facilities of the German army, police and border guards Motorway service stations Actual circulation , ,385 1,
4 1 Preferred Positions inside front cover back page 2 Colour supplements 3 Format supplements 4 Discounts For publishing advertisement within one insertion year (12 months) 5 Special ad-formats Bound inserts Loose inserts Media-Kit ,750 8,850 (subject to discount) standard Euroscale colours special colours on request For advertisements above the type area an additional (discountable) bleed expense is charged. Placing rates 3 times 3 % 6 times 5 % 9 times 10 % 11 times 15 % 2-pages 4-pages 6-/8-pages up to 25 g up to 50 g 7,350 9,850 on request Page rates 1 page 3 % 3 pages 5 % 6 pages 10 % 9 pages 15 % 11 pages 20 % 5,920 incl. postal charges 6,840 incl. postal charges Discount is based on the page rates. Regardless of the size one bound or loose insert counts as 1 page. quantity required: 11,500 Recipients-structural analysis Postal address for bound inserts, loose inserts and post cards 6 Contact Consulting, Accounting: Data transfer, accounting, documents 7 Payment/Bank 3 % cash discount 2 % cash discount 2 % cash discount full net amount Dierichs Druck+Media GmbH & Co. KG z. Hd. Herrn Seebacher gv-praxis xx/2018 Frankfurter Str Kassel Christiane Pretz, Head of Advertising christiane.pretz@dfv.de, +49 (0) Kerstin Fuhry, Sales-Support kerstin.fuhry@dfv.de, +49 (0) Kerstin Schmidt, Kerstin.schmidt@dfv.de, +49 (0) for advance payment / payment after receiving the order confirmation or debiting until the publishing date for payment within 14 days for debiting within 14 days after the publishing date within 30 days of date of invoice agency commission: 15 % VAT identification: DE Frankfurter Sparkasse, Frankfurt am Main, Germany bank sorting code: account number: SWIFT BIC: HELA DE F1822 IBAN: DE
5 Advertising price-list no. 49 (valid from Jan 01, 2018) 1.1 Advertising formats and prices (All prices are subject to the valid rate of value added tax.) Format non-bleed width x height in mm bleed width x height in mm* 4c bleed surcharge 1/1 page 190 x x 297 7, /4 page 135 x x x x 224 7, Junior-Page 135 x x 200 6, /2 page 90 x x x x 149 5, /3 page 65 x x x x 108 4, ,
6 Advertising price-list no. 49 (valid from Jan 01, 2018) Format non-bleed width x height in mm bleed width x height in mm* 4c bleed surcharge 1/4 page 45 x x x x 88 3, x 130 [corner] 100 x 149 [corner] 3, /8 page 45 x x 65 [corner] - - 2, x 30-2, *Advertisement formats excluding 4 mm trimming space. Please send only ads with 4 mm added trimming space.
7 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food Food & beverages Specials 1 January Jan 03, 2018 Dec 08, 2017 Systematic hygiene: HACCP (hazard analysis), cleaning and monitoring technology Digital technology in the restaurant: online options for the guest and for the kitchen Organic, fair-trade and regional specialities for the customers Take-away: bakery snacks, coffee, dairy goods, salads & Co. Smoothies, super-food & clean eating: power for the supply STARS promotion: Top products in the spotlight 2 February Jan 29, 2018 Jan 08, 2018 Trade fair issue: Intergastra, Berlin Fruit Logistika, Berlin Biofach, Nuremberg Ambiente, Frankfurt Packaging solutions for take-away food Washing up and waste removal: washing and polishing technology, cleaning agents, grease removal & separation, water treatment, waste disposal Ideas for the vegetarian and vegan kitchen On the crest of the wellness wave with fish and seafood Dairy goods with and without lactose Innovative food for the elderly Ess-Klasse junior: Trendreport for school, university and day care menues 3 March Mar 02, 2018 Feb 09, 2018 Trade fair issue: Internorga, Hamburg Altenpflege, Hannover Ordering and payment systems Kitchen equipment: energy savings made easy Blenders & juice extractors Convenience-Food well-implemented New gourmet moments with tea and coffee Streetfood for everyone
8 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food Food & beverages Specials 4 April Apr 10, 2018 Mar 16, 2018 Cooking methods for professionals POS: distribution/sales counters & frontcooking-stations Reusable cups and packaging for take-away food Top sellers: trendy bread and baked goods Beginning of the ice cream season Asparagus ideas for gourmets Meat alternatives Prize winners: "The best promotion of the year". 5 May May 07, 2018 Apr 13, 2018 Coffee machines: efficient and good Efficient food distribution Table-top highlights: glass, porcelain, cutlery, napkins Grill trends for 2018: meat, bakery items, salads and dips. Desserts: sweet ideas with huge effect The super tuber: French fries, potato dumplings, wedges and more Powerfood Top Ranking: Catering Operators 6 June Jun 01, 2018 May 08, 2018 Chic in one's shell: fashion and shoes in the workplace Table water dispensers Hygiene: cleaning technique/systems/agents Flatscreens and labelling systems Meat and poultry Pizza for all tastes Pasta in all variations Spices and herbs for sophisticated kitchen Top Ranking: Ownerrun Businesses From Allianz to ZF
9 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food Food & beverages Specials 7/8 July/August Aug 03, 2018 July 13, 2018 Merchandise-managament made easy Meals on wheels: all you ever wanted to know about perfect food transport Vehicles and special solutions Cruise: kitchen equipment and more Snacks for the take away business Mediterrane kitchen: oil, vegetable, poultry, fish Non-alcoholic thirst-quenchers: water, juice, soft drinks, wellness waters Free from conquers the market Equipment Ranking Manufacturers, trends, figures 9 September Sept 05, 2018 Aug 15, 2018 Trade fair issue: iba, München Round-the-clock food: snack and drinks machines / table-top equipment. Mobile and modular cooking technology Sweet temptations; tarts, flans and tray bakes Money-makers for breakfast: bakery goods, egg products, butter, cheese, sausage, sweet things, juice, muesli and fruit Tea and coffee trends for wintertime Coffee-Bars Ranking Interviews, case studies, brands 10 October Oct 01, 2018 Sept 10, 2018 Coffee machines: speciality coffees at the touch of a button Cleaning and hygiene: technology and products for all occasions Thermal appliances: from the deepfryer to the multifunctional steam oven Festive culinary ideas for Christmas Conference catering: Finger food, coffee, tea and soft drinks Veggie, vegan, halal & Co. Dysphagia Top Ranking: University Canteens 58 student unions at a glance
10 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food Food & beverages Specials 11 November Nov 02, 2018 Oct 12, 2018 System-dishes for hospitals, nursing homes and day care Efficient cooling and storage appliances Take away packaging Floors: strong, safe and nice Finefood: Well prepared for Christmas Ice cream and desserts for winter Soups re-visited Animal welfare Trendreport school, university and day care menues 12 December Dec 05, 2018 Nov 14, 2018 A breath of fresh air: modern airconditioning and ventilation technology Systematic pest control Mobile payment Variety in sauces to complement side dishes and meat Frozen Food novelties: From vegetables to pizza Single sachet: a neat solution Products for the impulse business
11 Your contact persons Advertising Christiane Pretz Kerstin Fuhry Felix Blümlein Martina Valerius Kerstin Schmidt Editorial team Burkart Schmid Frauke Brodkorb-Kettenbach Claudia Zilz +49 (0) (0) (0) (0) (0) (0) (0) (0) Online: & Sabine Neuf +49 (0) Subscription Klaus Gast Petra Petrasch Nicole Seitz Marketing Juliane Schaper Medya Bischoff +49 (0) (0) (0) (0) (0)
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