A Watershed Moment: Why it s Prime Time to Protect Children From Junk Food Adverts

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Jeffery Whitehead
6 years ago
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1 A Watershed Moment: Why it s Prime Time to Protect Children From Junk Food Adverts Appendix 2: Breakdown of food and drinks adverts shown Channel Date Programme Name Brand shown in advert Product shown in advert and URL of source of nutrient information Nutrient Profile Model Score Nutrient Profile Model Status ITV 27/01/17 Coronation Street Aldi Basket of foods but oranges prominent McCance and Widdowson s 'composition of foods integrated dataset' -6 Healthier ITV 27/01/17 Coronation Street Farmfoods Chicken breast fillets Healthier ITV 27/01/17 Coronation Street Heinz Cream of Tomato soup ITV 27/01/17 Coronation Street The Happy Egg Co. Eggs ITV 27/01/17 Coronation Street Aldi Chicken en croute - product information supplied by Aldi 14 Less healthy ITV 27/01/17 Coronation Street Burger King Big King - product information supplied by Burger King (fibre missing) 23 Less healthy ITV 27/01/17 Coronation Street Iceland Ramge of products shown. Slimming World Tuna Pasta Salad 5 Less healthy ITV 27/01/17 Coronation Street Papa Johns Takeaway Pizza Range of pizzas shown. Cheese and tomato pizza profiled as most popular Papa Johns pizza ordered according to Less healthy ITV 27/01/17 Coronation Street Pizza Hut Delivery ITV 27/01/17 Coronation Street Skittles ITV 03/02/17 Coronation Street Lidl ITV 03/02/17 Coronation Street Lidl ITV 03/02/17 Coronation Street McDonald's ITV 03/02/17 Coronation Street Nutella ITV 03/02/17 Coronation Street Walker's ITV 03/02/17 Coronation Street Werther's Original ITV 10/02/17 Coronation Street Quorn ITV 10/02/17 Coronation Street Weetabix Range of pizzas shown. Pepperoni shown most prominently. No product information per 100g available from Pizza Hut. Chewy fruit flavoured sweets Steak and chips for two: fillet steak shown most prominently. No nutrient information available so similar product profiled: Sunday roast: British beef roasting joint shown most prominently. No nutrient information available so similar product profiled: Beef (in beefburgers). No nutrient information per 100g available from McDonalds. Chocolate spread Sharing pack: ready salted flavour shown most prominently: Sweets: Meat free chicken style pieces On the go breakfast drink 12 Less healthy 4 Less healthy 11 Less healthy 23 Less healthy 30 Less healthy

2 ITV 17/02/17 Coronation Street McDonald's ITV 17/02/17 Coronation Street Nestle ITV 17/02/17 Coronation Street Cadbury's ITV 17/02/17 Coronation Street Chicago Town ITV 17/02/17 Coronation Street Chicago Town ITV 17/02/17 Coronation Street Heinz ITV 17/02/17 Coronation Street KFC E4 03/02/17 Hollyoaks Arla E4 03/02/17 Hollyoaks Muller Light E4 03/02/17 Hollyoaks Muller Light E4 03/02/17 Hollyoaks Domino's Pizza E4 03/02/17 Hollyoaks Domino's Pizza McCafe coffee. No nutrient information per 100g available so similar product profiled: (Americano - Made With Whole Milk) Pure Life water Dairy Milk Range of frozen pizzas. Deep dish mega meaty shown prominently: Deep dish pizza. Mega meaty shown most prominently: Seriously good' Mayonnaise Zinger Mini Fillets Double Bucket. Nutrient information for product shown not available so Zinger burger profiled as similar product. UK data per 100g not available from KFC. Lacto-free semi-skimmed milk Greek style 'big pot' yoghurt: lemon flavour shown most prominently. GB/products/ Greek style 'big pot' yoghurt: lemon flavour shown most prominently. GB/products/ Pepperoni passion pizza Texas BBQ pizza 29 Less healthy 18 Less healthy 17 Less healthy 22 Less healthy 4 Less healthy -4 Healthier 11 Less healthy E4 03/02/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy E4 03/02/17 Hollyoaks Oreo Thins 29 Less healthy E4 03/02/17 Hollyoaks Young's Gastro tempura battered crispy lemon and herb basa fillets 4 Less healthy E4 10/02/17 Hollyoaks Domino's Pizza Italiano sicilia pizza?_ga= E4 10/02/17 Hollyoaks Subway E4 10/02/17 Hollyoaks Ben and Jerry's E4 10/02/17 Hollyoaks Birdseye E4 10/02/17 Hollyoaks Domino's Pizza Steak and cheese sub Cookie dough ice cream 17 Less healthy Original cod fish fingers 6 Less healthy Pepperoni passion pizza?_ga= E4 10/02/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 0 Less healthy

3 E4 17/02/17 Hollyoaks Arla E4 17/02/17 Hollyoaks Coca Cola E4 17/02/17 Hollyoaks Muller Light E4 17/02/17 Hollyoaks Domino's Pizza E4 17/02/17 Hollyoaks Domino's Pizza E4 17/02/17 Hollyoaks Haribo Lacto-free semi-skimmed milk Coke Zero Greek style 'big pot' yoghurt: lemon flavour shown most prominently. GB/products/ Healthier Pepperoni passion pizza?_ga= Chicken strippers?_ga= Less healthy Starmix sweets 14 Less healthy E4 17/02/17 Hollyoaks Innocent Super Smoothies: Energise flavour most prominent 5 Less healthy E4 17/02/17 Hollyoaks Lidl Range of products: Takeaway four cheese feast pizza shown first. No product information per 100g available from Lidl so similar product profiled. E4 17/02/17 Hollyoaks McDonald's Bacon clubhouse double burger. No product information per 100g available from McDonalds. E4 17/02/17 Hollyoaks Oreo Thins 29 Less healthy E4 17/02/17 Hollyoaks Raffaeollo E4 17/02/17 Hollyoaks Ritz E4 27/01/17 Hollyoaks Heinz E4 27/01/17 Hollyoaks Robinsons E4 27/01/17 Hollyoaks Volvic Coconut chocolates Crisp & thin crackers: cream cheese and onion flavour most prominent Cream of Tomato soup Squash'd Mineral water 23 Less healthy 12 Less healthy E4 27/01/17 Hollyoaks Asda Pizzas made in store: meat feast type one shown most prominently - product information supplied by Asda 17 Less healthy E4 27/01/17 Hollyoaks Domino's Pizza Mighty meaty pizza?_ga= Less healthy E4 27/01/17 Hollyoaks Domino's Pizza Pepperoni passion pizza?_ga= E4 27/01/17 Hollyoaks Domino's Pizza Texas BBQ pizza?_ga= Less healthy E4 27/01/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 0 Less healthy

4 E4 27/01/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy E4 27/01/17 Hollyoaks Iceland Slimming World Tuna Pasta Salad 5 Less healthy E4 27/01/17 Hollyoaks Nutella Chocolate spread 23 Less healthy ITV 11/02/17 Ninja Warriors Danone Light and Free Greek Style Yoghurt ITV 11/02/17 Ninja Warriors Quorn Meat free mince Healthier ITV 11/02/17 Ninja Warriors Robinsons Squash'd ITV 11/02/17 Ninja Warriors Kellogg's Cornflakes 11 Less healthy ITV 11/02/17 Ninja Warriors Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc ITV 18/02/17 Ninja Warriors Nestle Pure Life water ITV 18/02/17 Ninja Warriors Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc Channel 4 03/02/17 The Simpsons Birds Eye Simply Fish Channel 4 03/02/17 The Simpsons Birds Eye Simply Fish Channel 4 03/02/17 The Simpsons Birds Eye Simply Fish Channel 4 03/02/17 The Simpsons HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy Channel 4 10/02/17 The Simpsons Birds Eye Simply Fish Channel 4 10/02/17 The Simpsons Birds Eye Simply Fish Channel 4 10/02/17 The Simpsons Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc Channel 4 17/02/17 The Simpsons Alpro Range of plant-based milks: almond most prominent Channel 4 17/02/17 The Simpsons Birds Eye Simply Fish Channel 4 17/02/17 The Simpsons Birds Eye Simply Fish Channel 4 17/02/17 The Simpsons Birds Eye Simply Fish Channel 4 17/02/17 The Simpsons HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy Channel 4 27/01/17 The Simpsons Heinz Cream of Tomato soup Channel 4 27/01/17 The Simpsons Birds Eye Simply Fish

5 Channel 4 27/01/17 The Simpsons Birds Eye Simply Fish Channel 4 27/01/17 The Simpsons Birds Eye Simply Fish Channel 4 27/01/17 The Simpsons Young's Gastro tempura battered crispy lemon and herb basa fillets 4 Less healthy Channel 4 27/01/17 The Simpsons Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc Garden peas ITV 04/02/17 The Voice Birdseye Winter Survival Deal: pepperoni pizza shown ITV 04/02/17 The Voice Heinz Seriously good' Mayonnaise 22 Less healthy ITV 04/02/17 The Voice Iceland Range of products shown. Slimming World Tuna Pasta Salad 5 Less healthy ITV 04/02/17 The Voice Walker's Sharing pack: ready salted most prominent

6 ITV 11/02/17 The Voice Weetabix On the go breakfast drink ITV 11/02/17 The Voice Burger King Big King. Information supplied by Burger King (fibre missing) ITV 11/02/17 The Voice Flora Flora Freedom dairy free margarine 26 Less healthy ITV 11/02/17 The Voice Haribo Starmix sweets 14 Less healthy ITV 11/02/17 The Voice Innocent Super Smoothies: Energise flavour most prominent 5 Less healthy ITV 11/02/17 The Voice McDonald's Beef (in beefburgers). No nutrient information per 100g not available from McDonalds Less healthy ITV 11/02/17 The Voice Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc ITV 18/02/17 The Voice Arla Lacto-free semi-skimmed milk ITV 18/02/17 The Voice Danone Light and Free Greek Style Yoghurt ITV 18/02/17 The Voice Anchor Spreadable butter 24 Less healthy

7 ITV 18/02/17 The Voice Lidl ITV 18/02/17 The Voice McDonald's ITV 18/02/17 The Voice McVitie's Range of products:takeaway four cheese feast pizza shown first. Nutritional information per 100g not provided by Lidl so similar product profiled: Bacon clubhouse double burger. Nutrient information per 100g not provided by McDonalds Chocolate Digestive nibbles 20 Less healthy ITV 18/02/17 The Voice Rowse Snap and squeeze honey sachets 14 Less healthy Winter Survival Deal: pepperoni pizza shown

8 ITV 28/01/17 The Voice Iceland ITV 28/01/17 The Voice McDonald's ITV 28/01/17 The Voice Pizza Hut Delivery Range of products shown. Slimming World Tuna Pasta Salad Saver menu, chicken burger shown most prominently. Nutritional information per 100g not available from McDonalds. Range of pizzas shown. Pepperoni shown most prominently. No product information per 100g available from Pizza Hut. 5 Less healthy 12 Less healthy

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