You know where it comes from. From Austria s organic farmers.

Size: px

Start display at page:

Download "You know where it comes from. From Austria s organic farmers."

Kristian Edwards
5 years ago
Views:

1 You know where it comes from. From Austria s organic farmers.

From production to marketing It all comes Von Herzen, from the heart. VON HERZEN Biobauern GmbH has existed in its current form since 2008.

The marketing organisation connects producers, packing stations and food retailers. Around one fifth of Austrian agricultural land is cultivated subject to the strict guidelines of organic farming.

The organic farmers of VON HERZEN are committed to the continuous expansion of organic farming, which is beneficial to our consumers as well as to the environment.

appreciation of Austrian farming culture. transparency throughout the production chain. reliable trade relations.

2 From production to marketing It all comes Von Herzen, from the heart. VON HERZEN Biobauern GmbH has existed in its current form since Austrian organic farmers joined forces with the future in mind. Every year around 13,000 tons of organic apples and pears are marketed through this platform. The marketing organisation connects producers, packing stations and food retailers. Around one fifth of Austrian agricultural land is cultivated subject to the strict guidelines of organic farming. Our climate, the fertile soil and our farmers, who practice organic farming because they believe in it, guarantee the consistently high quality of our produce. The organic farmers of VON HERZEN are committed to the continuous expansion of organic farming, which is beneficial to our consumers as well as to the environment. Martin Pfeiffer, general manager VON HERZEN Biobauern Österreich stands for the best organic agricultural produce from Austria. greater and direct added value for farmers. appreciation of Austrian farming culture. transparency throughout the production chain. reliable trade relations. The production of VON HERZEN Biobauern is characterised as follows: organic plant protection using all beneficial insects and biotechnical methods as well as natural substances to strengthen plants and protect the fruit. use of organic fertilisers and compost to promote soil life for healthy plant nutrition. mechanical weed control and promoting biodiversity. specialist knowledge in organic farming through many years of experience and the integration of new technologies. GMO-free farming. socially responsible treatment of employees.

More quality with certainty. We take responsibility. ISO 9001:2008 Quality assurance The VON HERZEN Biobauern businesses offer a wide range of organic fruit.

State-accredited supervisory authorities permanently inspect the entire production process.

Optimised storage for the highest quality requirements In the autumn the almost 13,000 tons of VON HERZEN Biobauern apples and pears are delivered to the packing stations,

Due to the low oxygen content of the cold storage cells with temperatures between one and two degrees Celsius the breathing of the apples and pears is reduced to a minimum.

3 More quality with certainty. We take responsibility. ISO 9001:2008 Quality assurance The VON HERZEN Biobauern businesses offer a wide range of organic fruit. Specifically this means doing the right thing for each culture to harvest high quality fruit. State-accredited supervisory authorities permanently inspect the entire production process. Our organic farmers have the highest standards and produce in accordance with more stringent guidelines than those prescribed by EU Regulations 834/2007 and 889/2008. Optimised storage for the highest quality requirements In the autumn the almost 13,000 tons of VON HERZEN Biobauern apples and pears are delivered to the packing stations, where they are immediately stored in cold storage cells and put into hibernation. Due to the low oxygen content of the cold storage cells with temperatures between one and two degrees Celsius the breathing of the apples and pears is reduced to a minimum. The latest storage technologies enable optimum storage conditions, which keeps the apples crisp and fresh. The VON HERZEN Biobauern quality assurance comprises: organic guidelines according to EU Regulations 834/2007 and 889/2008 BIO AUSTRIA standard AMA organic seal of approval Naturland standard GLOBALG.A.P. Internal residue monitoring The packing stations of VON HERZEN offer International Food Standard (IFS) ISO 9001:2008 GLOBALG.A.P.

4 Our fruit varieties Our fruit varieties Topaz Gala Braeburn Elstar Fruit: cross between Rubin & Vanda. Shape: medium-sized, slightly flattened shape with a yellowish basic colour and an orange-red striped over-colour. Taste: firm, juicy flesh with pleasant sweet and sour aromas. Ripening period: mid-september to mid-october. Fruit: cross between Kidd s Orange & Golden Delicious. Shape: small to medium-sized, round fruit with a bright red striped over-colour. Taste: crisp and juicy flesh with a very sweet flavour and low acidity. Ripening period: end of August to mid-september. Fruit: cross between Lady Hamilton & Cox Orange. Shape: medium-sized fruit with a greenish-yellow basic colour and a dark red over-colour. Taste: pleasantly firm, crisp flesh with a balanced slightly sour aroma. Ripening period: beginning to end of October. Fruit: cross between Golden Delicious & Ingrid Marie. Shape: medium-sized fruit with a greenish yellow basic colour and bright red to washed out red over-colour. Taste: medium-firm flesh with a spicy, fruity and powerful aroma. Ripening period: end of August to mid-september. Golden Delicious Arlet Pinova Jonagold Fruit: chance seedling from the USA. Shape: medium-sized, conical fruit with a greenish yellow basic colour. Taste: firm, juicy and crisp flesh with sweet fruity richness and a hint of fine acidity. Ripening period: mid-september to mid-october. Fruit: cross between Idared & Golden Delicious. Shape: small to medium-sized fruit with a greenish-yellow basic colour and a strong red over-colour. Taste: fine-celled and very juicy flesh. Ripening period: end of August to mid-september. Fruit: cross between Clivia & Golden Delicious. Shape: medium-sized, conical fruit with a greenish-yellow basic colour and red over-colour. Taste: sweet and sour, coarse-grained firm flesh. Ripening period: end of September to mid-october. Fruit: cross between Golden Delicious & Jonathan. Shape: large and conical fruit with a greenish-yellow basic colour and a red over-colour. Taste: elegant and juicy flesh with a sweet and mildly sour taste. Ripening period: mid-september to mid-october.

Our fruit varieties Our fruit varieties Idared Fuji Uta Other fruit Fruit: cross between Jonathan & Wagenerapfel.

Ripening period: beginning to mid-october. Fruit: cross between Ralls Janet & Red Delicious.

Taste: coarse-celled, firm and elegant flesh, excels with an extremely pronounced natural sweetness. Ripening period: mid to end of October.

Taste: firm flesh, juicy, melting and strong aroma. Ripening period: beginning to mid-october.

For more detailed information about the varieties, quality and volume, please contact our VON HERZEN sales staff!

Basic colour golden yellow, slightly redish blush, stalk cavity slightly russety.

5 Our fruit varieties Our fruit varieties Idared Fuji Uta Other fruit Fruit: cross between Jonathan & Wagenerapfel. Shape: medium-sized, rounded shape with a green basic colour and a bright red over-colour. Taste: the firm, fine-celled flesh has a mildly sweet aroma. Ripening period: beginning to mid-october. Fruit: cross between Ralls Janet & Red Delicious. Shape: medium-sized to large fruit with a bright red striped over-colour. Taste: coarse-celled, firm and elegant flesh, excels with an extremely pronounced natural sweetness. Ripening period: mid to end of October. Fruit: cross between Madame Verte & Bosc s Flaschenbirne. Shape: medium-sized, with a short axis, gold-bronze russety pear. Taste: firm flesh, juicy, melting and strong aroma. Ripening period: beginning to mid-october. VON HERZEN Biobauern also produce mini kiwis, red currants, peaches, plumbs and table grapes. For more detailed information about the varieties, quality and volume, please contact our VON HERZEN sales staff! Calendar of seasons Opal Fruit: new variety, cross between Golden Delicious & Topaz Shape: medium-sized, conical, slightly cylindrical fruit. Basic colour golden yellow, slightly redish blush, stalk cavity slightly russety. Taste: flesh is yellow, crisp, juicy, very good taste Ripening period: end of September to mid-october. Red Delicious Fruit: from the USA, Delicious mutation Shape: conical, slightly bell-shaped fruit with strong ribs. Eye cavity narrow, with typical bumps. Taste: firm flesh, juicy, sweet with aromatic taste. Ripening period: end of September to beginning of October. Organic apples Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July quantities/tons Topaz 4100 Gala 2200 Braeburn 1200 Golden Delicious 600 Pinova 500 Jonagold 500 Idared 800 Elstar 200 Arlet 200 Opal 180 Red Delicious 100 Fuji 50 Santana 50 Organic pears Uta pear 650 Conference 50 Summer varieties Red currant 7 Peaches 30 Grapes 25 Minikiwi 2 Plums 5

Our packaging Our packaging Baby carton 1 layer, L 40/W 30/H 9 cm 3

5-7 kg net Trays for 4 fruit Cardboard Wood pulp Flexible trays

fruit Cardboard Wood pulp Flexible trays 2 layer carton 2 layers, L

25 cm, 10 kg net L 60/W 40/H 18 cm, 13 kg net Flow pack for 4 fruit

Without tray Polypropylen Compostable film Flowpack für 8 fruit

kinds of packaging - including customized solutions.

cm 6.5-7 kg net 2 layer reusable container STECO IFCO EPS 2 layers,

6 Our packaging Our packaging Baby carton 1 layer, L 40/W 30/H 9 cm 3 kg net 1 layer carton 1 layer, L 60/W 40/H 10 cm kg net Trays for 4 fruit Cardboard Wood pulp Flexible trays Trays for 6 fruit Cardboard Wood pulp Flexible trays Trays for 8 fruit Cardboard Wood pulp Flexible trays 2 layer carton 2 layers, L 60/W 40/H 18 cm kg net Fruit box Loose packaging L 40/W 30/H 25 cm, 10 kg net L 60/W 40/H 18 cm, 13 kg net Flow pack for 4 fruit Without tray Polypropylen Compostable film Flow pack for 6 fruit Without tray Polypropylen Compostable film Flowpack für 8 fruit Without tray Polypropylene Compostable film We supply different kinds of packaging - including customized solutions. 1 layer reusable container STECO IFCO EPS 1 layer, L 60/W 40/H 10 cm kg net 2 layer reusable container STECO IFCO EPS 2 layers, L 60/W 40/H 20 cm kg net Large box Loose reusable packaging 300 kg Bag Bag in outer carton 0,5-2 kg net

7 You know where it comes from. Contact us! VON HERZEN Biobauern GmbH Wollsdorf 154, 8181 St. Ruprecht/Raab, AUSTRIA Tel.: , Fax: Web: Von Herzen Wollsdorf Office Vienna Imprint: VON HERZEN Biobauern GmbH, Production: Druckerei Zimmermann Gleisdorf, Photos: Michaela Begsteiger, VON HERZEN archive Martin Pfeiffer General manager Mobile: Hannes Schaffler fler M.A. Sales, marketing Tel.: Mobile: Thomas Weber Sales, distribution Tel.: Mobile: Walter Wilfling Sales, distribution Tel.: Mobile:

Malus domestica Geneva Early

Malus domestica Geneva Early Antonówka The average comes into bearing early or late. Results in a moderately abundant and alternately every second year. To harvest ripens especially at the beginning of September. Not suitable for