NAPA GREEN CERTIFIED - WHAT IT MEANS
|
|
- Bruno Freeman
- 5 years ago
- Views:
Transcription
1 NAPA GREEN CERTIFIED - WHAT IT MEANS This program is about quality - this program is about creating a quality wine, creating a quality environment for your staff, for your community, creating a quality environment for my kids and everyone else s children. -Michael Honig, President, Honig Vineyards
2 Do you appreciate a healthy and thriving Napa River full of Chinook salmon, steelhead trout, beavers, and attracting falcons and kingfishers? Are you proud to be part of a conscientious business that prioritizes environmental stewardship and healthy and happy employees and neighbors? Does it feel good to work in partnership to find new ways to do tasks like clean tanks and wash barrels, saving timing, using less energy and water, and knowing your actions have impact? Do you like to save money and cut production costs? Do you enjoy sharing unique, authentic stories? Like solar arrays that double as parking shade; sheep that serve as natural lawn mowers; staff tailgates that generate ideas that end up cutting water use by 25% over just two years. Do you enjoy peace of mind knowing your company is in environmental compliance and going beyond compliance, reducing risk and ensuring business longevity? This is Napa Green Certified Land and Winery, validating rigorous soil-to-bottle standards for sustainable grape growing and winemaking. Our Mission is to have all winery and vineyard owners participating in the Napa Green Certified Land and/or Winery programs by 2020: Contributing to the health and preservation of the Napa River watershed; Making our community, our Napa Valley, stronger and more resilient; Taking pride in being leaders proving sustainability is synonymous with business success. Key Attributes of Napa Green Certified Winery: Wineries implement a minimum of 100 sustainability and environmental stewardship practices to: Save energy and increase energy efficiency Conserve water and increase water use efficiency Reduce waste through recycling, composting and environmentally preferable purchasing Drawdown GHG emissions and the winery s carbon footprint Key Attributes of Napa Green Certified Land: Third-party vineyard certification involves developing a custom, whole-farm conservation plan focused on: Reducing erosion and sediment runoff Identifying and reducing harmful inputs Conserving water resources Protecting and restoring riparian habitat Ensuring healthy employees and happy neighbors The whole facility is certified from production, to administration, to hospitality
3 LEVERAGING YOUR NAPA GREEN CERTIFICATION Are You Leveraging Your Napa Green Sustainability Certification? An increasing number of studies shows both consumers and trade value sustainability and environmental stewardship and use this information in their wine purchasing and sales decisions. Today, we find the end consumer has a greater degree of interest in knowing that the wine they buy is both grown and produced in a sustainable manner. For our 2016 vintage, we have added the Napa Green logo to our back label to help convey that message. - Bruce Cakebread, President and CEO of Cakebread Cellars Sustainability can help differentiate your wine and serve as a tiebreaker on the shelf. In one of their key Canadian markets, Jackson Family Wines recently tested the correlation between advertising their environmental commitment and sales. The result? A 19 percent sales increase simply by using bottleneckers with sustainability information. A 2017 study from Cone Communications offers additional support: of 1,000 U.S. consumers surveyed, 89 percent said they would switch to a brand associated with a good cause given similar price and quality. When a company supports a social or environmental issue, 92 percent of consumers say they have a more positive image of the company; 87 percent are more likely to trust the company; and 88 percent say they would be more loyal to the company Cone Communications CSR Study
4 In 2016, Wine Opinions surveyed 457 retailers, wholesalers, distributors and importers. More than 70 percent said that sustainable practices often or sometimes served as a factor in choosing a wine to market or sell to customers. When asked why, 72 percent said there is increased demand for sustainably produced wines; 71 percent said they personally care about sustainable or environmental attributes of wines; and 67 percent said sustainable production is a useful selling feature or attribute of the wine. One of the main benefits of Napa Green certification is the opportunity to have a new conversation with consumers. Many wineries have similar stories about unique soils, vineyard microclimates, terroir. Napa Green certification provides new positioning, new engagement, new stories for visitors that can help a winery standout and serve as an added incentive to join the wine club. - John Garn, Sustainability Consultant, ViewCraft There is also growing evidence that wine consumers are willing to pay a premium for sustainable products. A 2015 Nielsen Global CSR study found that more than 70 percent of millennials and 50 percent of baby boomers were willing to pay more for a socially or environmentally responsible product. In 2017, Sonoma State University surveyed 300 wine consumers and the majority indicated they would pay $1-3 more for a bottle of certified sustainable, organic or Biodynamic wine. Notably, economists at Washington State University recently analyzed 45,000 red wine ratings by Wine Spectator from 1989 to 2014 and found that Napa Green certified wines demanded a price premium of $4.40 a bottle. Underselling Sustainability Consumers can t respond to information they don t have. The 2017 Cone Communications study notes, Although consumers unequivocally stand ready to reward companies for their responsibility efforts, they need to hear about it first. The 2016 Wine Opinions trade survey found that the top obstacles to selling more sustainably produced wines were lack of understanding and familiarity by consumers and wines are hard to identify or not clearly labeled. Meanwhile, respondents said the most effective way to promote certification was through clear and highly visible labeling or identification on the wine. Certified members of the Napa Green program can use the Napa Green Winery logo on the labels of wines made in certified wineries, and can use the Napa Green Land logo if 95 percent of the grapes in the bottle were grown in Napa Green certified vineyards.
5 SHARE YOUR SUSTAINABILITY STORY We are very proud to have comprehensive Napa Green Land and Winery certification. We display the logos on the back of all our bottles and incorporate sustainability in every presentation we give on St. Supery. At every tasting I m at people ask, What does Napa Green mean? They ask specific questions and they want to know about the third-party certification. It s important to people. -Brooke Shenk, Winemaker, St. Supery Estate Vineyards & Winery IDEAS TO SHARE YOUR SUSTAINABILITY STORY Chateau Montelena video Our Commitment to Sustainability Honig Vineyard & Winery Eco Tour and Tasting ZD Wines Eco Vineyard Tour and Wine Tasting
6 As part of their Open House in April 2018 Cain Vineyard & Winery is offering a Sustainability Seminar Chris describes sustainability as a journey and not a destination, so bring your boots! Morning in the Winery and Afternoon in the Vineyards STORYTELLING > FACTS The Art of Wine Storytelling Meininger s Wine Business International, 22 Feb 2017 Dr. Jennifer Aaker from the Stanford Graduate School of Business, has said that stories are up to 22 times more memorable than facts alone. This suggests that storytelling should be an easy win for the wine industry. After all, wine comes out of risk-taking, farming, history and interesting people. But there are two catches. The first is that it s not just the story that s important, it s the way it s told. The second catch is that the wine trade is deeply averse to telling stories in the way that are most likely to attract attention. The story must have five key elements: an inciting moment, a complication, a climax (or turning point), a reversal, and then a resounding finish. Somebody gets into trouble, gets out of it again. People love that story. They never get sick of it. -Kurt Vonnegut Structurally it s what s called a rise-fall-rise, or Cinderella, story Biodynamic winegrowers often tell a similar tale: one day they realised their soil and/or vineyard was lifeless, so they converted to biodynamic methods, and now their vineyard flourishes and their wines are better. It s the age-old rags-to-riches story and it s powerful. A story must have emotional highs and lows A good story needs poignant, frightening, or nail-biting elements if it s to provoke cortisol, the hormone that focuses attention. If the story doesn t have both light and shade, it s doomed to be forgotten.
7 How to Tell a Good Story Kristi Hedges, Forbes, 11 Dec 2013 A Stanford research study showed that statistics alone have a retention rate of 5-10%, but when coupled with anecdotes, the retention rate rises to 65-70%. We re enraptured by stories that involve some vulnerability. We want to hear about struggles, and how to overcome them so be honest. When you share stories, be revealing about the hurdles along the way. It s okay to talk about success, just don t omit what got you there. Clear moral or purpose There s a reason why you re telling this story, to this audience, at this time Personal connection The story involves either you, or someone you feel connected to Common reference points The audience understands the context and situation of the story Detailed characters and imagery Have enough visual description that we can see what you re seeing Conflict, vulnerability, or achievement we can relate to Similar to point #4, show us the challenges Pacing There s a clear beginning, ending, and segue way back to the topic How to Tell a Great Story Carolyn O Hara, Harvard Business Review, 30 July 2014 Start with a message Mine your own experiences There may be a tendency not to want to share personal details at work, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible. The key is to show your vulnerability. Don t make yourself the hero Whenever possible, you should endeavor to make the audience or employees the hero. Highlight a struggle A story without a challenge simply isn t very interesting. Keep It Simple Practice Makes Perfect Once you tell a very compelling story, the first thing someone does is think, Who can I can tell this story to? So, for the extra three minutes you spend encoding a leadership communication in a story, you re going to see returns that last for months and maybe even years.
8 GET SOCIAL THE EVIDENCE IS IN consumers want to support conscientious, green businesses. While most consumers are not asking outright for sustainability bonafides, if you share your commitment to sustainability consumers will use this information. Differentiate your wine and build consumer loyalty with #NapaGreen. Opportunities to promote Napa Green on Social Media: Premiere Napa Valley Down to Earth month in April Harvest Awards (e.g. California Green Medal) Hashtags: #NapaGreen #OurNapa Social Media Handles: Questions or ideas? Contact Stephanie Gibbins, Examples of successful social media:
9 NAPA GREEN FREQUENTLY ASKED QUESTIONS Why should I get certified? What are the biggest benefits? Napa Green Certified Land facilitates regulatory environmental compliance, saving landowners time and money on the compliance process. Certified landowners are making a contribution to the health of the Napa River watershed - improving the quality of the vineyard improves the quality of the watershed improves the quality of the community. One of the biggest benefits of being a Napa Green Certified Winery is cutting production costs, saving money while using resources more efficiently. The Napa Green Winery program has identified over $500,000 in annual energy rate savings and rebate opportunities for energy efficiency upgrades. And that is not to mention the extensive savings from improving overall operational efficiency. The Napa Green Certified Winery program also validates environmental compliance, providing regulatory peace of mind. The sustainable, conscientious business practices of both Napa Green certifications helps wineries build consumer loyalty and differentiate their product in the marketplace. What does it cost to get certified? The aim of both Napa Green programs is to help vineyard and winery owners save money. As part of Napa Green Certified Land vineyard owners are saving time and money to achieve environmental regulatory compliance, accessing grant resources for vineyard, road and waterway improvement projects and free resources like irrigation efficiency audits. As part of Napa Green Certified Winery the Napa Green team helps winery owners improve efficiency and facilitates access to rebates for operational upgrades.
10 Napa Green Certified Land is an umbrella program that recognizes two third-party certifications - Fish Friendly Farming or LandSmart. Fish Friendly Farming charges $8/acre to help develop and certify a Farm Plan, and an additional per acre fee (TBD) to meet new Regional Water Quality Control Board Waste Discharge Requirements (WDR). LandSmart currently has grant funding that covers costs to develop and certify a Farm Plan, but may implement fees for additional compliance support to meet the WDR. To become a Napa Green Certified Winery each winery receives an Integrated Resource Assessment - a onestop, whole system energy, water and waste audit. These assessments are subsidized by Napa Valley Vintners and PG&E so there is only a matching fee of $ depending on the size and complexity of the winemaking operation. This is currently the only winery certification fee. How many sustainable business practices do Napa Green Wineries implement? Napa Green Certified wineries must implement at least 100 sustainable business practices that ensure the winery has gone beyond environmental compliance to conserve resources, reduce waste, enhance energy and water efficiency and care for employees and neighbors. Every action to enhance resource efficiency and eliminate waste also reduces the winery s carbon footprint or greenhouse gas (GHG) emissions. What is the difference between Napa Green Land certification and organic certification? The two certifications have a different emphasis. The emphasis of Napa Green Certified Land is on watershed stewardship and reducing sediment erosion and runoff, conserving water and preserving and restoring riparian habitat. Organic certification is focused on eliminating synthetic inputs and implementing practices like Integrated Pest Management. The Napa Green Land certification process does include evaluation of current inputs, shifting to lower toxicity inputs if applicable, and implementing Integrated Pest Management as well but the certification does not currently explicitly prohibit any herbicides, fungicides or pesticides (this may change in the future). A significant difference between Napa Green Land certification and organic certification is that Napa Green Certified Land facilitates environmental regulatory compliance, including compliance with the new Regional Water Quality Control Board Waste Discharge Requirements. Are the Napa Green programs third-party certified? Yes, to become certified in either the Napa Green Land or Napa Green Winery program there is independent, thirdparty certification validating implementation of each program s standards. Napa Green Land standards are thirdparty certified by the Napa County Agricultural Commissioner, representatives from the National Marine Fisheries Service, Certified Erosion Control Specialists, and other vineyard land management experts. Napa Green Winery standards are third-party certified by a Napa County auditor with the California Green Business Program. What about re-certification? Onsite re-certification of Napa Green Land management and associated Farm Plans occurs every five years, with annual paperwork audits in the interim. Onsite re-certification review of Napa Green Winery required measures and continuing improvement occurs every three years, with annual review of metrics and Action Plans (where relevant).
11 What is the difference between Fish Friendly Farming and LandSmart? Vineyard owners who want to achieve Napa Green Land certification can choose either Fish Friendly Farming or LandSmart as their third-party certification pathway. Fish Friendly Farming certification is facilitated by the California Land Stewardship Institute. LandSmart certification is facilitated by the Napa County Resource Conservation District (RCD). The two programs are highly comparable as they were both developed with the same goal to help landowners meet and exceed environmental regulatory compliance for watershed health. Both programs work with landowners to implement beneficial land management practices across the entire agricultural property (not just within the vineyard) that reduce erosion and sediment runoff. Reducing erosion and runoff is critical to improving watershed health and habitat for fish (including threatened Steelhead trout and Chinook salmon) and other aquatic species. Both Fish Friendly Farming and LandSmart place a core emphasis on road maintenance and management (a leading source of sediment and erosion) and preservation and restoration of healthy streams, creeks and riverfront on vineyard properties. When were the Napa Green Land and Winery programs created? In 1998 the California EPA declared the Napa River impaired and the State Water Board set reduction standards for Total Maximum Daily Load or TMDL of fine sediment into the river. In the early 2000s Napa Valley Vintners (NVV) led collaborative efforts with community non-profits, regulatory officials, and Fish Friendly Farming to develop and launch Napa Green Certified Land. The first property was certified in As of April 2018, over fifty percent of Napa Valley vineyard acreage has achieved Napa Green Land certification, representing over 22,000 vineyard acres across nearly 400 properties. Roughly 150 miles of year-round creeks and rivers have been evaluated, and improved where necessary. In 2007, NVV built on the success of Napa Green Certified Land and introduced Napa Green Certified Winery, creating the opportunity for comprehensive sustainability certification from soil to bottle. NVV collaborated with consultants and Napa County staff to develop winery application requirements and third-party certification through the California Green Business Program. The first winery was certified in As of April 2018, there are 70+ Napa Green Certified wineries. How do I find Napa Green certified wineries and vineyards? A complete list of certified wineries and vineyards is available on the Napa Green website at org/members/. Additionally, the Napa Green team has put together a set of twelve itineraries to help visitors to the Napa Valley plan their trip to Napa Green wineries: These itineraries highlight Napa Green practices at 36 Napa Green wineries located throughout the Napa Valley, offering both dropin and appointment-only tastings.
LIVE Wines Backgrounder Certified Sustainable Northwest Wines
LIVE Wines Backgrounder Certified Sustainable Northwest Wines Principled Wine Production LIVE Wines are independently certified to meet strict international standards for environmentally and socially responsible
Leverage the Rising Sustainability Wave
Leverage the Rising Sustainability Wave New Research and Best Practices Fair Trade USA October 2016 Who is Fair Trade USA? 3 rd Party sustainable and ethical certification Apparel & Shoes Quinoa & Rice
CERTIFIED SUSTAINABLE ANNUAL REPORT 2017
ANNUAL REPORT 2017 Welcome to the California Sustainable Winegrowing Alliance s (CSWA s) first Certified California Sustainable Winegrowing ( ) Annual Report, a yearly update on statistics and progress
Sustainable by nature.
Sustainable by nature. 2013 International Award of Excellence in Sustainable Winegrowing Award Nomination Application BRIT s mission and passion is the conservation of our natural heritage and the achievement
CALIFORNIA SUSTAINABLE WINEGROWING PROGRAM. benefiting the environment, the community, and high quality grapes and wine
CALIFORNIA SUSTAINABLE WINEGROWING PROGRAM benefiting the environment, the community, and high quality grapes and wine WHAT IS SUSTAINABLE WINEGROWING? Sustainable winegrowing is a comprehensive set of
Napa Valley Vintners Strategic Plan Draft for Member Review November 19, 2014
Napa Valley Vintners Strategic Plan 2015-2017 Draft for Member Review November 19, 2014 Mission: To promote, protect and enhance the Napa Valley appellation. Vision: Through our collective efforts Napa
Fair Trade C E R T I F I E D
Fair Trade C E R T I F I E D Every Purchase Matters. Apparel & Home Goods Program What is Fair Trade? Safe Working Conditions Guarantee of safe factory working conditions Advancement of People Direct mechanism
UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN
UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN 2014 2020 Date Section Page Issue Modifications Approved (Print name) 28/03/2011 Issued. 1 First issue Procurement 09/07/2014 All All 2 Updated from original
Eco-Schools USA Sustainable Food Audit
Eco-Schools USA Sustainable Food Audit Learning Objectives Discuss the importance of health and nutrition and discover the impacts food can have on the body. Monitor their food choices, making healthier,
Wine in Moderation. ImplementatIon GuIde for WInerIes
Wine in Moderation ImplementatIon GuIde for WInerIes A GUIDE FOR ACTION This guide is based on experience and best practices and is designed to inspire action and facilitate the implementation of the programme
Royal Cup Coffee & Tea s Core Values
2017 R E POR T Royal Cup Coffee & Tea s Core Values oyal Cup Coffee and Tea is the proven leader in sourcing, roasting, blending and providing high quality coffees and fine teas since 1896 and is the chosen
Results from the First North Carolina Wine Industry Tracker Survey
Results from the First North Carolina Wine Industry Tracker Survey - 2009 Dr. Michael R. Evans Director and Professor of Hospitality and Tourism Management and Dr. James E. Stoddard Professor of Marketing
Oregon Wine Industry Sustainable Showcase. Gregory V. Jones
Oregon Wine Industry Sustainable Showcase Gregory V. Jones Panel Framework Oregon wineries and vineyards are implementing innovative sustainability and environmental practices across the entire system
SUSTAINABILITY IN PRACTICE (SIP) Vineyard Certification & Consumer Outreach
SUSTAINABILITY IN PRACTICE (SIP) Vineyard Certification & Consumer Outreach Kris O Connor Executive Director Central Coast Vineyard Team Certification Evolved from 15 Year Program History Evolved from
Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018
Program Goals and Objectives: Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018 We firmly agree on four key goals for the winery and its production of
2017 National Sponsorship OpportunitieS
2017 National Sponsorship OpportunitieS FAREWALK.ORG Food Allergy Research & Education (FARE) foodallergy.org FARE s FOOD ALLERGY HEROES WALK Food Allergy Research & Education (FARE) s
Tork Xpressnap. Express yourself and boost your business
Tork Xpressnap Express yourself and boost your business About the survey Tork commissioned a survey to identify which factors are most likely to attract restaurant-goers to a restaurant, get them to return,
UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN
UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN 2014 2020 Date Section Page Issue Modifications Approved (Print name) December Issued. 1 First issue Linda Morris 2012 09/07/2014 All All 2 Updated from original Policy
Sara Lee and SFI Partnering in Sustainability
Sara Lee and SFI Partnering in Sustainability Sara Lee History 1939 $24M Sales 1957 1985 2001-2002 1946 1978 1989 Over $10B Sales 2003 2005 A Proud Heritage Has Brought Us Here Common shares admission
FERRARI-CARANO VINEYARDS AND WINERY A BRIGHT FUTURE BEVERAGE INDUSTRY NEWS + MEZCAL MAKES ITS MOVE SPRING COCKTAILS VODKA ROCKS! WINE BUZZ AND MORE
BINMAG.COM $9.95 BEVERAGE INDUSTRY NEWS FERRARI-CARANO VINEYARDS AND WINERY A BRIGHT FUTURE + MEZCAL MAKES ITS MOVE SPRING COCKTAILS VODKA ROCKS! WINE BUZZ AND MORE A BRIGHT FUTURE FOR FERRARI-CARANO
Fairtrade Month May 2018
Fairtrade Month May 201 A guide to resources for businesses index Campaign concept Campaign messaging Logo and slogan Personalized emails Web and blog content and banners Videos Social media content and
Washington Wine Commission: Wine industry grows its research commitment
PROGRESS EDITION MARCH 22, 2016 10:33 PM Washington Wine Commission: Wine industry grows its research commitment HIGHLIGHTS New WSU Wine Science Center a significant step up for industry Development of
Starbucks and our commitment to social responsibility
Starbucks and our commitment to social responsibility November 12, 2013 Carl Brettmann Program Manager Sustainable Stores 2013 Starbucks Coffee Company. All rights reserved. Our Starbucks Mission To inspire
TOTAL SOLUTIONS COFFEE EXPERTISE SUSTAINABILITY COMMITMENT
BEYOND the CUP It begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the premium coffee category and redefining foodservice
The State of Foodservice and What it Means to the Pork Industry
The State of Foodservice and What it Means to the Pork Industry Prepared for: Fall Packer Processor Industry Council Meeting SEPTEMBER 25, 2014 technomic.com 5 Critical Trends Driving Foodservice Directions
Center for Responsible Travel Transforming the Way the World Travels
Center for Responsible Travel Transforming the Way the World Travels www.responsibletravel.org Booming Wine Tourism: The Push for Sustainability by Jessica McCommon, CREST Intern Spring 2017 The demand
ENVIRONMENT INDUSTRY PEOPLE. Corporate Citizenship. do well, so we may do good
PEOPLE INDUSTRY ENVIRONMENT Corporate Citizenship do well, so we may do good Outside The BUNN Community Outreach program encourages employees to become involved in volunteer philanthropic efforts in the
FETZER VINEYARDS ACHIEVEMENTS PROBLEM
FETZER VINEYARDS Stewardship Profiles in California Agriculture Environmental Leadership with Water Efficiency, Soil Health, GHG Mitigation, Energy, Biodiversity & Nutrient Management Bernard Barney Fetzer
GUIDELINES FOR LOGO USE AND COMMUNICATING ABOUT LIVE CERTIFICATION
GUIDELINES FOR LOGO USE AND COMMUNICATING ABOUT LIVE CERTIFICATION 2015 LIVE would like to thank the creative agency Grady Britton of Portland, Oregon for their fine work in designing the LIVE certification
LEAN PRODUCTION FOR WINERIES PROGRAM
LEAN PRODUCTION FOR WINERIES PROGRAM 2015-16 An Initiative of the Office of Green Industries SA Industry Program and the South Australian Wine Industry Association, in association with Wine Australia South
Market and Promote Local Food
Market and Promote Local Food Starting Point: Ongoing Goals Increase foodservice sales by marketing local food on campus Promote the college and foodservice provider s commitment to local food In November
Streamlining Food Safety: Preventive Controls Brings Industry Closer to SQF Certification. One world. One standard.
Streamlining Food Safety: Preventive Controls Brings Industry Closer to SQF Certification One world. One standard. Streamlining Food Safety: Preventive Controls Brings Industry Closer to SQF Certification
Speaking and Networking for Success. Trish Springsteen Multi International Award Winner Speaker Mentor, Coach, Author, Radio Host
Speaking and Networking for Success Trish Springsteen Multi International Award Winner Speaker Mentor, Coach, Author, Radio Host What is stopping you right now? www.trishspringsteen.com Is it lack of -
British Columbia Sustainable Winegrowing Program
British Columbia Sustainable Winegrowing Program 2011 PROGRESS REPORT Prepared by Insight Environmental Consulting Ltd. Prepared for BC Wine Grape Council Sustainable Practices Committee July 2012 i Acknowledgements
BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL
BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL And have fun doing it. O U R G O A L FOR 2017: $250,000 IT S A WIN WIN. Sponsoring A Taste of Wine & Cheese provides you the unique opportunity
Re: LCBO Lightweight Glass Wine Standard Implementation Date
June 21, 2012 To: All Trade Associations Re: LCBO Lightweight Glass Wine Standard Implementation Date Further to my letter dated June 1st, 2011, I am writing to remind industry representatives that the
Greening Restaurants. One Mission Since 1990 Green The Restaurant Industry
Greening Restaurants One Mission Since 1990 Green The Restaurant Industry Today s Session About the GRA Our Standards Examples of a Certified Green Restaurant Communications Tools Consumer Insight What
Organisational Structure
Coonawarra Grape and Wine Incorporated Organisational Structure The following document outlines a proposed new organisational structure for Coonawarra Grape and Wine Incorporated. Its purpose is to clarify
CLUB COFFEE RESEARCH STUDY SWANA 2017
CLUB COFFEE RESEARCH STUDY SWANA 2017 Innovating for consumers Club committed to quality since 1906 Customers across North America Innovative and competitive Canada s largest producer of roast and ground
three sites, three different voices
media kit 2017 three sites, three different voices WineCounty.com is a trusted source for discovering and enjoying global wine destinations. It uncovers and celebrates the unique qualities of each wine
Find the wine you are looking for at the best prices.
Media Kit 2017 Wine-Searcher Find the wine you are looking for at the best prices. Wine-Searcher is dedicated to finding and pricing wine. Thanks to some seriously smart tech, Wine-Searcher brings the
How to Implement Summer Food Standards of Excellence in Your Community
How to Implement Summer Food Standards of Excellence in Your Community As an anti-hunger advocate, you understand the clear link between the food served at summer food sites and participation rates. Simply
EVANGELISM AND THE AMAZING SPREAD OF QUALITY REPUTATION OF ONTARIO WINEMAKING
EVANGELISM AND THE AMAZING SPREAD OF QUALITY REPUTATION OF ONTARIO WINEMAKING Dr. Maxim Voronov, Professor of Management, Goodman School of Business Brock University mvoronov@brocku.ca Dr. Wesley Helms,
Wine Tourism: Built It, Now Will They Come? @italicswinegrowers @wineroutes 1 @DTCWS DTCWS19 Wine Tourism This Photo by Unknown author is licensed under CC BY-SA-NC. DtC 1. You're mostly small and mighty
Monterey County Ranch Johnson Canyon Road Gonzales, CA Acres
Monterey County Ranch 31701 Johnson Canyon Road Gonzales, CA 523.15 Acres Introduction Located in California s Central Coast in the heart of the Salinas Valley lies the Gallo family s Monterey County Ranch.
Fairtrade a sustainable choice
Fairtrade a sustainable choice Sustainability means we can meet people s needs today without compromising the needs of people in the future. For Fairtrade, this means building strong economies, healthy
California Wine Community Sustainability Report Chapter 12 SOLID WASTE REDUCTION AND MANAGEMENT
California Wine Community Sustainability Report 2004 Chapter 12 SOLID WASTE REDUCTION AND MANAGEMENT Background In 1989, the State of California passed AB939, mandating communities to reduce their waste
POSITION DESCRIPTION
POSITION DESCRIPTION Position Title: Cellar Hand Incumbent: Date: Location: Marlborough Reports to: Senior Cellar Supervisor SECTION 1 POSITION SUMMARY To assist the winemaking and cellar teams in the
Coffee connects us to the world. Sustainability at Keurig Green Mountain
Coffee connects us to the world. Sustainability at Keurig Green Mountain As a coffee company, we re deeply connected to the earth, to farming families, and to people everywhere who love the familiar comfort
TRANSFORMATION. Sustainability at Keurig Green Mountain
REWING TRANSFORMATION Sustainability at Keurig Green Mountain OMM UILDI NGAG to Environmental Responsibility Strong Supply Chains Our People and Communities ITTED NG ING As a company founded on social
CENTRAL OTAGO WINEGROWERS ASSOCIATION (INC.)
CENTRAL OTAGO WINEGROWERS ASSOCIATION (INC.) Executive Officer: Natalie Wilson President: James Dicey Central Otago Winegrowers Assn E: james@grapevision.co.nz P.O. Box 155 Ph. 027 445 0602 Cromwell, Central
VR-Business Partnership Profile
VR-Business Partnership Profile + STARBUCKS INCLUSION ACADEMY: NEVADA ROASTING PLANT View the Starbucks Edition of the Vocational Rehabilitation- Business Partnership Profile to learn more about how the
Tea Impact Report Annual Fair Trade Supply Chain Report. BY: Fair Trade USA, CPG. Published June 2017
Tea Impact Report 2016 Annual Fair Trade Supply Chain Report Published June 2017 BY: Fair Trade USA, CPG 1 Consumer Demand for Sustainable Products is Increasing 89% would like to see more products they
CRESTED BUTTE WINE & FOOD FESTIVAL
CRESTED BUTTE WINE & FOOD FESTIVAL JULY 25TH - 29TH 2018 SPONSORSHIP OPPORTUNITIES FOLLOW THE CRESTED BUTTE WINE & FOOD FESTIVAL ON: ABOUT THE WINE & FOOD FESTIVAL... THE CRESTED BUTTE WINE & FOOD FESTIVAL
The 2006 Economic Impact of Nebraska Wineries and Grape Growers
A Bureau of Business Economic Impact Analysis From the University of Nebraska Lincoln The 2006 Economic Impact of Nebraska Wineries and Grape Growers Dr. Eric Thompson Seth Freudenburg Prepared for The
Advancing Agriculture Grape Industry Development Program
2017-2018 Advancing Agriculture Grape Industry Development Program 1) Objectives: To provide assistance for the establishment of new or more productive vineyards. To assist with the adoption of new technologies
100% Estate Winery. St. Supéry Estate Vineyards and Winery is a 100% Estate Grown, Sustainably Farmed Winery
St. Supéry Estate Vineyards and Winery is a 100% Estate Grown, sustainably farmed winery located in the renowned Rutherford growing region in the heart of Napa Valley. The winery combines French château
Fairtrade Finland Jatta Makkula 1
Fairtrade Finland Jatta Makkula 1 Fairtrade - Certification and opportunities for business Businesses win Fairtrade is growing Fairtrade has significant market shares across many products in many countries
Work Sample (Minimum) for 10-K Integration Assignment MAN and for suppliers of raw materials and services that the Company relies on.
Work Sample (Minimum) for 10-K Integration Assignment MAN 4720 Employee Name: Your name goes here Company: Starbucks Date of Your Report: Date of 10-K: PESTEL 1. Political: Pg. 5 The Company supports the
Ideas for group discussion / exercises - Section 3 Applying food hygiene principles to the coffee chain
Ideas for group discussion / exercises - Section 3 Applying food hygiene principles to the coffee chain Activity 4: National level planning Reviewing national codes of practice and the regulatory framework
CERTIFICATE PROGRAMS VITICULTURE AND WINERY TECHNOLOGY VWT 130 General Viticulture VWT 172 Laboratory Analysis
Napa Valley College 2277 Napa-Vallejo Highway, Napa, CA. 94558 VITICULTURE AND WINERY TECHNOLOGY Dr. Stephen J. Krebs, Program Coordinator, (707) 253-3259, skrebs@napavalley.edu Bryan Avila, Winery Technology
Partnership for Healthier America. Joe Libertucci, RD Director Food and Nutrition Services Kaiser Permanente San Diego November 14, 2013
Partnership for Healthier America Joe Libertucci, RD Director Food and Nutrition Services Kaiser Permanente San Diego November 14, 2013 Our mission for nearly 70 years to improve the health of our members
FRANCHISE OPPORTUNITIES BREWIN
FRANCHISE OPPORTUNITIES BREWIN A BRAND PEOPLE KNOW AND LOVE Dunkin Donuts isn t just the number one retailer of hot and iced coffee by the cup we are also one of the largest coffee and baked goods chains
Oregon Wine Board Consumer Study. December 18, 2015
Oregon Wine Board Consumer Study December 18, 2015 OBJECTIVES & METHODOLOGY RESEARCH TARGET: Survey wine consumers who currently drink Oregon wine and potential consumers of Oregon wines. Focus on high
YAKIMA VALLEY TOURISM ANNUAL REPORT
YAKIMA VALLEY TOURISM ANNUAL REPORT 17 20 LEADERSHIP MESSAGE On behalf of the Board of Directors and staff of Yakima Valley Tourism, we are proud to present our 2017 Annual Report. Tourism means economic
Sustainable oenology and viticulture: new strategies and trends in wine production
Sustainable oenology and viticulture: new strategies and trends in wine production Dr. Vassileios Varelas Oenologist-Agricultural Engineer Wine and Vine Consultant Sweden Aim of the presentation Offer
Take a Closer Look at Today s Polystyrene Packaging
Take a Closer Look at Today s Polystyrene Packaging Safe, Affordable and Environmentally Responsible Polystyrene Plastic Smart Solutions for a Healthy World Modern polystyrene packaging has long been a
Fairtrade and The FAIRTRADE Mark: Mark Varney Fairtrade Foundation
Fairtrade and The FAIRTRADE Mark: Mark Varney Fairtrade Foundation The Fairtrade Foundation: Background A charity set up in 1992 by several groups 6 original (Founder) members: Oxfam, Christian Aid, CAFOD,
Consumer and Market Insights Symposium James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA
Consumer and Market Insights Symposium 2015 James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA Trade and Export Victorian wine industry is an important exporting partner
Meeting the Needs of the Gluten-Free Customer
Meeting the Needs of the Gluten-Free Customer Certified GF Gluten-Free The Next Big Thing If you have been to a restaurant in the past year, chances are you will see what is becoming more than just a growing
Memorandum of understanding
European Organic Wine Carta (EOWC) Memorandum of understanding 1. Preamble The common European Organic Wine Carta (EOWC) is a private, market-oriented and open initiative to promote and encourage organic
BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL
BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL And have fun doing it. OUR GOAL FOR 2016: $250,000 IT S A WIN WIN. Sponsoring A Taste of Wine & Cheese provides you the unique opportunity
RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS
CAREER CLUSTER Hospitality and Tourism CAREER PATHWAY Restaurant and Food and Beverage Services INSTRUCTIONAL AREA Customer Relations RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS
Welcome to the 2012 Lodi Winery Survey. To begin the survey click "Next".
Welcome to the 2012 Lodi Winery Survey. To begin the survey click "Next". Before we get started... 1. Are you the individual who this survey was originally emailed to?, this survey was forwarded to me
Running Head: MESSAGE ON A BOTTLE: THE WINE LABEL S INFLUENCE p. 1. Message on a bottle: the wine label s influence. Stephanie Marchant
Running Head: MESSAGE ON A BOTTLE: THE WINE LABEL S INFLUENCE p. 1 Message on a bottle: the wine label s influence Stephanie Marchant West Virginia University Running Head: MESSAGE ON A BOTTLE: THE WINE
2018 partnership opportunities
2018 partnership opportunities The TERROIR SYMPOSIUM is a catalyst for creative collaboration in the global food and drink industry. APRIL 23RD, 2018 THE AGO TORONTO, ON From its origins in Toronto, for
Implement Summer Food Standards of Excellence in Your Community
Implement Summer Food Standards of Excellence in Your Community As an anti-hunger advocate, you understand the clear link between the food served at summer food sites and participation rates. Simply put,
Unified Wine & Grape Symposium. Tuesday, January 23, 2018
Unified Wine & Grape Symposium Tuesday, January 23, 2018 Lambert Bridge Winery Quick Facts Founded in 1975 Owned by Patti Chambers since 1993 100% DTC focused since 2014 18 full time employees, 3 part
RESEARCH UPDATE from Texas Wine Marketing Research Institute by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS
RESEARCH UPDATE from by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS STUDY 1 Identifying the Characteristics & Behavior of Consumer Segments in Texas Introduction Some wine industries depend
FAIR TRADE WESTERN PURPLE PAPER
FAIR TRADE WESTERN PURPLE PAPER Introduction What is Fair Trade? Fair Trade (FT) is a certification system which guarantees that the farmers and artisans creating the products we buy are getting a better
Is Fair Trade Fair? ARKANSAS C3 TEACHERS HUB. 9-12th Grade Economics Inquiry. Supporting Questions
9-12th Grade Economics Inquiry Is Fair Trade Fair? Public Domain Image Supporting Questions 1. What is fair trade? 2. If fair trade is so unique, what is free trade? 3. What are the costs and benefits
Sustainability and Quality Assurance Promise. CASA NUEVA Family Wines
Sustainability and Quality Assurance Promise CASA NUEVA Family Wines Sustainability and Quality Assurance Promise At Casa Nueva Family Wines, we are of the firm belief that a commitment to social responsibility
FAIRTRADE UNIVERSITY AND COLLEGE AWARD JOANNA MILIS EDUCATION CAMPAIGNS MANAGER, FAIRTRADE FOUNDATION JO KEMP PROGRAMME MANAGER, NUS
FAIRTRADE UNIVERSITY AND COLLEGE AWARD JOANNA MILIS EDUCATION CAMPAIGNS MANAGER, FAIRTRADE FOUNDATION JO KEMP PROGRAMME MANAGER, NUS GROUP FEEDBACK What role do you think universities and colleges could
Informing Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration
Informing Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration Dan McCole, Don Holecek and Anna Popp Department of Community Sustainability Michigan State University
Team Harvard Ecureuils Harvard University
Case Question Team Harvard Ecureuils Harvard University Maxence BODDAERT Jonathan XU Jules THIERY Princeton University Graduate Consulting Club Case Competition 2016 Goals of this presentation Provide
EVOLUTION OF FAIRTRADE OFFERING
EVOLUTION OF FAIRTRADE OFFERING Sourcing on Fairtrade terms Programmes + + with Fairtrade Expertise in fair and sustainable supply chains Fairtrade s core sourcing model and primary focus for sales Partners
CASE STUDY: HOW STARBUCKS BREWS LOGISTICS SUCCESS
CASE STUDY: HOW STARBUCKS BREWS LOGISTICS SUCCESS We love to put order in your chaos. Morai Logistics Inc. is a 3rd party logistics provider with an operating agency agreement representing Mode Transportation.
TOOLS & STRATEGIES FOR PITCHING OREGON WINE MONTH TO YOUR DISTRIBUTORS
TOOLS & STRATEGIES FOR PITCHING OREGON WINE MONTH TO YOUR DISTRIBUTORS HOUSEKEEPING All attendees are on mute To ask a question use your question tool in the task bar We will answer questions as they come
Birmingham City University. Sustainable Catering Policy and Targets
Birmingham City University Sustainable Catering Policy and Targets 2017-2020 Introduction Birmingham City University (BCU) is committed to embedding sustainability across institutional frameworks, processes
Oxford Brookes Sustainable Food Action Plan
Oxford Brookes Sustainable Food Action Plan Draft Oct 2017 Background Oxford Brookes Sustainable and Ethical Food Strategy and Action Plan have been developed to meet the objectives of the Social Responsibility
Marketing Seminar I Oregon Wine Symposium. Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy. Moderator
Marketing Seminar I Oregon Wine Symposium Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy Moderator Angela Estate Speakers Clare Carver Big Table Farm Glen Grisham Locus Wine
Academic Year 2014/2015 Assessment Report. Bachelor of Science in Viticulture, Department of Viticulture and Enology
Academic Year 2014/2015 Assessment Report Bachelor of Science in Viticulture, Department of Viticulture and Enology Due to changes in faculty assignments, there was no SOAP coordinator for the Department
Fairtrade. What it has to offer and how we can use it
Fairtrade What it has to offer and how we can use it Alternative approach to conventional trade that provides social and economic development opportunities and benefits to: Producers, Suppliers & Consumers
NSW Food & Wine Festival February 7- March 1, 2015
NSW Food & Wine Festival February 7- March 1, 2015 What is NSW Food & Wine Festival? An annual celebration of our state s finest regional produce, wine and wine regions, presented through an exciting mix
Growing a Wine Region. Ramona Valley AVA
Growing a Wine Region Ramona Valley AVA Vision Collaboration and Leadership Ramona Valley Vineyard Association RVVA 2006 - AVA Designation 2010 San Diego County 4-Tier Winery Ordinance Proximity to San
A NOTE FROM FRANCISCO NOGUEIRA THE OFFICE COFFEE CULTURE
T H E H I D D E N VA LU E O F C O F F E E A N D C O F F E E B R E A K S I N T H E W O R K P L A C E 1 2 B E YO N D A B E V E R A G E T H E H I D D E N VA LU E O F C O F F E E A N D C O F F E E B R E A
west australian wine industry sustainable funding model
west australian wine industry sustainable funding model west australian wine industry sustainable funding model PRODUCERS PRODUCERS Paid by owner of fruit at crusher Equitable contribution based on production
COFFEE FUNDRAISER INFORMATION
COFFEE FUNDRAISER INFORMATION Table of Contents Why Host a De la Gente Coffee Fundraiser?... 3 FAQs... 4 About Us... 5 The Coffee... 6 Origin Information... 7 Purchasing... 8 2 Host a De la Gente Coffee
UNPARALLED VINEYARD & WINERY OPPORTUNITY
UNPARALLED VINEYARD & WINERY OPPORTUNITY 2015 Diversified Income Streams A world-class specialty vineyard, a commercial real estate leasing opportunity, and a create your own wine label package under the
Philosophy Mezcal Amores Initiatives
Philosophy Mezcal Amores Initiatives Mezal Amores is a project made with love. We are a group of individuals in love with our heritage, culture and history. We are following our dreams by shedding light