2018 Press Kit. The global gold standard AN ICONIC BRAND VIN AU VERRE 8.0 WINE BAR 2.0 AND 8.0 A FRENCH BRAND

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1 2018 Press Kit The global gold standard AN ICONIC BRAND STRATEGY VALUES A FRENCH BRAND P. 02 P. 04 P. 05 P. 06 PRODUCTS VIN AU VERRE 8.0 WINE BAR 2.0 AND 8.0 SHOWCAVE 6000 SERIES P. 07 P. 07 P. 08 P. 10 P. 11

2 2 An iconic brand EuroCave Professional is the world s gold standard for storing, displaying and serving wine for wine merchants, hotels, restaurants and wine bars. A professional brand The professional market is a specific market, very different from the general public market. Professionals think above all in terms of investment: they buy equipment first and foremost to generate turnover. The EuroCave Professional range was therefore designed to help them to meet this objective. A brand that designs for the needs of today s professionals The various products designed by EuroCave Professional are intended to meet the three main issues today faced by wine merchants, hotels, restaurants and wine bars: ideal storage of open or closed bottles in a context in which we are drinking less wine but wine of better quality displaying bottles, connected to upgrading places dedicated to wine serving wine by the glass, a trend that requires high-performance products to offer a wide choice of labels whilst maintaining impeccable quality. An expanding company In 2017, sales of EuroCave Professional, boosted by good results in the export market, increased by 6.5%. These notably benefited from the development of the cruise market, with several contracts won in Germany for cruise liners under construction, as well as the boom in the luxury hotel trade in Europe, Southeast Asia and the Middle-East. EuroCave Professional is a brand belonging to the EuroCave Group. Founded in 1976, the EuroCave brand, which created the wine cabinet, offers premium, longterm solutions for storing and serving wine that respect the wine maker s intentions and enable faithful communication of these same intentions to demanding, discerning customers. Its products include wine serving and maturing cabinets, solutions for serving wine by the glass, cellar conditioners and storage systems for natural wine cellars results EuroCave Group turnover: 28.6 M

3 3 The world s top establishments EuroCave Professional provides equipment for many hotels and restaurants which are amongst the most legendary and luxurious in the world. List non-exhaustive. FRANCE Auberge des Cimes Saint-Bonnet-Le-Froid Cheval Blanc Courchevel Christopher Coutanceau La Rochelle Fouquet s Paris George V Paris Hôtel Molitor Paris Hyatt Paris Vendôme Paris Institut Paul Bocuse Lyon Lagardère Racing Club Paris La Mère Brazier Lyon La Réserve Paris Le Meurice Paris Le Pré Catelan Boulogne-Billancourt Mandarin Oriental Paris Michel Troisgros Roanne Negresco Nice Relais Bernard Loiseau Paris Ritz Paris Royal Monceau Paris Shangri-La Paris The Brando French Polynesia The Peninsula Paris EUROPE Chiltern Firehouse London De l Europe Amsterdam Fera at Claridges London Harwood Arms London Hotel Olden Gstaad Hôtel Palafite - Neuchâtel La Dame de Pic London The Shelbourne Dublin Uno Mas (Bangkok) Cabotte (London) NORTH AMERICA Hotel Fairmont Le Reine Elizabeth Montreal Rib n Beef Steakhouse Montreal Rouge Tomate New York Sterlings Steakhouse Laval ASIA-PACIFIC Gaggan Wine Cellar Bangkok Imperial Hotel Tokyo Intercontinental Hotel Sydney Raffles Hotel Singapour Royal Hong Kong Yacht Club Hong Kong The Peninsula Hong Kong Uno Mas, Bangkok Thailande Wynn Palace Macao MIDDLE-EAST Armani Hotel Burj Khalifa Dubai Bulgari Resort Dubai Burj Al Arab Dubai Ritz Carlton DIFC Dubai Four Seasons Hotel Dubai Palazzo Versace Dubai Sheraton Hotel Tel Aviv The Norman Tel Aviv Auberge des Cimes (Saint-Bonnet-LeFroid,France)

4 4 Strategy 41-year old Olivier Dupraz is responsible for the EuroCave Professional markets, having been in charge of the Europe, Middle-East and Africa zones. Market trends The situation is promising with a wine consumption market outside the home which is upgrading throughout the world. Demand for wine by the glass is increasing, in particular in Europe and North America but Asia-Pacific is also developing very rapidly and catching up. In the same way, professionals increasingly want to display storage of their prestigious bottles as well as wine served to the consumer: incidentally, we have noticed that we are being called on increasingly earlier when an establishment is being fitted, often at the design stage. The brand s objectives We are clearly in a process of growth, in particular in the export market with real potential for growth in Asia-Pacific and the Middle-East a region boosted by the organisation of the Dubai World Expo in 2020 and the World Cup in Qatar in 2022 and in the United States, a country in which we are going to ramp up our efforts starting this year. Collaboration with professionals Compared with its competitors, which come from other sectors, the EuroCave Group has the distinctive feature of having wine as its only activity. In this way, we have naturally very strong connections with important opinion leaders, such as sommeliers, which is a strength for a company like ours. Another area in which we are developing relationships, which we could strengthen further, is that of designers and interior designers with whom we are increasingly collaborating in order to facilitate incorporation of our products when establishments are being built or renovated: in this way, we offer them 3D illustrations of our products. Professionals increasingly want to display storage of their prestigious bottles as well as wine served to the consumer.

5 5 Values A committed group, EuroCave defends strong values, reflected by its high standards, the same ones which drive it to design the most highperformance products on the market. Responsibility EuroCave s principles: respect for people (colleagues, wine producers, wine enthusiasts and professionals) respect for the environment the durability of its products Passion EuroCave grew as a result of the efforts of men and women who share a passion for wine and for whom the art of storing and serving wine must be geared towards wine those who produce it and those who buy it Research The entire history of EuroCave is built on the desire to innovate in the pursuit of excellence. EuroCave operates a continuous creative process, which allows it to design products that will inspire uses linked to storing and serving wine. Scientifically, this is reflected by the many patents that have been filed and partnerships with leading research laboratories. Design EuroCave gears design towards usage and aesthetic appeal. The ergonomics of its products, designed in collaboration with sommeliers, facilitate and place the emphasis on handling. As for the choice of shapes, materials and colours, it results in the creation of elegant ambiances, which honour wine. Service EuroCave Professional guarantees professionals: A network of 80 distributors in France and worldwide. In-house customer service: the customer must be able to benefit from a high-performance product. If there is a problem, he must be able to rely on an effective, operational maintenance service, with technicians who have good product knowledge, hence constant interaction with the customer service and engineering and design department. Service contracts included for wine by the glass serving products and guarantees lasting up to five years.

6 6 A French brand EuroCave shares the French values of elegance and good manners. A viewpoint that explains the decision to produce in France, demonstrated by the Origin France Garantie label. What is the Origine France Garantie label? Created in 2011, this label officially demonstrates the French origin of a product. It allows companies to highlight within their markets the fact that their production facilities have remained in France as well as the image of excellence associated with French manufacturing tradition, in particular abroad. The only Origine France Garantie wine serving and storage products The EuroCave Group is the only company to offer Origine France Garantie wine serving and storage products, which it manufactures in its two French factories, located in Fourmies (59) and Pont-de-Chéruy (38). The Origine France Garantie label is something we are very proud of. Yes, you can be a growing company and produce in France. Incidentally, the fact that we are a French brand is one of the reasons for our success, not only in France but worldwide. Pascal Marchand, CEO of the EuroCave Group Wine&style: the EUroCave Group s magazine The EuroCave Group publishes Wine&Style, a luxury lifestyle magazine. Published in 2017, the second issue, designed just like the first, as a global odyssey aimed at all those who make, serve and love wine, takes the reader from Tokyo to the vineyard of l Okanagan, in Western Canada, via Provence, Beaujolais, Bangkok and Singapore. In 2017, it was voted best news magazine at Trophées de la Communication (French communication awards). In this way, the EuroCave Group will launch, next September, a third magazine, with a strong international flavour.

7 Products 7 Vin au Verre 8.0 or new f 2018 User-friendly and stylish, this new wine dispenser allows professionals to offer efficient and well-managed wine by the glass service to respond to the growing trend of wine consumption outside the home. A high-performance dispenser Equipped with two separate compartments, it allows the professional to permanently have available eight bottles at the correct serving temperature, four white and four red for example, in order to offer a varied selection of wine by the glass. To prevent waste, it additionally offers the possibility of storing an open bottle for three weeks whilst preserving the sensory qualities of the wine. Furthermore, Vin au Verre 8.0 saves time during service: a bottle can be changed in less than 10 seconds! A dispenser that makes professionals lives easier Fitted with a touch screen, it allows the professional to configure all the information required during service: name of the wines, setting temperatures, lighting, measures and their prices. Professionals will also like the fact that the machine simultaneously and automatically cleans the eight taps and that they can consult their wine by the glass turnover directly on the product. A visually appealing wine dispenser Elegant and eye-catching with its suspended bottles, it naturally becomes a decorative object, in this way helping to give the establishment a warm, wine-friendly atmosphere by attracting attention to the wine list. Furthermore, it is available in a choice of six colours and the lighting, which can be set for both compartments and the eight taps, allows you to choose from a total of 200 shades. Brasserie Le Centre (Lyon, France) Wine by the glass a service which boosts turnover In France, wine by the glass sales are increasing and capturing market shares to the detriment of sales of wine by the bottle. In 2015, 50% of professionals in the catering industry in this way noticed a fall in bottle sales whereas 87% noticed stable or increased sales of wine by the glass according to a study by FranceAgriMer. This same year, 22% of restaurant turnover was connected to serving wine by the glass, compared to 17% in 2011.

8 8 products Wine Bar 2.0 and 8.0 These two wine by the glass serving products allow you to both bring wine to the correct serving temperature and store open bottles without consumables. Stylish, with adjustable lighting, they are an attractive feature and allow the sommelier s traditional role of serving wine at the customer s table to be retained. Two compartments Wine Bar offers two separate temperature compartments, allowing both white and red wines to be brought to the correct serving temperature, as well as providing automatic vacuum sealing which guarantees that the flavours of your open bottles will remain completely intact for ten days. Its effectiveness has been scientifically proven by Institut universitaire de la vigne et du vin (wine and vine university institute - Dijon, France). The traditional role of the sommelier retained The Wine Bar range is the only solution that places emphasis on serving wine by the glass from the bottle. It favours service at the customer s table, the opportunity for valued interaction with him. Wine Bar 2.0 and 8.0 will contribute to the quality of your service by allowing you to serve wine at the table, in the tradition of top sommeliers. Problem-free use Handling the bottles is very quick and easy making it very easy to use: ergonomic and user-friendly, no maintenance or consumables. Furthermore, thanks to its multi-coloured lighting,wine Bar contributes to effectively displaying the bottles in your establishment. Some of our clients: Harwood Arms (London), Hôtel du Cap-Eden-Roc (Antibes, France), Plaza Athénée (Paris), Sofitel (Lyon),The Peninsula (Hong Kong), Troisgros (Roanne, France)... Harwood Arms (Londres) John Euvrard, meilleur ouvrier de France en sommellerie (France s top sommelier) Wine Bar is an excellent product for sommeliers. We attach great importance to service and interaction with the customer. Now,Wine Bar allows us to serve wine from the bottle, which most effectively showcases it. It also favours high-quality service with wines always at the correct temperature and preserved once open, thanks to the air vacuum system.

9 9 2.0 & 8.0 Recommended by F.Sommier Best French Sommelier MOF 2007 Wine by the glass: Maintain the sommelier s gesture Preserve open bottles for up to 10 days Bring red or white wine to their perfect serving temperature A capacity from 2 to 14 bottles depending on the chosen model D r ink r esponsibly. Highlight your wine by the glass offer EuroCave -10/ RCS : Non binding photos. Photo credits: Jacques Mateos, Studio Guy Renaux,Royal Monceau Paris, Le Selcius Lyon. to offer qualitative service at each guest s table

10 10 products ShowCave This wine display cabinet, the very first to be designed as a decorative object in its own right, has become a cult product for giving the wine cabinet a facelift. It is available in two versions: one or two doors. An innovative product designed for professionals Available with one or two doors, this wine display case meets professionals modularity and fitting requirements. Advanced technology Developed by the EuroCave Group, the technology used for ShowCave guarantees excellent temperature distribution and maintains ideal humidity levels, ensuring perfect wine storage. A beautiful setting for your wine Behind the glass wall, the bottles, lit by LEDs, look like they are suspended in air, whilst the EuroCave logo embellishes the doors! Some of our clients: Agapé (Paris), Cabotte (Paris), Sexy Fish (Londres), Hotel Olden (Gstaad), Hôtel Palafite (Neuchâtel), The Norman (Tel Aviv) Sexy Fish (Londres)

11 Series The 6000 series, the very latest generation of wine cabinet, allows you to store bottles depending on the model and the type of shelves. Wine maturing and serving cabinet Benefitting from the most advanced technology, the 6000 series is available in three versions: singletemperature, two-temperature or multi-temperature. Customisation which is almost tailor-made The 6000 series offers: two sizes three types of door (glass with black frame, full glass and solid) a wide choice of shelves (sliding or fixed, tasting, display and storage ) different shelf finishes (beech, light oak or glossy black) two types of lighting. Ergonomic and stylish Thanks to their contemporary appearance and low noise levels, cabinets in the 6000 series make it possible to display wine in all environments: restaurant dining rooms, hotel bars, wine merchants or wine tasting rooms. Functional, they allow the bottles stored to be accessed very easily. An environmentally-friendly product With an A energy rating, the 6000 series allows up to 55% of energy to be saved compared with a conventional wine cabinet. Some of our clients: Auberge des Cimes (Saint-Bonnet-le-Froid, France), Douarnenez Thalasso (Douarnenez, France), George V (Paris), Le Crillon (Paris), Story (London)...

12 Press contact persons Clair de Lune Agency Anaïs Marchand & Anaïs Requena + 33 (0) anais.requena@clairdelune.fr Design: clairdelune.fr, crédits photo credits: Guy Renaud, EuroCave Professional Contact persons EuroCave Professional Marie Pinel + 33 (0) mpinel@eurocave.com