one of the purest natural ecosystems in the world.* *According to Yale and Columbia Universities.

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1 WINES OF URUGUAY

2 U r u g u a y one of the purest natural ecosystems in the world.* *According to Yale and Columbia Universities.

3 Uruguay in figures. POPULATION 3,4 million people 90% European descendents GDP PER CAPITA USD 16,806 #2in South America AREA sq. km. The second smallest country in South America. LIFE EXPECTANCY 76,9 years In years LITERACY RATE 98 % The highest in South America INTERNET ACCESS MB/second Average download speed #1 in LATAM - higher than the US.

4 12 millon cattle*, raised on natural grass.

5 A country the world is discovering. COUNTRY OF THE YEAR PLACES TO GO IN 2016 PUEBLO GARZÓN BEST IN TRAVEL 2016 BEST TRIPS 2016

6 A reliable country. Ranked among the top 3 in LATAM in all cases. Democracy Index (Economist Intelligence Unit, 2015) #1 Corruption Perceptions Index (Transparency International, 2015) #1 Prosperity Index (Legatum Institute, 2015) #1 Rule of Law Index (World Justice Report, 2015) #1 Press Freedom Index (Reporters Without Borders, 2016) #2 World Governance Indicators (World Bank, 2015) #2 Global Peace Index (Institute for Economics & Peace, 2015) #3 Index of Economic Freedom (Heritage Foundation, 2016) #3

7 A country that invests in its people. FIRST COUNTRY IN THE WORLD to give laptops to all students and teachers in State-run schools and high schools.

8 A country that grows. GDP per capita evolution. Source: World Bank URUGUAY WORLD LATAM

9 WINE PROFILE Figures Awards Climate Soils Exports

10 The best kept secret of the south. SANTIAGO MENDOZA MONTEVIDEO CAPE TOWN ADELAIDE AUCKLAND

11 7.000 hectars of vines.

12 URUGUAY WINES IN NUMBERS Some figures to have a deeper knowledge about the Uruguayan wine sector. 190 w i n e r i e s. 90 m i l l i o n k i l o s o f g r a p e s h a r v e s t e d e a c h y e a r. 24,5 l i t r e s c o n s u m e d p e r c a p i t a ( ). 11 m i l l i o n c a s e s p r o d u c e d a n n u a l y.

13 medals in OIV contests in the last 3 years.

14 Main grape varieties. REDS 49 % 19 % 10 % 7 % 15 % TANNAT MERLOT CABERNET SAUVIGNON CABERNET FRANC OTHER WHITES 32 % 20 % 8 % 5 % 35 % SAUVIGNON BLANC CHARDONNAY VIOGNIER ALBARIÑO OTHER

15 New and established vineyards follow strict and sustainable viticultural practices.

16 Keys. Location Benefit from an ideal geographic location (30 35th parallels), a coastal-atlantic maritime climate and clay-rich calcareous soils. Production Grown and produced in small volumes by passionate winemaking families. Harvest 100% hand-harvested and dry farmed. Old meets new Combine European winemaking tradition with new world technology. Balance Achieve well-balanced levels of alcohol and acidity. Exports Gaining traction in the world market with exports to Brazil, the U.S., Europe and Canada.

17 URUGUAY WEATHER SUMMER WINTER RAINS SOILS 11,77º THERMAL AMPLITUDE. COLDER NIGHTS ALLOWS LONGER GROWTH PERIODS AND GRADUAL RIPENING, LEADING TO GOOD DEVELOPMENT OF AROMAS AND FLAVORS. MIN: 5º MAX: 15º. RARE FROST DUE TO THE MARITIME INFLUENCE MM ANNUALLY ALLOWS FOR DRY FARMING. 99 DIFFERENT TYPES OF SOILS. FROM CLAY-RICH CALCAREOUS WITH PRESENCE OF GRANITE AND VOLCANIC ROCKS, TO STONY ALLUVIAL SOILS WITH WEATHERED GRANITE,.

18 WELCOME TO THE LAND OF TANNAT. More than litres produced per year.

19 Pleased to meet you. Origin: Rich, Madiran signature varietal full-bodied wines. perfect match. Originally from the southwest of France, it was brought to Uruguay in the 1870s by Mr. Pascual Harriague. This grape adapted so well to the soil and Uruguayan climate, that only here gives such velvety reds. With dark fruit and spice aromas and flavors, it is a wine with unique personality and a character of its own. Traditionally paired with roasted and grilled meats, this is a wine that exceeds expectations.

20 Tannat makes wines of great structure and excellent aging ability.

21 Tannat and Health Tannat has the highest levels of polyphenols & resveratrol. Therefore, it is the healthiest of all reds Scientific research. Confirmed by Tannat genome sequencing CABERNET MERLOT TANNAT Total Polyphenols Total Anthocyanins

22 GEOREFERENCING

23 Georeferencing. THE FIRST COUNTRY IN THE WORLD THAT WILL HAVE 100% TRACE OF ITS WINE TRACEABILITY This is a tool that allows to have important data to ensure food safety both to producers and to consumers. PRODUCTION BY This is a stone mile for the wine sector in the country, allowing to offer a guarantee over their production and the product that it is being consumed. INFORMATION A value added tool that offers to consumers via a QR code printed on the bottle s label of each of the wines sold in the world, information in real time about the parcel where that wine comes from.

24 An integrated system.

25 Bioclimatic regions.

26 Soils types.

27 Soils performance.

28 Regions.

29 Parcels.

30 Information.

31 EXPORTS Unique terroir-driven wines that are gaining international recognition.

32 Destinations. 24%* NORTH AMERICA 21% 12% EUROPE EUROPE 35 51% SOUTH AMERICA 4% OTHER WINERIES 40 *INCLUDES CENTRAL AMERICA AND CARIBE MARKETS

33 Exporting quality BULK BOTTLED Total exports in USD Bulk vs. Bottled

34 Exporting quality. USD 7 out of 10 exported bottles are red wines. Per exported liter in 2015, the highest in the region. Total exports in USD Bulk vs. Bottled

35 underrated destination. I a very laid-back place, the people are really nice, the beaches great food. Anthony Bourdain. National Geographic May 2015

36 THANK YOU.