AMERICA, AUTHENTIC TO THE BONE THE BEAT OF THE STREET Pick it up and Shove it in *SMOKE YOURSELF STUPID... 15

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1 GO BIG go home

2 CONTENTS AMERICA, AUTHENTIC TO THE BONE THE BEAT OF THE STREET Pick it up and Shove it in *SMOKE YOURSELF STUPID SOUTHERN FOR THE SOUL A GOOD AMERICAN RUB-DOWN Sauce by The Lovin' SPoONFUL a jug of Sweet Iced Tea PRODUCTS OF INDEPENDENCE... 30

3 AMERICA, Land of the free, home of the brave etc etc But us, chefs, also know America as home of some of the boldest, tastiest, meatiest food on earth. That s why good, honest Americana has been an exciting feature on our menus for the last few years. Hungry diners love a plateful of pulled beef sliders or some smoky, sticky ribs. AUTHENTIC But... 3

4 What s next? America is damn big, and damn old, and is full of passionate, obsessive loudtalkin' chefs. That s why dining trends continue to fly out of the States hot and heavy, with no signs of running out of smoke. The next meaty wave of & club grub is here, and it s all about Authenticity. 4

5 Surprisingly, traditional American food is based on simplicity; doing one thing well. That s why the Grind the beef, add some vintage cheese, finish with a smoky sauce, and pair with some traditional American sides. authentic, All American Cheeseburger has been making yankees go nuts for more than 90 years. 5

6 But dig deeper and you ll find a whole mess of authentic, traditional, simple techniques and Do them well, make them your own, keep your hungry diners full and happy and they ll be beating down your door for more. 6

7 THE BEAT of THE street eat Grabbing a hot bite while on the go is a way of life across America. From the crowded ball park, to the local FOOD truck that s been there for generations, the massive diversity and hold-it-in-one-hand ingenuity of street food brings Vibrancy AND excitement TO THE FOOD SCENE. Get inspired and don t forget the napkins!

8 This recipe draws its inspiration from Americans love of grits, especially down south. The key is to use polenta as a crumb coating with prawns. On the side, we recommend a zingy jalapeno mayo for a killer dipping sauce! Popcorn Prawn Rolls with Jalapeño Mayo pop corn prawn POPCORN PRAWNS 1.5kg Prawns, peeled and de-veined 8 x Eggs 20 ml Knorr Concentrated Chicken Bouillon 400g Panko bread crumbs 200g Polenta JALAPENO MAYO 300g Hellmann s Real Mayonnaise 50g Jalapenos, chopped 20g Coriander, chopped SLAW 450g White cabbage 150g Red onion, peeled, thinly sliced 10 x Slices American burger cheese 10 x Burger buns rol ls 1. Knorr Concentrated Chicken Bouillon, then mixed bread crumbs and polenta. Deep fry until cooked and golden. 2. Combine Hellmann s Real Mayonnaise, jalapenos and coriander. 3. Cut and grill the buns. 4. Assemble prawn rolls in the following order bun base, slaw, popcorn prawns, jalapeno mayo, cheese and top bun. 8

9 This is not just your average hot dog. It s the king of dawgs! Two iconic American foods smashed into one creating an explosive food experience like no other. Watch your diners devour these babies! corn DAWGS Chipotle Corn Dawgs, Salsa and Tobacco Onions CORN DAWG BATTER 1 x Egg 25g Sugar 2g Salt 250ml Milk 150g Polenta 10 x Hot dog sticks 10 x Sausages or frankfurters SALSA 2 x Corn cobs 50g Green onions (shallots), chopped 250g Tomato, chopped 50ml Oil Knorr Lime Seasoning Powder Sprinkle salt TOBACCO ONIONS 150g Brown onions, thinly sliced CHIPOTLE MAYO 200g Hellmann s Real Mayonnaise 70g Knorr Hickory BBQ Sauce 30 g Chipotle, puree 10 x Hot dog buns CORN DAWG BATTER 1. Combine the batter ingredients together. 2. Deep fry until cooked and golden. SALSA 1. Boil corn and remove the kernels from the cob with a sharp knife. Combine with the green onion, tomato, oil, Knorr Lime Seasoning and salt. Refrigerate for use. TOBACCO ONIONS 1. Fry onions in deep fryer at 160ºC until golden and crispy. Chipotle Mayonnaise 1. Combine the Hellmann s Real Mayonnaise and Knorr Hickory BBQ Sauce and chipotle pure together and refrigerate for use. TO ASSEMBLE: Place cooked dawgs into warmed hot dog rolls and add salsa, 9

10 Don t ask us why teriyaki and chipotle go together. It just works. buffalo wings Teriyaki Chipotle Buffalo Wings Wings 3 kg Chicken wings 100 g Knorr Hickory BBQ Sauce 400 g Knorr Teriyaki Sauce 30 g Chipotle, paste 30 g Coriander 300 g Celery sticks Ranch Dressing 220 g Hellmann s Real Mayonnaise 250 g Labneh 1 g Parsley, dried 1 g Garlic, paste 5 ml Worcestershire Sauce 3 ml Vinegar Ranch Dressing 1. Add all ingredients into a mixing bowl and whisk together to combine. WINGS 1. Combine the wings, Knorr Hickory BBQ Sauce and Knorr Teriyaki Sauce, & the chipotle pure together and marinade overnight. 2. Bake in an oven tray at 180 C until cooked. 3. Serve with coriander, celery and Ranch dressing. TIP If you are looking to deep fry the wings, toss them in the sauce right after frying! 10

11 BBQ Beef ribs done right; the traditional American way. This recipe will make your ribs so tender and juicy, that you will never prepare ribs any other way! Smokey BBQ American Beef Ribs RIBS 2 kg Beef short ribs, cut into 5 cm pieces 3 g Smoked paprika 100 g Hellmann's Real Ketchup THE GLAZE 300 g Knorr Hickory BBQ Sauce 10 g Garlic, paste Coriander, garnish Coleslaw, to serve RIBS: 1. Combine ingredients and rub over ribs, marinate overnight. 2. Place ribs in roasting pan, roast in oven for 2-3 hours or until tender. Hickory GLAZE: 1. In a pot combine some pan juices from the ribs with Knorr Hickory BBQ 2. Sauce and garlic paste reduce over medium heat. 3. Brush glaze over ribs and place back in oven for 15 minutes or until caramelised Serve with slaw. 11

12 Forget safe, neat, boring sandwiches. The American Way is to stuff the tastiest, crunchiest, sauciest fillings you can think of in-between anything that resembles bread. PICK IT UP + SHOVE IT IN Nothing is out of bounds. From battered seafood to Asian flavours. Paired with classic sides, every bite tastes like freedom.

13 PHILLY Who hasn t heard of the Philly Cheese Steak Sandwich!? Our chefs take it up a notch by adding Knorr Gravy to the cheese sauce. The result? A meatier, intense flavour that you ought to try out for yourself! Philly Steak Roll STEAK STEAK 1 g Skirt Steak 40 ml Knorr Corn Oil 5 g Salt Black pepper CHEESE SAUCE 20 g Butter 120 g Onion, finely chopped 50 g Knorr Brown Gravy Base 100 g Provolone cheese, grated 150 g Cheese, Parmesan, grated 50 g Gruyere cheese, grated 100 g Cheddar cheese, sharp, orange, grated 150 g Jalapenos, sliced 10 pc Potato bun, rolls STEAK: 1. Season Steak, Cook over the flat top grill and thinly slice it. ROLL Cheese Sauce: 1. In a pot, sweat the white onion in butter. 2. Add 100 ml of warm water and Knorr Brown Gravy Base, mix. 3. Add all the grated. 4. Once the cheese melts, add the sliced steak back to the pan to warm through. 5. Fill warm bun with steak and sauce, top with sliced jalapenos and extra sauce and extra cheese. 13

14 This rib sub sandwich is great for an all-day dining menu item. Maple BBQ Ribs Sub RIB BURNT ENDS HOAGIE 3kg American rib, whole, deboned BRAISING LIQUID 1.2l Cola 10ml Liquid smoke 250g Brown sugar 100ml Apple cider vinegar 100ml Knorr Hickory BBQ Sauce 20 g Knorr Chicken Stock Powder 40 ml Knorr Concentrated Chicken Bouillon Mayo BBQ Sauce 200 g Knorr Tomato Pronto (6x2kg) 100 ml Maple syrup 20 g Chilli, paste 120 g Dark brown sugar 10 pc Long rolls 80 g Knorr Hickory BBQ Sauce RIBS: 1. Place the ribs in a large oven dish, combine with the braising liquid, cover and cook in a preheated oven for 4 hours at 140 C. 2. Remove and place in a new tray and allow to cool, dice into 3cm pieces and place back in the oven, remove once the meat starts to crisp up. 3. Place the diced beef into the maple BBQ sauce to coat and heat through. 4. Serve in long rolls with salad and fries. Maple BBQ Sauce: 1. Combine all ingredients together, blend well and simmer for minutes until thickened. 2. Serve with the cooked ribs. 3. Serve with a side of fries and salad. TIP Use bagel & some fried egg for a breakfast option. 14

15 ROM COMBI O SMOKER Want to create succulent, smoky Southern brisket, like a boss, but don't have a YODA smoker sitting out the back? There s more than one way to skin a cat y all, and all it takes is a little ingenuity. One of the easiest ways to infuse your kitchen with the sweet aroma of Texas is to simply throw down some foil on the bottom of a large pot and toss in some pre-soaked wood chips, turn the heat up to max and get them chips smoking! Remove from heat when the smoke is doin' its thing, throw in your combi or conventional oven on about 150ºC You can create that beautiful in pretty much anything! Even a gutted out old fridge can do the job if you re a champion meat smoking machine! Lay your food out on the highest rack and close the door and let her smoke, baby, smoke! Your oven gets a slight smoky tan? It s worth it. Anyway, if you have a good combi, don t cry like a baby cause they clean themselves ready for you to do it all over again. You re gonna need to, 'cause your customers will be bashing down the door for more!

16 Listen up, now. Nothing fits better with our casual dining culture than Soul Food from America's Heartland. Cajun spice and Louisiana passion made for sharing with even the loudest crowd. What could go wrong? Southern for the soul

17 The secret to the Chipotle Chilli Beef Bowl is the meat cut. We recommend using beef chuck because of its versatility. BeefChipotle Chilli Beef Bowl CHILLI 50 ml Knorr Corn Oil 150 g Brown onion, chopped 2.50 kg Beef chuck, minced 50 g Chipotle, paste 50 g Knorr Hickory BBQ Sauce 100 g Garlic, puree 5 g Cumin, ground 200 ml Water 700 g Knorr Tomato Pronto 100 g Black beans Corn cobs, grilled LOW + SLOW CHILLI 1. Fry off the onions in the oil until soft, add the beef and brown slightly. 2. Add the chipotle paste, Knorr Hickory BBQ Sauce, garlic pure and cumin and cook for a further five minutes. 3. Add the water, Knorr Tomato Pronto and cook for two hours until the meat starts to become tender. Drain and rinse the beans and add, cook for an additional 30 minutes. 4. Serve with grilled corn. 17

18 There is a restaurant in the USA Deep South that sells over 500 serves a day of this dish but they use catfish. Unfortunately, we don t have catfish so use seabass instead and be happy! Louisiana Fish and Fries 1500 g White fish filet 200 g Plain flour 8 pc Eggs 20 ml Knorr Concentrated Chicken Bouillon 500 g Corn meal or polenta, fine To Serve 1500 g French fries 1500 g Coleslaw, salad LOUISIANA FISHH Knorr Concentrated Chicken Bouillon, then corn meal. Deep fry until cooked through and golden

19 This is simple fried chicken at its best, however the key to its success is in the process. We guarantee if you put this on your menu it will be one of your best sellers! hot fried chicken 4 kg Chicken Wings 400 g Yogurt 20 g Chilli, paste 10 g Knorr Chicken Stock Powder 50 g Knorr Thai Sweet Chilli Sauce FLOUR MIX Flour 300 g Smoked paprika 70 g Blue Cheese Dressing 60 g Blue Cheese 250 g Labneh 1 g Parsley, dried 1 g Garlic, paste 5 ml Worcestershire Sauce 3 ml Vinegar SLAW 150 g Red Cabbage, shredded 150 g White Cabbage, Shredded 50 g Red onion, sliced 330 g Hellmann s Real Mayonnaise 400 g Pickles, chopped Hot Fried Chicken, Slaw and Blue Cheese Dressing BLUE CHEESE DRESSING: 1. Add all ingredients into a mixing bowl and whisk together to combine. Chicken: 1. Combine the chicken wings, yogurt, milk, chili paste, Knorr Chicken Stock Powder and Knorr Thai Sweet Chilli Sauce together and marinade overnight. FLOUR MIX: 1. Mix flour, smoked paprika and the salt together, divide into two. Strain the milk marinade off the chicken and mix with one of the divided flour mixes to form a light batter. 2. Dip in the marinated chicken into the other divided flour mix then into the batter mix. Shake off excess batter and fry in hot oil 160 C for 10 minutes. Transfer to a plate, lined with paper towel. BLUE CHEESE DRESSING: 1. Combine all ingredients together and blend until smooth. SLAW: 1. Mix all ingredients and serve with the chicken wings and blue cheese dressing. 19

20 The Chicken Schnitzel is a timeless Classic that deserves a spot on your menu. SOUTHERN Southern Fried Chicken Schnitzel CHICKEN 10 pc Chicken breast 500 ml Full Fat Milk 200 g Yogurt 15 g Knorr Chicken Stock Powder BATTER 250 g Flour 5 g Paprika 5 g Garlic, powder 3 g Mustard, powder 2 g Black pepper, powder 4 pc Eggs, whisked COMEBACK SAUCE 250 g Hellmann s Real Mayonnaise 30 g Chilli, paste CHICKEN: 1. Add chicken to the milk, yogurt and Knorr Chicken Stock Powder and marinate for 3 hours. SCHNITZEL Batter: 1. Combine flour and spices in a bowl. Drain chicken from the marinade and place into flour mix, then into egg mix and back into flour. 2. Deep fry until cooked. 3. Serve and chips and comeback sauce.. Comeback Sauce: 1. Mix Hellman s Real Mayonnaise & chilli paste together. TIP Add smoky paprika to the batter for another level of flavour on this southern fried chicken recipe! 20

21 Proper American cooking is all about adding big, layered flavours. and the best place to start is with a rub down or marinade. Do this well and you ll become a legend! A GOOD AMERICAN RUB DOWN

22 MAPLE COLA BRAISING LIQUID 200 ml Cola 100 ml Maple syrup 150 g Knorr Hickory BBQ Sauce 50 g Chipotle, paste 500 ml Water 4 pc Star anise 1. Combine all ingredients together, add to brisket. 2. Roast covered for 5 hours at 140ºC. Uncover for the last 30 minutes of cooking. DARK SUGAR PEPPER RUB 60g Dark brown sugar 5g Black pepper, coarsely ground 150g Knorr Demi Glace 1. Combine all ingredients together. 2. Rub over rump cap, roast covered for 3 hours at 140ºC. Uncover for the last 30 minutes of cooking. HONEY MUSTARD RUB 70 g Honey 70 g Wholegrain Mustard 200 g Colman's Dijon Mustard 40 ml Knorr Concentrated Chicken Bouillon 50 ml Oil Combine all ingredients together. 2. Rub over deboned chickens then roast at 160ºC for 45 minutes or until cooked through.

23 Moisten with it, splash it, guzzle it, smother it, swim in it, but don t forget it, any meal is incomplete without a killer sauce! SAUCE BY THE LOVIN' SPOONFUL Sauce can be the crowning glory of a dish but get it wrong and they ll be serious consequences. Well, hopefully we can help you out here with a couple of recipes, so you can find inspiration for extraordinary sauces.

24 Chipotle BBQ Sauce 300 g Knorr Hickory BBQ Sauce 50 g Chipotle, paste 500 g Knorr Tomato Pronto 100 ml Apple cider vinegar Brown sugar 1. Combine all ingredients together, blend well then simmer for minutes until thickened. 2. Serve with cooked beef short rib. Teriyaki Chipotle Marinade 200 g Knorr Hickory BBQ Sauce 20 g Chipotle, paste 600 g Knorr Teriyaki Sauce 1. Combine all ingredients together. 2. Marinate beef ribs for 24 hours then roast for 2 hours at 150 C. 3. Don t forget to baste every 15 minutes. 24

25 a jug of Sweet Iced Tea

26 Everyone's favorite peach ices tea, made even fresher with mint & lemon. Tip: add grated fresh peach for a chunky refreshing drink Peach Mint Lemon Ice Tea Ice tea Garnish 150 pc Mint Leaves Lemon, sliced 10 pc 600 ml Peach Syrup 200 ml Lemon, juice 10 cup Ice Cubes 2 L Lipton Fresh Brewed Ice Tea Peach lemon mint iced tea Combine all the ingredients into a shaker and shake, pour into a glass over ice. Garnish: Garnish glass with fresh lemon slice. 26

27 Exotic passionfruit and fresh lemon works brilliantly when combined with iced tea. Add a splash of pomegranate syrup to the glass to give your guests a true exotic and refreshing experience. Passion Fruit Lemon Ice Tea Ingredients Serves 10 Ice tea Garnish 600 ml Passion fruit syrup Lemon, sliced 10 pc 200 ml Lemon, juice 10 cup Ice Cubes 2 L Lipton Fresh Brewed Ice Tea Combine all the ingredients into a shaker and shake, pour into a glass over ice. Garnish: Garnish glass with fresh lemon slice. Passion fruit lemon iced tea 27

28 MANGO iced tea Sipping on delicious mango ice tea is the perfect solution to refresh and relive summer Mango Iced Tea Ice tea Mango syrup 600 ml 4.50 L Lipton Fresh Brewed Ice Tea Fill quarter of the shaker with ice. Add all the ingredients in the shaker. Fill the glass with Lipton Freshly Brewed Iced Tea. Shake/stir. Garnish with Mango slice and fresh mint. 28

29 This smooth iced tea is mixed with pomegranate syrup and finished with fresh wild berries. Pomegranate Wild Berry Ice Tea Ice tea 200 g Berries, mixed 300 ml Pomegranate syrup 2 L Lipton Fresh Brewed Ice Tea Pomegranate Wild Berry iced tea Combine all the ingredients into a shaker and shake, pour into a glass over ice. Garnish: Garnish glass with fresh mixed berries. 29

30 In today s world, people want to be fed 'good food fast'. It's called fast casual dining. The Americans have been doing it for years and we re onto it big time! RODUCTS OF For us, chefs, to meet this ever growing demand, we need to be god damn magicians in the kitchen. Well, sometimes we need a little help. That help comes by way of using some kick-ass products that help you, but don t mess with your tasty creations. We have included some of our range to help you do just that. Indepe endence So get out there and show 'em how it's done you legends of the kitchen!

31 Knorr Chicken Stock Powder Product number: Weight: 6 x 1.1kg Yield: 55 litres / pack Knorr Demi Glace Product number: Weight: 6 x 750g Knorr Lime Seasoning Product number: Weight: 12 x 400g Knorr BBQ Sauce Knorr Sweet Chilli Sauce Knorr Teriyaki Sauce Product number: Product number: Product number: Weight: 6 x 2 litres Weight: 6 x 2 litres Weight: 6 x 2 litres Knorr Tomato Pronto Hellmann s Real Mayonnaise Lipton Freshly Brewed Iced Tea Product number: Product number: Weight: 4 x 24 TB Weight: 6 x 2kg Weight: 4 x 3.78kg

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33 Okay, now you can go home. Unilever Food Solutions Address: Unilever Gulf FZE, Jebel Ali, Dubai, UAE, P.O. Box Phone: For endless recipe inspiration, visit ufs.com