Ole Smoky Distillery Press Kit

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Karin Clarke
5 years ago
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1 Ole Smoky Distillery Press Kit

2 Ole Smoky Distillery LLC Boilerplates About Ole Smoky Moonshine: Ole Smoky is the leading distiller of premium moonshine in the U.S. and the first federally licensed distillery in the history of East Tennessee. The company s roots can be traced back over one hundred years to the early settlers of the Smoky Mountains. Therefore this isn t just moonshine, it s moonshine made with authenticity and enduring pride from the people of the Appalachians. In 2009, the law in Tennessee changed and suddenly, it was legal to make, distill and sell the infamous bootlegger s hooch. It was at that point that a group of families decided to bring their artistry of superior moonshine making to the world at large, and the world welcomed it. Today, Ole Smoky retails globally and offers more than twenty creative flavors crafted from the authentic family recipe. And while this moonshine has long been enjoyed on the porch from the jar or the jug, it now finds itself in establishments across the U.S. Consumers will find Ole Smoky being mixed in handcrafted cocktails at their favorite bars/restaurants, or making a great presence on the retail floor at grocery/liquor stores. Ole Smoky has also partnered with some of the biggest music and sporting organizations in the country, which means being served at huge events to support these partners. People from all over the world visit Ole Smoky s 3 famed East Tennessee distilleries: Holler, Barrelhouse and Barn. Over 3.5 million visitors have stepped through Ole Smoky s doors, making it the most visited distillery in the world. In the fall of 2018, the company will also be opening a 4 th location in Nashville. With the countless awards Ole Smoky has won from the most prestigious competitions within the sprits industry, the company has become the most awarded moonshine in the world. In 2017, Ole Smoky saw all its hard work pay off when the company was named an Impact Hot Brand by M. Shanken Communications, a leading publisher in the U.S. wine & spirits industry. The Hot Brand Award is given to both established and upcoming brands that achieve double- digit growth in each of the past three years, with a minimum of 200,000 cases. For more information, please visit and find them on social Shine Responsibly About Ole Smoky Whiskey: In 2016, Ole Smoky added to their portfolio of moonshine SKUs when it launched its whiskey line. The company merged their brand with another family- owned Tennessee whiskey business. Crafted from a century old recipe, this white oak, and over 4- years- aged whiskey is hand picked from barrels based on taste and color ensuring the highest quality. Ole Smoky s barrel- aged whiskey stands out amongst the rest because of the fact that it is mellowed through sugar maple charcoal until the desired flavor is acquired. Ingredients include locally grown grain, yeast, water, and a few other proprietary ingredients. Ole Smoky offers a variety of whiskeys at its Barrelhouse distillery in Gatlinburg, TN, including Straight Tennessee Bourbon Whiskey, Blended Tennessee Whiskey, Salty Caramel, Mango Habanero, Cinnamon, Pecan, Maple, Root Beer, Tennessee Mud, and Cookies & Cream. The Straight Tennessee Bourbon Whiskey, Mango Habanero, and Salty Caramel are now available at bars, restaurants, and retailers throughout the U.S. Please Drink Responsibly

3 Ole Smoky Press Print Cheers/ Beverage Dynamics/ Stateways Circulation: 65K/50k/8.5K Monthly March/April 2017 Market Watch Circulation: 53K Monthly September 2017 OK! Magazine/ Star Magazine Circulation: 480K/751K Weekly March 2017

Chilled Magazine Circulation: 80,000 Monthly February/March 2017 October/November 2017 BY THE LIGHT of the SILVERY MOON Today s Moonshine Targets Millennials By Mathew Powers Photos courtesy of Ole

In 2010, however, Tennessee made moonshining legal in 44 counties, which allowed Ole Smoky to become the first federally licensed moonshine distillery in the history of East Tennessee.

Ole Smoky s president of wholesale, Michael Bender, added, The whiskey line is a great addition to Ole Smoky s collection of moonshine.

Throw in their natural, youthful tendency to exhibit rebellious traits, and you end up with a generation that pairs well with modern moonshining.

Fans can purchase Ole Smoky moonshine online, and this fall, the distillery distributed three of its award-winning whiskeys to all 50 states: Straight Tennessee, Salty Caramel, and Mango Habanero.

4 Chilled Magazine Circulation: 80,000 Monthly February/March 2017 October/November 2017 BY THE LIGHT of the SILVERY MOON Today s Moonshine Targets Millennials By Mathew Powers Photos courtesy of Ole Smoky Distillery Moonshiners once dodged the law, distilling under the light of the moon and hiding within the lush Smoky Mountain forests. In 2010, however, Tennessee made moonshining legal in 44 counties, which allowed Ole Smoky to become the first federally licensed moonshine distillery in the history of East Tennessee. Operating out of Gatlinburg, Ole Smoky concentrated on moonshines during its early years. But in 2016, Ole Smoky acquired the little-known distillery Davy Crockett s Tennessee Whiskey. Ole Smoky s president of wholesale, Michael Bender, added, The whiskey line is a great addition to Ole Smoky s collection of moonshine. Bender also predicted that Ole Smoky would appeal to millennials, which makes sense. Millennials have never known a world without creative mixology and an array of crafted spirits and beer. Throw in their natural, youthful tendency to exhibit rebellious traits, and you end up with a generation that pairs well with modern moonshining. Then again, high-grade spirits appeal to imbibers of all ages, and now almost anybody can access them. Fans can purchase Ole Smoky moonshine online, and this fall, the distillery distributed three of its award-winning whiskeys to all 50 states: Straight Tennessee, Salty Caramel, and Mango Habanero. In fact, Salty Caramel will be sold at all Twin Peaks restaurants, while Buffalo Wild Wings fans can sip on cocktails that include Mango Habanero Whiskey. Both Ole Smoky s moonshine and whiskey are comprised of a (mostly) corn mash bill consisting of 84% corn, 8% rye and 8% malted barley. However, the whiskey is then aged, whereas the moonshine is distilled and sold. We tend to think of moonshine as something primitive and unsophisticated, as it s often depicted that way in popular culture. On the contrary, the skillful artisans who distill Tennessee moonshine and whiskey draw upon traditions that go back to the area s earliest settlers, many of whom arrived from places like Scotland and Ireland. One can enjoy a variety of Ole Smoky moonshine and whiskey variants, including strawberry, peach, blackberry, cinnamon, peppermint, watermelon, and apple, to name just a few. If you prefer something more classic, you can enjoy the 80-proof Straight Tennessee Bourbon that s barrel aged and resembles the bourbon traditions found in Kentucky and Tennessee. It may be a bit of a stretch to think of today s Smoky Mountain distilling in the same light as those who thwarted Prohibition, but the type of product coming from Old Smoky differs from the classic ideas of whiskey. Much like craft beer bucked the fizzy, yellow beer trend, Old Smoky and area moonshiners aren t afraid to think outside the box. The rebellion lies in its innovation. Moonshining may be a Smoky Mountain tradition, but there s no reason to hide anymore: the whole nation can now enjoy it! At the time of the purchase, Ole Smoky CEO Robert Hall stated, Having two categories under the very powerful Ole Smoky brand is a huge win, and we know it will be a great opportunity to increase our fan base. 86 CHILLED MAGAZINE CHILLEDMAGAZINE.COM 87

5 The Tasting Panel Magazine Circulation: 90K Monthly Jan/Feb., Mar., May, July, Sept., Dec. 2017

Online Mountain Tough Benefit Concert January 3,

s Outsiders/ Outsiders Farrell Shine Available on

com January 19, 2017/ February 22, 2017 Impressions

8 Online Mountain Tough Benefit Concert January 3, 2017 Impressions: 235,016,000 OSM Partners with WGN s Outsiders/ Outsiders Farrell Shine Available on ReserveBar.com January 19, 2017/ February 22, 2017 Impressions 242,834,900/200,265,300 OSD Nationally Launches Whiskey Line August 14, 2017 Impressions: 217,222,600

9 Ole Smoky Becomes Sponsor of TN Titans September 29, 2017 Impressions: 242,604,700 OSD Opens a 4th Distillery in Nashville December 11, 2017 Impressions: 187,082,528

10 Superstore Promo (American Ninja Warrior) Total Household Views: 6MM (Approx.) Total Episodes: 10 Total Households Views: 54,472,723 Product Placement Workaholics Total Episodes: 1 Total Households Views: 1,233,606 Goliath Total Episodes: 7 Total Households Views: NA

11 Roadies Total Episodes: 2 Total Households Views: 1,455,432 You re the Worst Total Episodes: 4 Total Households Views: 1,104,996 Fargo Total Episodes: 2 Total Households Views: 4,227,140

12 Saturday Night Football UT Vols vs VY Hokies ( ) Total Households Views: 5.9MM (Approx.) Outsiders Total Episodes: 1 Total Households Views: 622k Mad Families Movie Appearance Total Households Views: NA Idiotsitter Total Episodes: 2 Total Household Views: 461,784

13 House of Ole Smoky Video Campaign The Cabin June 30, 2017 Views: +2.4 M Digital Assets Lit Campfire August 21, 2017 Views: +1.4M The Dive Bar September 21, 2017 Views: +2.6 M

14 Emmy s Gifting Suite Events Outsiders Screening Mountain Tough

15 Reds Titans Bristol

2017 Masters of Moonshine Ole Smoky Moonshine partnered with the Tasting Panel Magazine to host the 3 rd annual Masters of Moonshine competition.

Ole Smoky White Lightnin and Blackberry Moonshine.

16 2017 Masters of Moonshine Ole Smoky Moonshine partnered with the Tasting Panel Magazine to host the 3 rd annual Masters of Moonshine competition. The semi finals were held in Knoxville, Nashville, Dallas, Jacksonville, Cincinnati, and Australia where mixologists competed to mix up the best cocktail using both Ole Smoky White Lightnin and Blackberry Moonshine. The winners from each city competed to win the title of Master of Moonshine at Tales of the Cocktail, the world's premier series of cocktail festivals. The two mixologists that came out on top at the end of the finals were mixologists representing Nashville (Makenzie Oliver) and Cincinnati (Karen Puttmann).

Awards 2017 New York International Spirits

Medal in Unaged Whiskies Category China Wine and

Gold Medal in Unaged Whiskies Category The

Smoky Straight Whiskey- Silver in Tennessee

Flame Moonshine- Master Award in Moonshine &

Apple Pie Moonshine (70 Proof)- Gold Medal in

Smoky Blue Flame Moonshine- Gold Medal and

Moonshine Peaches- Gold Medal & Best in Category

17 Awards 2017 New York International Spirits Competition Ole Smoky Blue Flame Moonshine- Gold Medal in Unaged Whiskies Category China Wine and Spirits Awards Ole Smoky Blue Flame Moonshine - Gold Medal in Unaged Whiskies Category The Spirits Business American Whiskey Masters Ole Smoky Straight Whiskey- Silver in Tennessee Whiskey Super Premium Category Ole Smoky Blue Flame Moonshine- Master Award in Moonshine & Other Un- Aged Whiskeys SIP Awards Ole Smoky Apple Pie Moonshine (70 Proof)- Gold Medal in Flavor/Infused Whiskey/Moonshine Category Ole Smoky Blue Flame Moonshine- Gold Medal and Consumer s Choice Award in Unaged Whiskey/Moonshine Category Los Angeles International Spirit Competition Ole Smoky Moonshine Peaches- Gold Medal & Best in Category in in Whiskey/Whisky, Moonshine (Flavored) Ole Smoky Blue Flame Moonshine- Silver Medal in in Whiskey/Whisky, Moonshine (all areas)

International Craft Awards Ole Smoky Apple Pie Moonshine (70 Proof)- Gold Medal in

Whiskey Category International Wine & Spirits Competition Ole Smoky Blue Flame Moonshine-

Habanero Whiskey- Bronze Medal in Flavored Whiskey Category Ole Smoky Blue Flame

Whiskey Competition Ole Smoky Apple Pie Moonshine (70 Proof)- Bronze Medal in Un- aged

Moonshine Category Ole Smoky Mango Habanero Whiskey- Bronze Medal in Flavored Whiskey

Spirits Competition Ole Smoky Distillery- Unaged Whiskey of the Year award Ole Smoky HD

18 International Craft Awards Ole Smoky Apple Pie Moonshine (70 Proof)- Gold Medal in Flavored Moonshine Category Ole Smoky Blue Flame Moonshine- Silver Medal in Unaged Whiskey Category International Wine & Spirits Competition Ole Smoky Blue Flame Moonshine- Bronze Medal in in Grain/Corn Spirit Category Whiskies of the World Ole Smoky Mango Habanero Whiskey- Bronze Medal in Flavored Whiskey Category Ole Smoky Blue Flame Moonshine- Silver Medal in Unaged Whiskey/Moonshine Category North American Bourbon & Whiskey Competition Ole Smoky Apple Pie Moonshine (70 Proof)- Bronze Medal in Un- aged Whiskey/Moonshine Category Ole Smoky Blue Flame Moonshine- Double Gold Medal in Flavored Moonshine Category Ole Smoky Mango Habanero Whiskey- Bronze Medal in Flavored Whiskey Category Ole Smoky Salty Caramel Whiskey- Silver Medal Flavored Whiskey Category Berlin Spirits Competition Ole Smoky Distillery- Unaged Whiskey of the Year award Ole Smoky HD Charred Moonshine- Gold Medal in Unaged Whiskey Category Ole Smoky Apple Pie Moonshine- Bronze Medal in Unaged Whiskey Category

State of the Spirits Industry 2013

State of the Spirits Industry 2013 Spirits Continues to Gain U.S. Market Share at the Expense of Beer Supplier $ Share (Billions) Beverage Alcohol Market Share 2005 2011 CAGRs Wine: Spirits: Beer: $49.9