Wicklow Wolf Brewing Company

Transcription

1 Wicklow Wolf Brewing Company May 2017 Wicklow Wolf Brewing Company 1

2 I am a Craft Brewer T1Q Wicklow Wolf Brewing Company 2

3 High Growth = GLOBAL Market Opportunity 11% of all Beer Produced in US is Craft Beer Craft beer only category to manage double-digit growth in the US, 20% of the value of the US beer market Irish Craft Beer Market to Grow to 250m In 5 Years Craft is Fastest Growing Segment in GLOBAL Beer Market US Craft Beer Market is $20b Per Annum Mckinseys Aug 2015 : along the value chain, product innovation has increased rapidly. In the U.S., craft brewers are now officially beating the big beer makers. In an environment where overall beer production rose just 0.5 percent in 2014, output from small brewers surged by 18 percent, giving them an 11 percent volume share of the $100 billion beer market. Wicklow Wolf Brewing Company 3

4 Wicklow Wolf Today OUR VISION To be the crafter of exceptional beer, lovingly reared for people who know who they are and what pack they belong to. Seven fold increase in production capacity over past 24 months to meet customer demand. 25 BEER STYLES LAUNCHED Expanded range from 4 Core beers to 25 in Keg & Bottle formats In Top 10 Most Recognised Craft Beer Brands in Ireland Silver & Bronze Medal Winner in first year exhibiting at Alltech No.1 Selling Irish Craft Beer Brand in O Brien s Nationwide No.1 MARKET ADOPTION Top Selling Irish Craft beer brand for Four Corners Wicklow Wolf Brewing Company 4

5 WICKLOW WOLF HOP FARM First commercial hop farm in Ireland in over 20 years Based 2 miles north of Roundwood village on Southern slopes of Djouce Mountain Hops used for Wicklow Wolf Locavore Irish Fresh Hop Beer Varieties - Chinook, Perle, Cascade, Bramling Cross, Nugget & Prima Donna 2014 and 2015 hop harvests successfully completed was 2x the volume of Plan to further expand the Hop Farm 2017 Plan for a Hop Harvest Festival in the Autumn Key to branding and marketing RTE Ear to the Ground featured in December 2015 Wicklow Wolf Brewing Company 5

6 Early Scores on the Door Wicklow Wolf in key Halo On Trade Accounts Including:Harbour Bar, Box Burger, P Macs, The Bleeding Horse, Camden Exchange, Blackbird, The Bull & Castle,57 Headline Bar, Tap House, The Palace Bar, Doheny & Nesbitts, Durty Nellies, Residence, Avoca, Catherine Fulvio s, The Press Up Group ; Liquor Rooms, The Dean Hotel, The Workman s Club, Mrs Robinsons, Bierhouse Cork. Caribu Galway. Festivals Electric Picnic The Butcher, The Baker, The Beer Maker RDS Craft Beer Festival Top Selling Beer Alltech Savour Kilkenny Bloom Hop on the Hill Hopfarm Festival. Social Media: > 3.5K Media Coverage >100 Press reviews, 20 Major articles, 1 Major TV Show, 7 radio appearances Creating mindshare/newsflow around the brand. Highlights include: Hot Press: featuring Hozier & Wicklow Wolf RTE TV, Ear to the Ground: featuring Wicklow Wolf s successful hop harvest RTE Radio 2, Nicky Byrne Show: featuring Wicklow Wolf as part of the Gentlemen s Afternoon Tea. Sunday Times article Wicklow Wolf IPA is Better than O Dells. Sunday Times: Full length feature in Small Business Section 98FM: Davey & Davey Barber Sessions >4K Hozier tweets Wicklow Wolf as His favourite craft beer Wicklow Wolf Brewing Company 6

7 Extensive Product Launches Satisfying consumer demand for variety of style Contributes to greater shelf space and achieved critical acclaim 2015 Beer Launches Solar Eclipse Saison - March 20 th 2015 for the Solar Eclipse Belgian Brown Follow on from Solar Eclipse Saison Locavore 2014 Harvest First beer grown from Hop Farm Locavore 2015 Harvest Second beer grown from Hop Farm Elevation Pale Ale - Launched at RDS Festival September 15 A Beer Called Rwanda - Collaboration with Java Republic Coffee Company 2016 Beer Launches Poles Apart - (2xIPAs) One Northern Hemisphere Hops and one Southern Hemisphere Hops Wood Whisperer (10% ABV) Using Barrels from Stings Winery in Tuscany Barrel-aged Belgian Dark Strong Beer Lageresque Gluten Free Kolsch style Lager Easy Lover Session IPA Sorachi Red Red Ale using a unique Japanese Hop. Locavore 2016 Fresh Hop Golden Ale Beer Launches Zoso Smash IPA Brayvarian Dunkel Sun Machine Meyer Lemon Wheat Imperial Kentucky Common Collaboration with Verboten Brewery Colorado. The only other brewery we know brewing a Kentucky Common. Third year Anniversary Triple IPA. Wicklow Wolf Brewing Company 7

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12 Key Lessons Know your market Start Small But not too small Don t over extend Start Local Develop your community from early on Core Team - Build to your weaknesses Select your partners and investors carefully Advisors & Board try to add core competencies that will help you build the business Lay down foundations for your Brand + stick to your principles Don t under estimate level of hard work & personal commitment Make sure to enjoy it at the same time set backs are inevitable Wicklow Wolf Brewing Company 12

13 Contact Us Wicklow Wolf Brewing Company, Galtrim Park, Bray, Co.Wicklow, Ireland Stay in touch Wicklow Wolf Brewing Company 13