1989. Belgium. Boy on bike. (Ok, make that a young man of 32). A Leader in Sustainable Practices

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2 1989. Belgium. Boy on bike. (Ok, make that a young man of 32). As our aspiring young home brewer rides his mountain bike with "fat tires" through European villages famous for beer, New Belgium Brewing Company was but a glimmer in his eye. Or basement. For Jeff Lebesch would return to Fort Collins with a handful of ingredients and an imagination full of recipes. And then there was beer. Jeff's first two basement-brewed creations? A brown dubbel with earthy undertones named Abbey and a remarkably wellbalanced amber he named Fat Tire. To say the rest was history would be to overlook his wife's involvement. Kim Jordan was New Belgium's first bottler, sales rep, distributor, marketer and financial planner. A Leader in Sustainable Practices New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian inspired beers, began operations in a tiny Fort Collins basement in Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. New Belgium has long been a leader in sustainable business practices. In 1998 the brewery was looking for ways to eliminate its CO2 emissions and landed upon the city s wind power program as the most elegant solution. Though the program would have to be funded by dipping into co-worker s bonus pool, the group voted unanimously to do so, which established New Belgium as the nation s first wind powered brewery in Since then we have built our own process water treatment facility to cleanse our process water water used in cleaning and cooling throughout the building- with smaller amounts of yeast and beer fed in. In addition to these innovative new technologies, New Belgium has a 91% diversion rate meaning that 91% of all materials we handle are recycled, recovered or reused. (Please note: we do not include Spent Grain in this figure like most breweries do. Spent grain volumes are so high that they skew the overall figure and make it difficult to track improvements. To put this in perspective, if we recycled nothing, but included spent grain, our waste diversion ratio would be 97 %!).

3 18 Cities Over 900 Volunteers Over 11,000 movie goers / beer drinkers Raised over $58,000 to local non-profit partners Donated over $9,000 to local zero-waste organizations Maintained an average of over 90% waste diversion rate Had a kick-a** time!

4 Beer Servers This is where it gets fast and furious. We need a strong volunteer base here in the form of pourers and servers, and folks that can keep a line moving! Volunteers will be responsible for learning to pour beer well to minimize waste and money. Not all servers need to be TIPS trained. However, some will be and will need to check for wristbands, and scan the crowd for intoxicated guests. Volunteers will not be changing any kegs, but will be responsible for informing NBB staff when that needs to be done. Beer Gypsies The Beer gypsies will be given trays that have a shoulder strap (think 40 s cigar girls) around their shoulders and hold approximately a dozen 3 oz samples of beer. They will roam the event with a specific flavor of beer checking for wristbands and taking tokens. Due to the autonomy of this position, ALL beer gypsies will be TIPS trained. The position will be very busy for the first hour and a half, and again during the beermission when we stop the film and encourage people to continue sampling. ID Check: Wristbands & Beer Tokens These folks are responsible for making sure every single person served at the event is of legal drinking age. ID checkers approve the guest s valid Identification card (Drivers license, State ID, Passport, Military ID, or Green Card), and assuming that ID is valid, current, and the holder is in fact 21 years of age, they give the guest a wristband to mark their ability to drink, and send them to the beer token booth. The volunteers selling tokens and handling main cash flow, as well as distributing passports and giving a quick explanation about the flow of the event.

5 Blend-o-Matic Mixologist The Blend-o-Matic is the Clips of Faith s own make your own beer station. Guests will pay 1 token for a 3oz sample to choose how dark or light they want their beer as well as what flavors to include. There are two mixologists; one is the wizard behind the curtain that pours the beers and adds the requested flavors and the other helps out in front of the curtain. There might just be costumes that go with this position (wink). Beer School That s right school is in session! The folks who volunteer in this tent will assist a New Belgium Sensory Expert in serving samples of the beer to school attendees and other patrons that come in while school is not in session. It s a great place for someone that wants to learn more about a few of New Belgium s beer and about beer tasting in general. Lips of Faith Competition Official It s at this area of the Lips of Faith Lounge that guests can earn a chance to a trip to New Belgium Brewing and craft their own beer with one of the brewers. Lips of Faith beers were born from a New Belgium coworker contest. It starts with a New Belgium employeed mixing 3 different beers, and ends when someone can guess which 3 beers were mixed and what percentage of each beer is in the concoction. Guests will do just that at this tent. The Competition Official is there to pour samples (for a token, of course) of the pre-made mystery beer, and show folks where to drop their ballot. Merchandise / Volunteer Gift Tent It s at this tent that folks can purchase different types of merchandise and pick up a few freebies. This is also where volunteers will go at the end of the night to check out and receive their thank you gift. After volunteers check in at the beginning of the show, this team will pull together all the t-shirt sizes and wrap up a Shift Beer for the volunteers to pick up after they finish their duties at the end of the night.