Away from Home ANNUAL TRACKING STUDY. At Work. At Home

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1 Away from Home Coffee & Beverages in NEW ZEALAND At Work ANNUAL TRACKING STUDY At Home

Coffee At Work Total Market Size At Work Total consumption of coffee at work per week and annually.

Consumption Patterns When & Why Time of day when coffee is consumed Most popular reasons for drinking coffee at work Types of milk used in coffee Consumption of decaffeinated coffee at work Types of

Outlook for Coffee at Work Types of coffee consumed Roast & Ground Coffee Espresso Short Black Long Black Ristretto Café Latte Flat White Macchiato Cappuccino Roast & Ground Coffee Pod/Capsule Roast

2 Coffee At Work Total Market Size At Work Total consumption of coffee at work per week and annually... u Number of cups consumed by type of coffee u Total market size in dollar value by type of coffee u Of total consumption, the number of takeaway coffees purchased and brought back to work Consumption Patterns When & Why Time of day when coffee is consumed Most popular reasons for drinking coffee at work Types of milk used in coffee Consumption of decaffeinated coffee at work Types of snacks eaten with coffee at work Consumer profiles by the most commonly drunk types of coffee analysed by: Brand awareness analysed by: Brands of coffee consumed/offered at workplace by: Market Outlook for Coffee at Work Types of coffee consumed Roast & Ground Coffee Espresso Short Black Long Black Ristretto Café Latte Flat White Macchiato Cappuccino Roast & Ground Coffee Pod/Capsule Roast & Ground Coffee Non-Espresso Plunger Drip Filter Instant Soluble Coffee Iced Coffee Other Coffee Coffee At HOME Total Market Size At Home Total consumption of coffee at home per week and annually... u Number of cups consumed by type of coffee u Total market size in dollar value by type of coffee Consumption Patterns When & Why Stage of week when coffee is consumed Time of day when coffee is consumed Coffee consumption occasions Most popular reasons for drinking coffee at home Types of milk used in coffee Consumption of decaffeinated coffee at home Types of snacks eaten with coffee at home Consumer profiles by the most commonly drunk types of coffee analysed by: Place of Purchase Most common place of purchase for coffee at home: Supermarket Specialty Store Independent Café Franchised Coffee Chain Outlet Brand awareness analysed by: Total brand awareness analysed by Region; gender and age Brand awareness analysis of leading individual coffee Brands of coffee consumed at home by: Coffee Equipment at Home Coffee equipment consumers use at home to make a cup of R&G/espresso coffee including: Espresso Machine Pod/Capsule Machine Delicatessen Convenience Store/ Milk Bar Online Drip Filter Machine Plunger Market Outlook for Coffee at Home

3 Coffee& Beverages Annual Tracking Study Since the turn of this century New Zealand consumption and preference for coffee has evolved. The increasing popularity of espresso coffee has lead to significant growth in the industry, more specifically in the number of cafes, other types of outlets supplying coffee, coffee roasting outlets and coffee manufacturers. Coffee & Beverage in New Zealand tracks on an annual basis 1,000 New Zealanders from the age of 14+ in terms of their changing consumption patterns and preferences for coffee and other hot and cold beverages in the three consumer markets: Coffee AWAY FROm HOME Total Market Size Away from Home Total consumption of coffee in the away from home market per week and annually u Number of cups consumed by type of coffee At Work At Home Away from Home u Total market size in dollar value by type of coffee u Average price paid for a cup of coffee analysed by region Consumption Patterns When & Why Stage of week when coffee is consumed Time of day when coffee is consumed Coffee consumption occasions Most popular reasons for drinking coffee away from home Types of milk used in coffee Consumption of decaffeinated coffee in the away from home market Types of snacks eaten with coffee in the away from home market Consumption Patterns Where Types of foodservice outlet chosen for coffees away from home The popularity of independent cafés versus coffee chain outlets Coffee chains used most frequently Importance of various selection factors when consumers choose a chain outlet; including Ü Coffee quality Ü Brand of coffee Ü Coffee taste/strength Ü Coffee locally roasted Ü Ethical sourcing Ü Price paid Ü Discounts/coupons/loyalty cards Ü Café has quick service Ü Café has clever & knowledgeable barista Ratings of leading coffee/café chains on the same factors presented in gap chart analysis Number of commercial foodservice outlets by channel Consumer profiles by the most commonly drunk types of coffee analysed by: Brand awareness analysed by: Total brand awareness analysed by Region; gender and age Brand awareness analysis of leading individual coffee Brands of coffee consumed away from home by: Market Outlook for Coffee Away from Home Ü Café has pleasant staff Ü Café is at a convenient location Ü Café has pleasant ambience

BEVERAGES AT WORK Total Market Size At Work Total consumption of non-alcoholic beverages at work per week

.. u Number of units consumed by type of beverage u Total market size in dollar value by type of beverage

Most common time of day when beverage is consumed Consumption occasions Most popular reasons for

Bottled Unflavoured Still Bottled Flavoured Sparkling Bottled Unflavoured Sparkling Bottled Flavoured

Fruit loose leaf/bag Other Herbal loose leaf/bag Pearl Iced Tea MILK Plain Flavoured Brands of beverages

Drinks Hot Chocolate Milk Shakes Iced Chocolate Smoothies Milo Carbonated Soft Drinks Cola Drinks regular

4 BEVERAGES AT WORK Total Market Size At Work Total consumption of non-alcoholic beverages at work per week and annually... u Number of units consumed by type of beverage u Total market size in dollar value by type of beverage Consumption Patterns When & Why By Each Beverage Category Most popular beverages within each category Most common time of day when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage at work Consumer profiles by beverage category analysed by: Total brand awareness analysed by region; gender & age Brand awareness analysis of leading individual beverage & Beverage Categories Types of Beverages include: Water Tap Unfiltered Tap Filtered Still Bottled Unflavoured Still Bottled Flavoured Sparkling Bottled Unflavoured Sparkling Bottled Flavoured Bulk Packaged Water Functional Water TEA Black loose leaf/bag Green loose leaf/bag Chai loose leaf/bag Fruit loose leaf/bag Other Herbal loose leaf/bag Pearl Iced Tea MILK Plain Flavoured Brands of beverages consumed/offered at workplace by beverage category Market Outlook for Beverages at Work Other Dairy Drinks Hot Chocolate Milk Shakes Iced Chocolate Smoothies Milo Carbonated Soft Drinks Cola Drinks regular Cola Drinks diet/sugar free Other Carbonated Soft Drinks regular Other Carbonated Soft Drinks diet/sugar free Sports & Energy drinks Sports Drinks Energy Drinks Pure FruiT Juices All Pure Fruit Juices Fruit Drinks All Fruit Drinks

BEVERAGES At HOME Total Market Size At Home Total consumption of non-alcoholic beverages at home per week and annually u Number of units consumed by type of beverage u Total market size in dollar

when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage at home Consumer profiles by beverage category analysed by: Place of Purchase

5 BEVERAGES At HOME Total Market Size At Home Total consumption of non-alcoholic beverages at home per week and annually u Number of units consumed by type of beverage u Total market size in dollar value by type of beverage Consumption Patterns When & Why By Each Beverage Category Most popular beverages within each category Stage of the week when beverage is consumed Most common time of day when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage at home Consumer profiles by beverage category analysed by: Place of Purchase Most common place of purchase for beverages at home: Supermarket Specialty Store Independent Café Franchised Coffee Chain Outlet Delicatessen Convenience Store/Milk Bar Online Total brand awareness analysed by region; gender & age Brand awareness analysis of leading individual beverage Brands of beverages consumed at home by beverage category Market Outlook for Beverages at Home BEVERAGES AWAY FROM HOME Total Market Size At Home Total consumption of non-alcoholic beverages away from home per week and annually u Number of units consumed by type of beverage u Total market size in dollar value by type of beverage Consumption Patterns When & Why By Each Beverage Category Most popular beverages within each category Stage of the week when beverage is consumed Most common time of day when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage in the away from home market Place of consumption foodservice outlet type Number of commercial foodservice outlets by channel Consumer profiles by beverage category analysed by: Total brand awareness analysed by region; gender & age Brand awareness analysis of leading individual beverage Brands of beverages consumed away from home by beverage category Market Outlook for Beverages AWAY FROM Home

e highest and lowest scores of the leading brands) 1 2 3 4 5 6 7 Mean Cost per Year COFFEE BEVERAGES At Work $4,900 $4,900 Away from Home $4,900 $4,900 At Home $4,900 $4,900 Any two reports $8,600

6 Top Coffee Brand Awareness (Tier 1) Snacks Consumed with Tea (%) Products Black tea (with milk) Black tea (no milk) Green tea Fruit tea* Chai tea Iced tea* Other tea (incl. herbal) Most Likely Snack %!"#$%&'()*%!"#$%&+')*%!"#$%&,-)*%!"#$%&(.)*%!"#$%&'+)*% /0#12345$6%&'')*%!"#$%&,')*% CHAIN Gap chart Coffee quality Brand of coffee Coffee taste/strength Coffee locally roasted Importance of product/service attributes in brand selection Ethical sourcing Price paid Discounts/coupons Café has quick service Knowledgeable barista Café has pleasant staff Convenient location Pleasant ambience Mean performance score of brand Competitive range (i.e highest and lowest scores of the leading brands) Mean Cost per Year COFFEE BEVERAGES At Work $4,900 $4,900 Away from Home $4,900 $4,900 At Home $4,900 $4,900 Any two reports $8,600 $8,600 Three reports $12,500 $12,500 All six reports $19,500 The following discounts apply to subscribers who sign up to two consecutive years of tracking reports: 10% on the above quoted prices when purchasing one or two reports; 15% on the purchase of three to five reports and 20% for all six reports. These discounts only apply to Year Two subscription/reports. CONTACTS Sissel Rosengren sissel.rosengren@fiforesight.com Tim Emmerson tim.emmerson@fiforesight.com Kevin McDonald kevin.mcdonald@fiforesight.com T:

FORESIGHT SUCCESS BASED ON SOUND INSIGHT. Coffee & Beverages in Australia. u AWAY FROM HOME u AT WORK u AT HOME ANNUAL TRACKING STUDY

FOOD INDUSTRY FORESIGHT SUCCESS BASED ON SOUND INSIGHT Coffee & Beverages in Australia ANNUAL TRACKING STUDY u AWAY FROM HOME u AT WORK u AT HOME www.fiforesight.com COFFEE & BEVERAGES IN AUSTRALIA Australians