Industrial Cooperative Tea Factories for the Sustainable Development of Small Growers and Tea Workers - Experience from Nilgiris.
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1 Industrial Cooperative Tea Factories for the Sustainable Development of Small Growers and Tea Workers - Experience from Nilgiris. Dr.XLX.Wilson Associate Professor Department of Cooperation Sri Ramakrishna Mission Vidyalaya College of Arts and Science, Coimbatore, India Visiting Scholar, University of Helsinki, Finland.
2 Nilgiris Tea Estate 2
3 Nilgiris-Tea Coops Nilgiris is the largest tea track in South India 50,000 small growers 30,000 hectares out of 49,000 hectares of tea cultivation Private bought leaf tea factories. Promotion of common economic interests Facilities for marketing their products Merit of combining freedom and opportunity for STGs 3
4 INDCO TEA FACTORIES-MEMBERS, LAND HOLDINGS Year of Operation members Acarages Kundah Karumbalam Mercunad Mahalinga Manjoor Ithalar Pandalur Kaikatty Kattabettu 4 Salisbury Frontier Kinnakorai Bikkatty Ebbanad Bitherkad
5 INDCO TEA FACTORIES- GROWTH Details Number of Members 22, Acreage (Acres) 33,706 36,049 37, Quantity of Green Leaf Purchased (In lakh Kgs) Quantity of made Tea Produced (In lakh Kgs) Rate paid for Green leaf (Rs.Per Kg) Tea sales (in lakh kgs) Value of Tea sales ,334 9, (Rs. In lakhs) Sale Average (Rs/Kg)
6 OOTY TEA Public Distribution System INCOSERVE Breaking the myth that only low quality of product would available at low price. 6
7 TEASERVE TEASERVE - The World s first Electronic Tea Auction Centre Computerized Exploitation of middleman is avoided Registered buyers alone could participate 204 Tea buyers have so far registered 7
8 Tea Factories Working Result Cumulative Loss/Profit as On Cumulative Loss/Profit as On Kundah (-)55.72 (-)33.26 Karumbalam (-) (-) Mercunad (-) (-) Mahalinga (-) (-) Manjoor (+) (+) Ithalar (-) (-) Pandalur (+) 4.25 (+) 3.13 Kaikatty (-) 1.34 (+)4.90 Kattabettu (-) (-) Salisbury (+)15.21 (+)12.52 Frontier (-) (-) Kinnakorai (-) (-) Bikkatty (-) (-) Ebbanad (-) (-) /7/18 Bitherkad (-) IIM K-ILO (-)
9 ACHIVEMENTS Got the prestigious ISO 9001:2008 DET NORSKE VERITAS (DNV), NORWAY Recognized by one and all 9
10 Perception of respondents on the factors of Empowerment through Cooperative Tea Factories Perception Mean Std.Deviation t.value p.value Support from the family for Growing tea The supply of Tea leaves beneficial to economy of local area Becoming self reliant Able to take own decisions Increased Confidence level Able to provide opportunities of growth to the family Good status in society because of Subsidies / other Opportunities through Awareness of Health and Hygiene Measures Able to survive Getting opportunity to attend general body meeting, awareness programs Positive attitude towards sustainable living. 5/7/ IIM K-ILO
11 Standard of Living of STG s before and after in Industrial Tea Cooperatives Status of STG s Members N Mean Std T Deviation Value Income before Income after Thrift & Savings before Thrift & Savings after Borrowings before Borrowings after Education of family members before Education of family members after House hold before House hold after
12 Status of STG s Members N Mean Std T Value Deviation Purchasing power Before Purchasing power after Furniture before Furniture after Food & Beverage before Food & Beverage after Dress & garments before Dress & garments after Electronics & Electricals before Electronics & Electricals after
13 Status of STG s Members N Mean Std Deviation T Value Vehicles before Vehicles after Health & safety before Health & safety after Insurance Before Insurance after Mob/Telephone before Mob/Telephone after Computer & Modem gadget before Computer & Modem gadget after
14 Purity & Food Security ISO 9001:2008 DET NORSKE VERITAS (DNV), NORWAY Ethical Business Committed to Human Rights Labour Standards Environment Ethical Tea partnership Commitment to the Sustainable Business Environment Agricultural Standards Preservation of biodiversity Living Environment Health and Nutrition Community capacity building Empowerment of youth 14
15 If you are cold, tea will warm you; if you are too heated, it will cool you; If you are depressed, it will cheer you; If you are excited, it will calm you. Thank You 15
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