EVOLUTION OF FAIRTRADE OFFERING

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1 EVOLUTION OF FAIRTRADE OFFERING

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3 Sourcing on Fairtrade terms Programmes + + with Fairtrade Expertise in fair and sustainable supply chains Fairtrade s core sourcing model and primary focus for sales Partners can now invest in Fairtrade-developed programmes or develop programmes jointly with Fairtrade Fairtrade can leverage its 25 years of development experience to advise businesses on effective sustainability approaches Sales on Fairtrade terms improve terms of trade and share of the value chain for Fairtrade producers. Fairtrade s programmes address systemic challenges which producers have identified as priorities. Guiding a business sustainability strategy enables Fairtrade to influence the wider trading practices and initiatives of the business, for all their sourcing

4 Sourcing on Fairtrade terms + Programmes + with Fairtrade Expertise in fair and sustainable supply chains Producer owned and led Standards for development Independent certification Insights into your supply chain Growing Fairtrade market Gender Poverty Reduction Economic Development Climate Change Transform your strategy Understand your supply chain Understand your impact Tell your story Build your team

5 Making sense of new business models Create one, clear defined list of all our new and existing services, with one set of pricing Simplify how we talk about our offer internally, create external-facing messaging Deliver sourcing, programmes and services to partners consistently and efficiently Ensure we sell sourcing and activities which drive impact Communicate Impact

6 What do you think of how Fairtrade can now work with businesses? Does this change our campaign asks towards business?

7 Strong, business facing messaging about what makes us better and unique Fairtrade is global. There are 1.6 million Fairtrade producers in 75 countries, with products on sale in 125 countries. The scale of our reach means we can deliver for your business where it counts for you your supply chains. Our expertise is built on 25 years at the head of a movement for change that partners with businesses, consumers and campaigners to make trade work for everyone. Fairtrade brings together the best in the business farmers and workers to create strong, healthy communities where supply chains start. Farmers sit at the heart of Fairtrade, making up half our leadership. Together we make decisions that ensure human rights are upheld, people are treated fairly and that Fairtrade s environmental standards are strong. Everyone plays a part in creating the effective, scalable and realistic Fairtrade standards. Fairtrade is about strong, resilient supply chains which start with sustainable prices. Only Fairtrade puts sustainable pricing and the additional Fairtrade Premium at its core, which enables producers to invest according to their priorities. Farmers reinvest nearly half of the Fairtrade Premium back into their business, improving their ability to trade, access credit, invest in infrastructure and diversify, making them stronger business partners for you. Consumers trust and recognise Fairtrade. Because Fairtrade started as a grassroots movement it is unique in having behind it a vibrant, inventive and influential grassroots network of campaigners all over the UK and beyond, using their voices together to advocate for fair trade and celebrate companies doing the right thing. At Fairtrade, we make trade work for everyone.

8 FAIRTRADE SOURCING

9 Strong, business facing messaging about what makes us better and unique You probably know and trust our FAIRTRADE Mark after all, 8 out of 10 people in the UK do. Our producer-led model uses standards, sustainable pricing and the Fairtrade Premium through trade to address the unequal share of value in supply chains. It s unique to us, and flexible too, to help you meet your sustainability goals across different measures including SDGs and Modern Slavery legislation. We develop the Fairtrade standards with farmers, businesses and other organisations to make sure they deliver change and work for everyone. While we re known for ensuring people are treated fairly for their work, our environmental standards are equally rigorous. Fairtrade supports farmers and workers to meet all the standards through training and support from our robust producer networks on the ground. When you source on Fairtrade terms, you re getting a truly independent certification. Audits are run by a separate company, FLOCERT, who ensure the relevant social and environmental standards are met. And if they re not, there s a system in place to tackle non-compliance. Fairtrade is unique because it puts democratic decision making about tackling sustainability challenges into the hands of the communities that know their local context better than anyone.

10 Fairtrade Sourcing Sourcing on Fairtrade terms means trading with integrity. Fairtrade Standards are designed to deliver change that works for everyone. Our standards are developed in consultation with farmers, businesses and others to improve social, economic and environmental conditions in producing countries. Our standards are developmental, supporting organisations to build their skills over time. Working with us can help you to meet your responsible sourcing and sustainability goals, work towards the Sustainable Development Goals (SDGs) and comply with Modern Slavery legislation. We can help you to understand your supply chains, address sustainability challenges, talk about the change you are effecting and convince consumers of your mission. BENEFITS for your business Consumer recognition of your products 8/10 UK consumers trust the FAIRTRADE Mark Stronger, resilient supply chains Fairtrade Producer Networks support producers to become better partners for global businesses Change for farmers and workers Fairtrade s impact on the ground gives businesses results to communicate about their investment Credibility through independent auditing of standards HOW IT WORKS Ben & Jerry s chose to partner with Fairtrade International because we believe that a healthy global economy depends on vibrant smallholder farmers gaining access to global markets while enjoying stable rural livelihoods. Cheryl Pinto, Values Led Sourcing Manager, Ben & Jerry s Co-op has championed Fairtrade since its inception and we continue to outperform competitors. Last year our sales grew by almost 14 percent, more than double that of the market and we believe this is as a result of both our commitment and the way in which we tell the stories of the people behind the FAIRTRADE Mark. This in itself inspires purchase. Brad Hill, Fairtrade Strategy Manager at Co-op Is this text time sensitive?

11 Producer-owned and producer-led Fairtrade s approach to sustainable development puts people and trade at its heart. We know that strong producer organisations make better business partners. Fairtrade builds investment and best trading practices into our model to address challenges in supply chains. Fairtrade improves farmers positions to negotiate better trading terms by organising them into co-operatives, for a stronger collective voice for the most vulnerable. The Producer Networks in Latin America, Asia and Africa represent and support farmers and workers to share skills and knowledge, meet Fairtrade Standards and participate in global supply chains. And with over 1.6 million farmers and workers in 75 countries and 1,226 producer organisations certified as Fairtrade, we understand the realities of international trade and how the people most affected want to change things. BENEFITS for your business Stronger, resilient supply chains Fairtrade Producer Networks support producers to become better partners for global businesses Best practice in sourcing and sustainability Fairtrade Standards aim for producers to cover costs and invest in their future Invest to address sustainability challenges Last year Fairtrade farmers and workers benefitted from over 150 million Euros to invest in Premium projects driving sustainable communities and businesses HOW IT WORKS We in Fairtrade International have a unique structure that gives us the opportunity to join our strengths producers, workers, national Fairtrade organizations and civil society to make Fairtrade grow in impact. The producer driven concept is more than just some words, it is part of our daily mission, producers and workers participate actively in the governance of the Fairtrade International system. Marike de Peña, first Fairtrade International Producer Elected Board Chair

12 Fairtrade Standards Fairtrade Standards are designed to deliver change that works for everyone. Our standards are developed in consultation with farmers, businesses and others to improve social, economic and environmental conditions in producing countries. Our standards are developmental, helping organisations to build their skills over time; and producers receive support and training to be able to follow them. Fairtrade Standards aim to ensure that producers receive prices that cover the average costs of sustainable production and work towards a living income. They also provide an additional Fairtrade Premium which can be invested in development projects. Working to these standards helps farmers to address challenges such as climate change, gender empowerment and child labour, and businesses to meet Sustainable Development Goals. BENEFITS for your business Change for farmers and workers Fairtrade s impact on the ground gives businesses results to communicate about their investment Stronger, resilient supply chains Fairtrade Producer Networks support producers to become better partners for global businesses Credibility through independent auditing of standards Consumer recognition of your products 8/10 UK consumers trust the FAIRTRADE Mark Working towards the SDGs HOW IT WORKS On average, 31 percent of the Fairtrade Premium is invested by Small Farmer Organisations in supporting productivity or quality improvements, increasing yields and products for markets. As producers continue to tell us that Fairtrade is the most effective certification for them in a mainstream market, and is the only certification to empower those producers and pay a minimum price and Premium, we need to do what we can to really show customers the benefits to communities by making the Fairtrade choice. Brad Hill, Fairtrade Strategy Manager at Co-op

13 Independent certification Fairtrade Standards are independently certified by FLOCERT and we have 25 years experience in certification. Independent certification enhances your credibility with consumers, customers and other stakeholders and gives you the reassurance of a third party verifying your supply chain. FLOCERT GmbH is a leading global certification body with a mission to assure fairness and help businesses to build fair supply chains globally. FLOCERT holds an ISO17065 accreditation, follows best practice in all of its certification operations, and is a member of ISEAL. Our certification system is respected as best in class and an industry leader. Our robust standards, combined with relevant training and independent assurance means that your business as usual is contributing to sustainability and meeting the SDGs. BENEFITS for your business HOW IT WORKS Understand your supply chain FLOCERT s Fairtrace system helps businesses to map their supply chains and capture trends Build credibility in the industry and with consumers Xxx percent of consumers trust independent certification and xxx percent of consumers don t trust businesses to provide their own assurance Address sustainability challenges Issues highlighted in audits are addressed through corrective measures and supply chains protected We started as a small group of innovators, tasked with developing a rigorous certification system for Fairtrade International. Today, we ve grown into a team of 100 enthusiastic experts in fair global trade, based in 5 offices on 4 continents, and over 100 highly qualified auditors, carefully selected and trained by FLOCERT to serve our customers around the world. Everyone at FLOCERT is respected as a leader in their own right. As individuals we take ownership of what we do, show initiative, and value our colleagues and all of our customers. Rudiger Meyer, CEO, FLO Cert

14 Creating and growing the Fairtrade market Fairtrade started as a movement with a vision to make trade fair. This was driven in the UK by a strong, passionate and innovative grassroots movement which created awareness of the need for a new trade model. Our 150,000 active Fairtrade supporters and campaigners love to champion companies they see doing the right thing. We also receive cross party support from policy makers in Parliament. Because of Fairtrade s unique position working closely with both business and the movement, demand for Fairtrade products grew by xxx percent in the last xxx years. The market is now worth 1.6bn and growing. Fairtrade products are known for the label they carry, trusted by 8 out of 10 UK consumers. The Fairtrade movement continues to grow and drive this demand and we now have xxx Fairtrade Towns. This will continue because of our strength with schools and unis (xxx schools). Policy BENEFITS for your business 23 percent of consumers choose a product because it carries the Fairtrade label WHY IT WORKS Greggs quote or stat? Perception of quality FF stats Media value High profile ambassadors Promotion of brand to Fairtrade supporters

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16 FAIRTRADE PROGRAMMES

17 Strong, business facing messaging about what makes us better and unique Issues such as climate change, child labour and gender inequality threaten the sustainability of your supply chain and hamper the development of producers and their communities. We can work with you to identify where your supply chains are most vulnerable, the best ways to address this and who to work with. As trusted partners to producers and workers, businesses and policy-makers, we have experience in making a real, lasting difference. We work with producer communities on interventions to tackle the challenges they face. We will help you understand where resources can best be placed to have a real impact for those you source from, placing you at the forefront of businesses driving value in their supply chains. Through our expertise and access you can uncover and tell credible stories about your impact, building brand trust and helping you secure your licence to operate.

18 FAIRTRADE EXPERTISE

19 Strong, business facing messaging about what makes us better and unique We have a wealth of knowledge when it comes to enabling farmers and workers to develop sustainability solutions, and we want to share that. Our range of business tools are designed to give you a greater understanding of your supply chain and the people within them. We know farmers, and we know business. With a foot in both camps we can support your business to reduce risk, use resources wisely and focus on sustainability issues. If you re developing your sustainability strategy, or looking for approaches to achieve it, Fairtrade can create effective interventions to support you to build sustainability into your business. I

20 A set of marketing materials Website update Film Brochure

21 How has the greater explanation of these new ways of working added to your knowledge, reassurance or concerns about this area? When to tell the competitive landscape story to the public? How to tell the competitive landscape story to the public?

22 Cocoa Life - Update 22

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