Amazon FastMovers. US Grocery. May 2017 Report. Best Selling Product Benchmarks

Transcription

1 Amazon FastMovers US Grocery May 2017 Report Best Selling Product Benchmarks

2 Executive Summary Stability 25 25Days Average Tenure New Arrivals Product Attributes 4.4 Average Product 2,488 Average Reviews 6Average Images Pricing Programs $15 64 Average 21 Max Number of Changes 4Average Number of Changes 91% 42% 29% - Subscribe & Save Pantry May 2017 US Grocery Best-Selling Product Benchmarks 02

3 Brands Brand Number of Products Planters 5 Nespresso 4 Pepperidge Farm 4 KIND 4 May 2017 US Grocery Best-Selling Product Benchmarks 03

4 New Arrivals Cinnamon Toast Crunch Breakfast Cereal, 23.6 oz $4.49 $4.58 $ Y Nature Valley Granola Bars, Crunchy, Oats 'n Honey, 12 Pouches, 2-Bars Per Pouch (Total 24 Bars) $5.11 $5.23 $ Y Frito-Lay Variety Pack, Classic Mix, 30 pack oz $11.29 $19.20 $ Y Y Smartfood Delight Popcorn Variety Pack, 12 Count $3.98 $3.98 $ Y Benchmark Bouquets Big Blooms, With Vase $35.04 $35.70 $ Dole Fruit Bowls, Mandarin Oranges in Juice, 4 Cups $2.42 $2.42 $ Y Frito-Lay Doritos & Cheetos Mix Variety Pack, 20 Count $6.98 $6.99 $ Y Jack Link s Beef Jerky, Original Flavor, 16 Ounce $13.61 $15.98 $ Y Y 4.3 2,982 8 Pepperidge Farm Goldfish Variety Pack Classic Mix, (Box of 30 bags) $10.01 $10.38 $ Y Y Pepperidge Farm Milano Cookie Tub, 20 2pks, 15 Ounce $13.26 $17.74 $ Bragg Usda Organic Raw Apple Cider Vinegar, 32 Fluid Ounce $15.50 $17.99 $ Y Bragg Organic Raw Apple Cider Vinegar, 16 Ounce - 1 Pack $5.96 $9.95 $ Y 4.7 3,875 2 Pop-Tarts Variety Frosted Strawberry and Brown Sugar Cinnamon, Ounce $6.66 $6.66 $ Y Benchmark Bouquets Signature Roses and Alstroemeria, With Vase $39.90 $45.00 $ Y ry Night in the Tropics: Bouquet of 5 Blue Dendrobium Orchids & 5 White Dendrobium Orchids from Thailand with Vase - by KaBloom $30.71 $32.18 $ Y Gerber Graduates Puffs Cereal Snack, Assorted Flavors, 1.48 Ounce, 6 Count $10.49 $10.49 $ Y Y Kraft Easy Mac Original Cheese, 2.05-Ounce Microwavable Cups (Pack of 10) $7.99 $19.99 $ Y 4.3 1,086 6 Nespresso VertuoLine Stormio Coffee, 10 Count $11.00 $11.00 $ Y Golden State Fruit 12 Love Berries Chocolate Covered Strawberries $29.95 $29.95 $ Y Baetea 14 Day Teatox Detox Herbal Tea Supplement (14 Tea Bags) $24.95 $24.95 $ Y Y 4.3 2,041 7 Planters Cashew Halves & Pieces, Salted, 26 Ounce Jar $11.48 $11.48 $ Y Y 4.6 3,114 7 Benchmark Bouquets Rays of Sunshine, With Vase $35.78 $36.43 $ Y Nature Valley Chewy Granola Bar, Protein, Peanut Butter Dark Chocolate, 5 Bars oz $3.36 $3.48 $ Y Folgers Classic Roast Ground Coffee, Medium Roast, 30.5 Ounce $8.47 $8.47 $ Exotic Blue Sapphire Orchids: 10 Fresh Blue Dendrobium Orchids from Thailand with Vase - by KaBloom $31.88 $32.79 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 04

5 Movers Up Moves 55 Cinnamon Toast Crunch Breakfast Cereal, 23.6 oz $4.49 $4.58 $ Y Nature Valley Granola Bars, Crunchy, Oats 'n Honey, 12 Pouches, 2-Bars Per Pouch (Total 24 Bars) $5.11 $5.23 $ Y Dole Fruit Bowls, Diced Peaches in 100% Fruit Juice, 4 oz, 4 cups $2.50 $2.57 $ Y Essentia 9.5 ph Drinking Water, 1 Liter, (Count of 12) $17.99 $17.99 $ Y Y 4.5 1, Pepperidge Farm Goldfish Variety Pack Bold Mix, (Box of 30 bags) $9.98 $9.98 $ Y Frito-Lay Variety Pack, Classic Mix, 30 pack oz $11.29 $19.20 $ Y Y Smartfood Delight Popcorn Variety Pack, 12 Count $3.98 $3.98 $ Y Benchmark Bouquets Big Blooms, With Vase $35.04 $35.70 $ Dole Fruit Bowls, Mandarin Oranges in Juice, 4 Cups $2.42 $2.42 $ Y Frito-Lay Doritos & Cheetos Mix Variety Pack, 20 Count $6.98 $6.99 $ Y Movers Down Moves -71 Smartfood Popcorn Variety Pack, 20 Count $7.03 $7.34 $ Y Vega Protein & Greens, Vanilla, 1.16 lb, 25 Servings $29.41 $29.99 $ Y Y 4.0 1, Frito-Lay Classic Mix Variety Pack, 20 Count $6.98 $6.99 $ Y Bragg Organic Raw Apple Cider Vinegar, 128 Ounce - 1 Pack $40.44 $44.00 $ Y 4.7 3, Plum Organics Stage 2, Organic Baby Food, Fruit and Veggie Variety Pack, 4 ounce pouch (Pack of 18) $24.84 $24.84 $ Y Y Viva Naturals Organic Extra Virgin Coconut Oil, 32 Ounce $15.79 $15.79 $ Y Y 4.8 4, Quaker Chewy Granola Bars, Chocolate Chip, 18 Bars $3.75 $4.47 $ Y La Croix Sparkling Water, Lemon, 12 ounce cans- 12 count. $4.70 $5.24 $ Y Ferrero Rocher Hazelnut Chocolates, 48 Count $16.30 $23.88 $ Y 4.7 2, MARS Chocolate Minis Size Candy Bars Variety Mix 4-Pound 240-Piece Bag $32.20 $49.99 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 05

6 FastMovers 100 Products Rank 1 The Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count $33.45 $33.83 $ , Quest Nutrition Protein Bar, Chocolate Chip Cookie Dough, 21g Protein, 4g Net Carbs, 200 Cals, High Protein Bars, Low Carb Bars, Gluten Free, Soy Free, 2.1 oz Bar, 12 Count $24.26 $24.99 $ Y Y , Orgain Organic Plant Based Protein Powder, Creamy Chocolate Fudge, 2.03 Pound, 1 Count $25.38 $25.49 $ Y 4.3 7, Quaker Chewy Granola Bars, Variety Value Pack, 18 Bars $3.74 $3.74 $ Y Nespresso Variety Pack for OriginalLine, 50 Capsules, 1.76 oz $36.58 $36.89 $ Y 4.4 1, San Francisco Bay OneCup, Fog Chaser, 80 Count- Single Serve Coffee, Compatible with Keurig K-cup Brewers KIND Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, 1.4 Ounce Bars, 12 Count Orgain Organic Plant Based Protein Powder, Sweet Vanilla Bean, 2.03 Pound, 1 Count $29.00 $29.00 $ Y Y , $14.41 $14.79 $ Y Y 4.5 4,657 7 $26.29 $27.97 $ Y 4.3 7, Viva Naturals Organic Extra Virgin Coconut Oil, 16 Ounce $10.39 $10.47 $ Y Y , San Francisco Bay OneCup, French Roast, 80 Count- Single Serve Coffee, Compatible with Keurig K-cup Brewers $24.02 $25.94 $ Y , Great Lakes Gelatin Collagen Hydrolysate Beef, Kosher, 16 oz. $22.62 $22.99 $ Y 4.5 4, FIJI Natural Artesian Water, 500mL Bottles (Pack of 24) $22.68 $28.08 $ Y Glaceau Smartwater Vapor Distilled Water, 33.8 Ounce (Pack of 6) $8.98 $10.99 $ Y Y Nestlé Pure Life Purified Water, 16.9-ounce plastic bottles, 12 Count $2.51 $2.73 $ Y Soylent Meal Replacement Drink, Original, 14 Fl Oz (Pack of 12) $33.99 $34.00 $ Y Y 3.9 1, RXBAR Whole Food Protein Bar, Chocolate Sea Salt, 1.83 Ounce (Pack of 12) $26.23 $33.45 $ Y Y 4.2 1, Ritz Cracker Sandwiches, Peanut Butter, Ounce $2.79 $2.92 $ Y Cheerios Gluten Free Breakfast Cereal, 21 oz, Family Size Cereal Box KIND Bars, Peanut Butter Dark Chocolate + Protein, Gluten Free, 1.4 Ounce Bars, 12 Count $2.43 $3.98 $ Y $14.95 $14.99 $ Y Y 4.5 4, Kraft Macaroni & Cheese Dinner, Original, 7.25 oz, 5 Pack $4.50 $4.50 $ Y 4.5 1, Pure Protein Bar Variety Pack (6 Chocolate Peanut Butter, 6 Chewy Chocolate Chip, 6 Chocolate Deluxe), (18 Count of 1.76 Oz bars) from Pure Protein $17.77 $25.86 $ Y Y Heinz Tomato Original Ketchup, 32 Ounce Bottle $2.88 $2.88 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 06

7 FastMovers 100 Products (Continued) Rank 23 Coffee Variety Sampler Pack for Keurig K-Cup Brewers, 40 Count (selection may vary ) $25.45 $25.49 $ Y Y 4.0 3, Rice Krispies Treats Bars, The Original, 0.78 Ounce Bars, 16 Count $3.73 $3.86 $ Y CLIF BAR - Energy Bar - Chocolate Chip - (2.4 Ounce Protein Bar, 12 Count) Green Mountain Coffee Breakfast Blend Single-Serve Keurig K-Cup Pods, Light Roast Coffee, 12 Count (pack of 6) $11.38 $11.38 $ Y Y 4.5 2, $34.87 $35.96 $ Y 4.6 3, Soylent Meal Replacement Drink, Cacao, 14 oz Bottles, Pack of 12 $39.00 $39.00 $ Y Y 3.9 1, Vita Coco Coconut Water, Pure, 11.1 Ounce (Pack of 12) $14.12 $21.15 $ Y 4.2 3, Quest Nutrition Protein Bar, Cookies & Cream, 21g Protein, 4g Net Carbs, 200 Cals, High Protein Bars, Low Carb Bars, Gluten Free, Soy Free, 2.1 oz Bar, 12 Count $23.74 $23.74 $ Y Y , Annie's Organic Bunny Fruit Snacks, Variety Pack, 24 Pouches, 0.8 oz Each Carrington Farms Organic Extra Virgin Coconut Oil, 54 Ounce, Packaging May Vary KIND Bars, Caramel Almond and Sea Salt, Gluten Free, 1.4 Ounce Bars, 12 Count $14.92 $14.92 $ Y Y $19.62 $35.01 $ Y Y 4.7 5,300 5 $14.55 $14.79 $ Y Y 4.5 4, La Croix Sparkling Water, Lime, 12 ounce Can (Pack of 12) $5.32 $5.99 $ Y Dole Fruit Bowls, Diced Peaches in 100% Fruit Juice, 4 oz, 4 cups $2.50 $2.57 $ Y Mott's Unsweetened Applesauce, 3.9 oz cups, 6 count $2.39 $2.80 $ Y Planters Cashew Halves & Pieces, Lightly Salted, 8 Ounce Canister $4.36 $4.99 $ Y 4.6 3, Wonderful Pistachios, Roasted and Salted, 32-oz Bag $13.58 $23.16 $ Y Y 4.3 1, Kraft Macaroni & Cheese Dinner Cups, Original, 2.05 oz, 4 Count $3.25 $3.50 $ Y 4.3 1, Essentia 9.5 ph Drinking Water, 1.5 Liter, (Pack of 12) $26.91 $37.86 $ Y Y 4.5 1, Lavazza Super Crema Espresso - Whole Bean Coffee, 2.2-Pound Bag (Packaging May Vary) $24.70 $25.99 $ Y Y 4.4 2, Haribo Gold-Bears Gummi Candy, 5-Pound Bag $11.45 $13.29 $ Y 4.5 3, Pepperidge Farm Goldfish Variety Pack Bold Mix, (Box of 30 bags) $9.98 $9.98 $ Y Herbal Secrets Apple Cider Vinegar 500mg 120 Capsules $10.99 $11.00 $ Y Kellogg's Frosted Flakes, 26.8 Oz $4.17 $5.79 $ Y Viva Naturals - The FINEST Raw Organic Chia Seeds, 2 lb Bag $10.68 $10.99 $ Y Y 4.8 1, Cinnamon Toast Crunch Breakfast Cereal, 23.6 oz $4.49 $4.58 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 07

8 FastMovers 100 Products (Continued) Rank 47 Essentia 9.5 ph Drinking Water, 1 Liter, (Count of 12) $17.99 $17.99 $ Y Y 4.5 1, Nature Valley Granola Bars, Crunchy, Oats 'n Honey, 12 Pouches, 2-Bars Per Pouch (Total 24 Bars) $5.11 $5.23 $ Y Oreo Double Stuf Chocolate Sandwich Cookies, Ounce $3.14 $3.21 $ Y Nespresso OriginalLine Capsules variety pack: Intense Family - ''NOT compatible with Vertuoline'' $37.78 $37.98 $ Y Nespresso VertuoLine Odacio Coffee, 10 Count $11.00 $11.00 $ Y CLIF KID ZBAR - Organic Energy Bar - Chocolate Chip - (1.27 Ounce Snack Bar, 18 Count) $10.94 $11.94 $ Y Y Sunshine Cheez-It Original Baked Snack Crackers, 12.4 Ounce $2.82 $2.82 $ Y Frito-Lay Variety Pack, Classic Mix, 30 pack oz $11.29 $19.20 $ Y Y Bulletproof Brain Octane Oil - 16 Ounces - Distilled From 100 Percent Pure Coconut Oil. Odorless, Tasteless, and Easy To Add Into Any Diet. $25.38 $29.95 $ Y Red Bull Sugarfree, Energy Drink, 8.4 Fl Oz Cans, 24 Pack $30.84 $33.89 $ Y Smartfood Delight Popcorn Variety Pack, 12 Count $3.98 $3.98 $ Y Benchmark Bouquets Big Blooms, With Vase $35.04 $35.70 $ Viva Naturals Non-GMO Pure Coconut MCT Oil (32 fl oz) - Gluten Free, Vegan and Paleo Diet Approved, Naturally Extracted and Sustainably Sourced $24.99 $24.99 $ Y Y 4.5 2, Dole Fruit Bowls, Mandarin Oranges in Juice, 4 Cups $2.42 $2.42 $ Y Frito-Lay Doritos & Cheetos Mix Variety Pack, 20 Count $6.98 $6.99 $ Y Larabar Gluten Free Bar, Peanut Butter Chocolate Chip, 1.6 oz Bars (16 Count) $15.99 $15.99 $ Y Y 4.3 4, Dunkin' Donuts Coffee for K-cup Pods, Original Blend, 60 Count $32.98 $40.90 $ Y Y Jack Link s Beef Jerky, Original Flavor, 16 Ounce $13.61 $15.98 $ Y Y 4.3 2, La Croix Sparkling Water, Berry, 12 ounce Can (Pack of 12) $5.00 $5.99 $ Y Pepperidge Farm Goldfish Variety Pack Classic Mix, (Box of 30 bags) $10.01 $10.38 $ Y Y Soylent Coffiest Ready to Drink Breakfast, 14 oz Bottles, 12 Pack $39.00 $39.00 $ Y Y Pepperidge Farm Milano Cookie Tub, 20 2pks, 15 Ounce $13.26 $17.74 $ Bragg Usda Organic Raw Apple Cider Vinegar, 32 Fluid Ounce $15.50 $17.99 $ Y Planters Peanuts, Dry Roasted & Salted, 34.5 Ounce Jar $5.73 $5.89 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 08

9 FastMovers 100 Products (Continued) Rank 71 Bragg Organic Raw Apple Cider Vinegar, 16 Ounce - 1 Pack $5.96 $9.95 $ Y 4.7 3, Pop-Tarts Variety Frosted Strawberry and Brown Sugar Cinnamon, Ounce $6.66 $6.66 $ Y Planters Nut 24 Count-Variety Pack, 2 Lb 8.5 Ounce $9.77 $9.98 $ Y 4.6 3, Land O Lakes Mini Moos Creamer, Half and Half Cups, 192 Count $8.24 $8.24 $ Y 4.4 1, KIND Bars, Dark Chocolate Cherry Cashew + Antioxidants, Gluten Free, 1.4 Ounce Bars, 12 Count $14.94 $14.99 $ Y Y 4.5 4, Diet Coke Fridge Pack Cans, 12 Count, 12 fl oz $5.73 $6.99 $ Y Planters Deluxe Whole Cashew Nuts, Ounces $9.75 $9.98 $ Y 4.7 3, Benchmark Bouquets Signature Roses and Alstroemeria, With Vase $39.90 $45.00 $ Y Perrier Sparkling Natural Mineral Water, 16.9 Fl. Oz (Pack of 24) $17.29 $19.89 $ Y IZZE Sparkling Juice, 4 Flavor Variety Pack, 8.4 Ounce (Pack of 24) $15.90 $16.49 $ Y Y 4.5 2, ry Night in the Tropics: Bouquet of 5 Blue Dendrobium Orchids & 5 White Dendrobium Orchids from Thailand with Vase - by KaBloom $30.71 $32.18 $ Y Nature Nate's 100% Pure, Raw and Unfiltered Honey, 32 Ounce $10.62 $10.62 $ Y 4.6 1, Eight O Clock Coffee The Original Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count (6 Boxes of 12 Pods) Gerber Graduates Puffs Cereal Snack, Assorted Flavors, 1.48 Ounce, 6 Count Kraft Easy Mac Original Cheese, 2.05-Ounce Microwavable Cups (Pack of 10) Death Wish Ground Coffee, The World's Strongest Coffee, Fair Trade and USDA Certified Organic, 16 Ounce $30.94 $30.95 $ Y Y 4.6 2,972 8 $10.49 $10.49 $ Y Y $7.99 $19.99 $ Y 4.3 1,086 6 $19.99 $19.99 $ Y Y 4.7 9, Nespresso VertuoLine Stormio Coffee, 10 Count $11.00 $11.00 $ Y Golden State Fruit 12 Love Berries Chocolate Covered Strawberries $29.95 $29.95 $ Y La Croix Sparkling Water, Lemon, 12 ounce cans- 12 count. $4.70 $5.24 $ Y Pepperidge Farm Goldfish Crackers, Cheddar, 30 Oz Carton $6.91 $9.00 $ Y Baetea 14 Day Teatox Detox Herbal Tea Supplement (14 Tea Bags) $24.95 $24.95 $ Y Y 4.3 2, Planters Cashew Halves & Pieces, Salted, 26 Ounce Jar $11.48 $11.48 $ Y Y 4.6 3, Ferrero Rocher Hazelnut Chocolates, 48 Count $16.30 $23.88 $ Y 4.7 2, Benchmark Bouquets Rays of Sunshine, With Vase $35.78 $36.43 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 09

10 FastMovers 100 Products (Continued) Rank 95 Jif Creamy Peanut Butter, 40 Oz $5.39 $5.49 $ Y Coca-Cola Fridge Pack Cans, 12 Count, 12 fl oz $5.10 $5.33 $ Y Island Fresh Superior Organic Virgin Coconut Oil, 54 Ounce $16.79 $16.79 $ Y Y 4.7 1, Nature Valley Chewy Granola Bar, Protein, Peanut Butter Dark Chocolate, 5 Bars oz $3.36 $3.48 $ Y Folgers Classic Roast Ground Coffee, Medium Roast, 30.5 Ounce $8.47 $8.47 $ Exotic Blue Sapphire Orchids: 10 Fresh Blue Dendrobium Orchids from Thailand with Vase - by KaBloom $31.88 $32.79 $ Y May 2017 US Grocery Best-Selling Product Benchmarks 10

11 Data Collection and Methodology In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon s Product Taxonomy: New Arrivals identifies products that appear in a given month s FastMovers ranking and did not appear in the previous month FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon s public best sellers lists Movers Up refers to products that ascend the most spots in Profitero s calculated ranking of best selling products during a specific time period Movers Down refers to products that descend the most spots in Profitero s calculated ranking of best selling products during a specific time period refers to Amazon s Subscribe & Save program Use the Amazon Fastmovers Reports to: Identify strong-selling new products in your category, including launches from competitors Benchmark high-performing products pricing, pack configuration, ratings & reviews, and other attributes Gauge the importance of participating in Amazon programs such as Subscribe & Save and Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation. To receive future updates to this report, please visit our blog: blog.profitero.com/amazon-fast-movers About Profitero Profitero is a global provider of ecommerce intelligence for retailers and brands, collecting data on more than 450 million product pages at more than 5,000 online retailers every day. Profitero provides retailers with their competitors prices, promotions and full product assortment information. More than 70 global retailers and brand manufacturers including General Mills, L Oreal, Beiersdorf, Sam s Club, Waitrose, Ocado, and Delhaize rely on Profitero s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical ecommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, sales@profitero.com or visit May 2017 US Grocery Best-Selling Product Benchmarks 11

12 Amazon FastMovers reports available from Profitero Countries France Germany United Kingdom United States Categories Baby Beauty Chocolate Clothing Electronics Grocery & Gourmet Food Health & Personal Care Office Products Pet Food Pantry (Amazon US only) Toys & Games Watches Visit Profitero.com to request a report