SA ICED TEA INDUSTRY LANDSCAPE REPORT

Size: px

Start display at page:

Download "SA ICED TEA INDUSTRY LANDSCAPE REPORT"

Mavis Morgan
5 years ago
Views:

1 SA ICED TEA INDUSTRY LANDSCAPE REPORT COMPILED: MAY 2017

REPORT OVERVIEW The South African Iced Tea Report (96 pages) provides a dynamic synthesis of industry research, examining the local and global Iced Tea industry from a uniquely holistic perspective,

2 REPORT OVERVIEW The South African Iced Tea Report (96 pages) provides a dynamic synthesis of industry research, examining the local and global Iced Tea industry from a uniquely holistic perspective, with detailed insights into the entire value chain from manufacturing, retailing and pricing analysis to consumption trends. SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER: For the Global Iced Tea Industry Section: What are the current market dynamics of the Iced Tea industry? What are the Iced Tea industry trends, drivers, and restraints? For the South African Iced Tea Industry Section: What are the current market dynamics (market environment, production, distribution) of the SA Iced Tea industry? Who are the key manufacturing players in the SA Iced Tea industry? What are the South African industry trends, drivers and restraints? For the South African Retail and Pricing Analysis Section: Who are the key retail players (supermarkets, convenience stores and independents) in the SA Iced Tea industry? What are the prices and approximate sugar content of Iced Teas across SA retail outlets? In terms of South African Consumer Insights and Trends: What are the statistical consumption trends of Iced Tea in South Africa ( ) and forecasts ( )? What are the statistics regarding the demographic profile for Iced Tea household purchasers: gender, age, life stages, LSM, home language, province and population? 2

3 SCREENSHOTS FROM REPORT 96 page report filled with detailed charts, graphs, tables and insights 3

SAMPLE FROM REPORT: GLOBAL INDUSTRY MARKET ENVIRONMENT The Global Beverage market as a whole, of which the Iced Tea industry forms a part, is largely fragmented with new competitors constantly

Globally, consumer tastes are shifting toward new products.

Iced Tea is proving a popular choice because it is a convenient and healthier alternative to traditional sugar laden beverages.

4 SAMPLE FROM REPORT: GLOBAL INDUSTRY MARKET ENVIRONMENT The Global Beverage market as a whole, of which the Iced Tea industry forms a part, is largely fragmented with new competitors constantly emerging. With Aloe Vera and coconut flavoured drinks providing healthier alternatives, it is necessary for key companies to remain focused on innovation. Globally, consumer tastes are shifting toward new products. These are being supplied by competitors popping up all over because it is becoming easier for small companies to launch new drinks and get them into the market. Iced Tea is proving a popular choice because it is a convenient and healthier alternative to traditional sugar laden beverages. The graph below presents the market share of the leading Iced Tea companies worldwide. Globally, the Ting Hsin International Group responsible for the Master Kong Iced Tea brand, was ranked first with a market share of 10.5%, followed by the JDB Group responsible for the herbal Iced Tea drink Jia Due Bao, with 7.6%. GLOBAL MARKET SHARE OF ICED TEA Other Coca-Cola Company Unilever NV Uni-President Enterprises Corporation JDB Group Ting Hsin International Group 6.8% 6.8% 7.1% 7.6% 10.5% 61.1% 0% 20% 40% 60% 80% 100% Market Share (%) 4 Source: Statista; Future market insights; Virginislands Daily News; Drinkwhat Image Source: Pexels

SAMPLE FROM REPORT: SA INDUSTRY MARKET TRENDS Iced Tea as a Healthy Drink Alternative Decreased or Sugar-free Iced Teas Local consumers have become increasingly conscious of what is in their

This is due to increased awareness of, and publicity about, the amount of sugar in soft drinks due to the proposed sugar tax set to be imposed on all sugar-sweetened beverages sometime in 2017.

5 SAMPLE FROM REPORT: SA INDUSTRY MARKET TRENDS Iced Tea as a Healthy Drink Alternative Decreased or Sugar-free Iced Teas Local consumers have become increasingly conscious of what is in their beverages. This is due to increased awareness of, and publicity about, the amount of sugar in soft drinks due to the proposed sugar tax set to be imposed on all sugar-sweetened beverages sometime in In response to this, more and more consumers are turning to perceived healthier drink alternatives. A growing trend among local consumers is viewing Iced Tea as a healthy drink alternative due to Iced Tea s antioxidant content, natural positioning and perceived lower sugar content in relation to other carbonated soft drinks. Globally, high sugar or artificially sweetened drinks have been losing favour with health conscious consumers and there has been a global shift towards sugar-free drinks containing natural sweeteners such as Stevia. This has been reflected in the South African market as well with the emergence of new healthier Iced Tea offerings, including lowered or sugar-free alternatives like sugar-free BOS Teas (launched in May 2016). Furthermore, Slo-Jo introduced new a range of sugar-free Iced Teas during 2016 which has proved to be popular amongst health conscious consumers (with the favourite flavours being lemon and peach). Source: Drinkstuff; Adlip Image Source: Previews; Clipartfest; Iml 5

SAMPLE FROM REPORT: SA MANUFACTURER OVERVIEW: CLOVER The Clover group produces and distributes a diverse range of dairy and consumer products through one of the largest chilled and most extensive

Clover Iced Tea Brands/ Products: Manhattan Black Ice Tea (Blackcurrant, Lemon, Lemon Lite, Peach, Peach Lite, Pineapple) Manhattan Green Ice Tea (Apple Mint, Kiwi Pear Lite and Ruby Grapefruit and

2016 was a good year for Clover in other ways as well: headline earnings increased by 11.7% or R37.3 million to R356.6 million. Headline earnings per share improved by 8.9% (15.3 cents), or 2.

6 SAMPLE FROM REPORT: SA MANUFACTURER OVERVIEW: CLOVER The Clover group produces and distributes a diverse range of dairy and consumer products through one of the largest chilled and most extensive distribution networks in Southern Africa. Clover was named as one of South Africa s favourite brands during the 2016 Sunday Times Top Brands Awards. Clover Iced Tea Brands/ Products: Manhattan Black Ice Tea (Blackcurrant, Lemon, Lemon Lite, Peach, Peach Lite, Pineapple) Manhattan Green Ice Tea (Apple Mint, Kiwi Pear Lite and Ruby Grapefruit and Clover also claimed top spot in the Reputation Institute s study of the most reputable companies in South Africa during was a good year for Clover in other ways as well: headline earnings increased by 11.7% or R37.3 million to R356.6 million. Headline earnings per share improved by 8.9% (15.3 cents), or 2.8% less than headline earnings due to equity share appreciation rights settled during the year. Strawberry) Manhattan White Ice Tea Exotic Fruit Nestea (Berry, Lemon and Peach) The contribution to overall margin on material (MOM) of non-alcoholic beverages, fermented products and desserts, and other value-add products, increased from 35% in the 2014/15 financial year to 40% during Source: Clover; Clover Integrated Annual Report 2016 Image Source: Clover

99 N/A N/A N/A N/A R 8.21 R 9.50 N/A FUZE Tea 500ml R 11.99 R 10.99 R 11.99 N/A R 11.90 N/A R 8.75 R 10.00 R 11.99 1.5L R 22.99 R 22.49 R 22.99 N/A N/A N/A R 19.00 R 21.00 R 23.

7 SAMPLE FROM REPORT: PRICING ANALYSIS: ICED TEA BRAND AND SIZE 330ml R R N/A R N/A N/A N/A N/A N/A BOS 500ml R N/A N/A N/A N/A N/A N/A N/A N/A 1L R R N/A R N/A N/A R R R ml N/A N/A N/A N/A N/A N/A N/A R 8.99 R 8.99 Elgin Dew 500ml R N/A N/A N/A N/A N/A N/A N/A N/A 1.5L R N/A N/A N/A N/A N/A N/A R R ml N/A R 9.99 N/A N/A N/A N/A R 8.21 R 9.50 N/A FUZE Tea 500ml R R R N/A R N/A R 8.75 R R L R R R N/A N/A N/A R R R House Brands 330ml N/A N/A N/A R 8.99 N/A N/A N/A N/A N/A 500ml N/A N/A N/A R15.95 N/A N/A N/A N/A N/A 1.5L N/A N/A N/A R N/A N/A N/A N/A N/A 330ml R 9.99 R R 9.99 R 9.95 N/A N/A R 8.12 R 9.99 N/A Lipton 500ml R R R N/A R R R R R L R R R N/A N/A N/A R R R This pricing analysis was conducted at retail stores and supermarkets during w/c 1 May

highest percentage (27%) were aged between 15-24 as well as 25-34 years, whereas the lowest

8 SAMPLE FROM REPORT: ICED TEA: AGE PROFILE 50% TOTAL ICED TEA CONSUMPTION: AGE (2015) 40% 30% 27% 27% 24% 21% 20% 10% 0% and over Among Iced Tea consumers in 2015, the highest percentage (27%) were aged between as well as years, whereas the lowest percentage of Iced Tea consumers (21%) were aged 50 and over. Source: AMPS 2015 Sample Size:

TABLE OF CONTENTS 1. Executive Summary (4 pages): 1.1 Global Industry Snapshot 1.2 South African Industry Snapshot 1.3 Industry Drivers and Restraints 1.4 South African Consumer Snapshot 2.

9 TABLE OF CONTENTS 1. Executive Summary (4 pages): 1.1 Global Industry Snapshot 1.2 South African Industry Snapshot 1.3 Industry Drivers and Restraints 1.4 South African Consumer Snapshot 2. Global Iced Tea Industry (15 pages): 2.1 Global Iced Tea Industry Consumption 2.2 Global Iced Tea Market Environment: GLOBAL MARKET SHARE OF ICED TEA, BY COMPANY (Graph) 2.2 Global Tea Industry Production: GLOBAL ANNUAL TEA PRODUCTION IN LEADING TEA PRODUCING COUNTRIES: 2015/2016 (Graph) 2.4 Global Tea Industry Production: India: TEA PRODUCTION IN INDIA WITH % INCREASE OR DECREASE ( ); INDIA S TEA PRODUCTION (IN MILLION KG): (Table and Graph) 2.5 Global Tea Industry Trade: TOP GLOBAL TEA IMPORTS BY COUNTRY IN US$: 2016 (Table) 2.6 Global Tea Industry Price: WORLD BANK COMMODITIES PRICE DATA FOR ANNUAL TEA AVERAGES (IN US$ PER KG) (Graph) 2.7 Key Global Iced Tea Markets: Regional: GLOBAL ICED TEA VOLUME SHARE BY REGION (Graph) 2.8 Key Global Iced Tea Markets: Asia-Pacific 2.9 Key Global Iced Tea Markets: North America 9

10 TABLE OF CONTENTS 2. Global Iced Tea Industry continued (15 pages): 2.10 Key Global Iced Tea Markets: Europe 2.11 Global Iced Tea Industry Market Trends 2.12 Global Iced Tea Industry Market Drivers 2.13 Global Iced Tea Industry Market Restraints 10

TABLE OF CONTENTS 3. South African Iced Tea Industry (27 pages): 3.1 South African Iced Tea Industry Overview (10 pages) 3.1.1 South African Iced Tea Industry Overview 3.1.2 South African Iced Tea Industry Market Environment 3.

11 TABLE OF CONTENTS 3. South African Iced Tea Industry (27 pages): 3.1 South African Iced Tea Industry Overview (10 pages) South African Iced Tea Industry Overview South African Iced Tea Industry Market Environment South African Tea Industry Production: General, Black Tea and Honeybush Tea South African Tea Industry Production: Rooibos: SOUTH AFRICAN ROOIBOS PRODUCTION: (IN TONNES) (Graph) South African Iced Tea Industry Distribution: ICED TEA CHANNEL DISTRIBUTION; ICED TEA REGIONAL DISTRIBUTION (Graphs) South African Iced Tea Market Trends South African Iced Tea Market Drivers South African Iced Tea Market Restraints 3.2 South African Iced Tea Manufacturer Overview (17 pages) SA Iced Tea Manufacturers: BOS: Overview SA Iced Tea Manufacturers: BOS: Brands SA Iced Tea Manufacturers: Clover: Overview: CLOVER ICED TEA BRANDS MARKET SHARE: (Graph) SA Iced Tea Manufacturers: Clover: Brands 11

TABLE OF CONTENTS 3. South African Iced Tea Industry Continued (27 pages): 3.2 South African Iced Tea Manufacturing Overview Continued (17 pages) 3.2.5 SA Iced Tea Manufacturers: Coca-Cola SA: Overview 3.

12 TABLE OF CONTENTS 3. South African Iced Tea Industry Continued (27 pages): 3.2 South African Iced Tea Manufacturing Overview Continued (17 pages) SA Iced Tea Manufacturers: Coca-Cola SA: Overview SA Iced Tea Manufacturers: Coca-Cola SA: Brands SA Iced Tea Manufacturers: Elgin Dew: Overview SA Iced Tea Manufacturers: Elvin: Overview SA Iced Tea Manufacturers: My-t-chai: Overview SA Iced Tea Manufacturers: Pioneer Foods: Overview SA Iced Tea Manufacturers: Pioneer Foods: Brands SA Iced Tea Manufacturers: Steepster s Iced Tea: Overview SA Iced Tea Manufacturers: Tiger Brands: Overview SA Iced Tea Manufacturers: Toni Glass Collection: Overview SA Iced Tea Manufacturers: Woolworths: Overview SA Iced Tea Manufacturers: Woolworths: Brands 12

TABLE OF CONTENTS 4. South African Iced Tea Industry Retail Analysis (21 pages): 4.1 South African Iced Tea Retail Overview (14 pages) 4.1.1 SA Retail Overview: BASKET OF GOODS PRICING ANALYSIS: 2016 (Graph) 4.

13 TABLE OF CONTENTS 4. South African Iced Tea Industry Retail Analysis (21 pages): 4.1 South African Iced Tea Retail Overview (14 pages) SA Retail Overview: BASKET OF GOODS PRICING ANALYSIS: 2016 (Graph) SA Retailer: Checkers SA Retailer: Fruit & Veg City SA Retailer: Massmart SA Retailer: Pick n Pay: GROUP TURNOVER (R BILLION): (Graph) SA Retailer: Shoprite & The Shoprite Group: SALES GROWTH PERCENTAGE FOR THE SIX MONTHS ENDED DECEMBER 2016 (Graph) SA Retailer: Spar and Spar Southern Africa SA Retailer: Woolworths: SALES GROWTH PERCENTAGE BY SEGMENT FOR THE 26 WEEKS ENDED 25 DECEMBER 2016; WOOLWORTHS VS MARKET GROWTH JANUARY DECEMBER 2016 (Graphs) SA Convenience Stores: Engen QuickShop; Shell Select; BP Wild Bean Café; Caltex FreshStop 4.2 South African Iced Tea Independent Retailers (2 pages) Independent Iced Tea Bars: The Bubble Tea Company Independent Iced Tea Bars: Lady Bonin s Tea Bar 13

14 TABLE OF CONTENTS 4. South African Iced Tea Industry Retail Analysis Continued (21 pages): 4.3 Iced Tea Sugar Content and Pricing Analysis (5 pages) (conducted w/c 1 May 2017 and 15 May 2017) Iced Tea: BOS, BOS Sport, BOS Sugar Free, FUZE Tea, Lipton, Lipton Lite, Manhattan, Manhattan Lite, Oros Iced Tea, Slimsy Iced Tea, Toni Glass Collection, Toni Glass Collection Lite; Soft Drinks: Appletiser, Coke, Coke Life, Coke Light, Coke Zero, Fanta, Fanta Zero, Sprite, Sprite Zero; Fruit Juice: Ceres, Fruitree, Krush, Liqui-Fruit, Oros, Oros Lite, PureJoy, PureJoy Light, Rhodes, Tropika Sugar Content Comparison Between Major Iced Tea, Soft Drinks and Fruit Juice Brands Iced Tea: BOS; Elgin Dew; FUZE tea; House Brands; Lipton; Manhattan; Nestea; Oros Iced Tea; Slimsy Iced Tea; Toni Glass Collection Comparative Pricing at Checkers, Pick n Pay, Shoprite, Woolworths, Shell Select, Engen QuickShop, Makro, Spar and Food Lover s Market 14

15 TABLE OF CONTENTS 5. South African Consumer Trends (13 pages): 5.1 AMPS Survey Methodology and Sample Design 5.2 AMPS Survey Questions Asked 5.3 Iced Tea Consumption Trends: (Graph & Table) 5.4 Consumer Actual ( ) and Forecast ( ): Iced Tea (Graph) 5.5 Iced Tea Volume Trends: Past 4 Weeks ( ) (Graph & Table) 5.6 Iced Tea Consumption: Gender (2015) (Graph) 5.7 Iced Tea Consumption: Age (2015) (Graph) 5.8 Iced Tea Consumption: Lifestage (2015) (Graph) 5.9 Iced Tea Consumption: LSM 1-10 (2015) (Graph) 5.10 Iced Tea Consumption: Home Language (2015) (Graph) 5.11 Iced Tea Consumption: Province (2015) (Graph) 5.11 Iced Tea Consumption: Population Group (2015) (Graph) 15

16 ORDER FORM COMPANY DETAILS Company Name: Physical Address: Town/City: Country: Purchaser Name: (name to appear on invoice) Purchaser address: Telephone number: ORDERING INSTRUCTIONS (1.) Complete the order form and back to (2.) An invoice will be generated and ed (3.) The report will be ed upon receipt of payment or when proof of payment has been provided (4.) All prices exclude 14 % VAT. Postal Code: VAT number: CONFIRMATION: I/we wish to order this publication (please tick) Title of Publication Total Ex Vat South African Iced Tea Industry Landscape Report 2017: Full Report R25,000 South African Iced Tea Industry Landscape Report 2017: One Section R9,000 Tick Box ACKNOWLEDGEMENT I am authorised to order this publication on behalf of the company and agree to the payment terms. Client (Print Name) Signature Capacity Date 16

COMPANY OVERVIEW Insight Survey is a South African B2B market research company with almost 10 years of heritage, focusing on business-to business (B2B) market research to ensure smarter,

17 COMPANY OVERVIEW Insight Survey is a South African B2B market research company with almost 10 years of heritage, focusing on business-to business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk. We offer B2B market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment. 17

COMPETITIVE INTELLIGENCE Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to

From strategic overviews of your business s competitive environment through to specific competitor profiles, our customised Competitive Intelligence Research is

18 COMPETITIVE INTELLIGENCE Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision. From strategic overviews of your business s competitive environment through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs. OUR RESEARCH SOLUTIONS Competitor pricing research Store visits and store checks Competitor interviews Customer interviews Company website analysis Governmental held records 18

CONTACT DETAILS Telephone: +27 (0) 21 045-0202 Physical Address: Unit 5 Building 12 The

19 CONTACT DETAILS Telephone: +27 (0) Physical Address: Unit 5 Building 12 The Estuaries Century City Cape Town Contact: info@insightsurvey.co.za Website: 19

SA FRUIT JUICE INDUSTRY LANDSCAPE REPORT

SA FRUIT JUICE INDUSTRY LANDSCAPE REPORT COMPILED: APRIL 2017 REPORT OVERVIEW The South African Fruit Juice Landscape Report (126 pages) provides a dynamic synthesis of industry research, examining the