IAAPA Attractions Expo 2010 November Orlando, FL. Presenters. Host. Bernie Campbell - Whirley Drinkworks! Panel

Size: px

Start display at page:

Download "IAAPA Attractions Expo 2010 November Orlando, FL. Presenters. Host. Bernie Campbell - Whirley Drinkworks! Panel"

Daniel Walker
5 years ago
Views:

1 Presenters Host Bernie Campbell - Whirley Drinkworks! Panel Albert Cabuco - Palace Entertainment VP of Food and Beverage Rick Iceberg C.J. Barrymore s Ent. Owner 1

2 Analyze your Market Who is your Demographic? Who is your Direct Competition? Who is your Demographic? 2

3 Who is your Direct Competition? Different Concepts Snack Bar Branded Buffet Full Service Restaurant 3

4 Snack Bar Snack Bar Less is More Add Combo s Pictures on Menu Boards Most Popular Items 4

5 Snack Bar Less is More 80% - 20% Rule - Stream line offerings Don t add Items you can t handle in volume or slow your operation Get the Right Equipment Look for new items that compliment your Equipment Snack Bar Add Combo s Combo s make ordering faster and easier for our guests Combo s increase average check per guest and total amount of sales Combo s Provide Value 5

Helps Direct Guests to Your Most Profitable Items Helps Make Decision

6 Snack Bar Pictures on Your Menu Boards Helps to visually promote food items. Helps Direct Guests to Your Most Profitable Items Helps Make Decision Making Process Easier Helps Stream Line Your Operation Snack Bar Pictures on Your Menu Boards Helps to Visually Promote Food Items 6

7 Snack Bar Pictures on Your Menu Boards Helps Direct Guest to your most profitable items Albert Need a nice picture of one Of your menu boards for here. Snack Bar Pictures on Your Menu Boards Helps Make the Decision Making Process Easier 7

8 Snack Bar Pictures on Your Menu Boards Streamline Your Operation Snack Bar Most Popular Items Pizza Hamburgers Nachos Hotdogs Chicken Tenders 8

9 Branding Branding Does it Work and When? Which Brand? 9

within a one-mile radius You want to streamline your menu to improve your speed of

10 Branding Does it Work and When? Branding works when: Your FEC location is close to several chain operated units within a one-mile radius You want to streamline your menu to improve your speed of service You want to reduce your Cost of Sales Branding Does it Work and When? Albert I ll incorporate your branding presentation Slides here. 10

11 Buffet Buffet Does it Work and When? 11

12 Buffet Does it Work and When? Works: Speed of Service Variety of food choices with a lower price Convenience Satisfaction of guests When you re a Restaurant first Full Service Restaurant 12

13 Full Service Restaurant Full Service Restaurant Does it Work and When? 13

14 Full Service Restaurant Does it Work and When? Expanded Menu Dining vs Eating Increases average check per guest and total sales Increases Beverage sales (Beer, Wine, and Mixed Drinks) Encourages social gatherings Design it to fit your clientele Hidden Revenue Driver Souvenir Refill Program 1. Drinks 2. Popcorn Cotton Candy 3. Up-Selling Programs - Crew Incentives 14

Designed and Convenient to Carry Very Profitable When Linked to a Potential

15 Hidden Revenue Drivers Souvenir Refill Programs - Drinks Consumers Will Buy When Linked to a Potential Savings Must be Merchandised Properly Attractively Designed and Convenient to Carry Very Profitable Hidden Revenue Drivers Souvenir Refill Programs - Drinks Consumers Will Buy When Linked to a Potential Savings 15

16 Hidden Revenue Drivers Souvenir Refill Programs - Drinks Hidden Revenue Drivers Souvenir Refill Programs - Drinks 16

17 Hidden Revenue Drivers Souvenir Refill Programs Popcorn & Cotton Candy Hidden Revenue Drivers Souvenir Refill Programs UP-Selling Programs- Crew Incentives Prize # 1 a Custom Coca-Cola 6 Surf Board. Prize # 2 a Custom Coca-Cola Mountain Bike. Prize #3 The Great Outdoors Prize with Coca-Cola Kayak, Chair and BBQ/Cooler. Prize #4 Ipod Nano. 17

18 Hidden Revenue Drivers Souvenir Refill Programs UP-Selling Programs- Crew Incentives Hidden Revenue Drivers Souvenir Refill Programs Merchandising Properly POS Layout Study 18

19 Hidden Revenue Drivers Souvenir Refill Programs Merchandising Properly Hidden Revenue Drivers Souvenir Refill Programs Merchandising Properly 19

20 Hidden Revenue Drivers Souvenir Refill Programs Merchandising Properly Hidden Revenue Drivers Souvenir Refill Programs Make Them Convenient to Carry 20

Work with your Equipment Pizza Oven = Freschetta Flatz & Bosco Sticks Fryer

21 Do Streamline Menu Items Market Test New Items 30 days will give you a fair test Add Healthy Choice Items Veggie Burgers Salad Do Add New Items that Work with your Equipment Pizza Oven = Freschetta Flatz & Bosco Sticks Fryer = Fries, Chicken Fingers, Egg Rolls Kettle = Soups, Chili, and Cheese Sauce 21

22 Do Add Low Cost Menu Items Popcorn Cotton Candy Churros and Pretzels Don t Add Items you can t handle in volume Deli Sandwiches Specialty Coffees Crepes with Fresh Fruit 22

23 Don t Add Theme Park Food Without Customizing to Your Capability Nachos Packaged Chips and Cheese vs Home Made (Tortillas with Bulk Cheese Sauce and Topped with Salsa Fresca, Guacamole and Sour Cream) Don t Add Theme Park Food Without Customizing to Your Capability Pizza Home Made Dough Topped with Grated Mozzarella and Provolone Cheeses, Sliced Pepperoni vs Frozen Fully Topped Pizza (Freschetta and DiGiorno) 23

24 Don t Underestimate the need for the right equipment. Make the menu too big Try to be something you not New Trends Mix it Up 24

25 New Trends New Trends Mini Mini Hot Dog Mini Chicken Sandwich Mini Hamburger 25

26 QUESTIONS? THANK YOU! 26

F&B Mini Case Studies: the Good, the Bad, and the Ugly.

F&B Mini Case Studies: the Good, the Bad, and the Ugly. Bernie Campbell - Whirley DrinkWorks! MA Regional VP Jim Campbell - ESPN Wide World of Sports Disney Water Parks Manager of Food & Beverage Operations