Soft Drinks in China BUSINESS INSIGHTS. A market analysis

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1 BUSINESS INSIGHTS Soft Drinks in China A market analysis New Report - Published June 2006 Total Retail Market Value for Soft Drinks in China Year RMB bn, Current Prices % Annual Grow th Source: Soft Drinks in China "The total market value grew by % between 1999 and 2005 in current value terms, reaching a total value of RMB43.81bn (US$5.29bn). In volume terms, the market grew by 80.99% over the same period, to reach a total market volume of 5.52 million tonnes. The rate of growth has been phenomenal, but is beginning to slow down, largely due to the market becoming more mature in an increasingly large area of the country, not just in the main urban centres. This is attributable both to improved consumer spending power across more of the country, to better distribution by manufacturers, better penetration into more retail outlets and catering outlets, as well as increased levels of marketing and advertising by the manufacturers, both above and below the line..." Assess the competitive landscape for soft drinks in China and identify new profit opportunities in this rapidly growing market with this new report... in association with

2 Business Intelligence for the Consumer Goods Industry Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods services executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions. The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, chilled foods categories and key consumer issues including eretail and marketing. About Access Asia China and the Far East are on everyone s lips at the moment; booming economy, burgeoning population and endless opportunities. Business Insights has published over 50 reports in association with Access Asia. These reports have been authored by analysts and consultants based in Asia to ensure that the information and knowledge delivered to you is the most factually accurate, current, and incisive possible. Over the past 7 years Access Asia has produced business information on consumer goods and services in China offering consultancy, research and strategic analysis to their clients. To ensure the best quality information available, Business Insights has established partnerships with several Chinese-language information providers to bring high-quality marketing and business intelligence to an international audience. We also enjoy a partnership with the China Economic Quarterly to ensure that our economic data is as accurate and current as possible.. The portfolio of reports published in association with Access Asia cover the key sectors of Food, Drink and Retail and also other consumer categories including Electricals and Personal Care.

3 Soft Drinks in China Shanghai Guangming (Bright) Dairy & Food Company Financial Results RMB m Turnover Pre-tax profits The Chinese soft drinks market has grown at an astounding pace in recent years. Key drivers are rising inflows of foreign direct investment, growing levels of consumer spending in China and the government's increasingly market-focused economic policy. However, per-capita soft drinks consumption in China continues to be relatively very low compared with, say, the US meaning there remains great scope for development. Turnover growth Profit growth Profit as % of turnover Source: Soft Drinks in China Within the dairy drinks sector, Shanghai Guangming is by far the most significant player, holding an estimated 35.42% share of the total national market in Guangming has spread from Shanghai to become involved in many regional markets in China, particularly in the main urban centres, thanks to its localisation of both production and direct control over distribution - in many areas, Guangming conducts its own direct distribution, including home delivery of milk... This new report will provide you with... Soft Drinks in China: A market analysis is a management report published by Business Insights in association with Access Asia that provides detailed analysis of the market for soft drinks in China and the market s leading domestic and foreign companies across key sectors including carbonated soft drinks, fruit juices, mineral water, concentrates/dilutables and sports drinks. This new report will enable you to identify, quantify and exploit new revenue opportunities in the soft drinks market in China. Market Volume Growth by Sector of Soft Drinks in China Soft Drinks Sector % Market Volume Growth Carbonated soft drinks Concentrates/dilutables Fruit juices Sports drinks Mineral w ater Still Sparkling TOTAL Source: Soft Drinks in China In the case of mineral water, there is a different reason for strong growth. Not only are mineral waters being consumed as occasional drinks in their own right, but also they are also increasingly bought in bulk packages. This bulk buying is largely done for use in the home, especially in cooking food. Bottled water is seen as a safer way to use water for cooking than tap water, and many households now regularly buy bottled water for this purpose alone... 7 years of market value and volume data by product, region and sector and retail pricing trends across key food and drink categories and soft drinks by sector. Market shares, by product type across major players by soft drinks sector and location. Profiles of over 60 leading domestic and foreign soft drinks companies in China including their operations and financial results. Analysis of advertising for and marketing of soft drinks in China. Statistical analysis of China's soft drinks industry by sector including data on major soft drinks manufacturers in China. Demographic and macroeconomic profiles of China. Key soft drinks industry contacts and related trade events. Soft drinks value and volume forecasts to 2010 for the market and by sector. in association with

4 Table of Contents CHAPTER 1: CHINA'S SOFT DRINKS MARKET Overview Current Issues - Legislation - Food Safety - The Rise in Mineral Water Consumption - Health Drinks - Organic Foods China's Total Food and Beverage Market - Total food and non-food sales - Total food/non-food sales split - Total urban and rural split - Total value trends - Total urban value trends - Total rural value trends China's Soft Drinks Market - Total market size - Food market significance Regional Markets - Provincial values - Provincial value shares and growth - Provincial per capita spend - Provincial volumes - Provincial volume shares and growth - Provincial per capita volume consumption Sector Breakdown - Sector values and volumes - Sector shares - Growth rates Urban/rural Retail Sales of Soft Drinks in China - Total sales - Growth rates Market shares - Retail price indices - National Shares - Beijing Shares - Chongqing Shares - Guangzhou Shares - Shanghai Shares Prices - Retail Price Indices - Average Unit Values - Average Unit Value Growth Rates Outlook - Forecast Trends - Total Market Size - Sector Values - Sector Breakdown - Sector Growth CHAPTER 2: MARKETING AND DISTRIBUTION Advertising Trends Consumers of Soft Drinks Distribution of Soft Drinks Retailing of Soft Drinks CHAPTER 3: SOURCES OF SUPPLY Soft Drinks Industry - Industry & Revenue Key Concentrate & Dilutable Drinks - Key Statistics - Industry Revenue Shares - Industry Profit Shares - Profitability - Revenue Per Employee Other Soft Drinks Industry - Industry & Revenue Key Other Soft Drinks - Key Statistics - Industry Revenue Shares - Industry Profit Shares - Profitability - Revenue Per Employee Fruit & Vegetable Juice Imports - Value - Volume Fruit & Vegetable Juice Exports - Value - Volume Key Soft Drinks Carbonated Soft Drinks (CSD) Industry - Industry & Revenue Key CSD - Key Statistics - Industry Revenue Shares - Industry Profit Shares - Profitability - Revenue Per Employee Mineral Water Industry - Industry & Revenue

5 Table of Contents (contd.) CHAPTER 3: SOURCES OF SUPPLY (CONTD.) Key Mineral Water - Key Statistics - Industry Revenue Shares - Industry Profit Shares - Profitability - Revenue Per Employee Fruit & Vegetable Juice Industry - Industry & Revenue - Production Value - Production Volume Key Fruit & Vegetable Juice - Key Statistics - Industry Revenue Shares - Industry Profit Shares - Profitability - Revenue Per Employee Concentrate & Dilutable Drinks Industry - Industry & Revenue CHAPTER 4: SWOT ANALYSIS Strengths Weaknesses Opportunities Threats CHAPTER 5: LEADING COMPANIES Beijing Huiyuan Food & Beverage Group Co. & China Activities China Tanfu Cola Group Corporation Chongqing Tongnan Anhua Beverage Factory Chongqing Tongnan Sanxin Forestry Integrated Development Co Clear River Beverage Co Ltd. & China Activities Coca-Cola (China) Beverages Co. - Beijing Coca-Cola Beverage Co. - Coca-Cola Bottle Manufacturing (Dongguan) - Swire Guangdong Coca-Cola Co. - Tianjin Coca-Cola Beverage Co. Danone - China Operations Dongshan Luyuan Food Co. Guangdong Jianlibao Beverage Co. - Company Reorganisation Guangdong Strong Group Co. Guangzhou A. S. Watson Food & Beverage Beijing President Food & Drink Co. Uni-President: Financial Results Hainan Yedao Co. Haikou Yeshu Co. Hebei Chengde Lolo Enterprise Group Hebei Xuri Health Protection Goods Co. Cadbury Schweppes PLC - China-based Activities in association with

6 Table of Contents (contd.) CHAPTER 5: LEADING COMPANIES (CONTD.) Tai De Li Food and Beverage Co. Tianjin Jinmei Beverage Co. Tingyi (Cayman Islands) Holdings Corporation - Company Organisation - Beverages Unilever PLC (Lipton Tea) - China Operations - Future Strategy VV Group (Xuzhou VV Food & Beverage Co.) Wahaha Group (Danone) - Future Strategies Weidan Food & Drinks Co. Wuzhou Bingquan Industrial Stock Co. Xiamen Hui erkang Food Co. Xiamen Tongmao Canning Factory Co. Chengdu Jule Enterprise Group Co. Yantai North Andre Juice Co. Zhongcui - Hangzhou Zhongcui Foods Co. - Nanjing Zhongcui Food Co. China Resources Enterprises (CRE) - China Related Activities Chongqing Chenxitang Pharmaceutical Co. Chongqing Hongxue Beverage Factory Jiangsu Weisang Group Junyao Group Dairy Industry Co. Kraft Foods International - China-related Activities - Kraft Tianmei Food (Tianjin) Co. Lipu Dafa Food & Beverage Co. Luzhizhou Beverages Co. & China Activities Nanjing Wang Wang Food Co. Beijing Sanyuan Foods Co. & China Activities Nestlé - China Operations Nongfu Spring Co. PepsiCola (China) Co. & China Activities Red Bull Vitamin Drink Co. & China Activities Robust (Guangdong) Food & Beverage Co. & China Activities

7 Table of Contents (contd.) CHAPTER 5: LEADING COMPANIES (CONTD.) SDIC Zhonglu Fruit Juice Co. Sanhe Meile Soft Drinks Co. & (Calcol) Malibu-Cola Beverage Co. Shandong Lu Water Chesnut Fruit Juice Co. Shandong Wendeng Heibao Mineral Water Shanghai Bomy Foodstuffs Co. Beijing Xinyuan Food & Beverage Co. Shanghai Guangming (Bright) Dairy & Food - Company History - Structural Background - Dairy Activities Shanghai Maling Aquarius Co. Shanghai Novartis Nutrition Co. Shanghai Shenmei Beverage & Food Co. Shanghai Suntory-Meiling Foods Co. Shantou HNZ Lolo Southern Co. Shenhui Drink (Shantou) Co. Shenzhen Vitasoy (Guangming) Food & Beverage Co. Sichuan Zhiqiang Food Group Co. Suizhou Food General Co. CHAPTER 6: EXHIBITIONS & TRADE FAIRS (ABRIDGED) International Packing, Printing, Food Processing & Packaging & Plastic Machinery Tianjin Exhibition on Food Machinery & Packing Trade Show of Machinery for Print, Packaging, Plastic Products & Food Food Ingredients & Food Ingredients Asia Agro-Foodtech SIAL China International Fast Food Products Exhibition Zhengzhou Sugar, Alcoholic Drink & Food Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics China Northeast International Exhibition on Food, Subsidiary Material, Processing Technology & Equipment International Exhibition Food & Drink South China/Hotel & Bakery South China International Quick Frozen Food Exhibition Beijing National Food & Food Processing Machine & Packaging Machinery Show Food China International Food, Packaging, Print, Plastic Products Exhibition Zhejiang Food & Drink Summer Sales Show Dalian International Food Manufacturing & Packaging Machine/Raw Materials & Food Additives Shanghai International Food Machine & Package Machine Expo China International Fair For Food, Food Processing & Packaging Shanghai International Supermarket Expo/Food Expo Packtech & Foodtech Liaoning Food Show Food & Hotel South China Chengdu International Food, Food Processing & Packaging in association with

8 Table of Contents (contd.) TABLES Retail Sales By Food & Non-Food, Total Current Value - % Breakdown Current Value Of Total Retail Food Sales By Major Product Category, Urban Retail Food Sales Current Value By Major Product Category, Value Of Rural Retail Food Sales Current Value By Major Product Category, Total Retail Market Soft Drinks, Value - Volume Soft Drinks Retail Sales As A % Of Total Food Retail Sales, Soft Drinks Current Value Retail Sales By Province, % Breakdown & Period Market Growth Of Soft Drinks Current Value Retail Sales By Province, 2005 Per Capita Retail Spending On Soft Drinks By Province, Soft Drinks Volume Retail Sales By Province, % Breakdown & Period Market Growth Of Soft Drinks Volume Retail Sales By Province, 2005 Per Capita Retail Volume Consumption Of Soft Drinks By Province, Soft Drinks Current Value & Volume Retail Sales By Sector, % Breakdown Of Soft Drinks Current Value & Volume Retail Sales By Sector, % Annual Growth For Soft Drinks Current Value & Volume Retail Sales By Sector, Current Value Retail Market For Soft Drinks By Urban & Rural Sales In China, % Growth Of The Current Value Retail Market For Soft Drinks By Urban & Rural Markets In China, Market Shares In China, Leading Dairy Drinks - Leading Juices/Nectars - Leading Carbonated Soft Drinks Market Shares In Beijing, Leading Dairy Drinks - Leading Juices/Nectars - Leading Carbonated Soft Drinks Soft Drinks Value By Main Sector In Beijing, Market Shares In Chongqing, Leading Dairy Drinks - Leading Juices/Nectars - Leading Carbonated Soft Drinks Soft Drinks Value By Main Sector In Chongqing, Market Shares In Guangzhou, Leading Dairy Drinks - Leading Juices/Nectars - Leading Carbonated Soft Drinks Soft Drinks Value By Main Sector In Guangzhou, Market Shares In Shanghai, Leading Dairy Drinks - Leading Juices/Nectars - Leading Carbonated Soft Drinks Soft Drinks Value By Main Sector In Shanghai, Retail Price Indices By Sector, Average Unit Retail Prices On Soft Drink Products By Sector, % Annual Growth Of Average Unit Retail Prices On Soft Drink Products By Sector, Forecast Market For Soft Drinks, Total Value - Total Volume - Sector Value - Sector Volume Forecast Percentage Value & Volume Breakdown Of Soft Drinks By Sector, Forecast Annual Value & Volume Growth Of Soft Drinks By Sector, % Breakdown Of Soft Drinks Retail Sales By Outlet Type, % Breakdown Of Soft Drinks Foodservice Sales By Outlet Type, Total Number Of Soft Drinks Against Industry Revenues,

9 Table of Contents (contd.) TABLES (CONTD.) Soft Drinks Industry Revenue & Profit Compared, Regional Statistics Of China s Total Soft Drinks Manufacturering Industry By Province, 2003 China s Leading Soft Drinks Ranked By Revenues And Profits, China s Leading Soft Drinks % Share By Revenues And Profits, Total Number Of Csd Against Industry Revenues, Csd Industry Revenue & Profit Compared, China s Leading Csd - Regional Statistics, Summary Statistics, % Share Industry Revenues, % Share Industry Profits, Profitability, Average Revenues/Employee, Total Number Of Mineral Water Against Industry Revenues, Mineral Water Industry Revenue & Profit Compared, China s Leading Mineral Water - Regional Statistics, Summary Statistics, % Share Of Industry Revenues, % Share Of Industry Profits, Profitability, Average Revenues/Employees, Total Number Of Fruit & Vegetable Juice Against Industry Revenues, Fruit & Vegetable Juice Industry Revenue & Profit Compared, Fruit Juice Production Value By Key Sector, % Breakdown Of Fruit Juice Production Value By Key Sector, Fruit Juice Production, % Annual Growth Value By Key Sector - Volume By Key Sector - % Breakdown Volume By Key Sector - % Annual Growth Volume By Key Sector China s Leading Fruit & Vegetable Juice - Regional Statistics Summary Statistics % Share Of Industry Revenues, % Share Of Industry Profits, Profitability, Average Revenues/Employee, Total Number Of Concentrate & Dilutable Drinks Against Industry Revenues, Concentrate & Dilutable Drinks Industry Revenue & Profit Compared, China s Leading Concentrate & Dilutable Drinks - Regional Statistics Summary Statistics % Share Of Industry Revenues, % Share Of Industry Profits, Profitability, Average Revenues/Employee, Total Number Of Other Soft Drinks Against Industry Revenues, Other Soft Drinks Industry Revenue & Profit Compared, China s Leading Other Soft Drinks - Regional Statistics Summary Statistics China s Leading Other Soft Drinks - % Share Of Industry Revenues, % Share Of Industry Profits, Profitability, Average Revenues/Employee, Fruit & Vegetable Juice Import Value - By Sector, % Breakdown By Sector, % Annual Growth By Sector, Fruit & Vegetable Juice Import Volume - By Sector, % Breakdown By Sector, % Annual Growth By Sector, Fruit & Vegetable Juice Export Value - By Sector, % Breakdown By Sector, % Annual Growth By Sector, Fruit & Vegetable Juice Export Volume - By Sector % Breakdown By Sector, % Annual Growth By Sector, in association with

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