Meet Our LEADERSHIP TEAM. Mark Cushing Chief Financial Officer. Mike Hussey VP of Operations
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2 Another Broken Egg Cafe is one of the fastest growing concepts in the breakfast, brunch and lunch segment of the restaurant industry. We have more than doubled our number of cafes in the past three years and anticipate steady growth in the future. Our goal is to source experienced franchise operators and to secure sites that best align with our real estate and site criteria business model in markets across the United States where we do not currently operate. We are searching for business-minded entrepreneurs, as well as new franchise operators, across the nation, with a focus on the Northeast, Mid-West and West Coast, who understand the complexities of operating a multi-unit restaurant organization. A minimum of three units is required for a development agreement. Serving breakfast, brunch and lunch from 7 am to 2 pm Multiple revenue streams Private meeting rooms Catering Available for private events after normal hours Exceptionally unique, chef-inspired breakfast, brunch and lunch menu options Hand-crafted cocktail menu Full training and support Multi-unit development areas available
3 Meet Our LEADERSHIP TEAM Chris Artinian President/Chief Operating Officer Mark Cushing Chief Financial Officer Jan Barnett Chief Marketing Officer Clay Carson VP of Franchise Sales & Real Estate Development Mike Hussey VP of Operations Jason Knoll VP of Culinary The STATS Cafes open year-to-date : 65 Anticipated yearly openings : Cafes open by end of year 2017 : 66 Cost to open a cafe : $510,600 - $1,190,000 Franchise fee : $50,000 (1st cafe) $35,000 (each additional) Royalty fee : 5% National ad fund : 1% LSM : 2% Preferred net worth: $1.5MM Minimum liquidity per cafe: $500k Available resources: Financial ability to open a minimum of 3 locations over 5 years
4 All About THE NUMBERS COMPARED TO A YEAR AGO, WHICH OF THE FOLLOWING ARE YOU DOING MORE OFTEN? Ordering breakfast more Ordering breakfast foods from fast food restaurants Ordering breakfast foods from sit-down restaurants Purchasing a coffee beverage with breakfast Ordering breakfast foods outside morning hours Going out to brunch % RESPONDENTS Base: 1,333 respondents aged 18+ who purchased breakfast foods away from home in the past three months Source: Lightspeed GM/Mintel INTEREST IN BRUNCH IS GROWING At Another Broken Egg Cafe, our goal is to be the best breakfast, brunch and lunch restaurant in the United States. Breakfast is big business today, with over 50% of consumers ordering breakfast foods from food-service establishments more often than when compared to one year ago. One out of five consumers report ordering brunch more often than compared to one year ago. We put a lot of culinary emphasis on our Brunch Specialties menu which features numerous Southern-inspired brunch favorites, including Eggs Blackstone Benedict, Shrimp n Grits, Louisiana Crawfish Skillet and our unique spin on Chicken & Waffles, served with our very own house-made chipotle honey. Source: RESTAURANT BREAKFAST AND BRUNCH TRENDS, US - JULY 2016 ALCOHOL OFFERS SOME OF THE HIGHEST MARGINS IN THE INDUSTRY As the largest national daytime cafe brand that serves alcohol at all of our locations, the cocktail menu at Another Broken Egg Cafe features a wide variety of hand-crafted options, including our awardwinning ABE Famous Infused Bloody Mary and our Orange Mimosa. Both are available by the glass or by the pitcher. A recent study cited that 31% of consumers 21 and over agree it is acceptable to order alcoholic drinks during brunch. Alcohol offers some of the highest margins in the food-service industry, with bloody marys, mimosas and bellinis being the most commonly associated cocktails served with brunch. Source: RESTAURANT BREAKFAST AND BRUNCH TRENDS, US - JULY 2016
5 All About THE NUMBERS Continued... KEY INDICATOR OF SUCCESS IS EXISTING FRANCHISEE GROWTH One key indicator of brand success is reflected by the unit growth of its existing franchisees. Double R Restaurant Group, LLC and Cojak Holdings, LLC are two of the largest Another Broken Egg Cafe franchise groups. Over the past several years, each group has continued to open new cafes, or acquired existing ones in their respective areas. Both franchise groups are planning to open additional locations in the future DOUBLE R RESTAURANT GROUP, LLC A N N U A L C A F E O P E N I N G S CAFE OPENINGS COJAK HOLDINGS, LLC ANNUAL CAFE OPENINGS & ACQUISITIONS CAFE OPENINGS
6 The RESEARCH ** AVERAGE AGE 47 HH INCOME $94k+ FEMALE KIDS MARRIED CAUCASIAN 32% COLLEGE OR MORE 60% 65% 73% 70% DEMOGRAPHICS Another Broken Egg Cafe appeals to an affluent, educated customer base with a slight female skew. Our chef-inspired menu includes a variety of sweet and savory premium quality entrées created to please every palette, including the most discriminating ones. Our Sensible Selections menu has a breadth of great-tasting entrées for those looking for healthier choice options. We also offer a large selection of gluten-friendly options and our kids menu is sure to delight even our littlest guests. Nearly half of the guest base dined at Another Broken Egg Cafe an average of 3.3 times within the past month. A total of 14% of the guest base dined at Another Broken Egg Cafe a total of 10 times in the past 30 days.** Like others in the Daytime Cafe Category, Another Broken Egg Cafe appeals very favorably to the older guest base who enjoys dining out for breakfast, brunch and lunch. But, unlike other concepts in the category that are having to spend considerable time and money revamping their menus and decor to attract Millennials, a recent research study confirmed that the unique menu, atmosphere and food quality at Another Broken Egg Cafe is equally appealing to this younger guest base. This ensures Another Broken Egg of America, LLC is well-positioned for growth in the years ahead.** ** Source: Alexandar Babbage Research Study, March 2016
7 The RESEARCH Recent research also indicates that 21% of all guests are first-time users of Another Broken Egg Cafe and, based on their positive experience, they are more likely to recommend Another Broken Egg Cafe to others.** GUEST LOYALTY HIGH FREQUENCY EXPERIENCED LEADERSHIP TEAM ADDITIONAL REVENUE SOURCES RAPID GROWTH SINGLE SHIFT - OPEN 7AM-2PM CHEF-INSPIRED, DISTINCTIVE ENTRÉES AND HAND-CRAFTED BEVERAGES ** Source: Alexandar Babbage Research Study, March 2016
8 Our MENU
9 CLASSIC BACON BURGER PANCAKE TRIO FLIGHT KIDS PANCAKE & CHOCOLATE MILK BLOODY MARYS GRANOLA, FRUIT & QUINOA SALMON POWER BOWL
10 A Brief History of Another Broken Egg Cafe It all started in 1996 in a quaint, turn of the century summer home on the Northshore of Lake Pontchartrain in Old Mandeville, Louisiana. Ron Green, our founder, opened his first Broken Egg Cafe in a delightful French country atmosphere, featuring friendly and outgoing service and a menu of exceptional dishes. The overwhelming customer response to this first location led to a second restaurant two years later in Destin, Florida, which became known as Another Broken Egg Cafe. Today the company has over 65 cafes located in 13 states and is continuing to grow in new and existing markets across the United States. For over 20 years, the Another Broken Egg Cafe concept has realized solid growth driven by a strong visit frequency from our loyal guests and our unique and exceptional menu offerings. Combined with our experienced, professional support system, and you have the makings for an optimal franchise opportunity. Earlier in 2017, the company launched a new menu, which is already earning high marks and reviews from loyal guests. The tremendous growth and buzz surrounding Another Broken Egg Cafe attracted a lot of attention from both guests and those in the restaurant industry. This included a successful recapitalization of the company by The Beekman Group a leading private equity firm headquartered in New York. This purchase in October of 2017, further expands Beekman s portfolio of restaurant company ownership. Another Broken Egg Cafe is poised to bring our award-winning, Southern-inspired breakfast, brunch and lunch menu to even more guests in the years to come. The future is bright for Another Broken Egg Cafe. To see why, tour our website at:
11 & ACCOLADES Top 300 Franchise Chains Franchise Times 2017 The Restaurant Business/FARE Leaders in Food Service Award 2017 National Full-Service Restaurant FARE #354 in 36th Annual 500 Ranking Entrepreneur Magazine Top 500 Chain Restaurants Technomic Franchise Times Top 200+ #355 Top Franchises Based on Sales Growth Franchise Times Best Bloody Mary Best in Destin & VIP Destin Magazine #25 Smartest-Growing Brands Franchise Times 2016 The Next Top 20 Nation s Restaurant News 2018 ZOR Award Best Franchises to Buy Franchise Times Top 500 Leading Us Chain Restaurants Technomic
12 REAL ESTATE & SITE REQUIREMENTS Population above 40,000 people within a two-mile radius 100,000 people within a five-mile area Household incomes above $100, square feet End cap with patio (preferred) 130 seats minimum Easy and convenient egress and ingress Store front has prominent visibility from major streets One parking space for every two seats Ability to obtain a full liquor license Grease trap to local code 1 ton of AC per 150 sq ft 2 gas line 1.5 water line 4 sanitary waste line 600A/3 phase (min) Lighted access a major plus Regional shopping area with complementing national retailers One million sq ft of class A office space within a six-minute drive
13 ARIZONA ILLINOIS KANSAS MARYLAND MISSOURI OHIO OKLAHOMA VIRGINIA This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements in your state. Minnesota Registration No. F For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Tour Our Cafes... Miramar Beach, FL : Nashville, TN : Lakewood Ranch, FL : Johns Creek, GA : Another Broken Egg of America, LLC CHRISTOPHER ARTINIAN : President/COO 600 Grand Boulevard, Suite M-209, Miramar Beach, FL ext. 317 : cartinian@thebeekmangroup.com anotherbrokeneggfranchise.com
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