Market Survey of Meat Substitutes. Alternative Protein Sources

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Flora Melton
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1 Market Survey of Meat Substitutes Alternative Protein Sources

2 Morningstar Grillers Crumbles : Angela Braun Morningstar Grillers Veggie Burger : Meredith Perkins Gardein Chicken Tender Alternative : Alexis Duxbury Tofurky Meatless Sausages : Andrew Bush Seitan Deli Slices : Kristen George NFS 2 -Applied Food Chemistry

3 Morningstar Meatless Crumbles V. Wegaman s 9/1 ground beef Serv. Size Weight Calorie s (kcal) Protein Fat Sat. Fat Cholest. Total CHO Sugar Fiber Sodium 9 % lean GB 3 oz As per USDA food database ½ cup MS crumbles ½ cup > X2 1 cup > Product

A closer look: Name of Product Ingredients MAIN INGREDIENTS: Water, Soy Flour, Wheat Gluten, Soy Protein Concentrate, Corn Oil Nature of the protein A complete protein Protein substitutes: Soy

4 A closer look: Name of Product Ingredients MAIN INGREDIENTS: Water, Soy Flour, Wheat Gluten, Soy Protein Concentrate, Corn Oil Nature of the protein A complete protein Protein substitutes: Soy protein Wheat gluten Nutrient Claim/Health Claims 1 % Vegetarian NOT Gluten Free NOT Vegan NO Cholesterol Contains: SOY, EGG, MILK, WHEAT Photo Source :MorningStarFarms.com Additives give the product flavor, color, texture & nutrients. Chicory root fiber Yeast extract Black malt powder Salt, spices/flavoring, soy sauce, Dried cane syrup Onion juice concentrate Citric acid Niacinamide (Vit. B3) Xanthan gum Iron Milk, egg whites B vitamins B vitamins addedattracts vegetarian demographic.the product is marketed as a low-fat, meatless alternative to ground beef. Marketing Tactics: Resealable bag Low-fat Meatless Pre-seasoned Provides 12% of the daily recommended amount of complete protein 75 % less fat than regular ground beef Based on ½ cup serving size Holds true If 2x suggested serving size used: Still 6% less fat than 9% lean ground beef (6g less)* *As per USDA database

5 Wegman s 9% lean ground beef Name of Product Wegmans Brand 9% Lean 1% Fat Ground Beef Ingredients Nature of the protein Nutrient Claim/Health Claims Ground beef meat; 9% of which is lean with 1% of it being fat. A Complete Protein None on the label Must be cooked to 16 degrees Fahrenheit While the word lean may imply that this product is healthier vs. 8/2 ground beef, Sold in various sizes for convenience there are no official nutrient claims or health claims listed on the product packaging.. NO Water Phosphates Binders or other meat sources may be used if the product is labeled as ground beef. UNseasoned - you can add any flavorings/spice you desire Photo Source: Wegmans.com Leaner ground meat products (9/1) simply have less total fat overall compared to less-lean meat products (7/3, 8/2).

6 Cost* Analysis: MS Crumbles/9% lean ground beef *Regularly priced items (smallest package available) Product Price/lb. (average weight per package) MorningStar Farms Grillers Crumbles $3.99 (.75lb.) Wegman s 9% lean ground beef $4.49/lb. (1.7lb.)

7 Morningstar Grillers Veggie Burger V. Philly Gourmet 1% Beef Patties $6.48 $9. (8 patties) (8 patties) Product Serving Size Weight Calories (kcal) Protein Fat Sat. Fat Cholesterol Total CHO Sugar Fiber Sodium MS Griller Burger 1 patty < Philly Gourmet 1 patty

Morning Star Veggie Burger: Name of Product Ingredients Textured vegetable protein (wheat gluten, soy protein concentrate, water for hydration), egg whites, corn oil, calcium caseinate, contains two

1 % Vegetarian NOT Gluten Free NOT Vegan Plant Source of protein percent or less of modified tapioca starch, onion powder, canola oil, triglycerides from coconut oil, hydrolyzed vegetable protein

8 Morning Star Veggie Burger: Name of Product Ingredients Textured vegetable protein (wheat gluten, soy protein concentrate, water for hydration), egg whites, corn oil, calcium caseinate, contains two Nature of the protein Nutrient Claim/Health Claims Marketed as a low-fat, meatless alternative to a ground beef patty. 1 % Vegetarian NOT Gluten Free NOT Vegan Plant Source of protein percent or less of modified tapioca starch, onion powder, canola oil, triglycerides from coconut oil, hydrolyzed vegetable protein (corn gluten, wheat Protein Substitutes Contains: SOY, EGG, MILK, WHEAT gluten, soy protein), dextrose, salt, soy protein isolate, autolyzed yeast extract, sugar, natural and artificial flavors from non-meat sources, caramel color, cultured whey, maltodextrin, garlic powder, spice, cellulose gum, disodium guanylate, disodium inosinate, soy sauce (water, soybeans, salt, wheat), Marketing Tactics: Convenient Vegetarian Pre-seasoned No cholesterol 57% less fat than regular ground beef 15g protein NO cholesterol vitamins and minerals (niacinamide, iron [ferrous sulfate], thiamin mononitrate [vitamin B1], pyridoxine hydrochloride [vitamin B6], riboflavin [vitamin B2], vitamin B12), sesame seed oil, celery extract, soy lecithin. B vitamins are added to attract a vegetarian demographic.

9 Gardein Seven Grain Crispy Tenders V. Tyson Crispy Chicken Strips Product Serving Size Weight Calories (kcal) Protein Fat Sat. Fat Cholesterol Total CHO Sugar Fiber Sodium Tyson Crispy Chicken Strips 3 oz Gardein Seven Grain Crispy Tenders 2 pieces Gardien Equivalen t 3.3 pieces

garlic powder, natural flavor (from plant sources), potato starch, sea salt, organic cane sugar, white distilled vinegar, organic soy sauce, color added, onion powder, pea protein, carrot fiber,

10 The chicken nugget alternative: Name of Product Ingredients Photo Source: Gardien.com water, soy protein isolate*, expeller pressed canola oil*, vital wheat gluten*, methylcellulose, organic ancient grain flour (KAMUT khorasan wheat, amaranth, millet, quinoa), yeast extract, garlic powder, natural flavor (from plant sources), potato starch, sea salt, organic cane sugar, white distilled vinegar, organic soy sauce, color added, onion powder, pea protein, carrot fiber, beetroot fiber, turmeric and paprika extracts. seven grain breading: water, enriched wheat flour (wheat flour*, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), rice flour, oat bran, oats, salt, sugar, spices, quinoa flour, amaranth flour, millet flour, KAMUT khorasan wheat, sea salt, soy bean oil, leavening (baking soda, cream of tartar), yeast, paprika extract. *Non-genetically engineered soybeans, wheat and canola. Nature of the protein Marketed as an award winning, meat-free crispy tender Protein substitutes B vitamins are added to attract a vegetarian demographic. Marketing Tactics: Convenient Meatless Pre-seasoned Nutrient Claim/Health Claims Certified Vegan Kosher Dairy Free

Size Johnson ville Italian Sausage 1 link

Fat Cholesterol Total CHO Sugar Fiber Sodium

11 Tofurkey Italian Sausage V. Johnsonville Italian Sausage Product Serving Size Johnson ville Italian Sausage 1 link Tofurky Italian Sausage Johnson ville Italian Sausage Weight Calories (kcal) Protein Fat Sat. Fat Cholesterol Total CHO Sugar Fiber Sodium 82g link 1g / 3.5 oz g

12 A closer look... Name of Product Ingredients Nature of the protein Main Sources of Protein: Organic tofu (water, organic soybeans, magnesium chloride, calcium chloride), vital wheat gluten, expeller pressed non-gmo canola oil, water, shoyu soy sauce (water, non-gmo soybeans, wheat, salt, culture), organic soy flour, sundried tomatoes, basil, granulated garlic, sea salt, spices. Photo Source Tofurky.com Organic Tofu Vital Wheat Gluten Marketing Tactics: Good food is kind to people, animals, the environment, and especially tastebuds. Price Comparison Johnsonville$1.14/Serving Tofurkey-$1/Serving Nutrient Claims and Other Claims Excellent Source of Protein No Cholesterol Low in Saturated Fat One serving contains 2% DV for iron making it a high iron product, although it is not claimed on the label. Certified Non - GMO Vegan Kosher Listed Ingredients Identical to Johnsonville Italian Sausage: Water Salt Spices

13 Seitan Deli Slices V. Ham Deli Slices Product Serving Size Weight Calories (kcal) Protein Fat Sat. Fat Cholesterol Total CHO Sugar Fiber Sodium Ham Deli Slices 2 slices 56g 8 1g 1.5g 1g 3mg 5g 4g g 45mg Field Roast Deli Slices (Seitan) 3 slices 52g 1 14g 2.5g g mg 6g 2g 2g 44mg

14 Field Roast Vegetarian Deli Slices Name of Product Ingredients Filtered water, vital wheat gluten, tomato paste, expeller pressed safflower oil, red wine (red wine, salt), garlic, barley malt, naturally flavored yeast extract, paprika, sea salt, granulated garlic, lentils, organic wheat flakes, whole wheat flour, carrageenan (Irish sea moss vegetable extract), yellow pea flour, spices, natural liquid smoke, and mustard powder. Photo Source: Fieldroast.com Nature of the protein Marketed as a vegetarian and ethical option Protein substitutes Marketing Tactics: Products you feel good about purchasing High end food without the High end cost Nutrient Claim/Health Claims Certified Vegan NOT Gluten Free It s MADE of gluten Plant Source of protein Soy Free Non-GMO None of our products are from genetically modified farms

15 Cost Comparison Field Roast Deli Slices Honey Ham Slices (Wegmans) (Wegmans - Hillshire Deli Selects) $3.49 $ oz. $.63/oz 8. oz $.47/oz

16 References

Why do We Need Protein? Our bodies use protein to repair, maintain and grow.

Essential nutrients (B-vitamins, Fe, Zn, etc.) DRI:.

Saturated Fat No Hormones/ Antibiotics Satisfies moral desires Gluten-free & vegan options Cons: High

Common Sources Protein Bars/ Drink Supplements Cereals and Pastas with: Protein/ High in protein Plant

Alternative protein sources appeal to a variety of individuals including vegetarians and vegans as well

There are various products on the market to accommodate traditional and even convenient meals which

these products may be fortified with essential vitamins and minerals to help incorporate them into a

17 Why do We Need Protein? Our bodies use protein to repair, maintain and grow. Enzymes, which facilitate critical chemical reactions in our bodies, are made of protein. Essential nutrients (B-vitamins, Fe, Zn, etc.) DRI:.36g protein/ lb bodyweight Pros/Cons of Alternate Sources Pros: Cholesterol Free Added Fiber Low in Saturated Fat No Hormones/ Antibiotics Satisfies moral desires Gluten-free & vegan options Cons: High Sodium Content Not always a complete protein May contain GMO soy products Taste/texture differences Common Sources Protein Bars/ Drink Supplements Cereals and Pastas with: Protein/ High in protein Plant based meat substitutes Veggie burgers Chik N Nuggets Fakon strips When & Why Are They Used? Alternative protein sources appeal to a variety of individuals including vegetarians and vegans as well as those who are intolerant to gluten, soy, milk, dairy or other animal by- products. There are various products on the market to accommodate traditional and even convenient meals which otherwise would have been prepared with an animal meat.these products may be fortified with essential vitamins and minerals to help incorporate them into a healthy diet. Why Meat Substitutes? Diet and/or lifestyle choices Nutrition Ethics Religious beliefs Less saturated fat How can I spot them? Here are some words to look for: Soy protein isolate / concentrate Textured vegetable protein Vital wheat gluten Seitan Beefless / Meatless Tempeh Tofu Veggie Meat Soy / Soya

18 Recipe Idea How Are You Affected? While some plant based proteins are incomplete, meaning they do not contain all 9 essential amino acids, many products on the market today have found ingredients that complement each other or are complete in and of themselves. Some nutrient deficiencies that are fairly common among vegetarians are: B vitamins (particularly B12) Iron and Zinc Calcium and/or vitamin D Omega-3s (sometimes) Nutrient/Health Claims INGREDIENTS 1/2 package MorningStar Farms Buffalo Wings 1 package (1 oz.) flour tortillas 1 tablespoon taco mix seasoning 1 cup low-fat sour cream 1 cup shredded Mexican-style cheese 1/2 cup sliced green onions DIRECTIONS 1. Bake MORNINGSTAR FARMS Buffalo Wings per package instructions. Slice wings into bite-size pieces when cooled. 2. In a small bowl, stir together sour cream and taco mix seasoning. 3. To make wraps, evenly divide and place shredded cheese in the center portion of flour tortilla followed by wing pieces and green onions. 4. Microwave on HIGH each tortilla, open-faced for about 15 seconds per wrap or until cheese is just melted. Top each with a dollop of the sour cream mixture. 5. Fold over and roll up. Serve seam side down. What is an Alternative Protein? Sources tle-sheep-industry-information/red-meat-nutrition/ Typically displayed on products package: Low-/less-fat! (#) grams Protein (#) grams Fiber 1% vegan/vegetarian wn-are-plant-based-meats-healthy/ Things You Should Know

2 Week Dinners and Desserts for Two, weekends off

2 Week Dinners and Desserts for Two, weekends off BBQ Seasoned Chicken Chicken Alfredo COOKED CHICKEN MEAT, WATER, TOMATO PASTE, GREEN BELL PEPPERS, APPLE CIDER VINEGAR, HOISIN SAUCE (SUGAR, WATER, MISO