Weeks 34 & 35 MARKETING & PRODUCT GUIDE. November 24, Trade Copy

Transcription

1 . Weeks 34 & 35 MARKETING & PRODUCT GUIDE November 24, 2018

2 Table of Contents Employee Reference Guide....1 Release Overview Feature A - France...2 Feature B - Washington...2 Wines of the Month...3 Arrive in Style...3 Local Find...3 Release Signage Components Holiday Signage Overview End Aisles Feature Signage Components Program Wines Signage Components $17 Wines On-shelf Signage Components Other Signage Components Merchandising Holiday Gifts Essentials on Offer Product Consultant Picks End Aisle Gifting End Aisle Product Consultant Hot Buttons Re-ordering Signage Kits Additional In-store Programs PT9 Ontario Superstars Program...22 PT9 BAM & LTO Holiday Advertising External Advertising Featured Products...28 Specialty Portfolio...30 Additional Vintages Marketing Programs External Advertising Promotions...31 Classics Catalogue...32 Upcoming Events...33 Seasonal Event Listing Vintages Bi-weekly Release Signage Components Listing: New Arrivals: Blank Bin Tags Pre-printed Shelf Talkers (A,B,C Features) Pre-printed Pricer Cards (A Feature) Blank Shelf Talker Shells Blank Pricer Card Shells Pre-printed Rave Review Shelf Talkers Pre-printed FSE Shelf Talkers Program Wines: WOM Pre-printed Shelf Talkers WOM Pre-printed Pricer Cards AIS Pre-printed Shelf Talkers AIS Pre-printed Pricer Cards $17 Pre-printed Shelf Talkers $17 Pre-printed Pricer Cards Hot Buttons: Product Consultant Picks Hot Buttons

3 Employee Reference Guide Employee Reference Guide A Staff Holiday Gift Guide has been produced as a reference. The staff guide lists all Vintages supplier gift packs and the gift packaging options available for customer purchase. This is an in-store reference only. The guide should not be distributed to customers. NOTE: All holiday gift packs should be displayed as of the beginning of Period 9, back room space permitting. If it is necessary to start building your displays earlier, then it is preferred that you begin with the Holiday Gift collection. NOTE: Please refer to the Period 9 Marketing & Product Guide for Vintages Holiday Gift Packaging & Gift Card information HOLIDAY STAFF GUIDE Vintages November 24,

4 Release Overview: November 24, 2018 Potential Delay Of Release Catalogue Mailing A potential postal strike may affect home delivery of subscribers release catalogues. Customers have been advised that they can view the catalogue online or pick up a copy in stores. If the strike continues, we will be increasing store quantities of the catalogue, for the duration of the strike. The Bi-Weekly Release Every two weeks, Vintages introduces more than 120 new products. Our bi-weekly release catalogue is available to customers in stores, online and by mail. They include feature articles on varietals, wineries and winemaking regions throughout the world as well as tasting notes for each product. Feature A France Feature B Washington Our final premium country-spotlight holiday feature turns the attention to France, home of many of the world s most recognized premium wines all of which are perfect for luxury holiday gift giving and entertaining, or even buying for yourself for a holiday treat. Our first-ever standalone Washington feature highlights five of the key sub-regions of the Columbia Valley, and offers seven wines that illustrate what each of these regions does best. 2 Vintages November 24, 2018

5 Release Overview: November 24, 2018 Wines of the Month Arrive in Style Local Find Wines of the Month are part of every release and are recognized as Vintages' two favourite wines out of the more than 100 released every two weeks. BERINGER THE WAYMAKER PASO ROBLES RED 2015 Paso Robles, Califormia (D) 750 ml $29.95 Full-bodied & Smooth CASA MAGUILA QUIZÁS 2012 DO Toro, Spain (XD) 750 ml $23.95 Full-bodied & Firm Featured in every release, this program is ideal for customers who may not have a lot of wine knowledge. Arrive in Style offers a sure-fire hit our customers can feel confident giving as a gift. MENDEL MALBEC 2015 Mendoza, Argentina (XD) 750 ml $27.95 Full-bodied & Firm This feature appears in every other release and showcases the exceptional quality of wines from our own backyard. One Ontario VQA wine is personally selected by the Category Manager for Ontario Wine and the manager endorses the wine by providing the customer with three easy-to-remember reasons why they love it, making it a trusted choice. UNION FORTÉ 2012 VQA Niagara Peninsula (S) 500 ml $17.95 Sweet Vintages November 24,

6 Holiday Signage Overview There are 12 holiday-themed backer-cards to be used in place of the year-round backer card kit. Please keep these backer cards up for the entire duration of Period 9 & Period 10. Extra signage can be ordered through hellolcbo by referencing the reorder numbers for the kits on pg 22. Key Dates: Ship Date: November 1st (kitted with November 10 release) The holiday backer card kit includes the following versions: Release Features: Premium California Wine Premium French Wine Holiday Gatherings For Ball Drops and Bottle Pops Gifting: Elevate Expectations Holiday Essentials Gifts Under $50 Product Consultant s Picks Also included is an LCBO-sized backer card: Uncork Something Great Programs: Uncork Something Great Wines of the Month $17 Solution Ontario Wines 4 Vintages November 24, 2018

7 Release Signage Components INSTALL DATE:NOVEMBER 24, 2018 TAKE-DOWN DATE: DECEMBER 8, 2018 Display Merchandising Instruction Visual Reference End Aisles Release Feature A New Arrivals Shelf Talkers New Arrivals Pricer Cards Build a front-facing end-aisle display with A Feature products. Sign the display with your "Premium France" backer card. Pre-printed shelf talkers are provided for all products in the A, B, and C features of the Release. Install in front of featured products (insection and on displays). Pre-printed pricer cards are provided for all products in the A, B and C features. Install on cut-case displays of featured products Vintages November 24,

8 Release Signage Components INSTALL DATE: NOVEMBER 24, 2018 TAKE-DOWN DATE: DECEMBER 8, 2018 Display Merchandising Instruction Visual Reference Program Wines Wines of the Month Pre-printed Shelf Talkers Pre-printed Pricer Cards If there is sufficient inventory and display space, build an end-aisle display and sign with your "Wines of the Month" backer card. Pre-printed shelf talkers are provided for all products in the A, B, and C features of the Release. Install in front of featured products (insection and on displays). Pre-printed pricer cards are provided for all products in the A, B and C features. Install on cut-case displays of featured products. 6 Vintages November 24, 2018

9 Release Signage Components INSTALL DATE: NOVEMBER 24, 2018 TAKE-DOWN DATE: DECEMBER 8, 2018 Display Merchandising Instruction Visual Reference Program Wines Arrive in Style Pre-printed Shelf Talker Pre-printed Pricer Card If there is sufficient inventory and display space, build an end-aisle display and sign with your "Gifts Under $50" backer card. Pre-printed shelf talkers are provided for program wines. Install in front of featured products on end-aisle displays, nesting tables and in-section. Pre-printed pricer-cards are provided for program wines. If there is sufficient inventory and floor space, build a cut-case display and sign with the preprinted pricer card. Vintages November 24,

10 Release Signage Components INSTALL DATE: NOVEMBER 24, 2018 TAKE-DOWN DATE: DECEMBER 8, 2018 Display Merchandising Instruction Visual Reference Program Wines Local Find Pre-printed Shelf Talker Pre-printed Pricer Card If there is sufficient inventory and display space, build an end aisle display and sign with your "Ontario Wines" backer card. Pre-printed shelf talkers are provided for program wines. Install in front of featured products on end aisle displays, nesting tables and in-section. Pre-printed pricer-cards are provided for program wines. If there is sufficient inventory and floor space, build a cut-case display and sign with the preprinted pricer card. 8 Vintages November 24, 2018

11 $17 Wines $17 Wines Holiday Overview This Holiday, we re promoting two reds as our $17 solution. Customers who don t normally shop the Vintages section can be guided to these wines as options for great quality and great value. Featured Products SUBMISSION CABERNET SAUVIGNON 2016 California (XD) 750 ml $17.00 Full-bodied & Smooth 96 points (Toronto Star) CHÂTEAU SAINT-ROCH CHIMÈRES 2016 AP Côtes du Roussillon-Villages, Midi, France (XD) 750 ml $17.00 Full-bodied & Smooth 91 points (robertparker.com) Component Where to Install Sign Visual reference $17 Wines $17 Wines Backer card Build an end-aisle display with your holiday $17 Solution backer card. Pre-printed Shelf Talkers Install the pre-printed shelf talker in front of the featured product. Pre-printed Pricer Cards Install the pricer card on cut-case display only. Vintages November 24,

12 Release Signage Components INSTALL DATE: NOVEMBER 24, 2018 TAKE-DOWN DATE: DECEMBER 8, 2018 Display Merchandising Instruction Visual Reference On-Shelf Flagship Exclusives Pre-printed Shelf Talker Rave Review Pre-printed Shelf Talker BAM & LTO Pre-printed Shelf Talkers Blank Bin Tags 3" w. x 2" h. 3" w. x 1.75" h. Select stores receive pre-printed FSE shelf talkers for highlighting products on an end aisle, nesting table or insection. Use with a "New" bin tag overlay. Install the shelf talker on top of the overlay and ensure the overlay message is visible. Pre-printed Rave Review shelf talkers are provided for all non-feature release products with a score. Use with a "New" bin tag overlay. Install the shelf talker on top of the overlay and ensure the overlay message is visible. Pre-printed BAM & LTO shelf talkers are provided for products participating in the offers each period. Install in-channel shelf talkers in front of appropriate product. Print using template and attach to shelf as needed to replace damaged bin tags. 10 Vintages November 24, 2018

13 Release Signage Components INSTALL DATE: NOVEMBER 10, 2018 TAKE-DOWN DATE: JANUARY 5, 2019 Display Merchandising Instruction Visual Reference Other Signage Release Merchandiser Header Nesting Table Sign Window Show Card Install header card on the Release Merchandiser. Display on the Nesting Table in the holder. Select stores will receive a Holiday Showcard to be displayed in the framed holder at the front of the Vintages section. Vintages November 24,

14 Merchandising Holiday Gifts Holiday Gift Collection The Vintages holiday gift collection includes 35 gift SKUs, including large formats, collectors' items, multi-packs and best-sellers. Merchandising Instructions Merchandise Vintages Holiday Gifts on the Vintages Feature Fixture and LCBO Holiday block piles. For stores with a Vintages Feature Fixture Display please reference the planogram and merchandising instructions for the feature fixture. Component Where to Install Sign Visual reference Pre-printed Pricer Cards Pre-printed Shelf Talkers Install the pricer card on cut-case display only. INSTALL DATE: Upon Receipt TAKE-DOWN DATE: WHEN STOCK IS DEPLETED Install the pre-printed shelf talker in front of the featured product. INSTALL DATE: Upon Receipt TAKE-DOWN DATE: WHEN STOCK IS DEPLETED Holiday Gifting Block Piles Vintages Holiday Gifts can be included in the LCBO Holiday Block Pile displays, using the appropriate pole topper signs. Please refer to the Period 9 Marketing & Product Guide for full details on building displays. Please use the Vintages pre-printed pricer cards on Block Pile and cut-case displays to identify the products featured. 12 Vintages November 24, 2018

15 Feature Fixture Feature Fixture For Gifts During this holiday season, the Vintages Feature Fixture will transition into a Holiday Gift fixture. The planoguide below is based on a store that receives all the Vintages gifts; you will need to refer to your store s holiday gifting allocation to determine which of these products your store will carry and adjust the planoguide as required. Ensure you have the Vintages "Gifts" Category Sign installed in the top channel of the feature fixture. NOTE: Please only merchandise Vintages holiday gifts on this fixture. However, if more space is required, or product sells down, stores can merchandise LCBO gift SKUs of a similar category. Key Dates Install: Upon receipt Take-down: January 5, 2019 Planoguide (For reference only) Re-order Code "Gifts" Category Sign (Re-order # VIN326) Vintages November 24,

16 Holiday Gift Sets Participating Products LCBO# Product Name Description Size Price Freixenet Prosecco DOC, Veneto, Italy 750 ml $ Freixenet Italian Sparkling Rosé DOC, Veneto, Italy 750 ml $ Château des Demoiselles 2015 & Château Larroque Trivento Golden Reserve Malbec 2016 & Cabernet Sauvignon 2016 Two bottles in wooden gift box, Bordeaux, France Two bottles in gift box, Mendoza, Argentina Tommasi Graticcio 2016 & Pinot Grigio 2017 Two bottles in gift box, Veneto, Italy Liberty School Cabernet Sauvignon 2015 & Chardonnay 2015 Two bottles in gift box, California LAN Reserva 2011 & Crianza 2014 Two bottles in gift box, Rioja, Spain Mer Soleil Reserve Chardonnay 2013 Santa Lucia Highlands, Monterey County, California Bottega Gold Prosecco Holiday edition magnum, DOC Treviso, Veneto, Italy Tenuta San Leonardo Bianca di San Leonardo Grappa Inniskillin Vidal Icewine 2016 & Riesling Icewine x 750 ml $ x 750 ml $ x 750 ml $ x 750 ml $ x 750 ml $ ml $ ml $59.95 In gift box, Italy 500 ml $59.95 Two bottles in gift box, Niagara Peninsula, Ontario Remo Farina Amarone 2015 & Ripasso 2016 Two bottles in wooden gift box, DOC, Veneto, Italy Taylor Fladgate Historic Limited Edition Reserve Tawny Port In wooden frame, DOP, Portugal Inniskillin Vidal Sparkling Icewine 2017 Charmat method, VQA Niagara Peninsula, Ontario 2 x 200 ml $ x 750 ml $ ml $ Castelli del Grevepesa Clemente VII Trio Three bottles in wooden gift box, Tuscany, Italy Zenato Amarone Classico 2014 & Lugana Brut Henry of Pelham Cabernet, Vidal & Riesling 2016 Icewine Trio Two bottles in wooden gift box, Veneto, Italy 375 ml $ x 750 ml $ x 750 ml $89.95 Three-bottle gift set, Ontario 3 x 200 ml $ Mazzetti d'altavilla 12-Year-Old Brandy Crystal decanter in wooden gift case, Italy 700 ml $ Vintages November 24, 2018

17 Holiday Gift Sets Participating Products continued LCBO# Product Name Description Size Price Mazzetti 12-Year-Old Brandy Blown-glass ship in glass globe, Italy Cantine Leonardo da Vinci Leonardo Chianti 2016 In gift box, DOCG, Tuscany, Italy Zenato Ripassa Valpolicella Superiore 2014 In wooden gift box, DOC, Veneto, Italy Belle Glos Las Alturas Pinot Noir 2016 Santa Lucia Highlands, Monterey County, California Yvon Mau Bordeaux Discovery Chest Six bottles in wooden chest, AC, France Marzadro Giare Legno Grappa d'amarone In wooden case with two glasses, Italy Bottega Gold Prosecco Holiday edition double magnum, DOC Treviso, Veneto, Italy Mazzetti d'altavilla Grappa di Nebbiolo da Barolo Farina Amarone della Valpolicella Classico 2015 Decanter in wooden gift case, Italy In wooden gift box, DOCG, Veneto, Italy Castelgiocondo Brunello di Montalcino 2010 Three bottles in wooden gift case, DOCG, Tuscany, Italy 200 ml $ ml $ ml $ ml $ x 750 ml $ ml $ ml $ ml $ ml $ x 750 ml $ Big Mama Grappa Sarpa di Poli In gift tin, Italy 3000 ml $ Nonino 8-Year-Old Riserva Grappa In black lacquer gift box, Italy Piper-Heidsieck Rare Brut Champagne 2002 In gift box, AC, Champagne, France Dom Pérignon Brut Champagne 2009 Gift set with two glasses, AC, Champagne, France 700 ml $ Lheraud Extra 30-Year-Old Cognac Collector bottle in wooden gift case, AC, France Bottega Alexander Grappolo Jeroboam Blown-glass jeroboam in wooden crate, Veneto, Italy Taylor Fladgate Century of Port Collection Four bottles in wooden gift case, DOP, Portugal 750 ml $ ml $ ml $ ml $ x 375 ml $ Vintages November 24,

18 Essentials On Offer Vintages Esssentials On Offer This is a sold program. Participation is mandatory. Participating Stores 1, 4, 5, 10, 15, 18, 21, 31, 38, 148, 149, 154, 164, 187, 217, 243, 252, 253, 278, 346, 367, 371, 378, 391, 393, 394, 407, 437, 445, 452, 481, 486, 494, 500, 511, 523, 528, 532, 556, 569, 573, 590, 619, 624, 630, 632, 641, 643, 658, 703 Each turn of the program spans two promotional periods and features two products from the collection on a front facing end aisle display. The first period highlights LTOs on participating skus. Price offers will be promoted via newspaper and social media advertising along with a branded in-store display. During the second period of the program, stores will maintain the end aisle display and sign with year-round signage. Program Schedule Program Schedule Period 12 & 13 Period 1 & 2 Period 3, 4 & 5 Period 6 & 7 Period 8 & 9 Period 10 & 11 Vintages Essential On Offer End Aisle Participating Products for Periods 8 & 9 LCBO# Product Description Size Was Now Offer LTO) Conundrum Red 750 ml $24.95 $21.95 $ Tommasi Ripasso Valpolicella Classico Superiore 750 ml $23.95 $20.95 $ Vintages November 24, 2018

19 Essentials On Offer Merchandising Instructions Merchandise products together on a front-facing/primary end aisle for three periods. The LTO (and associated program signage) is valid for the first period only. Stores will receive a program signage kit one week prior to the start of the period containing the program backer card and pre-printed shelf talkers. PT8 Vintages Essentials On Offer End Aisle Signage Components for Periods 9 Backer Card Replace the P8 program Backer Card with the year-round Essentials Collection Backer Card while maintaining the front facing/primary end aisle display previously created. Install:November 11, 2018 Take Down: December 8, 2018 Re-order #: VBC028 Pre-printed Shelf Talker Replace the P8 SAVE Shelf Talkers with the year-round Essentials Collection Shelf Talkers for both participating products. Install: November 11, 2018 Take Down: December 8, 2018 Re-order #: (English) VIN-EST-052 (Bilingual) VIN-EST-053 PT9 Vintages Essentials On Offer End Aisle Bin Tag Overlay Leave Overlays in place as other signage components are updated. These should always be on shelf. Install: November 11, 2018 Re-order Codes: 2" English: VBTC001 2" French: VBTC " English: VBTC " French: VBTC010 Vintages November 24,

20 Product Consultant Picks End Aisle Customers and Customer Service Representatives rely heavily on Product Consultants' expertise and product recommendations - especially during this busy Holiday season when more customers venture into Vintages. Product Consultant's Picks hot buttons and backer cards have been created to leverage these useful recommendations and help customers make decisions in a section they may not be familiar with. Merchandising Instructions: Write your recommendation and your name on the shelf talker hot buttons and display in the Vintages section of your store. 1. Create a Product Consultant End Aisle using the Backer Card. 2. Sign individual products using in-channel shelf talkers and overlays 3. Endorse the shelf talker with your name or insert suggested occasion, ideal gift receiver or food match. See examples below. 4. Use these Product Consultant Hot Buttons to display around your Vintages section. Consultant s Pick For the Locavore Ontario's Best! Great with My Fave Our Finest Turkey Jennifer Iconic Producer! Perfect for Christmas Eve Vintages November 24, 2018

21 Gifting End Aisle Creating an End Aisle devoted to gifting makes Vintages the one-stop shop for great gifting solutions. Pairing gift recommendations with our new gift packaging makes Holiday shopping easy and encourages up-selling. Merchandising Instructions Incorporate the gift packaging onto an End Aisle to create a display. Best Practices 1. When displaying gift packaging on the End Aisle, be sure to create symmetry for easy customer shopping. 2. When merchandising wooden gift boxes, be sure to take off the lid so customers can see the products displayed in the boxes. 3. If merchandising products in gift boxes, be sure to save the CSPC code of the product. Place it inside the box or tape it on the bottom of the box so it can be easily scanned at the register. 4. Keep CSPC codes for gift packaging at all cash registers. 5. Install these shelf talkers throughout the Vintages section to remind customers of the excellent gift wrap and gift card options available. Vintages November 24,

22 Release Signage Components Product Consultant Hot Buttons Product Consultant hot buttons help you recommend products to customers even when you are away from the section. Merchandising Instructions The hot buttons are included in the bi-weekly signage kit. Write your recommendation and your name on the Product Consultant Hot Buttons and display in the Vintages section of your store with shelf talker clips. LIMIT THE TOTAL NUMBER OF ALL CONSULTANTS PICKS TO 20% OF NEW RELEASE SKUS TO MINIMIZE CLUTTER AND REDUCE CHOICE. Component Perfect For Hot Button Helps customers find products perfect for an occasion or a certain someone. Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers. Great With Hot Button Helps customers pair wine with food. Include general pairings as well as specific dishes. Examples: Roast beef, lamb or salmon, a cheese tray, beef bourguignon, lasagna Consultant's Pick Hot Button This generic version should only be used when you re new to a store, until you get your Personalized Hot Buttons from Knowledge Resources. Trade My Pick Hot Button This Hot Button is only to be used while you are waiting for your pre-printed,personalized buttons. Use this to draw special attention to your favourite products by offering a reason why it s your favourite and signing your name. Image Copy 20 Vintages November 24, 2018

23 Signage Kits Re-orders Vintages Signage Kits Available for Re-order Kit Type Re-order source Components Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period. Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers. Vintages Release Signage Kit DMS Includes shelf talkers, pricer cards and hot buttons detailed on pages 4 8. When ordering specify the release in question. Blank 3" x 2" Bin Tags Blank 3" x 1.75" Bin Tags hellolcbo # hellolcbo # Includes 50 sheets of 3" x 2" blank bin tags. Please hold onto extras to begin building an inventory for use with upcoming releases. Includes 50 sheets of 3" x 1.75" blank bin tags. Please hold onto extras to begin building an inventory for use with upcoming releases. To order, call hellolcbo at or Quote re-order source and provide kit type. Note: Individual signs contained in the above kits cannot be re-ordered individually. Vintages Holiday Signage Kits Available for Re-order Kit Type Re-order source Re-order Code Full Signage Package hellolcbo VH1 Merchandiser Header Card hellolcbo VH2 Nesting Table Sign hellolcbo VH3 Holiday Backer Cards hellolcbo VH4 Window Show Card hellolcbo VH5 LCBO Backer Card hellolcbo VH6 Hot Buttons hellolcbo VH7 Gift Set Signage DMS Vintages Gift Set Signage Feature Fixture "GIFTS" Category Sign hellolcbo VIN130 To order, call hellolcbo at or Quote re-order source and provide kit type. Note: Individual signs contained in the above kits cannot be re-ordered individually. Vintages November 24,

24 P10 Ontario Superstars Program Ontario Superstars The Vintages Superstars program promotes local wine paired with seasonally appropriate recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores' location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required. Key Dates Install: December 2, 2018 Take down: January 6, 2019 Promotional Support: In-store signage vintages.com Featured Product 13TH STREET CUVÉE BRUT ROSÉ ML (D 12 G/L) MEDIUM-BODIED & FLAVOURFUL REG: $27.95 SAVE: $2.00 NOW: $25.95 Participating Stores Group 1 (Shelf Talkers only) 3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 223, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637 Group 2 (All Signage) 1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 233, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 436, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776 Group 3 (Our Wine Country Stores) - Green Shelf Talker and Basket Insert 115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, Vintages November 24, 2018

25 P10 Ontario Superstars Program Component Where to Install Sign Visual reference Pricer Card Pre-printed Shelf Talker Available Chilled Hot Button Merchandise the participating product as a cut-case display in a prominent area of the Vintages section. Install the pricer card as shown and keep the display fully merchandised. Install the pre-printed shelf talker in front of the featured product on-shelf, with a miracle stick (available at Central Supply #692012). Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. (Re-order# DMS-Available Chilled Hot Button) Here is an example of a fully merchandised display in the Vintages section. Vintages November 24,

26 P10 Ontario Superstars Program Component Where to Install Sign Visual reference Basket Sign Pre-printed Shelf Talker Available Chilled Hot Button Merchandise the participating product in a basket. Insert the basket sign insert into the large metal sign holder (Central Supply #691089). Install the pre-printed shelf talker in front of the featured product on-shelf, with a miracle stick (available at Central Supply #692012). Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. (Re-order# DMS-Available Chilled Hot Button) Here is an example of a fully merchandised basket display 24 Vintages November 24, 2018

27 P9 LTO Signage Vintages BAM and LTO Signage The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All in-channel shelf talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call hellolcbo to request a kit. The signage (4 w. x 2 h.) should be installed over top of the product s bin tag. You may also use the BAM/LTO generic shelf-talker template to reprint any damaged signage. Key Dates Ship Date: November 5, 2018 There are no BAMs this period. LTO effective dates: Nov. 12 Dec. 2, 2018 Merchandising Instructions Install in-channel shelf talkers in front of appropriate product. There are no BAMs this period. BAM Shelf Talker LTO Shelf Talker Partcipating Stores 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31,33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 49, 51, 54, 55, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72, 73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132, 139, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178, 179, 182, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 208, 209, 210, 211, 212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 261, 263, 265, 267, 268, 269, 270, 277, 278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326, 329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 366, 367, 368, 371, 373, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 585, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 646, 649,650, 651, 653, 654, 655, 656, 657, 658, 660, 661, 665, 667, 671, 677, 694, 695, 697, 698, 699,700, 702, 703, 706, 741, 771, 776 Vintages November 24,

28 P9 LTO Signage Participating Products LCBO# Description Size Was* Now* Offer BADEL STARA SLJIVOVICA 500 $23.95 $21.95 $ BERONIA RESERVA 750 $21.95 $19.95 $ CASAS DEL BOSQUE RESERVA SAUVIGNON BLANC 750 $14.95 $12.95 $ CAVE SPRING RIESLING ICEWINE 375 $49.95 $44.95 $ COLCHESTER RIDGE CREW MERITAGE 750 $21.95 $19.95 $ CREW MERLOT 750 $17.95 $15.95 $ E. GUIGAL CÔTES DU RHÔNE 750 $20.95 $17.95 $ FIRST PRESS CABERNET SAUVIGNON 750 $27.95 $24.95 $ FOSS MARAI EXTRA DRY 750 $19.95 $17.95 $ HIDDEN BENCH ESTATE CHARDONNAY 750 $24.75 $22.75 $ HIDDEN BENCH ESTATE PINOT NOIR 750 $31.95 $29.95 $ JACKSON-TRIGGS RESERVE VIDAL ICEWINE 375 $34.95 $29.95 $ KENDALL-JACKSON VINTNER'S RESERVE CHARDONNAY 750 $19.95 $17.95 $ KRUPNIK HONEY LIQUEUR 750 $25.45 $23.45 $ LA CHABLISIENNE LES VÉNÉRABLES VIEILLES VIGNES 750 $26.95 $23.95 $ LAURENT-PERRIER CUVÉE BRUT ROSÉ CHAMPAGNE 750 $99.95 $89.95 $ LOUIS M. MARTINI NAPA VALLEY CABERNET SAUVIGNON 750 $37.95 $32.95 $ LUNDY MANOR PROPRIETOR'S BLEND RED 750 $21.95 $19.95 $ LUNDY MANOR PROPRIETOR'S BLEND WHITE 750 $18.95 $16.95 $ MEGALOMANIAC NARCISSIST RIESLING 750 $18.95 $16.95 $ MEIOMI PINOT NOIR 750 $28.95 $24.95 $ MICHAEL DAVID 7 DEADLY ZINS OLD VINE ZINFANDEL 750 $26.95 $23.95 $ MISSION HILL RESERVE CHARDONNAY 750 $23.95 $21.95 $ MITOLO JESTER SHIRAZ 750 $22.95 $19.95 $ Vintages November 24, 2018

29 P9 LTO Signage Participating Products continued LCBO# Description Size Was* Now* Offer MONASTERIO DE LAS VIÑAS GRAN RESERVA 750 $17.95 $16.95 $ MONTE ANTICO 750 $15.95 $13.95 $ SONOMA-CUTRER RUSSIAN RIVER RANCHES CHARDONNAY 750 $27.95 $24.95 $ TAWSE QUARRY ROAD CHARDONNAY 750 $35.95 $31.95 $ TAYLOR FLADGATE 20-YEAR-OLD TAWNY PORT 750 $69.95 $62.95 $ THIRTY BENCH RIESLING 750 $22.95 $19.95 $ TRIUS PINOT GRIGIO 750 $11.75 $9.75 $2.00 Vintages November 24,

30 Holiday Advertising A robust digital advertising plan will ensure Vintages is top of mind with customers looking for unique and thoughtful gifts for the holidays. Here is the full line up of products that will be featured throughout our external holiday campaign: November 24 Release New Arrivals Facebook/Instagram Ads In-market: November 24-26, 2018 LCBO# Description Retail Gabriel Meffre Saint-Barthélémy Vacqueyras 2015 $ Maison Jessiaume Santenay 2013 $ Domaine de Vieux Télégraphe Télégramme Châteauneuf-du-Pape 2015 Product Consultant Picks Facebook/Instagram Ads In-market: November 24-December 7, 2018 LCBO# Description Retail Klipfel Clos Zisser Kirchberg de Barr Grand Cru Gerwurtztraminer 2010 $ Ségla 2010 $ Moet & Chandon Grand Vintage Brut Rosé Champagne 2009 $97.95 December 8 Release New Arrivals Facebook/Instagram Ads In-market: December 8-10, 2018 LCBO# Description Retail The Black Chook Shiraz $ Primus Cabernet Sauvignon $ McManis River Junction Chardonnay $19.95 Product Consultant Picks Facebook/Instagram Ads In-market: December 8-21, 2018 LCBO# Product Name Retail Pierre Sparr Mambourg Pinot Gris $ Ca' del Bosco Cuvée Prestige Brut Franciacorta $ Château Mont-Redon Châteauneuf-du-Pape $49.95 Sparkling In-market: December 19-31, 2018 LCBO# Product Name Retail Veuve Cliquot Ponsardin Vintage Brut Rosé Champagne $ Vintages November 24, 2018

31 Holiday Advertising Gifting Awareness Digital Banner Ads (Gift Sets) In-market: November 13 - January 5, 2019 LCBO# Product Name Retail Tommasi Graticcio 2016 & Pinot Grigio 2017 $ Tenuta San Leonardo Bianca di San Leonardo Grappa $ Bottega Gold Prosecco (1.5L) $ Belle Glos Las Alturas Pinot Noir 2016 (1.5L) $ Digital Banner Ads (New Arrivals) In-market: November 13 - January 5, 2019 LCBO# Product Name Retail Duckhorn Merlot 2015 $ Domaine de Vieux Télégraphe Télégramme Châteauneuf-du-Pape 2015 $ The Black Chook Shiraz 2016 $18.95 Gifting Awareness Facebook Collections Ads In-market: November 13 - January 5, 2019 LCBO# Product Name Retail Bottega Gold Prosecco (1.5L) $ Tenuta San Leonardo Bianca di San Leonardo Grappa $ Taylor Fladgate Historic Limited Edition Reserve Tawny Port $ Belle Glos Las Alturas Pinot Noir 2016 (1.5L) $ Essentials (on LTO) P9 Facebook Ads In-market: November 13 - December 1, 2018 LCBO# Description Retail Megalomaniac Narcissist Riesling $ Meiomi Pinot Noir $28.95 P10 Facebook Ads In-market: December 2 - January 5, 2019 LCBO# Description Retail Concha y Toro Marques de Casa Concha Cabernet Sauvignon $ Rocca delle Macìe Chianti Classico $18.95 Vintages November 24,

32 Specialty Portfolio Specialty Portfolio The Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population. Product Name Producer Country Size (ml) LCBO# Kosher Portfolio November 24 Rapid Release Luzzato Langhe Nebbiolo Batasiolo S.P.A. Italy Butterfly Semi-Sweet Wine Kosher Chizay, Inc. Ukraine Five Stones Cabernet Merlot KPM Beckett's Flat Australia Specialty Portfolio November 24 Rapid Release Nalewka Babuni Cherry Gift Pack Henkell & Co. Sektkellerei KG Poland Burgas 63 Special Select Muscat Rakia Black Sea Gold Ad Bulgaria Vilmos Pear Brandy Zwack Unicum Company Ltd. Hungary Khortytsa Platinum Vodka Global Spirits Usa, Llc Ukraine Khortytsa Honey Hot Pepper Vodka Global Spirits Usa, Llc Ukraine Vintages November 24, 2018

33 NOVEMBER 22 28, 2018 STAVE & STEEL CABERNET SAUVIGNON Full-bodied & Smooth (D 7 g/l) 750 ml Reg. $18.95 NOW $ ÍV3N:Î Limited quantities. Availability not guaranteed in all stores. While supplies last. Vintages External Promotion of Vintages SKUs Overview The following products will be featured in external advertising campaigns starting November 22. LCBO Bi-Weekly Flyer In-Market: November 22 (Week #2) LCBO# DESCRIPTION REG. SAVE NOW Week # Bottega Gold Prosecco $ Inniskillin Sparkling Vidal Icewine 2017 $ Foss Marai Extra Dry $19.95 $2.00 $ Louis M. Martini Napa Valley Cabernet $37.95 $5.00 $32.95 Sauvignon Tawse Quarry Road Chardonnay $35.95 $4.00 $ Laurent-Perrier Cuvée Brut Rosé Champagne $99.95 $10.00 $ Taylor Fladgate 20-Year-Old Tawny Port $69.95 $7.00 $62.95 Facebook - Release Awareness Facebook/Instagram In-Market: November 10 - November 12, 2018 LCBO# DESCRIPTION REG Gabriel Meffre Saint-Barthélémy Vacqueyras 2015 $ Maison Jessiaume Santenay 2013 $ Domaine de Vieux Télégraphe Télégramme Châteauneuf-du-Pape 2015 $52.95 Wines of the Month Facebook/Instagram In-Market: November 10 - November 23, 2018 LCBO# DESCRIPTION REG Beringer The Waymaker Paso Robles Red 2015 $29.95 NOVEMBER 22, 2018 ISSUE 18 WINES SPIRITS COOLERS BEERS ENTERTAINING ESSENTIALS Black Friday Deals SAVE $5.00 LCBO Flyer PT9 Week 2 Vintages November 24,

34 Classics Catalogue November & December On the first Thursday of every month, we launch a new Classics Collection a limited assortment of wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages. The September and October collections will be featured together in one print catalogue. Starting November 1 at 8:30 a.m., customers can order the November products on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics. KEY DATES Catalogue in-store and on vintages.com/classics: October 25 November Collection Ordering starts November 7, 8:30 a.m. December Collection Ordering starts December 5, 8:30 a.m. Upcoming Classics Catalogue Ordering Start Date January Classics Thursday, January 3, 2019 February Classics Thursday, February 7, 2019 March Classics Thursday, March 7, 2019 April Classics Thursday, April 4, 2019 Order Classics online or by phone. Online: vintages.com/shop By phone: or toll free at Monday - Friday 8:30am - 6:00pm AND Saturday 9:00am - 6:00 pm November Classics Catalogue December Classics Catalogue French Catalogues are also available. 32 Vintages November 24, 2018

35 Upcoming Special Events Events Familia Zuccardi Reception and Dinner The Zuccardi family is considered one of the most important forces in South American wine, and Sebastián Zuccardi is one of Argentina s leading young winemakers. Vintages is excited to welcome Sebastián Zuccardi, who will be pouring top bottlings from his family s winery, as well as his highly rated single-vineyard wines. Guests will be paired with a special meal created for the occasion by the chefs at Toronto s premier Argentine restaurant, Leña. TUESDAY, NOVEMBER 27, 2018 Leña Restaurante 176 Yonge St, Toronto Reception: 6:30 p.m. Dinner: 7:15 p.m. $195 per person For more details on this event, visit Vintages.com/events Luce della Vite Reception and Dinner Last autumn in Montalcino, a new winery was born: Tenuta Luce della Vite. In 2017, it started a second life as an independent winery still owned by Frescobaldi but run by the new technical director Stefano Ruini and his staff. Spend a fascinating evening with Stefano Ruini, a French agronomist and oenologist with 20 years of experience at various châteaux in the Médoc, who will discuss this rebirth and his approach to expressing the regional terroir. Guests will taste back vintages of their iconic wine Luce, as well as Lucente and their Brunello di Montalcino. TUESDAY, DECEMBER 4, 2018 Aria Ristorante 25 York Street, Toronto Reception: 6:30 p.m. Dinner: 7:15 p.m. $325 per person For more details on this event, visit Vintages.com/events Vintages November 24,

36 Seasonal Event Listing - Winter 2019 Scottish Virtuosity Reception & Structured Tasting Vintages will host Dr. Bill Lumsden, Glenmorangie s director of distilling, whisky creation and whisky stocks (recently named Distiller of the Year at the International Spirits Challenge). Guests will taste up to 11 fine rare scotches from Glenmorangie and Ardbeg including these event exclusives: Glenmorangie Grand Vintage 1989 and Ardbeg 22 Year Old. Toronto Area: TUESDAY, JANUARY 15, 2019 The National Club 303 Bay St, Toronto Cocktail & Food Reception: 6:00 p.m. Structured Tasting: 7:00 p.m. $150 per person Ottawa Area: WEDNESDAY, JANUARY 16, 2019 Canadian Museum of Nature 240 McLeod Street, Ottawa Cocktail & Food Reception: 6:00 p.m. Structured Tasting: 7:00 p.m. $150 per person Union des Grands Crus de Bordeaux Walk-around Tasting At this annual event, guests will have an exclusive opportunity to taste a diverse selection of Bordeaux wines (over 75 available), including wines from the 2016 vintage (regarded to be an excellent vintage). TUESDAY, JANUARY 22, 2019 Royal Ontario Museum 100 Queen's Park, Toronto Currelly Gallery, Main Level Main Entrance on Bloor St. West Walk-around: 7:00 pm - 9:00 pm $160 per person Tickets go on sale starting November Vintages November 24, 2018

37 Notes Vintages November 24,

38 Notes 36 Vintages November 24, 2018

39 SIGNAGE SHIP DATES Signage should arrive at stores 5-8 days before the release date, depending on shipping distance (e.g., November 24 signage will arrive November 19). Take-down Instructions A consistent message and signage make our promotions successful. Every two weeks, a new signage package is sent to stores to support the Release. Themed signage from previous promotions should always be taken down when the new package arrives. Questions? HelloLCBO Contact Centre: (or dial #5226 on cell phones) or hello_lcbo@lcbo.com ACSSS Store Support: or acsss@lcbo.com Please have this guide available. LCBO, 2018 No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information store and retrieval system, without permission in writing from the LCBO. LCBO Dept. # Merchandising Communications 55 Lake Shore Blvd. East Toronto, Ontario M5E 1A4 The information contained in this guide was written for the LCBO internal use only. Produced by the Communications team. If you have any feedback or ideas about this guide, please us at IMAGEbooks@lcbo.com This guide is printed on 100% recycled paper, by the LCBO s Print Digital Copy Centre (Dept. 890)

40 NEED SIGNAGE? To order Vintages signage, please visit Central Supply Online or call HelloLCBO Contact Centre: (or dial #5226 on cell phones) or ACSSS Store Support: or