2018 media kit PLaNNeR

Transcription

1 media kit PLaNNeR

2 BEVERAGE MEDIA GROUP Beverage Media Group publications reaches beverage alcohol licensees in top U.S. markets Each monthly book communicates new product launches, current industry & local event news as well as brand and price listings of beverage alcohol products. Reaching over 82,000 on- and off-premise qualified trade members, The publications are is often referred to as the Bible of the industry, offering the largest compilation of beverage alcohol brand and pricing information available in the marketplace National Feature Articles Our monthly feature articles focus on national beverage alcohol news, including its people, products, promotions and merchandising. Our staff of trendminded editors and expert contributors have the world of wine, beer and spirits covered. Local News Each local publication provides licensees with up-tothe-minute developments including messages from local associations, upcoming events, and legal issues affecting local markets. This unique local advantage offers opportunities to tailor specific selling and marketing messages. Wholesale Price Listings & BeverageMedia.com In addition to wholesale brand and price listings in print, BeverageMedia.com supports the industry s leading wholesalers, suppliers and retail buyers with the Search & Order ecommerce platform. This technology increases operational efficiency for personalized ordering, detailed product information and highly targeted marketing. * Search & Order available in select markets SEARCH & ORDER ONLINE July 2015 al.com eragejourn at The Cellar Orders Online Place March 2014 IRISH B e v e r a g e M e d i a G r o u p, I n c., M a d i s o n A v e n u e, S u i t e 6 0 0, N e w Y o r k, N Y ABOVE tel/ Pace Setting the Hot Among Red- ts Brown Spiri fax/ VODKA POPULAR, MIXABLE AND MARKETABLE, VODKA REMAINS THE UBER WHITE SPIRIT also w w w. b e v e r a g e m e d i a. c o m

3 reader profile Readership Respondent s Primary Business 93% of our readers are at management level or above. 20% Chain & Independent Restaurants & Hotels 44.7% Chain & Independent Retail Stores 82k 2.67 total circulation....the average number of readers per issue. 3.9% Other 3.3% Wholesalers 1.3% Caterers 7.5% Clubs 19.3% Bar/Lounges/Nightclubs 218k total audience. Products Purchased by Respondents days a month...the average time our publications are in the hands of on-premise licensees days a month...the average time our publications are in the hands of off-premise licensees % 21+ readers spirits beer wine food equipment Based on independent survey by: Beverage Media Group, Inc., 152 Madison Avenue, Suite 600, New York, NY tel/ fax/

4 BEVERAGE MEDIA GROUP Beverage Analyst: Arizona / Nevada / New Mexico / Nebraska California Beverage Industry News Colorado Beverage Analyst Connecticut Beverage Journal Control States Beverage Guide: North Carolina / Ohio / Virginia / West Virginia Delaware Beverage Journal Florida Beverage Journal Georgia Beverage Journal New Jersey Beverage Journal Hawaii Beverage Guide New York Beverage Media Illinois Beverage Guide Oklahoma Beverage News Kansas Beverage News Pennsylvania Observer Maryland Beverage Journal Rhode Island Beverage Journal Massachusetts Beverage Business South Carolina Beverage Journal Michigan Hospitality Review Texas Beverage Journal Midwest Beverage Guide: Washington DC Beverage Journal Indiana / Missouri / Kentucky / Tennessee / Wisconsin BeverageMedia.c SEARCH & ORDER APRIL 20 TEQUILA 101 BACK TO BASICS DISCUS 2015 REPORT SPIRITS CONTINUE TO GRAB MARKET SHARE HOT WHEELS ARE DELIVERY APPS FOR YOU? B e v e r a g e M e d i a G r o u p, I n c., M a d i s o n A v e n u e, S u i t e 6 0 0, N e w Y o r k, N Y tel/ fax/ w w w. b e v e r a g e m e d i a. c o m

5 SCHEDULE & DATES THE BEVERAGE MEDIA GROUP PUBLICATIONS ISSUE Space reservation Material Close ON SALE (Dates may change) January 12/1/17 12/8/17 12/27/17 February 12/29/17 1/5/18 1/25/18 March 1/26/18 2/5/18 2/23/18 April 2/23/18 3/8/18 3/27/18 May 3/30/18 4/6/18 4/25/18 June 4/27/18 5/8/18 5/25/18 July 5/31/18 6/8/18 6/26/18 August 6/27/18 7/6/18 7/24/18 September 7/26/18 8/8/18 8/24/18 October 8/28/18 9/7/18 9/25/18 November 9/28/18 10/5/18 10/26/18 December 10/26/17 11/8/18 11/27/18 Beverage Media Group, Inc., 152 Madison Avenue, Suite 600, New York, NY tel/ fax/

6 editorial columns / features SPECIAL FEATURES In addition to our monthly features, each issue contains recurring columns which cover all the important trends and developments in the wine and spirits business: 1 New Products & Promotions: 2 Rising Star Wine Regions: 3 The Changing World of Retail: 4 Trendspotting: 5 The Find: 6 WINE BUZZ: 7 Last Call: The latest wines, spirits and beers to hit the market. Which wine regions should you be paying attention to? How to best compete in the increasingly complex retail environment. Reporting on the most current innovations and next-new-thing in the industry. A spotlight on hard-to-find or one-of-a-kind new products. Spotlighting the wines and trends people in the know are talking about. An insider s look at the cocktails trending today. brand profile Talkin Tech: CreatinG america S rum The latest technology which can influence better selling. with the Support & reach of Stoli Group usa, bayou rum GearS up for a big 2016 SplaSh By jeffery lindenmuth L ousiana s Bayou Rum has little in common with its industrial Caribbean counterparts. And that s exactly how Bayou Rum Distillery President Trey Litel envisioned it when he conceived the project with friends sitting in a duck blind in First, Bayou s raw sugar and molasses are sourced from Louisiana sugarcane fields situated in the nutrient-rich Mississippi River Delta, contributing to the rum s uniquely American terroir. Distillation occurs in pot stills, the same laborintensive, batch process used for characterful spirits like Cognac and single-malt Scotch. It s a winning recipe one that has caught the attention of consumers and critics alike, garnering 76 awards for Bayou rums in just two years. Industry/brand Profiles: A peek behind the curtains of the most successful restaurateurs, retailers, importers and distributors. Bar talk poised for Growth Stoli Group USA also took notice of the fledgling regional rum as part of their quest to build a portfolio of select, premium spirits, becoming the exclusive national distributor of Bayou at the start of That powerful partnership will see Bayou s reach grow from just 7 states to more than 20 by the end of this year. Distribution is the lifeblood to our business. Making Bayou Rum available to more people is our goal and we are focused on making Bayou Rum, America s Rum. Our distribution agreement with Stoli USA gives us a platform for national expansion this year and opens the door for international export business beginning in 2017, says Litel. Q & A Profiles of trend-setting mixologists, plus their signature drinks. From Louisiana cane to creole spices to exbourbon barrels, Bayou s American roots are clear and strong. According to Brand Manager Meagan Sacher, the established vodka and upstart rum align well philosophically. Stoli has been around for nearly 80 years, but we still follow a production process that is grain to glass with complete quality oversight. We own the farmland where the grain is grown and the distillery. While Bayou launched just three years ago, they share the same attention to detail, so our cultures fuse very strongly, says Sacher. Thanks to the foresight and optimism of the Bayou founders, the brand will avoid the growing pains of some craft spirits, assuring fans of ample capacity and raw materials to meet demand. From 6,000 case sales in 2015, Stoli projects volumes to soar to 60,000 cases for Something for everyone Bayou covers rum s bases with four distinct offerings with SRPs ranging from $19.99 to $ Bayou Silver Rum shows delicate notes of banana and vanilla (80 proof) Bayou Spiced Rum includes a proprietary blend of traditional creole baking spices (80 proof) Bayou Select Rum is aged for up to three years in American oak barrels, including those of Buffalo Trace and Jim Beam (80 proof) Bayou Satsuma Rum Liqueur includes local Satsuma citrus (60 proof) At this point, it s very exciting. In New York City, we are seeing the Select really take off among bourbon lovers, says Sacher. However, in Louisiana the Satsuma is popular, as it captures the imagination of bartenders as an alternative to orange liqueur. Confident in the quality of Bayou Rum, Stoli is taking a liquid to lips approach, dedicating in excess of 50% of their efforts to consumer sampling. That quality is further backed by something that resonates strongly with millennial consumers and craft spirits fans: authenticity. The Bayou Distillery in Lacassine, LA has been named a top tourist destination, with daily tours that invite all spirits lovers to see and believe in the future of America s Rum. n >> for more info and recipes visit Bayourum.com B e v e ra g e M e d ia Gr o u p, I n c., M a d is o n A v e n u e, S u it e 6 0 0, N e w Y o r k, N Y tel/ fax/ w w w. b e v e r a g e m e d i a. c o m

7 MECHANICAL REQUIREMENTS THE BEVERAGE MEDIA GROUP PUBLICATIONS FULL PAGE 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL 1/3 PAGE VERTICAL 8 1/4 x 10 7/8 (8.25 x ) 7 1/4 x 4 7/8 (7.25 x ) 3 1/2 x 9 7/8 (3.5 x ) 2 1/8 x 10 3/8 (2.125 x ) SPINE 10 7/8 x 1 1/4 ( x 1.25 ) ADS ARE NOT TO SCALE Web Offset, perfect binding Bleed Full Page: Trim Size: 8 1/4 x 10 7/8. Bleed size (full page): 8 3/4 x 11 3/8. 2-Page Spreads: Trim size: 16 1/2 X 10 7/8. 2-Page spread: Bleed size: 17 1/2 X 11 3/8. Supply spread ads as singles pages. Keep live matter 1/4 from trim edge and 3/8 from gutter trim. 1/3rd Page: Trim Size: 2 5/8 x 10 7/8. Live Area: 2 1/8 x 10 3/8. Bleed size: 3 1/8 x 11 3/8. Spine: Trim size: 10 7/8 x 1 1/4. Live area: 7 x 1 1/4. Bleed Size: 11 3/8 x 1 3/4 Supplied Inserts (for perfect bound publications) Single leaf or 2-page inserts should be delivered untrimmed at 8 1/2 x 11 1/8, and printed on an 80lb. text weight or heavier stock. Inserts of 4-pages or more should print on a 50lb. text weight or heavier stock and deliver untrimmed and folded to 8 1/2 X 11 1/8. Inserts that fold-out require special handling, please contact Lee Stringham at (800) for specifications. All inserts jog to top page; allow 1/8 per page across gutter for double sheets. Keep live matter 1/4 from all trim edges. Backed up double-leaf inserts must be furnished flat. Insert cartons should be clearly labeled with publication name, issue date, quantity per carton, total cartons, total insert quantity, name of advertiser, and distribution instructions. Proofs not marked for trim will be trimmed at publisher s discretion. Supplied inserts are subject to evaluation. Please submit sample copies for evaluation and approval 3-weeks prior to binding. Publisher reserves right to charge advertisers for inserts requiring trim adjustment before binding. Inserts causing delay in binding are subject to additional charges. Electronic File Specifications Materials necessary for quality offset printing can be submitted Electronically. Macintoshbased application files preferred. Additional charges may be incurred for other platforms or files that require digital file manipulation. Electronic files can be accepted in the following formats: Hi-resolution Adobe Acrobat PDFx-1A, Adobe CS5 In-Design, Illustrator, Photoshop formats. Include all printer/screen fonts and linked artwork. All artwork should be saved as TIFF or EPS, with a minimum of 300 dpi resolution. Color artwork should be in CMYK mode. Digital color proofs or laser file printouts must accompany all files sent. Accepted Media Hi-Res PDF files are preferred. files are accepted, but must be no larger than 10MB. Files can also be sent via FTP. All materials to be received no later than the 5 th of the month prior to the issue date. FTP Protocol: Connect to ftp at: ftpny.bevmedia.com Username: bevmedia Password: bevmedia101 * Please send notification with file name after upload. Send Ads to: Larry Lee Art Director Beverage Media Group, Inc. 152 Madison Avenue, Suite 600 New York, NY (212) , ext fax: (212) llee@bevmedia.com For deadline extensions and production questions, please contact: Lee Stringham Print Services Manager, at (212) , ext lstringham@bevmedia.com Beverage Media Group, Inc., 152 Madison Avenue, Suite 600, New York, NY tel/ fax/