A QUEST FOR PERFECTION MEDIA KIT

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Lambert McCoy
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1 A QUEST FOR PERFECTION MEDIA KIT

2 MIRA WINERY Our Story In 2005 Jim Bear Dyke, Jr. and Gustavo A. Gonzalez met by chance at the Off The Record Bar at the Hay Adams Hotel in Washington, D.C. After a lengthy discussion of the Golden Ratio the conversation moved to wine, and by the end of the evening the two had mapped out on napkins what they thought a premier Napa Valley winery could be, defined by words such as Napa Valley, single vineyard, pure, and handcrafted. Four years later the duo crushed their first block of grapes from the acclaimed Hyde Vineyard in Napa Valley, marking the beginning of their quest for perfection. In 2012 they launched Mira Winery. Einstein said there are only two ways to live life. One is as though nothing is a miracle. The other is as though everything is a miracle. Mira which is the Latin root for miracle encompasses more than just a personal philosophy it captures all the process on the path to wine. The Mira logo is the symbol for good harvest. Today Mira has vineyard blocks in acclaimed one-of-a-kind vineyards across Napa Valley. The diversity of vineyard blocks mirrors the diversity of wine produced. Mira produces hand crafted, all-natural wines year on year, each a true expression of the unique grapes that went into it. Aged to produce flavors defined by their understated elegance, Mira wines are ready to drink upon release and are built for enjoyment after years in your cellar. Mira is defined by its roots, anchored in the lineage and longevity of the alchemy of Napa Valley.

WINEMAKER Gustavo A. Gonzalez For over 20 years Mira winemaker and cofounder Gustavo A Gonzalez has been practicing his craft in the Napa Valley and around the world to critical acclaim.

3 WINEMAKER Gustavo A. Gonzalez For over 20 years Mira winemaker and cofounder Gustavo A Gonzalez has been practicing his craft in the Napa Valley and around the world to critical acclaim. Gustavo has worked in California, Italy, France, Argentina and Brazil, establishing vineyards and producing wines in areas that never have before. His local knowledge and global perspective bring a highly experienced and creatively expansive approach to Mira s vineyard practices and wine making techniques. described the 2001 Masseto as possibly the best Tuscan red ever. In his 17 years at Robert Mondavi Winery, Gustavo earned the title of Head Red Winemaker and established the Robert Mondavi Winery Reserve Cabernet Sauvignon as one of the leading Napa Valley Cabernets, consistently receiving Wine Spectator ratings of 95 or higher. He produced the best Sauternes style wine of the new world and raised the Pinot Noir program to cult status. Gustavo has a long and decorated history of making exceptional wines both at Robert Mondavi Winery and around the world. He was responsible for the 2001 Tenuta dell Ornellaia Masseto Toscana which received 100 points from Wine Spector. In fact, James Suckling of The Wine Spectator In Mira s infancy Gustavo s reputation provided us with unmatched access to the finest blocks of grapes in some of the Napa Valley s premier vineyards including Hyde Vineyard in the Carneros AVA and Schweizer Vineyard in the heart of the Stags Leap AVA. In a recent blind tasting of eight of the world s

4 WINEMAKER Gustavo A. Gonzalez top wines from Bordeaux and the Napa Valley, the 2012 Mira Schweizer Vineyard Cabernet Sauvignon took the top slot for Cabernet from the Napa Valley besting Screaming Eagle, Schrader To Kalon and Shafer Hillside Select. With his superb craftsmanship and attention to detail, Gustavo has quickly established Mira as one of the top producers of small production single vineyard wines from the Napa Valley. In just the past year, Mira has received 90 plus ratings on 11 different wines highlighting both the breadth and quality of the winemaking. Gustavo grew up with a love for winemaking that was developed through his family, and his interest in wine as a career stemmed in part from their agriculture business. Simply put, in Gustavo s mind wine was a way to be creative through agriculture. Gustavo believes that there is always something new to learn in the pursuit of making the highest quality wine. Every vintage is different, and you have to understand how to adjust to those differences. His experience allows him to do that at a higher level, in Napa, a place with the unique combination of optimal climate and exceptional soils. Working in an area that creates some of the finest grapes in the world, his goal is to allow the innate spirit of those fruits to shine through in the wines Mira produces. He takes great pleasure in the response from those who enjoy savoring Mira wines, but is even more excited about where we are headed and what the future holds for Mira. With the soon to be completed winery and tasting room at 6170 Washington Street just south of the town of Yountville in the heart of the Napa Valley, Gustavo sums it up simply, the best is yet to come.

5 PROPRIETOR James Bear Dyke Jr. Over his 25-year career, Jim Bear Dyke, Jr. has consulted with Fortune 100 and 500 companies, trade associations, public policy makers and helped manage numerous national and state political campaigns. Jim has worked on five presidential campaigns, managed a congressional campaign and served as Communications Director for the Republican National Committee, Press Secretary for U.S. Commerce Secretary Donald Evans, a Communications Advisor to President George W. Bush and Senate Majority Leader Bill Frist. of the Washington D.C. public policy world and an introduction to the alcohol beverage industry. In 2005 while establishing Jim Dyke and Associates, now the successful public affairs firm JDA Frontline, Jim met by chance winemaker Gustavo Gonzalez at the Off The Record bar in Washington, D.C., and the dream of creating a world class winery began to take shape. In 2009 the duo sourced their first grapes and in 2012 Mira Winery went to market. Jim began his career in Washington, D.C., as a Senate parking lot attendant. In short order, he parlayed a stint as Assistant Brewmeister at Capital City Brewing Company into a lobbying position at the Beer Institute, which served as a springboard to the upper echelons Over a very short period of time, Mira has established itself as a leading producer of limited production single vineyard wines from the Napa Valley with wholesale distribution in 19 states and a loyal following through its exclusive wine clubs. In the past year Mira

6 PROPRIETOR James Bear Dyke Jr. has had 11 wines rated 90 plus points, a testament to the diversity of the portfolio and the quality of the wine. In the summer of 2017, Jim moved his family to the Napa Valley and is currently constructing a winery and hospitality facility at 6170 Washington Street just south of Yountville, which is scheduled to open in winemaker and co-founder Gustavo Gonzalez alongside, they are well on their way to realizing this dream that was first scribbled on a cocktail napkin many years ago. Jim resides in the Napa Valley with his wife Dawn, daughter Emily and son Trester. Once described by The Washington Post as a creative campaigner, Jim is proving an ability to lead outside of politics. Combining a passion for wine and agriculture with his business experience building and managing a successful public affairs firm, Jim has enthusiastically taken on the challenge to build the best winery in the world. With his

7 NAPA VALLEY Our Vineyard Partners We are proud of our partnerships with some of the most acclaimed growers of the Napa Valley including Schweizer Vineyard in the famed Stags Leap District and Hyde Vineyard in Los Carneros. SCHWEIZER VINEYARD Schweizer Vineyard, one of the oldest in Napa Valley, has been producing grapes for premier wines for over 100 years and owned by the Schweizer family since This small 40 acre vineyard in the heart of Stags Leap District, brings together some of the best soils and the perfect microclimate for the growing of Cabernet Sauvignon. Mira s Schweizer Cabernet perfectly reflects the unique characteristics of Stags Leap and represents the first time the Schweizer family has ever permitted a winery to designate the Schweizer Vineyard on the label. We like to refer to it as the most famous vineyard you ve never heard of, until now. HYDE VINEYARD Recently identified by the Wall Street Journal as one of the five California vineyards you need to know, Hyde Vineyard is the superstar of the Los Carneros region of Napa Valley. Larry Hyde began planting in what would become Hyde Vineyard in Recognizing the ideal conditions of East facing slopes, sun exposure and coastal influence, his experiments with vine row orientation, rootstalk and clonal selection has resulted in a vineyard able to produce some of the finest Chardonnay and Pinot Noir grapes, while also producing stellar Syrah and other less common Napa Valley varieties. Recognized as The Wise Man of Carneros by Wine Spectator, it is no wonder grapes from this vineyard are so strongly sought after. The now approximately 200-acre vineyard is a touchstone for quality not only in Napa but around the globe. MIRA COLLECTOR S SERIES Our Collectors Series wines are 100% varietal, hand crafted and produced from the best small blocks from internationally renowned Napa Valley growers Hyde and Schweizer Vineyards. These limited production world class wines, representing the soul of Mira Winery, require longer aging in 100% French Oak Barrels, as well as in bottle, to allow their delicate nuances to fully express themselves. Intended for those who appreciate the impact that aging has on fine terroir, enjoy the Collectors Series upon release or allow the wines to age further in your cellar.

8 PRESS The News Revolutionizing the wine industry... with stunning implications for taste... DAILY MAIL UK, JAMES NYE Using fruit from 17-year-old vines harvested on the Schweizer Vineyard in Stags Leap District, Gustavo Gonzalez was pouring another WOW wine he calls Stags Leap Dream. It is a dreamy blend, displaying expected silky Stags Leap Dream tannins, prompting a velvety mouthfeel from this big red. There s lots of black fruit and spice. Stags Leap Dream pioneer Nathan Fay would have approved. A partnership with Jim Bear Dyke Jr. that had its first release from the 2009 harvest, this is a brand to watch. Napa Valley Register, L. Pierce Carson, after tasting at Premier Napa Valley 2014 I had the Pinot very very good... I liked it a lot... I had some of the Syrah, it s wonderful! ESPN, Tony Kornheiser Winemaker Gustavo Gonzalez left Robert Mondavi to do his own thing, and what an auspicious start... The wine is wonderful. Wine Enthusiast, Steve Heimoff, expert reviewer Just opened first bottle of Mira Winery Cabernet. I believe Jim Dyke Jr. has outdone himself. FOX News, Dana Perino Gustavo doesn t rush his wines, they are allowed to age to perfection before bottling... that delivers that WOW factor to the consumer... And how many wineries can brag that their winemaker has produced a 100 point wine Mira Winery can! Red Wine Diva, Jean Wilson

9 PRESS The Experts Rich, decadent and complex; a high benchmark for the great 2012 vintage. CHARLESTON GRILL, RICK RUBEL, SOMMELIER, DESCRIBING MIRA S 2012 STAGS LEAP DISTRICT CABERNET SAUVIGNON Mira s Hyde Chardonnay is not a cookie cutter Chardonnay and would certainly stand out to me in a competition. Wayne Belding, Master Sommelier The entire staff & Hall family are extremely excited (& honored) to be the first restaurant in Charleston to carry the Mira brand. These amazing wines are sure to serve as a perfect compliment to both our big steaks and fresh seafood. Halls Chophouse, Robbie, beverage director This full-bodied wine tastes wonderful this is some serious Syrah. There s lots of dark fruit, a nice spicy streak, continuing smoked meat notes and great balance. It ends with some nice graphite minerality and more deep, dark fruit that hangs around for quite a while. The Reverse Wine Snob, Jon Thorsen

10 PRESS The NVEC Expierence Our tasting experience was like no other at Mira Winery s Napa Valley Education Center and Tasting Room. THE DAILY MEAL, KRISTIN OLIVERI Wind down at Mira Winery s brand new facility, the Napa Valley Education Center & Tasting Room (NVEC), offering lecturers on wine and tasting flights of Mira Winery products from the Napa Valley we re partial to the 2010 Syrah. Travel and Leisure, Tom Austin on the Perfect Weekend in Charleston Stop in Mira Winery s Napa Valley Education Center just off King Street for a tasting and tour, home to critically acclaimed single vineyard wines from Napa. NBC Washington, Sery Kim on the must-see spots in Charleston

11 Visit Us Mira Winery s Napa Valley Education Center & Tasting Room, located in Charleston, South Carolina, links the premier wine growing region of the Napa Valley to the history and traditions of the South. The Napa Valley Education Center & Tasting Room provides unique access to Mira Winery and the wine industry through educational and tasting programs, interactive displays, EduTastings, videos and a series of classes. MIRA WINERY NAPA VALLEY MIRA WINERY CHARLESTON TASTING ROOM 6170 WASHINGTON STREET NAPA, CALIFORNIA 68 1/2 QUEEN STREET CHARLESTON, SOUTH CAROLINA

MEDIA KIT 433 SOSCOL AVE, NAPA CA

MEDIA KIT 433 SOSCOL AVE, NAPA CA MEDIA KIT MIRA WINERY Our Story In 2005 Jim Bear Dyke, Jr. and Gustavo A. Gonzalez met by chance at the Off The Record Bar at the Hay Adams Hotel in Washington, D.C. After a lengthy discussion of the Golden