MAX BRENNER. Headquarters: Max Brenner International 260 Fifth Avenue, 9th Floor New York, New York Website:

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2 MAX BRENNER Headquarters: Max Brenner International 260 Fifth Avenue, 9th Floor New York, New York Website: About Us: Max Brenner is creating a new chocolate culture by creating a chocolate sensory immersion by making it shareable, pourable, dippable, dunkable and injectable. We have freed it from its cage by presenting it in widely imaginative serving methods to fuel your passion and build your own chocolate love story. Headquartered in New York City, Max Brenner operates three Chocolate Bar Restaurants across the USA as well as an additional 60 Chocolate Bars spanning eight countries. Locations: USA: New York, Boston and Philadelphia. All U.S. locations are company-owned. Global: Australia (42) Israel (8) Japan (5) Russia (2) Singapore (1) South Korea (1) China (1). All international locations are franchised. Our Two Concepts: The Chocolate Bar is a fast casual spot where guests order at a counter and seat themselves. Chocolate Bar Restaurants are full-service and serve both sweet & savory options. Employees: 300+ in the US, 2,000+ Worldwide. Signature Items: Chocolate Chunks Pizza, 80 s Milkshake, Classic European Fondue, Melting Heart Chocolate Truffle Cake & Shake, Mess Party, Really-Cheesy Really Crunchy Mac & Cheese, Chocolate Martini. Signature Utensils: Hug Mug, Alice Cup, Kangaroo Cup, Fondue Tower.

3 The Chocolate Bar The Chocolate Bar is the shrine of Max Brenner s ethos of creating a new chocolate culture. Through the menu, rich interior design, chocolate pipes and spinners, the Chocolate Bar allows guests to see, smell, listen, taste & touch chocolate. The atmosphere inside will carry you away into the intimate, indulgent excitement of your own chocolate experience Signature Desserts Hot Chocolate: Pure liquid chocolate in your choice of milk, dark or white including the Italian with vanilla cream, Hazelnut or Peanut Butter. Served in our signature Hug Mug. Classic European Fondue: Two Chocolate Fondue Towers of melted chocolate in your choice of milk, dark or white. Served with bananas, strawberries, chocolate chunk cookies, marshmallows & fluffy chocolate sponge cake. Chocolate Crepe Pasta : Ribbons of dark chocolate crepes topped with melted milk chocolate, vanilla ice cream, caramelized hazelnut bits and Choco-pops that s served alongside a chunk of white chocolate to grate over the top. Banana Split Waffles: Two pearl sugar waffles with caramalized bananas, toffee sauce, sugar crispies and vanilla ice cream. Served with a flask of liquid chocolate ganache. Chocolate Chunks Pizza: Max Brenner s melted milk & white chocolate chunks with your choice of two toppings either crunchy hazelnut bits, bananas, peanut butter or roasted marshmallows available in a half or whole pie. 80 s Milkshake: Milk chocolate ganache, vanilla ice cream served with a crunchy chocolate shell inside a signature Alice cup. Melting Chocolate Truffle Heart Cake & Shake: Milk & white chocolate heart cake served with creamy vanilla ice cream, red berries and an iced milk chocolate shot.

4 The Chocolate Shop Within each Max Brenner location there is a specialty Chocolate Shop filled to the brim with specialty chocolates. Hand-crafted bonbons, uniquely designed gift sets, colorful bonbons, caramelized nuts, and chocolate syringes are available so you can bring souvenirs from this immersive chocolate experience Signature Items Max s Bonbons: Available in over 18 flavors. Each bonbons is carefully designed and handcrafted in the French tradition for a rich taste that s unmistakably Max. Rolled Chocolate Nuts: A bestselling variety of caramelized nuts including pecans, hazelnuts, almonds that are rolled in our signature hazelnut praline, then doubledipped in premium 70% dark chocolate and finished with a dusting of rich cocoa powder. Pure: 100% pure chocolate thins in either milk, dark or white chocolate. Chocolate Cubes: Cubes of Max Brenner s signature chocolate filled with specialty fillings including hazelnut praline & caramelized pecan bits, peanut butter & roasted peanut bits, espresso flavored hazelnut praline, and hazelnut praline & roasted hazelnut bits. Chockies: Hazelnut pralines rolled in either milk chocolate & roasted almonds, white chocolate & roasted cashews or milk chocolate & roasted coconut with each variety. Each bite is chocked full of flavor and tantalizing texture. Marbles: Crunchy cereal balled rolled in either dark chocolate, hazelnut praline & cocoa powder, white chocolate, hazelnut praline & roasted coconut or milk chocolate, hazelnut praline & milk chocolate powder.

5 Iconic Packaging Max Brenner s iconic packaging is known for its attention grabbing gift boxes and vibrant tins, which are collector s items to our most enthusiastic fans x First Aid Chocolate Bo Premium Cho colates ft Sets Premium Chocolate Gi

6 SignatureUtensils All Max Brenner utensils are designed and made for a holistic chocolate experience. They allow you to enjoy chocolate with all of your senses Hug Mug: Specifically designed and trademarked, the Hug Mug is specially designed to help you take experience the chocolate drinking ceremony through all five senses. It s shaped like a cocoa bean for hugging in both hands -- allowing you to see, taste, feel, smell, and hear each warm and cozy sip. Alice Cup: The ultimate milkshake cup Inspired by Alice in Wonderland -- a story of everlasting fantasy. Jump down the rabbit hole with the words DRINK ME. Imagine the Cheshire cat smiling back up as you enjoy and look down at your cup. Kangaroo Cup: Designed to honor the close, long-lasting relationship between coffee and chocolate. The uniquely designed pouch allows chocolate to melt and swirl into warm coffee. The Mix/Lick spoon lets you mix/lick the chocolate. The ultimate coffee cup. Fondue Tower: Made up of three ceramic sections, the fondue Fondue allows you to experience your own chocolate experience in the comfort of your own. Perfect for date night or nights in with friends and family. Enjoy it to the Max

7 Behind thescenes Ayelet Tzur, Chief Financial Officer Ayelet Tzur, Chief Financial Officer of Max Brenner International, is a senior executive with more than 20 years of experience managing the financial operations and strategic experience for public and privately-owned companies. Prior to joining Max Brenner, Tzur spent six years at Strauss Group, where she most recently served as the CEO of the Chocolate Gift Sets Business Unit. In her role, she solidified the business by formulating a compressive strategy, improved cost structure by managing profitability, and developed marketing and operating foundations by implementing quality infrastructures. Her combined efforts helped steer significant processes and secured the consistent growth of the company. Tzur holds a B.A. in Accounting and Management from Israel s College of Management and an Executive M.B.A from Tel Aviv University. Jay Son, Director of Food & Beverage Jay Son oversees all menu development and innovation for Max Brenner. Prior to joining the company in Feb 2016, Son served as Executive Chef & Director of Operations for Simit & Smith where he created and identified the brand and concept for the company while managing 5 restaurants as well as setting up the first franchise opening in Washington DC. Before Simit and Smith he spent time at Sweetgreen as the food and beverage manager where he created and collaborated a new core menu as well as new recipes for seasonal specials and beverages with a large focus on local, seasonal, farm to table practices. He started his career in NYC with the international bakery and cafe Le Pain Quotidien where he expanded the restaurants organic and health presence to multiple different countries and cities. He is a graduate of the Institute of Culinary Education.

8 In the Press We like when people talk about us. Here s what they re saying: From milkshakes to fondue to pastries, Max Brenner is the master of all things chocolate - Thrillist This dessert mecca is devoted to all things chocolate, even transforming pizza into a cocoa-laced treat - Food Network There s something about Max Brenner s Union Square location that feels magical - USA Today 10Best Chocolate emporium Max Brenner in New York s Union Square is stepping up to the plate with a Pina Chocolada drink, Melting Chocolate Truffle cake and, um, chocolate syringes. - The Forward Max Brenner in Union Square features a chocolate bar which includes cookies, fondue and milkshakes to satisfy any chocolate connoisseur - New York Family Max Brenner in New York City, where customers can indulge in chocolate pizza or pasta, really ribbons of dark chocolate crepe. - Fox News Radio Less is more. But not when it comes to chocolate. And definitely not when it comes to Max Brenner and his indulgent chocolate bar where there are different rules of engagement. Milk, dark or white more is more. - Australian Daily Telegraph This restaurant offers all the justification you need to eat dessert for dinner. -WGBH It s the happiest, nicest smelling place you ve ever been. - Rachel Ray, host of the Rachel Ray Show

9 Contact Us Public Relations / elana@stuntmanpr.com Max Brenner - Marketing Azadi Siemens / / azadis@maxbrenner.com ConnectWith Us Facebook: Max Brenner USA Pinterest: pinterest.com/maxbrennerhq