Marketing. Promotion Guide

Transcription

1 Promotion Guide... Marketing APRIL 1 - JUNE 30, 2017 Chicken Cordon Bleu Concept: Crave protein, love cheese, and favour French? Port of Subs NEW Chicken Cordon Bleu gives you a taste of all three in one delicious sub. Featuring a layer of Smoked Ham and a generous portion of Grilled Chicken, then topped with Swiss Cheese - all grilled to perfection on your choice of freshly baked white, wheat or sourdough bread, then drizzled with delicious Honey Mustard! The Chicken Cordon Bleu sub is only available for a limited time! Tracking: It is important to properly ring in the LTO, so that we may accurately report the success of our campaign! To update the price of your LTO in your Microsale Register, please refer to your Microsale Manual Checking Menu Prices on page 9. POP Material: MAGNETIC PINS To be worn by all team members Menuboard Cling Place on menu panel 1 (Remove the old campaign cling & clean the menuboard panel prior to installation) Exterior Window Cling Place in the most prominent window (Remove old window cling & clean the window prior to installation) Digital Marketing Panel Content will be automatically uploaded

2 Spring Catering Concept: Make ANY graduation party a celebration with Port of Subs sliced fresh catering! Great for parties of any size, Port of Subs offers a variety that your fellow grads are sure to enjoy. Offer a spread of 2-foot and 6-foot Classic Subs - select your favorites from our menu of 18 sliced fresh options. To make that big day even bigger, celebrate with Port of Subs meat and cheese platters, colorful fruit and veggie trays, and our decadent dessert tray. POP Material: Bagstuffers Place in sandwich bags and use in LSM packets Register Insert Insert in the window of your Microsale register CC Signature Pad Insert Insert in the window of your credit card signing pad Digital Marketing Panel Content will be automatically uploaded Front Line Diagram

3 Guide to Sampling Success Offering product samples is the most cost-effective way to advertise a new LTO! Since sample sizes are so small, you have the ability to reach more people for a fraction of the cost! Customers tend to be weary of trying something new, especially when they already have their eye on their favorite Port of Subs sandwich. However, by providing samples, you allow customers to test our new sandwich risk-free! If they like what they taste, they re more inclined to purchase the full-sized version of the product and suggest it to their friends and family! Who wouldn t love that?! To Execute: 1. Make a large Chicken Cordon Bleu -- Remember, this is your opportunity to wow customers and increase LTO sales, so this sandwich should demonstrate your ultimate master slicer skills! 2. Cut it into small sections -- You ll want to make sure that each ingredient is on every bite and that the sandwich remains in tact for customers to easily grab, so be careful not to make them too small. You won t want them too big either as you so don t want customers to get full on the free samples before they order their lunch! 3. Display prominently and suggestive sell Spring Catering Phone Script: Place the laminated phone script next to your telephone, as a reminder for your team members during the duration of the campaign. Divvy Items: Log on to the Divvy site to select a campaign item, customize with your store address, and order! When you place an order through Divvy, you will recieve your items in approximately four business days. You may also choose to download select files and take them to your neighbood printer by choosing items with Instant Download in the name. How to find the campaign items on Divvy: 1. Visit portofsubs.com 2. Click myslice Franchise Portal, located in the top right corner 3. Log in to myslice with your unique username and password. If you forgot your password, click the Forgot Password link and follow reset instructions. If you do not have an account, click Create an Account 4. Click on Divvy, located in the menu that runs across the top of the screen 5. Log in to your Divvy account. If you forgot your password, click the Forgot Password link and follow reset instructions. 6. Select Campaign, then choose your items.

4 C LTO CHICKEN CORDON BLEU protein (g) Calories from fat Total Fat (g) OPS /Volumes/2TB Dropbox/Dropbox (Creative Services)/POS Design Files/Corp. Departments/Marketing/Campaigns/2017/C2/Documentation/Chicken Cordon Bleu Nutritionals.xlsxChicken Cordon Bleu Nutritionals.xlsx 3/14/17 sat fat (g) trans fat (g) Chol (mg) sodium (mg) Portion Calories carbs (g) Chicken Cordon Bleu Hot Sub Small 5" Flatbread Flatbread Grilled Chicken Swiss Cheese Smoked Ham Honey Mustard Small 5" Sourdough Grilled Chicken Swiss Cheese Smoked Ham Honey Mustard Medium 8" Sourdough Grilled Chicken Swiss Cheese Smoked Ham Honey Mustard Large 12" Sourdough Grilled Chicken Swiss Cheese Smoked Ham

5 Ingredients Chicken Cordon Bleu Hot Sub Quantity Small Cost Quantity Medium 1 Cost Quantity Large Cost Sourdough bread 5 piece.21 8 piece piece.42 Pre-Portioned Grilled Chicken.25 lb lb lb Swiss Cheese 2 slices.13 3 slices.19 4 slices.25 Smoked Ham 1 slice.10 2 slices slices.27 Honey Mustard 1 ounce.09 2 ounces.17 3 ounces.25 Total cost Procedures: 1. Place the appropriate portion(s) of pre-portioned Grilled Chicken in the microwave to heat. The Grilled Chicken cooks in the microwave for approximately 30 seconds for a small portion (5 ), 45 seconds for a medium portion (8 ), and 75 seconds for a large portion (12 ). Note: Not all microwaves have the same wattage so times may need to be adjusted to ensure the Grilled Chicken is heated thoroughly. 2. Ask the guest on what type of bread they would like their Hot Sandwich prepared. Make sure to hinge the bread (vs. slicing all the way through as you would on other sandwiches). 3. Slice the appropriate number of pieces of Smoked Ham and place onto the bottom of the bread, ensuring it is placed flat and covers sandwich end to end (vs. folded as you would on other sandwiches). 4. Using tongs, place the heated Grilled Chicken mixture onto the Smoked Ham piece(s). 5. Slice the appropriate number of pieces of Swiss Cheese and place on top of the Grilled Chicken, ensuring it is placed square to the bread (vs. diamond shape as you would on other sandwiches). 6. Close the sandwich and place on the grill, using the metal spatula. Pull the top of the grill down and press the start button for the sandwich to cook for 45 seconds. 7. Using the metal spatula, remove sandwich from the grill and transfer to the middle. Starting at the top of the piece of bread, apply the Honey Mustard dressing on top of the Swiss Cheese using a zig-zap motion. Apply the dressing starting from the top and then going down the bread and then up again so it is evenly distributed. Then ask the guest if they would like any of the additional toppings. 8. Cut in half at an angle and wrap in one piece of foil.

6 Chicken Cordon Bleu Hot Sub Turbo Chef Procedures Ingredients Quantity Cost Quantity Cost Quantity Cost Small Medium Large Sourdough bread 5 piece.21 8 piece piece.42 Pre- Portioned Grilled Chicken 0.25 lb lb lb Swiss Cheese 2 slices.13 3 slices.19 4 slices.25 Smoked Ham 1 slice.10 2 slices.17 3 slices.27 Honey Mustard 1 oz oz oz..25 Total Cost $1.27 $1.78 $2.89 Procedures: 1. Make sure your Turbo Chef is turned on and pre- heated. 2. Ask the guest on what type of bread they would like their sandwich prepared. Make sure to hinge the bread (vs. slicing all the way through as you would on other sandwiches). 3. Slice the appropriate number of pieces of Smoked Ham and place onto the bottom of the bread, ensuring it is placed flat and covers sandwich end to end (vs. folded as you would on other sandwiches). 4. Using tongs, place the Grilled Chicken on top of the flat piece(s) of Smoked Ham. 5. Slice the appropriate number of pieces of Swiss Cheese and place on top of the Grilled Chicken, ensuring it is placed square to the bread (vs. diamond shape as you would on other sandwiches). 6. Place the sandwich open faced onto a sheet of sandwich wrap and then place sandwich with sandwich wrap onto the cooking tray. With the Turbo Chef spatula, place cooking tray into the Turbo Chef oven. 7. Close the door and press the button for the 40 second cook time. 8. Carefully remove sandwich with the Turbo Chef spatula and transfer to the middle position. Using the metal spatula, remove sandwich from the grill and transfer to the middle. Starting at the top of the piece of bread, apply the Honey Mustard dressing on top of the Swiss Cheese using a zig- zap motion. Apply the dressing starting from the top and then going down the bread and then up again so it is evenly distributed. Then ask the guest if they would like any of the additional toppings. 9. Cut in half at an angle and wrap in one piece of foil.