Introduction to the BC WINE COUNTRY EXPLORER S PASS PROGRAM

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1 Introduction to the BC WINE COUNTRY EXPLORER S PASS PROGRAM This program was developed to encourage our winery partners to open their doors and offer one-ofa-kind experiences that showcase our wines, our winemakers and our terroir like never before. Explorers who purchase the pass will have access to these custom wine experiences at participating wineries across BC Wine Country. Note that the quality of your offering will help dictate the success of your program; so get creative! Winery partners will be compensated for $1.00 for each scan redeemed, so invest in your offering as the opportunity to sell wine out of your retail space will pay for the program. Each pass will provide Explorers with 30 scans to be redeemed at participating wineries April 1 to December 1, 2019 noon to 4:00 PM daily. In order to be socially responsible, also ensuring that pass holders thoroughly enjoy their select winery visits, we will limit pass holders to no more than five wineries per day. The BC Wine Country Explorer's Pass is available exclusively through WineBc.com and the Wines of British Columbia Trip Planner app. Upon purchase, Explorers will receive a confirmation with instructions on how they can access their passes in the Trip Planner app, which will be loaded with 30 scans. Upon arrival at your winery, Explorers will proceed to your check-in location, where they will scan your winery s QR code in exchange for a wine experience of your choice. Each valid pass will only register once per winery, and will be limited to five scans per day. Looking to get your winery registered for the Explorer's Pass? Please complete the form at and a member of our team will be in touch with you to complete your enrollment and answer all your questions. For questions regarding program participation please contact Kimberly Hundertmark: e: khundertmark@winebc.com p: ext 104 by the Wines of British Columbia in partnership with Global

BC WINE COUNTRY EXPLORER S PASS PROGRAM PASS REDEMPTION GUIDELINES FOR WINERIES How do Explorers redeem purchased passes? Step 1: Login to the Wines of British Columbia Trip Planner app.

2 BC WINE COUNTRY EXPLORER S PASS PROGRAM PASS REDEMPTION GUIDELINES FOR WINERIES How do Explorers redeem purchased passes? Step 1: Login to the Wines of British Columbia Trip Planner app. Simply click the LOGIN button at the bottom of the screen and login with the same address used to purchase their Explorer s Passes. Note: Explorers can use the reset password option if a new password is needed. Step 2: Click the PASSES section from the main navigation at the bottom of the screen, or from the My Passes tab within the ACCOUNT section of the app. The Explorer will be presented with a list of all ACTIVE EXPLORER S PASSES on their account. Click VIEW to access a Pass and view program details, inclusions & restrictions. If the Explorer needs to purchase additional passes, they can simply scroll down on this screen for a list of active pass programs available for sale.

3 Step 3: Click the REDEEM button from anywhere within the app. If the Explorer has allowed camera access for the Wines of British Columbia Trip Planner app, this will immediately launch the QR code scanner on the Explorer s device, which they can use to scan the tasting location QR Code displayed at their current location. If camera access has not been allowed it will present the Explorer with the option to manually open the camera scan, or select a participating tasting location from the drop-down list provided. Step 4: Select Passes to redeem Once the tasting location has been scanned or selected from the drop-down menu, the Explorer will be presented with a list of eligible passes that can be redeemed at this location. Simply select all Passes that will be redeemed at this location using the check boxes on the left hand side, and click REDEEM. Note: the Explorer will only see a list of Passes that can be redeemed at the selected location. If the Explorer has already redeemed their passes at this location, or if this location is not participating in any of the Passes that have been purchased under this account, they will be unable to select any Passes.

the green circle. Winery staff will then click the REDEEM button to confirm they have verified the successful scans and are ready to provide the required number of tastings to the Explorer.

4 Step 5: Present the scan confirmation screen to winery staff. The Explorer should present this screen to the winery staff, who can confirm the correct tasting location has been selected, and the number of redeemed tastings they are to provide as displayed in the green circle. Winery staff will then click the REDEEM button to confirm they have verified the successful scans and are ready to provide the required number of tastings to the Explorer. Step 6: To prevent accidental redemptions, winery staff are asked to re-confirm that the selected passes are to be redeemed. Once details are re-confirmed, winery staff will click CONFIRM REDEMPTION. Once this second confirmation has been clicked by winery staff, the redemptions will be electronically removed from the selected passes, and the required number of experiences should be immediately provided to the Explorer(s).

5 BC WINE COUNTRY EXPLORER S PASS PROGRAM PASS REDEMPTION GUIDELINES FOR WINERIES How do Wineries redeem passes for tastings? Step 1: Ensure winery staff is up to date on your Explorer s Pass Program tastings and offers. All participating wineries are required to provide one (1) complimentary tasting experience for each Explorer s Pass that is successfully scanned at their location. Any additional tastings, offers and discounts are at the discretion of each winery. Please ensure your team is fully up to date on which tasting they will provide, where Explorers will redeem their tastings, and any additional offers they have access to. Step 2: Display your official tasting location QR Code in an easy-to-access area of your tasting room. Each participating winery will receive a unique QR code display for their location. Please ensure this is displayed in an area that is easily visible to Explorers and is nearby to where they will receive their tasting(s). Step 3: Start welcoming Explorers! Participants of the BC Wine Country Explorer s Pass Program have been identified as wine enthusiasts who are more likely to make wine purchases. Be sure to welcome your Explorers as you would any other guest to your winery, and direct them to the tasting location.

6 How can Explorers view the tasting locations included in their Passes? Explorers can visit the PASSES section of the Wines of British Columbia Trip Planner app to view all active passes on their account. Simply click VIEW next to any active pass and scroll down to view a full list of included tasting locations. Note: Any included tasting locations on the selected pass that have already been fully redeemed will be marked with a green check mark. How can Explorers track their redemption history? Explorers can visit the PASSES section of the Wines of British Columbia Trip Planner app to view all active passes on their account. Simply click VIEW next to any active pass and scroll down to the HISTORY tab. This will show a full date and time-stamped history of all redeemed tasting on the selected pass. How can Explorers purchase additional passes? Explorers can visit the PASSES section of the Wines of British Columbia Trip Planner app to view and purchase any active Explorer s Passes available for sale. Explorer s Passes can also be purchased online at WineBC.com. Note: Explorer s Passes can only be redeemed using the Wines of British Columbia Trip Planner app, which is available for free in both the Apple Store and Google Play Store. Any guests inquiring about purchasing passes should be first advised that they require access to a compatible device prior to completing their purchase.

7 How should Explorers plan their tasting route? Using the Wines of British Columbia Trip Planner of course! Explorers can easily toggle to the TRIPS section of the App and click Create New Trip to custom-build a trip across the various tasting locations included in their Explorer s Pass! The Explorer is having trouble redeeming their passes at my location Here are a few tips for helping Explorers troubleshoot redemption issues: 1. Does the Explorer have active Passes on their account? Toggle to the PASSES or ACCOUNT sections of the app to view a full list of active passes. Ensure they have logged in to the app using the address used to purchase the passes. Note: Any passes that have been fully redeemed will appear in the INACTIVE section of their account 2. Is your location included in their passes? Toggle to the PASSES section of the app and click VIEW next to a pass to confirm the included locations. 3. Have the passes already been redeemed at your location? Toggle to the PASSES section of the app and click VIEW next to a pass to view the details. Simply scroll down and click the HISTORY tab to view full redemption history. 4. Has the Explorer checked in to the correct location? Have the Explorer try re-scanning your QR code, or selecting your location from the drop-down menu provided, to ensure they have selected the correct location. 5. None of this is helping! Please call Global Culinary Experiences at for assistance. by the BC Wine Institute in partnership with Global Culinary Experiences, Ltd.

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