November/December 2015

Transcription

1 MEDIA KIT January/February 2016 November/December 2015 July/August 2015 March/April 2015 HEATED DEBATE Is the coffee industry ready for climate change? SETTLING IT OVER COFFEE A look at the role coffee plays in promoting stability FROM THE GROUND UP Ground coffee is on the rise in Russia OLD NEWS Are Vietnam s ageing trees affecting productivity? CULTIVATING OPPORTUNITY NESPRESSO S DANIEL WESTON TALKS ABOUT THE COMPANY S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN CONSCIOUS CONSUMPTION How sustainability boosts the bottom line SPEAKING THE SAME LANGUAGE A new lexicon to take the guesswork out of tasting FROM PRODUCER TO CONSUMER Why some countries shift from importer to exporter THE BEANS FROM BRAZIL Brazil s latest crop numbers EUROPEAN EXPANSION DUNKIN DONUTS JEREMY VITARO ON THE US GIANT S PLANS TO BREAK NEW GROUND ON THE CONTINENT WHEN GOOD THINGS GO BAD The fallout from Starbucks race issues campaign SUSTAINABILITY FOR ALL? The background to 4C Association s new standard A SHALLOW GENE POOL Why scientists fear the future of Arabica CASTILLO VERSUS CATURRA A misinformed debate CONQUERING THE DRAGON THE HEAD OF COSTA COFFEE S CHINA OPERATIONS TALKS ABOUT AMBITIOUS EXPANSION PLANS IN THE WORLD S MOST SOUGHT-AFTER MARKET. CANADIAN IDENTITY FOR SALE Burger King buys a national icon KOFFEE & DONUTS Krispy Kreme marks its territory COLOMBIA S COMEBACK Renovation efforts pay off COFFEE FOR A RAINY DAY Why inventories are running low EXCHANGING PLACES THE ARCHITECT BEHIND THE ETHIOPIAN COMMODITIES EXCHANGE TALKS ABOUT SUCCESS AND CRITICISM SEVEN YEARS ON THE INTELLIGENT INDUSTRY RESOURCE

2 INTRODUCTION January/February 2016 HEATED DEBATE Is the coffee industry ready for climate change? SETTLING IT OVER COFFEE A look at the role coffee plays in promoting stability FROM THE GROUND UP Ground coffee is on the rise in Russia OLD NEWS Are Vietnam s ageing trees affecting productivity? CULTIVATING OPPORTUNITY NESPRESSO S DANIEL WESTON TALKS ABOUT THE COMPANY S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN Global Coffee Report is the coffee industry s most respected business publication, providing updates on industry developments and trends from around the world With a team of corespondents, Global Coffee Report is more than trade magazine, but a true business and news resource. Our strong editorial team is engaged with key decision makers. The executives of the world s top roasting companies regularly feature on the cover of the magazine. Since its inception, Global Coffee Report has been designed as a true multi-media publication, providing digital and print touch points to maximise communication and engagement. We are proud to support our commercial partners with quality, professional-written editorial coverage, which is communicated across our well-respected platform, to maximise business opportunities.

3 PROFILES JOHN MURPHY - PUBLISHER As Managing Director John Murphy has been the driving force behind Prime Creative Media becoming Australia s most progressive niche-publishing house servicing the coffee industry. He is also the Founder of the Melbourne International Coffee Expo, the most significant coffee event in the Asia Pacific. CHRISTINE CLANCY - MANAGING EDITOR Christine Clancy has more than a decade of experience as a video and print Journalist and Editor, having worked for news agencies and publishing houses in Canada, Vietnam, and Australia. She holds a Bachelor s degree in Journalism and a Master s degree in Science and Technology Studies, and has travelled to coffee conferences and origin countries around the world. TERRY WOGAN - SALES MANAGER Terry draws on many years of management in the media industry; print, online and TV. Previous to his media experience, Terry held National Sales Manager roles at international brands. With a background in professional sport, Terry draws from this experience to give him an understanding of team performance and being competitive in the business world.

4 MEDIA PARTNERSHIPS GLOBAL COFFEE REPORT IS THE PROUD OFFICIAL MEDIA PARTNER FOR THE FOLLOWING ASSOCIATIONS AND EVENTS.

5 GLOBAL COFFEE REPORT OVERVIEW January/February 2016 HEATED DEBATE Is the coffee industry ready for climate change? SETTLING IT OVER COFFEE A look at the role coffee plays in promoting stability FROM THE GROUND UP Ground coffee is on the rise in Russia OLD NEWS Are Vietnam s ageing trees affecting productivity? CULTIVATING OPPORTUNITY NESPRESSO S DANIEL WESTON TALKS ABOUT THE COMPANY S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN GLOBAL COFFEE REPORT MAGAZINE Description: Australia s leading business publication for leaders in the coffee industry Issues per year: 6 Distribution: International, 100+ countries Distribution method: Direct mail/ Subscription/Tablet subscription Print Magazine Circulation: 7,500 Print Magazine Pass-on rate: 3.5* Tablet subscriptions: 2,650 Total readership: 28,900 Demographic: Leadership level of major coffee businesses around the world. *Based on industry average GCRMAG.COM The Global Coffee Report web site a world leading digital coffee journalism outlet. As a Google News recognised site, it is updated daily with the top stories of the day, all free to view. All magazine content is featured in a fully searchable digital format, in line with the trends of most modern news sources. All content produced with our commercial partners is free to view, and featured prominently on the web side. Monthly average page views: 13,211* Monthly average users: 5,961* Average session duration: 17:20 minutes* *Based on Google Analytics report on 2015 averages GLOBAL COFFEE REPORT - INDUSTRY UPDATE Our weekly e-newsletter is one of the most widely read sources in the coffee industry. Distributed to a databases of key industry associations and event attendees, GCR Industry Update provides a secondary platform to communicate our printed content, while also delivering breaking news to the inboxes of decision-makers the world over. E-newsletter Distribution: 14,091 (as of January 2016) Open Rate: 24 per cent (2015 average) Click Rate: 4.5 per cent (2015 average)

6 DISTRIBUTION OF GCR PRINTED MAGAZINE: READERSHIP INSIGHTS USA/ CANADA 20% SOUTH AMERICA 9% UK/ IRELAND EUROPE 27% 11% AFRICA/ MIDDLE EAST 7% ASIA 26% 1,100 + MEMBERS 2,300 + FOLLOWERS GCR READERSHIP BREAKDOWN: CEO / President / VP General Manager Managing Director Chairperson / Vice Chairperson Director Sales & Marketing Manager Chief Marketing Officer Financial Director Marketing Director Export Director Owner Commercial / Business Manager Between its print and digital assets, GCR Magazine is accessed 35,000 times per month.

7 RATES PRINT ADVERTISING RATES General Positions DIGITAL ADVERTISING RATES gcrmag.com.au Size Casual Per Issue* x3* x6* Double Page 6,435 Euros 6,255 Euros 5,935 Euros Full Page 3,565 Euros 3,395 Euros 3,275 Euros Half Page 2,475 Euros 2,340 Euros 2,250 Euros Premium Positions Position Casual Per Issue* x3* x6* Outside Back Cover Inside Back Cover Inside Front Cover Early Right Hand Page 4,266 Euros 4,060 Euros 3,900 Euros 3,935 Euros 3,665 Euros 3,515 Euros 3,935 Euros 3,665 Euros 3,515 Euros 3,935 Euros 3,735 Euros 3,665 Euros Ad Position & Size Top Leaderboard Banner 728 x 90px Medium Rectangle 300 x 250px Bottom Leaderboard Banner 728 x 90px Industry Update EDM Ad Position & Size Top Leaderboard Banner 468 x 60px Medium Rectangle 160 x 152px Bottom Leaderboard Banner 468 x 60px Maximum Creative Size = 40kb Acceptable file formats: HTML5, GIF, JPG Casual Per Month* 1,100 Euros 600 Euros 900 Euros Casual Per Month* 1,000 Euros 800 Euros 500 Euros Guaranteed Position (excluding Premium Positions) - 15% loading applies Premium Positions Loose Inserts - Prices available on request. Other Advertising Vehicles - Please contact to discuss opportunities *All quoted rates are exclusive of GST

8 MECHANICAL SPECIFICATIONS ADVERTISING DEADLINES Issue Material Deadline Print Deadline On Sale 31 4th Feb 11 Feb 3rd Mar 32 31st Mar 7th Apr 5th May 33 2nd Jun 9th Jun 7th Jul 34 4th Aug 11th Aug 8th Sep MECHANICAL SPECIFICATIONS - PRINT ADVERTISING PRINTING: Sheetfed offset / 175 lpi Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected. SUPPLIED MATERIAL WEBSITE BANNER 728 x 90px 72dpi/ppi RGB MED. RECTANGLE 300 x 250px 72dpi/ppi RGB INDUSTRY UPDATE EDM BANNER 468 x 60px 72dpi/ppi RGB SQUARE 160 x 152px 72dpi/ppi RGB 35 29th Sep 6th Oct 3rd Nov 36 1st Dec 8th Dec 5th Jan ADVERT SPECS 20mm gap DOUBLE PAGE SPREAD TRIM 470 x 274mm BLEED 480 x 284mm PRINT AREA 210 x 250mm (for each page) FULL PAGE T 235 x 274mm B 245 x 284mm PA 210 x 250mm 1/2 PAGE H T 235 x 136mm B 245 x 146mm PA 208 x 110mm 1/2 PAGE V T x 274mm B x 284mm PA 90 x 244mm Terms & Conditions All advertisements for BeanScene Magazine are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher s control. 20mm 10mm SPINE 10mm 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected. 3. Avoid running type across the gutter of a double page spread. 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee. 6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300% ADVERTISING MATERIAL FOR IN-HOUSE DESIGN Images to be supplied as jpegs* Text to be supplied as a text file or Word document Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes Bernard Horan Business Development Manager Buckhurst St, South Melbourne 3205 m p bernard.horan@primecreative.com.au