Energy drinks. The energy of the leader

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2 Energy drinks Energy drinks or hypertonic drinks are non-alcoholic drinks, which contain stimulating substances, and offer the consumer to avoid or reduce fatigue and exhaustion, in addition to increasing mental ability and provide an increase in physical resistance.

3 POLL ON THE CONSUMPTION OF ENERGIZING DRINKS NO 27% SI 73%

4 GLOBAL MARKET OF ENERGIZING DRINKS BY AREA 6,00EASTERN % ASIA EUROPE 8,00 CENTRAL % 22,00 % AFRICA NORTH AMERICA 25,00 % WESTERN EUROPE 20,00 % LATIN AMERICA 19,00 %

5 In the last five years, the average annual growth of energizers has been 25%, says Zenith International, with a market value that has increased 22% on average each year to reach 1.25 billion dollars in Sugar Free drinks have reached more than 50 million dollars in "Although some countries face difficult conditions caused by restrictive regulations, energy drinks are still the most dynamic segment of the soft drink market in the Latin American region, with strong growth in most countries, specifies Zenith International.

6 Among the 7 countries in Latin America mentioned in the report, the 3 most consuming countries were Brazil, Argentina and Mexico. Argentina, Brazil and Chile had the highest consumption per person in Brazil continues to be the leader, with 56% of the global volume in 2012, followed by Argentina with 17.8% and Mexico with 15%. Chile has made significant progress in recent years and as reached 4% of market share. Also, Colombia that has doubled its volume represents 4.5% of the market quota.

7 FREQUENCY FREQUENCY OF CONSUMPTION ENERGETIC DRINKS 30% 25% 20% 15% 10% 5% 0% FREQUENCY

8 MAIN COMPETITORS In 2018, Red Bull was the second brand of soft drinks most valuable worldwide with a brand value of million dollars. Other brands with important market shares are Monster, B: oost, Rockstar and Bomba among others.

9 AVERAGE CONSUMER MAJOR BRANDS OTHERS 7% BOMBA ENERGY 2% MONSTER ENERGY LOB CARB 2% ROCKSTAR 3% MONSTER ENERGY 10% RED BULL E.D. 54% RED BULL S.F. 11% B:OOST 11%

10 EUROPE GERMANY AUSTRIA SPAIN FRANCE ITALY PORTUGAL UNITED KINGDOM TURKEY PRICE US$ AMERICA ARGENTINA BRAZIL CANADA EEUU MEXICO PERU RED BULL PRICES IN THE MAIN COUNTRIES OF EUROPE AND AMERICA The average price of Red Bull is 1.62USD. The price ranges from as low of 0.66USD in Turkey to a maximum of 2.87USD in the United States.

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12 In our daily life, we need High Energy, just an Elite product can give it to us.

13 Analysis Newsletter of High Energy Drink 27/07/2016 Product: Energy Drink Presentation: 250ml aluminum can Product life span: 24 months Ingredients : Carbonated Water, Sugars, Acidity Correctors (Citric Acid and Sodium Citrate), Taurine (0.4%) Glucuronolactone (0.24%), Caffeine (0.03%, Inositol, Vitamins (B2, B3, B5, B6, B12), Aromas, Caramel Coloring.

14 Nutritional information per 100ml Energy Value 45 Kcal / 192Kj Proteins 0 g Carbohydrates 11.4 g of which sugars 11.4 g Greases 0 g of which Saturated 0 g Food Fiber 0 g Sodium 0.07 g Vitamins Riboflavin (B2) 0.6 mg (43%) Niacin (B3) 7.2 mg (45%) Pantothenic acid (B5) 2 mg (33%) B6 0.8 mg (57%)

15 Logistics Information Format of packaging: Aluminum can Slim line 250ml Number of cans per box: 24 units Quantity of boxes per Euro pallet: 120 boxes (2,880 cans) Weight per Euro pallet: 815 Kg Euro pallet measures: 800x120x150 cm 20 "container: quantity 11 Euro pallets 20 "Conteiner loaded by hand: 3120 boxes of 24 units 74,880 units without pallets 40 "Conteiner: quantity 25 Euro pallets Truck: 30 Euro pallets of 120 boxes (86,400 cans) Taric Customs:

16 Potential of the American Continent Market Red Bull is the leading brand in the region, and is present in all markets. However, some key regional brands stand out, such as Speed in Argentina, and Volt and Vive100 in Colombia. The consumption of energy drinks in Latin America was estimated at around million liters in 2012, which corresponds to an increase of more than 148 million liters since For 2017, Zenith International estimates that the world market could increase by 119% and reach 545 million liters.

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18 Excellent opportunity to venture into a growing market through a brand that represents Success, Recognition, Prestige, Health, Sport King. We have the exclusive representation for the American Continent We offer competitive prices adjusted to the country (taxes, transportation) For all these reasons, CR7 is a successful brand worldwide.

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20 CR7 presents us the Crianza CR7 red wine. Crianza wines are commercialized in their third year of life, after spend at least three years in barrels in the case of red wines. The rest of the time, it ages in the bottle before being labeled. These wines have an optimal durability of up to ten years.

21 The story begins in Rioja with the 2013 vintage, remembered for being the latest in maturation of the last decades. The grapes presented a good sanitary state and an excellent vegetative state with high contents in acidity, aromatic compounds and lower richness in sugars. As a whole, it was a good quality vintage, with a late maturation of the grape compared to the last years. We emphasize the balance between acidity, alcoholic degree and phenolic maturity and the aromatic richness of the wines.

22 Vinification Type of Wine Red Variety Tempranillo, Graciano, Garnacha Alcohol 14% Repose 20 months in barrel Service temperature degrees Celsius

23 Sommelier's Notes It has a clean and bright appearance and an intense cherry red color with garnet and purple trim. Intense aroma of ripe fruit (prunes), assembled with notes of aromatic herbs, harmonized with intense nuances of cocoas, vanilla, licorice and spices. The palate is kind, velvety, unctuous and voluminous, with very polished tannins. It is structured, glyceric and round. With good path and persistence.

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