2016 MEDIA KIT. Introduction Event Calendar

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1 2016 MEDIA KIT Introduction Event Calendar Judges Media Exposure Stats & Media The Cause Things to Do Contacts Join the Party

2 join the party You won t want to miss this party! Each August, thousands of people gather for one of the biggest celebrations in Oregon. Oregon Wine Experience is a week-long destination event full of great wine, delicious food, entertainment, and above all fun! We re happy to announce more than 50 wineries will participate in this year s Oregon Wine Experience, providing the perfect opportunity for guests to experience the vastness of our region s excellent wines. Southern Oregon wineries continue to produce great wines. Our wineries are garnering national and international attention; see the February 2016 Wine Enthusiast 10 Best Wine Travel Destinations. For those familiar with the region, this comes as no surprise. A diversity of micro-climates and variance in soil type gives growers the opportunity to have variety and quality. Long hours of sun, cool nights and warm days, moderate annual precipitation, and well-draining soil ensures superior fruit for producing complex wines of over 70 varietals. As you explore this exciting area you will discover some of the captivating perks of Southern Oregon. Known for its incredible scenic beauty Southern Oregon also attracts guests for the nationally acclaimed Oregon Shakespeare Center and the Britt Music Festival. Crater Lake National Park, the world renowned Rogue and Umpqua Rivers, the Oregon Caves, fertile valleys and forested hillsides provide the backdrop to 120 vineyards and wineries. The pleasant and peaceful tasting rooms, breathtaking views, and friendly staff create an atmosphere that is one-of-a-kind! In 2015, Oregon Wine Experience raised over half a million dollars and 100% of those proceeds went to Asante Foundation s Children s Miracle Network and other Asante healthcare programs Oregon Wine Experience Calendar of Events Highlights of this year s event include the following: Oregon Wine Competition, August 6th & 7th, with two judging panels composed of noted wine professionals and wine writers. Oregon Wine University, August 12th to August 26th, several classes for our guests to choose from including the Riedel Wine Glass Seminar and New World versus Old World, wine and food pairings and some new concepts. Medal Celebration, Wednesday, August 24th, announcing and honoring the medal winning wines and wineries. Ultimate Vintner Dinners, Thursday August 25th and Friday August 26th, participating wineries and restaurants host small groups of our guests for the ultimate wine and culinary experience. Our guests are still telling their friends the Ultimate Vintner Dinner they attended was the best. Barrel Auction, Friday, August 26th, a select group of wineries will be offering guests wine tastings directly from the barrel, and later they will have the chance to bid on a variety of custom crush and wine futures. Miracle Auction and Salmon Bake, Saturday, August 27th, featuring the medal winning wines, a salmon bake dinner, silent and live auctions, plus live music and dancing! Grand Tasting, Sunday, August 28th, a chance for the public to sample all the amazing wines from Southern Oregon, and enjoy great food and music Siskiyou Blvd., Suite 100 Medford, OR foundationinfo@asante.org

3 event calendar The 2016 Oregon Wine Experience will take place from Saturday, August 6th - through Sunday, August 28th, with the main events focused the week of August 22-28th. The event includes the Oregon Wine Competition, Medal Celebration, the Miracle Auction & Salmon Bake, Barrel Auction, Grand Tasting and Oregon Wine University (OWU) Discover Series Sensory Classes. Additional OWU classes will be held at various locations around the valley in the weeks prior to the main events. Please note that 100% of the proceeds from the event go to benefit Asante Foundation and Children s Miracle Network. Unless otherwise notes, all of this year s events will be held on the grounds of Bigham Knoll Campus in Jacksonville. Saturday, August 6, 2016 Oregon Wine University: Why You Like the Wines You Like Time: 6:30 pm Location: Southern Oregon University Main Campus Sunday, August 7, 2016 Oregon Wine University: Food & Wine w/chef Mario Chavez Time: 4:00 pm Location: Onyx Restaurant at The Nunan Estate Saturday & Sunday, August 6-7, 2016 Oregon Wine Competition this year s wine competition will be held a few weeks before the main events. Time: 9:00 am 4:00 pm Location: Bigham Knoll classrooms Private function, no public Friday, August 12, 2016 Oregon Wine University 25 Things You Thought You Knew About Wine Time: 5:30 pm Location: Josephine Community Library Saturday, August 13, 2016 Oregon Wine University Brush Strokes in the Vines Location: Serra Vineyards Sunday, August 14, 2016 Oregon Wine University Pairing Wine & Cheese to Please Location: EdenVale Winery Saturday, August 20, 2016 Oregon Wine University Hospitality Class Location: Southern Oregon University Main Campus Sunday, August 21, 2016 Oregon Wine University The Power of Cabernet Sauvignon: An Exploration of Oregon & Washington Terroir Location: Kriselle Cellars Sunday, August 21, 2016 Oregon Wine University: Southern Oregon vs The Old World Tuesday, August 23, 2016 Oregon Wine University: Wine 101 Estimated Attendance: Wednesday, August 24, 2015 Medal Celebration 9:00 pm Estimated Attendance: Description: Upscale event to announce medal winners, 99 Pieces of Art on the Wall, and will include moderate to heavy appetizers paired with wine. Thursday, August 25, 2016 Oregon Wine University: Riedel Glass Seminar Estimated Attendance: Ultimate Vintner Dinners Location: Various wineries around the region Estimated Attendance: per location Description: Intimate, one-of-a-kind dinners with vintners as they open their homes, wineries, vineyards and cellars to dinner guests. Friday, August 26, 2016 Founders Barrel Auction Time: 12:00 pm - 5:00 pm Description: This event provides guests the opportunity to taste extraordinary wines directly from the barrel and bid on those wine futures. The event alos includes an upscale lunch, live music & entertainment. Estimated Attendance: Ultimate Vintner Dinners Location: Various wineries around the region Estimated Attendance: per location Description: Intimate, one-of-a-kind dinners with vintners as they open their homes, wineries, vineyards and cellars to dinner guests. Saturday, August 27, 2016 Miracle Auction and Salmon Bake Time: 4:30 pm 10:30 pm Location: Tent and Ballroom at Bigham Knoll Estimated Attendance: Description: Event will include an auction preview, wine tasting, elaborate salmon bake and dinner, silent auction, live auction, music and dancing. Sunday, August 28, 2016 Grand Tasting Time: 2:00 pm 5:00 pm Estimated Attendance: Description: Event features wine tasting provided by 60+ wineries, various food items, and musical entertainment.

4 THE OREGON WINE EXPERIENCE SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY AUGUST JUDGES JET BOAT TRIP OREGON WINE COMPETITION Time: 9:00 am 4:00 pm Location: Bigham Knoll classrooms Private function, no public Why You Like the Wines You Like Time: 6:30 pm Location: Southern Oregon University Main Campus OREGON WINE COMPETITION Time: 9:00 am 4:00 pm Location: Bigham Knoll classrooms Private function, no public Brush Strokes in the Vines Location: Serra Vineyards 13 Food & Wine w/chef Mario Chavez Time: 4:00 pm Location: Onyx Restaurant at The Nunan Estate JUDGES FORUM Pairing Wine & Cheese to Please Location: EdenVale Winery Things You Thought You Knew About Wine Time: 5:30 pm Location: Josephine Community Library Hospitality Class Location: Southern Oregon University Main Campus 21 The Power of Cabernet Sauvignon: An Exploration of Oregon & Washington Terroir Location: Kriselle Cellars Southern Oregon vs The Old World 22 Wine ARTIST RECEPTION Time: 1:00 pm MEDAL CELEBRATION 9:00 pm 24 Riedel Glass Seminar ULTIMATE VINTNER DINNERS Location: Various wineries around the region 25 FOUNDERS BARREL AUCTION Time: 12:00 pm - 5:00 pm ULTIMATE VINTNER DINNERS Location: Various wineries around the region MIRACLE AUCTION & SALMON BAKE Time: 4:30 pm 10:30 pm GRAND TASTING Time: 2:00 pm 5:00 pm

5 2016 Judges Mollie Battenhouse, MW Mollie graduated cum laude from Wesleyan College and later enrolled in the Culinary Institute of America, where she graduated at the top of her class. She obtained her Masters of Wine designation in 2015 and is currently the Director of Sales and Business Development for V.O.S. Selections in New York and New Jersey. Mollie is also an Advanced Sommelier with the Court of Master Sommeliers. Bob Foster Bob is the Assistant Editor of the California Grapevine wine newsletter, and has served as a wine judge for over 25 years. He is the Director of the Mid-American Wine Competition and Chief Judge of the Central Coast Wine Competition in Paso Robles. Bob is also a retired prosecutor, retiring after 33 years of service with the California Attorney General s Office. Tim Hanni, MW Tim is a professionally-trained chef and one of the first two resident Americans to successfully complete the examination and earn the title Master of Wine. He is a Certified Wine Educator accredited by the Society of Wine Educators and has been involved with wine and food related businesses, education and research for over thirty-five years. Tim is also recognized for introducing the concept of the umami taste phenomenon to the wine and food community. Richard Jennings Richard is a wine writer and critic, and was recently honored as one of the Top 100 Most Influential People in the U.S. Wine Industry for the second year by IntoWine.com. His blog, RJonWine.com, has been a finalist for numerous awards, including best overall and best writing awards. Richard is also a favorited tasting note writer (and most prolific) on CellarTracker, where he has contributed over 35,000 tasting notes. Adam Lapierre, MW Adam is a Master of Wine based in San Francisco, CA, who began his career working in New York s Finger Lakes Region. After earning the Certified Sommelier designation from the Court of Master Sommeliers, Adam went on to pursue various credentials from the Wine and Spirits Education Trust. Adam now works as an industry consultant, wine educator, writer and wine judge. He s also a member of the teaching staff at the highly regarded San Francisco Wine School. Luke Sykora Luke is the Senior Editor for Wine and Spirits Magazine and a freelance wine writer. Luke has an MFA from the Iowa Writer s Workshop, and has taught writing at the Universities of Iowa and San Francisco. In 2014, Luke was awarded the Frank Prial Fellowship for the Symposium for Professional Wine Writers at Meadowood Napa Valley.

6 2015 media exposure 1859 Magazine Ashland Daily Tidings Circulation and Online Beyond 50 Radio - Portland Eugene Magazine Grants Pass Daily Courier Great Northwest Wine Great Wine News Jefferson Public Radio KDRV NewsWatch 12 - ABC KISS FM KOBI Channel 5 - NBC KOOL FM KTVL Channel 10 - CBS Medford Mail Tribune Circulation and Online The Oregonian & OREGONLIVE Oregon Public Broadcast Oregon Wine Press Pacific Power feature ad in partnership with KOBI Rogue Flavor Guide Sip Northwest Southern Oregon Magazine Southern Oregon Public Television Southern Oregon Wine Scene The Jacksonville Review THE VALLEY FM Thrive Rogue Valley Media Links: New York Times Article: Only Hours from Napa but a World Away: Sunset Article: Locals Guide to Southern Oregon Wine: OREGON WINE PRESS: GREAT WINE NEWS: GREAT NORTHWEST WINE: SIP NORTHWEST: OREGON PUBLIC BROADCAST: WINE ENTHUSIAST February 2016:

7 Media & 2015 Stats Photos and Videos from the 2015 event can be found here: VIDEO: AERIAL VIDEO: View our 2015 Invitation here: RESULTS Total Raised $507,546 Attendees for all events = 2, Wineries participated Attendance Attendees for all events = 2,177 Medal Celebration and Barrel Auction = 320 Miracle Auction and Salmon Bake = 460 Grand Tasting = 700 Ultimate Vintner Dinners = 308 Oregon Wine University Sensory Classes = 225 Oregon Wine Competition = 224 wines entered from 50 wineries Siskiyou Blvd., Suite 100 Medford, OR foundationinfo@asante.org

8 the cause The advantages of Oregon Wine Experience linger long after everyone goes home. In addition to the amazing memories made, thousands of infants and children will directly benefit from the funds raised at this event. In 2015, Oregon Wine Experience raised $507,000 and 100% of those proceeds went to Children s Miracle Network and other Asante healthcare programs. The impact of this event is immense and it all stays within our community. Just another reason to come join the party! By participating in the Oregon Wine Experience, you will be supporting Asante Children s Miracle Network. As one of 170 Children s Miracle Network (CMN) hospitals in the country, Asante Rogue Regional Medical Center provides the highest level of pediatric care in the region. They re serving a quickly growing population, treating over 29,000 children last year alone. Your support helps provide specialized procedures, lifesaving treatments and equipment for children battling diseases, staff training, and a support network for patient and their families in their most vulnerable times. Nationally, CMN hospitals influence the lives of more children than any other organization in the world. Children s Miracle Network is just one beneficiary of the Asante Foundation. The Asante Foundation s primary goal is to advance the objectives of the Asante health system, by generating private support and encouraging community involvement. Foundation healthcare programs support various initiatives, including hospitality houses, cancer compassion funds, nursing excellence programs, cardiac rehabilitation centers, and more. Their work helps to ensure that Asante can continue to meet the healthcare needs of our community, with excellence and compassion. Watch Asante s Patient Stories

9 things to do Southern Oregon is full of breathtaking natural phenomena, fine wines and culinary delicacies, and award-winning culture. Take a gorgeous drive along the coast or stroll through a quaint historic downtown. There are endless possibilities for activities in the region. Crater Lake: Crater Lake, high in the Cascade Mountains range, is Oregon s shimmering blue gem. It s a must-see landmark during any trip to Southern Oregon. Britt Festival: Great music in an excellent venue... The Britt Festival in Jacksonville delivers both each summer. Ziplining: Let yourself fly! Feel the adrenaline rush and conquer your fears at Rogue Valley Zipline Adventure. Wine & Food: Southern Oregon is the fastest growing wine region in the state. With more than 60 wineries in the area, there s an available blend for every palate. Here s a map that will help you find wineries nearby. And if you haven t visited the Rogue Valley for a while, or tend to breeze through the big towns on your way out of state, you have a whole lot of eating to do... Oregon Shakespeare Festival: The Tony Award-winning Oregon Shakespeare Fes tival (OSF), located in charming downtown Ashland, Oregon, is one of the nation s true artistic gems. Each season, running from February through October, OSF presents 11 classic and contemporary plays on three unique stages in rotating repertory. Hiking: To truly experience all Southern Oregon has to offer, you ll want to walk. Hundreds of hikes are available for any skill level through historic towns and beautiful wilderness. Fishing, Rafting, Kayaking (Oh My!): Oregon s Wild & Scenic Rivers provide a beautiful and thrilling rafting, fishing, or kayaking experience for any skill level. Whatever your preference, there are plenty of fun activities to be done by the water. Check out Travel Southern Oregon or Travel Oregon to explore more of the amazing experiences Southern Oregon offers.

10 contacts Asante Foundation: Susan Mendenhall, Event Coordination direct cell Oregon Wine Competition: Bruce Nicholson Bigham Knoll Marketing: Laurel Briggs Creative Marketing and Design Oregon Wine University: Liz Wan Serra Vineyards Culinary Coordinator: Awna Zegzdryn AZ Catering & Event Planning Event Coordinator: Kimberly Hicks Cordially Invited Event Planning

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