Sample ecommerce Product Description Rewrites Jenny Chisnell

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1 Sample ecommerce Product Description Rewrites Jenny Chisnell The following set of descriptions is representative of the hundreds of products for which I have reconceived the original manufacturer copy. Publication pending 1. RIEDEL SOMMELIERS MONTRACHET 1 STEM A crisp White Burgundy is one of summer s greatest joys the complex smoky, toasty, buttery, nutty and mineral elements blending with the smell of sunshine and freshly cut grass. Savor the combination with a glass from the Riedel Sommeliers line. By directing the wine to specific parts of the palate, the design functions to give you a delightful, full-mouth experience: sweet fruit, followed by an herbal or grassy taste, then a nice sour pucker that will linger a bit at the finish. 7-7/8 tall, with a moderate capacity of 17.6 oz. for an average serving size of just under 6 oz. Handcrafted from mouth-blown leaded crystal for unsurpassed clarity. Recommended for: Burgundy (white), Chardonnay (oaked), Chardonnay New World (oaked), Corton-Charlemagne, Meursault, Montrachet, Morillon (oaked), Pouilly-Fuissé, Riesling (Spätlese/late harvest dry), Riesling Smaragd, Smaragd, St. Aubin Why choose this glass over similar products? Sommeliers glasses are the highest quality made by Riedel, and the only one crafted from mouth-blown leaded crystal. The long stem creates a striking visual profile. The elegant delicacy of Riedel Sommeliers glass suits those who prefer to care for their crystal by hand washing. Each glass in the Riedel Sommeliers line is sold individually.

2 2. RIEDEL SOMMELIERS BURGUNDY WINE GLASS Imagine owning your very own piece of design history. The Riedel Sommeliers Burgundy glass is such an important innovation that it s on display at the New York Museum of Modern Art. All the reasons that make it museum-worthy make it the best glass money can buy. Artisanal, mouth-blown 24% leaded crystal brings brilliance to wine s appearance. Stands at a majestic height of 9-3/4, with a 4-3/4 wide bowl and maximum capacity of 37 oz. The paper-thin, gently out-turned rim directs the flow of a red with intensity and acid to the parts of the tongue that augment the even sweet/dry balance. Packaged in an attractive padded gift box. Recommended for: Barbaresco, Barolo, Beaujolais Cru, Blauburgunder, Burgundy (red), Chambolle Musigny, Echézeaux, Gamay, Moulin à vent, Musigny, Nebbiolo, Nuits Saint Georges, Palomino (Sherry), Pinot Noir, Pommard, Romanée Saint Vivant, Santenay, Sherry, St. Laurent, Volnay, Vosne-Romanée, Vougeot Why choose this glass over similar products? 28% larger than the next largest Burgundy glass Riedel offers. Riedel is renowned worldwide for producing the finest stemware for wine. Sommeliers stemware is used in international wine tasting contests. Will enhance clarity and provide the ultimate tasting experience for your wine. Each glass in the Riedel Sommeliers line is sold individually.

3 3. RIEDEL SOMMELIERS CHABLIS-CHARDONNAY Everyone is talking about the return of Chablis. Once synonymous with generic white wine, its crisp, steely, palate-cleansing qualities are now a hot topic. Riedel Sommeliers glasses offer the following benefits: Highly skilled artisans execute the 2000-year-old art of mouth-blowing glass to create 24% leaded crystal bowls specifically designed for each varietal. 8-1/2 tall, with a maximum capacity of 12.4 oz. for an average serving size of 3 oz. The novel ratio of stem-height to bowl-height elevates the presentation of your Chardonnay both figuratively and literally. Recommended for: Albariño, Aligoté, Bordeaux (mature), Bordeaux (white), Chardonnay (unoaked), Châteauneuf-du-Pape (Blanc), Condrieu, Cortese, Côtes du Rhône Blanc, Fumé Blanc, Graves blanc, Grenache Blanc / Garnacha Blanca, Hermitage (blanc), Macabeo, Marsanne, Melon de Bourgogne (Muscadet), Montagny, Morillon (unoaked), Muscadet, Muscadine, Neuburger, Palomino (except Sherry), Pessac Leognan (Blanc), Pinot (Blanc, Grigio, Gris), Ribolla Gialla, Sauvignon blanc (oaked), Soave, St. Joseph (white), Trebbiano, Vin de Savoie (blanc), Viognier Why choose this glass over similar products? Sommeliers is the top-tier line from the worldwide leader and most innovative manufacturer of fine wine stemware. One of the most versatile Sommeliers glasses in terms of size and shape. The high quality material and design result in a uniquely resonant and musical ring upon clinking. Each glass in the Riedel Sommeliers line is sold individually.

4 4. RIEDEL SOMMELIERS VINTAGE CHAMPAGNE From the chalky soil of Northern France comes that beloved effervescent beverage, champagne. A new moment in its esteemed history has arrived with the Sommeliers Vintage flute. The typical champagne glass is smaller. Consequently, it s filled to the brim, robbing you of champagne s rich bouquet. Discover what you re missing by filling this 11.6 oz. glass to approximately 4 oz. The elegant convex curve in the bowl diverges from the straight-sided style, in an eye-catching manner. 9-5/8 tall, measuring 2-7/8 at the widest point. Presents a remarkably creamy texture to the palate, due to Riedel s scientifically formulated design. Recommended for: Cava, Champagne, Cuvée Prestige, Prosecco, Rosé Champagne, Sparkling wine, Vintage Champagne Why choose this glass over similar products? The flute style is better suited for today s very dry champagnes than the coupe style, more appropriate for cocktails. The Vintage is targeted toward more expensive champagnes composed of >85% grapes from the vintage year. The measurements and proportions are designed to keep bubbles present, but not overpowering. One of the more affordable offerings in the prestigious Sommeliers line. Each glass in the Riedel Sommeliers line is sold individually.

5 5. RIEDEL SOMMELIERS MARTINI GLASS Martinis are the only American invention as perfect as a sonnet, said H. L. Mencken. The Riedel Company has come up with an invention just as perfect, for serving the perfect martini. Stylish stem gently tapers upward to meet the base of the bowl, forming a striking elongated triangle. Color is one of the more enjoyable aspects of any cocktail, and Riedel s mouthblown 24% leaded crystal will bring out the full spectrum. 7-1/8 tall, with a maximum capacity of 7-3/8 oz. for an average serving size of around 2.5 oz. Recommended for: Martinis, Cosmopolitans, and all of your other favorite cocktails Why choose this glass over similar products? Strikes a happy medium between the shallow glass that doesn t quite hold enough and the oversized glass that unwittingly leads to overindulgence. Martini glass aficionados consider this glass a point of pride in their collections. Thinner rim than the average cocktail glass, making every sip a pleasure. Each glass in the Riedel Sommeliers line is sold individually.

6 6. RIEDEL SOMMELIERS BORDEAUX GRAND CRU Don t just drink your Bordeaux honor it with this exquisitely crafted stem tailor-made for the world s most famous French wine. If you buy only one premium red wine glass, choose the Grand Cru, which will accommodates the broadest array of reds of the Sommelier line. Artisanal, mouth-blown 24% leaded crystal is designed to highlight the hushed beauty of deep claret red. 4-1/8" diameter at its widest point, with a maximum capacity of 30.4 oz. for an average serving size of 10 oz. Packaged in an attractive padded gift box. Recommended for: Bordeaux (red), Cabernet Franc, Cabernet Sauvignon, Chablis, Fronsac, Graves rouge, Listrac, Margaux, Médoc, Merlot, Moulis, Pauillac, Pessac Leognan (Rouge), Pomerol, St. Emilion, St. Estèphe, St. Julien Why choose this glass over similar products? Designed to deliver the wine further back in the mouth where the exquisite blend of fruit and tannin is best appreciated. At 10-5/8 high, the tall bowl captures the subtleties of every fragrant note. Sommeliers stemware is used in international wine tasting contests. Each glass in the Riedel Sommeliers line is sold individually.

7 7. RIEDEL SOMMELIERS ZINFANDEL/CHIANTI Zinfandel is found in over 10 percent of vineyards in its native California, whereas Chianti dates back to 13 th century Florence. As diverse as their origins, they share some key similarities and this glass is customized to bring out the best in both. Both varietals express more notes and finish on the mid-palate than at the front of the mouth; the shape of the Sommeliers bowl directs the wine to those areas. 8-7/8 tall, with a maximum capacity of 13.4 oz. for an average serving size of just over 4 oz. Weighs 10 oz. just enough to optimize stability and still feel great to lift. Recommended for: Alsace Grand Cru, Bardolino, Beaujolais Nouveau, Blauer Portugieser, Chianti Classico, Côtes de Provence, Côtes du Rhône rosé, Dolcetto, Jurançon Sec, Lagrein, Marsannay rosé, Montepulciano, Mosel-Saar-Ruwer, Orvieto Classico, Primitivo, Riesling, Riesling (Spätlese/late harvest dry), Riesling Smaragd, Sangiovese, Scheurebe, Schilcher, Smaragd, Teroldego, Vernaccia, Welschriesling, Zinfandel Why choose this glass over similar products? The most flexible glass in the line: great for Zinfandel and Chianti enthusiasts, but ideal if you also serve Beaujolais, Riesling, or over 25 other varietals. The Sommeliers line is the best fit for seasoned connoisseurs. If you re currently serving Zinfandel/Chianti in a Bordeaux glass, as is often recommended, the narrower shape of this is better suited for these varietals. Each glass in the Riedel Sommeliers line is sold individually.

8 8. SPIRAL PEWTER FUNNEL Aerate your wine with style. This sculptural combination of pewter and glass will give flair to your pour. The transparent funnel shows off your favorite Bordeaux or Burgundy as it gracefully spirals from bottle to glass. Funnel aeration improves wines of all ages, in a fraction of the time it takes to decant a wine. Borosilicate glass and a food-grade silicon rubber seal ensure quality and durability of the funnel. Carries a more contemporary look than most aerators.

9 9. RIEDEL O CHARDONNAY 2 STEMS You ll want Riedel O to be the first on the guest list for your next party the stemless tumbler introduces a hip, casual feel to any get-together. The nearly perfect sphere of the Chardonnay bowl is beautifully symmetrical. The bowl shape is also highly functional, designed to guide the toasty flavors of oak barrel aging to the parts of the tongue that recognize this quality. 3-3/8 tall, with a maximum capacity of oz. for an average serving size of 7 oz. Machine-made non-leaded glass is dishwasher safe. Recommended for: Brunello di Montalcino, Bordeaux (red), Cabernet Franc, Cabernet Sauvignon, Merlot, Rioja, Tempranillo. Why choose this set over similar glasses? With the broadest bowl in the Riedel O line, it works especially well for oaked Chardonnays compared to the narrower Viognier/Chardonnay version. Riedel is renowned worldwide for producing the finest stemware for wine. The lack of a stem makes this glass great for mini bars, smaller cupboards, or packing into a picnic basket.

10 10. RIEDEL O CHAMPAGNE FLUTES 2 STEMS If you appreciate the avant-garde, impress your guests with the newest offering from Riedel O. This stemless champagne flute will bring a cool and comfortable air to your next party. The stemless design is far less likely to tip over in the excitement of the occasion. 4-7/8 tall, with a maximum capacity of 9.25 oz. for an average serving size of 3 oz. Machine-made from lead-free crystal, they are dishwasher safe and short enough to fit in the top rack. Recommended for: Champagne, Cuvee Prestige, Prosecco, Rose Champagne, Vintage Champagne, Vintage Sparkling Wine Why choose this set over similar glasses? With a narrower rim versus straight-sided champagne glasses, they keep bubbles intact longer. The design is based on the specifications of Riedel Vinum, the first line to tailor machine-made glasses to specific varietals. The most affordable champagne flute offered by Riedel, yet lovely enough to complement the finest champagne.

11 11. RIEDEL O LONG DRINK GLASSES 2-PK This all-purpose crystal water glass allows for indulgence every day, whether for juice at breakfast or iced tea in the afternoon. You'll want to keep enough on hand to set one at every place at dinner, paired with Riedel O wine glasses. The stemless design provides good stability, and the wide breadth and straight sides make for stylish presentation. The unleaded crystal is neither too thick nor too thin, achieving a happy medium. Hand washing recommended. 5-5/8 tall, with a maximum capacity of oz. Why choose this set over similar glasses? The Riedel O Long Drink Glass has twice the capacity of the other O water glass. The simple but modern look will complement any table setting. Riedel is known for high quality at a reasonable price.

12 12. SCHOTT ZWIESEL WHISKY SET Present your finest scotch whiskies in attractive glassware with historical reference. Set Includes 1 whisky carafe and 2 large whisky glasses. Mouth-blown crystal provides an artisanal touch. Lead-free titanium crystal is the strongest and most durable glass, with unsurpassed clarity and sparkle. Decanter and stopper prevent oxidation and improve presentation, bringing out the tone and color of contents better than the manufacturer s bottle. Classic tumbler design sits comfortably in the hand, with decorative etching that evokes decades past. Recommended for: Auchentoshan, Balvanie, Black Label, Bunnahabhain, Chivas Regal, Clynelish, Dalwhinnie, Glenkinchie, Glenmorangie, Glenrothes, Highland Park, Laphroaig, Macallan, Scapa, Lagavulin, Royal Lochnager, Springback, Talisker, Old Pulteney, Why choose this set over similar products? High-caliber spirits merit a high-caliber whisky set. You wouldn t serve Bowmore 10 Year Old Single Malt from a sub-par decanter any more than you d sip Dom Perignon from a paper cup. Designed by Charles Schumann, a legendary mixologist and founder of Schumann s Bar in Munich. This timeless set will allow you to relive classic bar culture and can be passed on for generations.

13 13. RIEDEL VINUM BRUNELLO DI MONTALCINO 2-PK Brunello Di Montalcino was long considered the world s most prestigious wine. DOCG rules now require it to be barreled 4 years, so a new glass had to be developed to accommodate the change in flavor. This is the result. Stands at 8-5/8", with a capacity of oz. for an average serving size of 7 oz. The size and shape improve on the confining former Chianti Classico, with oak flavors deemphasized in favor of fruit by virtue of the diameter of the rim. 24% leaded crystal deepens and brightens the amber color of Brunello. Recommended for: Brunello di Montalcino, Bordeaux (red), Cabernet Franc, Cabernet Sauvignon, Merlot, Rioja, Tempranillo. Why choose this set over similar glasses? This glass was the first to be officially designed for a wine region. The wide-rimmed trumpet shape brings out the best in the cherries-and-port accents of this surprisingly mature bouquet. Riedel is recognized as the worldwide leader and most innovative manufacturer of fine wine stemware.

14 14. RIEDEL VINUM XL CABERNET WINE GLASSES 2-PK The XL is a big glass for big, New World wines. The designer declares it the new benchmark [for] the enjoyment of young wines composed of the Bordeaux varietals." Restaurant-quality stemware affordable enough to enjoy in your home. The 33-7/8 oz. capacity accommodates even the most vigorous swirling. The proportions of the bowl are ideal for drawing out the complex tastes and flavors of bold reds. Recommended for: Bordeaux (red), Cabernet Franc, Cabernet Sauvignon, Fronsac, Graves rouge, Listrac, Margaux, Médoc, Merlot, Moulis, Pauillac, Pessac Leognan (Rouge), Pomerol, St. Emilion, St. Estèphe, St. Julien Why choose this set over similar glasses? The Riedel brand is synonymous with affordable luxury. The machine-made glass of the Vinum line increases roughness at a microscopic level to increase the aroma of the wine by at least 70%. The long stem and ample bowl distinguish the XL from other Vinum products. If you prefer a narrower shape, you ll prefer this over Riedel s Merlot glass. Also available in a 4 stem pack.

15 15. RIEDEL VINUM MARTINI GLASSES 2 STEMS Shaken or stirred? is no longer the question; these glasses can hold so much more than mere gin and vermouth.. Great for any vodka-based cocktail and even for serving sorbets or other frozen desserts. 5-7/8 tall, accommodating up to 4-5/8 oz. The modest capacity keeps your evening going at a steady pace. The two-stem pack completes your next tête-à-tête. Recommended for: Martinis and other mixed cocktails, stirred and frozen Why choose this set over similar glasses? The classic triangular shape is rich with cultural reference and suits the consumer who values tradition. A popular glass for wedding registries; it s a welcome addition to a well-stocked bar, but few people buy it for themselves. 24% leaded crystal sparkles and shines. Hand washing recommended.

16 16. RIEDEL VINUM CUVEE PRESTIGE 2 STEMS Bubbles are one of the best parts of champagne. This glass is designed to ensure your vintage won t go flat. Each flute is etched with a small dot at the base of the bowl that sustains effervescence. Machine-blown leaded glass results in greater consistency and precision than hand-blown and mouth-blown versions. A height of 8-5/8 and capacity of 8.5 oz. accommodate moderate serving sizes. Recommended for: Champagne, Cuvee Prestige, Prosecco, Rose Champagne, Vintage Champagne, Vintage Sparkling Wine Why choose this set over similar glasses? Riedel leaded crystal is optimized at the molecular level to develop wine s aromas. The Vinum line offers high-end glasses at an affordable price. The Cuvee Prestige has an appealing, curvier shape than similar, straightsided champagne glasses.

17 17. RIEDEL VINUM COGNAC HENNESSY 2 STEMS Diverging from the traditional balloon-shaped Cognac glass, Riedel has worked with wine experts to develop these fluted stems. The crystal is formed to capture, condense, and release the unique undertones of Cognac and Hennessy. 24% leaded crystal is fire-polished for a lovely finish. The elongated bowl leaves less surface area for evaporation, coaxing a more delicate aroma from the strong, distilled spirit. Delicate yet stable, each cognac glass stands 7-1/4 tall and holds 6.75 oz. Recommended for: Armagnac (mature), Armagnac (young), Brandy, Calvados, Cognac V.S.O.P., Cognac XO, Rum, V.S.O.P. Cognac, XO Cognac Why choose this set over similar glasses? These tulip flutes differ in shape from the traditional balloon-bowl cognac snifters, offering an alternative preferred by serious aficionados. The gently out-turned rim sends spirits to the sweet-sensing tip of the tongue. Riedel leaded crystal is optimized at the molecular level to develop aromas.

18 18. CEPAGE LAGUIOLE BOXED CORKSCREW OLIVE WOOD What started as a simple farmer s knife is now one of the most sought-after corkscrews in the world. Everything about it is steeped in centuries of history, even the signature Laguiole bee engraved on la mouche (the catch). According to legend, Napoleon bestowed the imperial symbol on the French town to acknowledge the bravery of their soldiers. Whether fiction or fact, what is indisputable is the Cépage Laguiole corkscrew s reputation as a herald of exclusivity and refinement. This professional-grade folding waiter s corkscrew/multi-tool is 4.75" in length and features: An ergonomic imitation olive wood handle Stainless steel bolsters 5-turn spiral Bottle-cap opener Microserrated knife blade for foil removal A fine leather case with belt loop and partitioned beechwood presentation box with clear acrylic sliding top also make this a great gift. Why choose this corkscrew over similar products? Laguiole is the brand most preferred by professional sommeliers for personal use. With its classic styling, Laguiole brings an air of tradition as well as restaurant-quality presentation to your home. It s not just a wine opener, it s a luxury item Laguiole is known colloquially as the Lamborghini of corkscrews.

19 19. LE CREUSET ACTIV-BALL CORKSCREW GIFT SET CHERRY Meet the first self-pulling corkscrew from leading manufacturer Le Creuset, and say goodbye to jammed corks. 2 twists of the wrist, and you re ready to enjoy your wine! Simply rotate clockwise to remove cork from bottle; rotate counterclockwise to eject cork from worm. Say goodbye to broken corks--the built-in guide centers the worm with precision.. Internal flex-control system adjusts to fit any bottle Extra-long 7-turn spiral. Gift set includes complimentary foil cutter and storage box. Why choose this corkscrew over similar products? Sharp, smooth screw penetrates cork more easily than thicker, coarser screws. Le Creuset has a reputation for making beautiful and durable kitchenware. Many customers applaud this as being the easiest corkscrew they have ever used.

20 20. BOJ BLACK-NICKEL WALL-MOUNTED CORKSCREW Make this professional-grade wall-mounted corkscrew a permanent fixture in your kitchen. A two-step motion opens the bottle in seconds simply pull down the wooden handle to insert, and lift up to remove the cork. Speed of cork removal will benefit a busy restaurant 3 adjustable settings for different cork lengths. Measures 3.5" x 3" x 22", with a weight of 7 lbs. Attach securely to a solid beam or thick wooden wall. Why choose this corkscrew over similar products? BOJ is a brand you can trust. Based in Spain, it was founded in 1905 and has been recognized repeatedly for its importance to modern design. Compared to models with stiffer functionality, this lever glides easily under moderate pressure. Limited lifetime warranty.

KEVIN ZRALY S WINE SCHOOL WINTER/SPRING 2019 SCHEDULE Advanced Wine Classes

KEVIN ZRALY S WINE SCHOOL WINTER/SPRING 2019 SCHEDULE es Red Wines of Burgundy Tuesday, February 26, 2019 One of the oldest winemaking regions on earth began winemaking in 51 BC! This is the home of the