Whole Health Made Right

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Josephine Morris
5 years ago
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Whole Health Made Right Exciting new changes to Merrick s dry and canned dog food lines Merrick Food Revolution June 2012 Merrick has spent the last year reinventing all of their recipes combining

This June, Merrick is re-introducing their line of natural food for dogs. These new, natural foods for dogs will offer some of the very best nutrition in the marketplace.

1 Whole Health Made Right Exciting new changes to Merrick s dry and canned dog food lines Merrick Food Revolution June 2012 Merrick has spent the last year reinventing all of their recipes combining the latest nutritional research, the highest grade ingredients from American farmer and rancher suppliers and qualifying with hundreds of taste tests. This June, Merrick is re-introducing their line of natural food for dogs. These new, natural foods for dogs will offer some of the very best nutrition in the marketplace. Logo Change The Merrick logo is changing to reflect their commitment to a simple nutrition philosophy: Whole Health Made Right. Starting with local growers to select whole foods that are the healthiest ingredients, Merrick makes one recipe at a time to balance the right nutrition. The recipes are built off of five key promises that reflect Merrick s commitment to dogs and their owners: #1 LOCAL GROWERS - regional, farm fresh ingredients #2 REAL WHOLE FOODS - pure, delicious and nutritious #3 FROM OUR KITCHEN TO YOURS - cooking and quality under one roof #4 BALANCED NUTRITION - higher in quality protein 60-70% Meat/Poultry/Fish, 30-40% Grains/Vegetables/Fruits #5 HEALTH YOU CAN SEE - proof you are what you eat Old Logo New Dry Dog Food Recipes Eleven New Merrick Dog Dry recipes will replace all of the current Merrick and Before Grain recipes. The Before Grain brand will be discontinued. All Merrick dry recipes will be under the Merrick brand logo and will have new UPC codes. Classic recipes have 30% protein; Seven Classic recipes will be available in 5, 15, and 30lb sizes. Grain free recipes have 38% protein; Four Grain Free recipes will come in 4,12, and 25lb sizes. All recipes start with de-boned meat or poultry as the first ingredient. No ingredients from China. No corn, wheat, soy. New Logo

Classic Recipes Puppy Plate Real Chicken Brown Rice + Green Pea Puppy 5# 022808202806 5# 022808352358 15#

Salmon meal added Green peas and sweet potato added Guaranteed levels of: Glucosamine, chondroitin, omega-6, and

15# 022808202844 N/A Discontinued 30# 022808202851 N/A Discontinued Meat proteins as the first 3 ingredients Lower

2 Classic Recipes Puppy Plate Real Chicken Brown Rice + Green Pea Puppy 5# # # N/A Discontinued 30# N/A Discontinued Meat proteins as the first 3 ingredients No duck Salmon meal added Green peas and sweet potato added Guaranteed levels of: Glucosamine, chondroitin, omega-6, and omega-3 fatty acids, DHA Senior Medley Real Chicken Brown Rice + Green Pea Senior 5# # # N/A Discontinued 30# N/A Discontinued Meat proteins as the first 3 ingredients Lower calorie content 30% protein content (previously 24%) Guaranteed levels of: Glucosamine, chondroitin, omega-6, and omega-3 fatty acids

Classic Recipes Grammy s Pot Pie Real Chicken Brown Rice + Green Pea All Breed 5#

022808352655 Meat proteins as the first 3 ingredients 30% protein content (previously 24%)

Cookout Real Beef, Whole Barley + Carrot All Breed 5# 022808202714 5# 022808352433 15#

3 ingredients 30% protein content (previously 24%) Sweet potato added for fiber source Beef

3 Classic Recipes Grammy s Pot Pie Real Chicken Brown Rice + Green Pea All Breed 5# # # # # # Meat proteins as the first 3 ingredients 30% protein content (previously 24%) Guaranteed levels of: Glucosamine, chondroitin, omega-6, and omega-3 fatty acids Cowboy Cookout Real Beef, Whole Barley + Carrot All Breed 5# # # # # # Meat proteins as the first 3 ingredients 30% protein content (previously 24%) Sweet potato added for fiber source Beef fat has been replaced by pork fat Guaranteed levels of: Glucosamine, chondroitin, omega-6, and omega-3 fatty acids

Classic Recipes Wilderness Blend Real Lamb Brown Rice + Green Pea All Breed 5# 022808202776 5# 022808352457 15# 022808202783 15# 022808352594 30# 022808202790 30# 022808352693

and omega-3 fatty acids Discontinued Current Size UPC 15# 022808202813 Puppy Plate Dry 30# 022808202820 Puppy Plate Dry 15# 022808202844 Senior Medley Dog 30# 022808202851

4 Classic Recipes Wilderness Blend Real Lamb Brown Rice + Green Pea All Breed 5# # # # # # No longer contains buffalo, salmon meal or venison (lamb is only meat source) Beef fat has been replaced by chicken fat Guaranteed levels of: Glucosamine, chondroitin, omega-6, and omega-3 fatty acids Discontinued Current Size UPC 15# Puppy Plate Dry 30# Puppy Plate Dry 15# Senior Medley Dog 30# Senior Medley Dog 5# Turducken Dry Dog 15# Turducken Dry Dog 30# Turducken Dry Dog 15# Campfire Trout 30# Campfire Trout

New Classic Recipes NEW Real Chicken Brown Rice + Green Pea Small Breed New Size UPC Merrick s new toy and small breed formula meets all of the unique nutritional needs of small 5# 022808352396

5 New Classic Recipes NEW Real Chicken Brown Rice + Green Pea Small Breed New Size UPC Merrick s new toy and small breed formula meets all of the unique nutritional needs of small 5# breeds. Lean proteins from deboned chicken, chicken meal and turkey meal, along with whole grains like brown rice and barley, support higher energy needs and encourage healthy weight maintenance. A blend of antioxidant-rich fruits and vegetables, including green peas and blueberries, support immunity. Salmon meal and salmon oil provide a natural source of Omega -3 fatty acids aid skin and coat health and anti-inflammatory actions. Glucosamine and chondroitin support healthy joint function and mobility. A smaller kibble size makes this highly palatable recipe easier to chew and digest. Lean protein sources Made in USA Deboned chicken # 1 ingredient USA sourced ingredients Made with whole grains 30% protein Antioxidant-rich fruits and vegetables No wheat, corn, poultry by-products, soy Good source of essential fatty acids, glucosamine & chondroitin Smaller kibble size NEW Real Chicken Brown Rice + Green Pea Large Breed New Size UPC This new recipe from Merrick is formulated for the nutritional needs of large breed dogs. 15# Containing 30% protein, this food is packed with high quality meats, like deboned chicken 30# and deboned duck to help maintain muscle mass and strength in large dogs. Whole grains like brown rice and barley team up with green peas and sweet potato for sustained energy all day long. Salmon oil provides a source of Omega -3 fatty acids that aid skin and coat health and anti-inflammatory actions, while DHA supports proper brain function. Glucosamine and chondroitin support healthy joint function and mobility, an important consideration for larger dogs. Lean protein sources Made in USA Deboned chicken # 1 ingredient USA sourced ingredients Made with whole grains 30% protein Antioxidant-rich fruits and vegetables No wheat, corn, poultry by-products, soy Good source of essential fatty acids, glucosamine & chondroitin Large kibble size

Before Grain Pork Real Pork + Sweet Potato All Breed 6.6# 022808204336 4# 022808382355 11.1# 022808204367 12# 022808382430 25.

ingredients Slightly higher fat content Peas added Beneficial ingredients: Glucosamine, chondroitin, omega-6 and omega-3 fatty acids,

6 Before Grain Pork Real Pork + Sweet Potato All Breed 6.6# # # # # # % protein (previously 32%) Slightly higher calorie content Meat proteins as the first 2 ingredients Slightly higher fat content Peas added Beneficial ingredients: Glucosamine, chondroitin, omega-6 and omega-3 fatty acids, DHA Before Grain Chicken Real Chicken + Sweet Potato All Breed 6.6# # # # # # % protein (previously 32%) Slightly higher calorie content Meat proteins as the first 3 ingredients No longer contains natural pork flavoring Salmon meal added Beneficial ingredients: Glucosamine, chondroitin, omega-6 and omega-3 fatty acids, DHA

Before Grain Pork Real Pork + Sweet Potato All Breed 6.6# 022808204442 4# 022808382294 11.1# 022808204473 12# 022808382379 25.

Glucosamine, chondroitin, omega-6 and omega-3 fatty acids, DHA NEW Real Duck + Sweet Potato All Breed New Size UPC This highly palatable, protein packed grain free formula features high quality meat

7 Before Grain Pork Real Pork + Sweet Potato All Breed 6.6# # # # # # % protein (previously 32%) Slightly higher calorie content Meat proteins as the first 3 ingredients Peas and potato added Salmon meal added Beneficial ingredients: Glucosamine, chondroitin, omega-6 and omega-3 fatty acids, DHA NEW Real Duck + Sweet Potato All Breed New Size UPC This highly palatable, protein packed grain free formula features high quality meat proteins 15# from duck, turkey, salmon and lamb. Deboned duck, the formula s first ingredient, is low in 30# saturated fat, very high in iron and contains essential amino acids like glutamic acid, which promotes brain health. Sweet potatoes, peas, potatoes and organic alfalfa provide sustained energy all day long. Antioxidant rich fruits and vegetables support overall health and wellness. Multiple protein sources Deboned duck #1 ingredient First three ingredients are meat proteins Grain free Antioxidant-rich fruits and vegetables Good source of essential fatty acids, glucosamine & chondroitin Made in USA USA sourced ingredients 38% protein No wheat, corn, poultry by-products, soy, or glutens Leading levels of Omega -6 and -3 fatty acids, glucosamine and chondroitin 70% pre-cooked weight is meat proteins

The recipes will have the following improvements: All recipes will be grain-free All recipes will start with de-boned meat or poultry as the first ingredient The 13.2oz cans will all be line priced 3.

8 Upgrades to Dog Can Recipes Merrick Dog Can Recipes are undergoing upgrades, but will not have UPC changes. The Before Grain brand will be going away. All Merrick can recipes will be under the Merrick brand logo. The recipes will have the following improvements: All recipes will be grain-free All recipes will start with de-boned meat or poultry as the first ingredient The 13.2oz cans will all be line priced 3.2oz cans are being introduced with smaller cuts for puppy, senior, and small breed dogs No ingredients from China No corn, wheat, soy, gluten Puppy Plate Grain Free Puppy Plate 3.2oz New size, sm breed 5.5oz Discontinued Discontinued Discontinued 13.2oz Packaging change/grain Free Senior Medley Grain Free Senior Medley 3.2oz New size, sm breed 13.2oz Packaging change Grain-free Slightly higher protein, fat, and fiber content Grammy s Pot Pie Grain Free Grammy s Pot Pie 3.2oz New size, sm breed 5.5oz Discontinued Discontinued Discontinued 13.2oz Packaging change/grain Free

9 Thanksgiving Day Dinner Grain Free Thanksgiving Day Dinner 3.2oz New size, sm breed 5.5oz Discontinued Discontinued Discontinued 13.2oz Packaging change/grain Free Now includes chicken No longer contains turkey liver Less fat content Slightly higher fiber content Cowboy Cookout Grain Free Cowboy Cookout 3.2oz New size, sm breed 5.5oz Discontinued Discontinued Discontinued 13.2oz Packaging change/grain Free Now has natural pork flavoring Turducken Grain Free Turducken 3.2oz New size, sm breed 5.5oz Discontinued Discontinued Discontinued 13.2oz Packaging change/grain Free Slightly higher fat content

10 French Country Cafe Grain Free French Country Cafe 13.2oz Packaging change/grain-free Higher fat content Slightly higher fiber content Now includes spinach, natural chicken flavor, blueberries, Canola oil, Flax oil No longer includes dried apricot Wild Buffalo Grill Grain Free Wild Buffalo Grill 13.2oz Packaging change/grain-free Lower fat content Slightly higher fiber content Now includes beef broth, beef, dried egg product, natural pork flavor, blueberries, Canola oil No egg, Menhaden Fish Meal, dried apricot Mediterranean Banquet Grain Free Mediterranean Banquet 13.2oz Packaging change/grain-free Higher protein content Lower fat content Slightly higher fiber content Now includes beef broth, beef, peas, potato, natural pork flavor, dried egg product No lamb broth, chickpeas, lamb meal, egg, cottage cheese

11 Venison Holiday Stew Grain Free Venison Holiday Stew 13.2oz Packaging change Grain Free Lower protein content Lower fat content Slightly higher fiber content Now includes beef broth and natural pork flavor Working Dog Stew Grain Free Working Dog Stew 13.2oz Packaging change Grain free Higher protein content Lower fat content Slightly higher fiber content Now includes chicken tripe, potato, peas, Canola oil, dried egg product, natural pork flavor Wilderness Blend Grain Free Wilderness Blend 13.2oz Packaging change/grain-free No buffalo, salmon meal, or venison (lamb is the only meat source) Beef fat has been replaced by chicken fat Beneficial ingredients:glucosamine, chondroitin, omega-6 and omega-3 fatty acids

Wingaling Grain Free Wingaling 5.5oz 022808203292 Discontinued Discontinued Discontinued 13.

2oz 022808216698 Packaging change Grain free Slightly higher protein content Brauts-n-Tots Grain Free Brauts-n-Tots 13.

12 Wingaling Grain Free Wingaling 5.5oz Discontinued Discontinued Discontinued 13.2oz Packaging change Grain Free Smothered Comfort Grain Free Smothered Comfort 13.2oz Packaging change Grain free Slightly higher protein content Brauts-n-Tots Grain Free Brauts-n-Tots 13.2oz Packaging change Grain-free Higher protein content Lower fat content Slightly higher fiber content Now includes potato, green beans Now includes natural pork flavor Now includes carageenan No longer includes peas, beef meal

Before Grain Buffalo Grain Free Real Buffalo 13.

13 Before Grain Chicken Grain Free Real Chicken 13.2oz Packaging Change Higher protein content Now includes natural chicken flavor No longer includes yeast extract, Taurine (additional to meat source) Before Grain Buffalo Grain Free Real Buffalo 13.2oz Packaging Change Higher protein content Lower fat content Now includes turkey broth, natural chicken flavor No longer includes yeast extract, Taurine (additional to meat source) Before Grain Beef Grain Free Real Beef 13.2oz Packaging Change Higher fat content Now lists natural flavor as ingredient No longer includes yeast extract, Taurine (additional to meat source)

Grain Free 96% Real Duck This highly palatable, protein packed grain free formula features high quality meat New Size UPC protein from deboned duck, the formula s first ingredient.

14 Before Grain Tripe Grain Free Real Tripe 13.2oz Packaging Change Higher protein content Lower moisture content Now includes natural chicken flavor No longer includes yeast extract, Taurine (additional to meat source) NEW Merrick Grain Free 96% Real Duck This highly palatable, protein packed grain free formula features high quality meat New Size UPC protein from deboned duck, the formula s first ingredient. Duck meat is low in saturated 13.2oz fat, very high in iron and contains essential amino acids like glutamic acid, which promotes brain health. Deboned duck #1 ingredient Grain free Made in USA USA sourced ingredients 96% real duck No grains or glutens NEW Merrick Grain Free 96% Real Pork This highly palatable grain free formula features high quality meat protein from deboned pork, the formula s first ingredient. Pork offers high protein, New Size UPC high digestibility, and is packed with essential amino acids. 13.2oz Deboned pork #1 ingredient USA sourced ingredients Grain free 96% real duck Made in USA No grains or glutens Discontinued Current Size UPC 13.2oz New Zealand Summer Dog 13.2oz Susie s Shepherd Pie 13.2oz Campfire Trout Feast 13.2oz Harvest Moon 13.2oz Burger Pie & Sweety Fries Gourmet Lunchbox Variety Pack ALL 5.5z dog cans 13.2oz Before Grain Salmon 13.2oz Before Grain Turkey Before Grain Variety Pack

John A. Van Den Bosch Co.

John A. Van Den Bosch Co. Pet & Outdoor Feeding Specialists Welcomes You to Join The Merrick pet Food Revolution They Want What We Want Food worthy of a fork John A. Van Den Bosch Company Blitz Info Book