DESIGN, CURATE & DELIVER DRINKING EXPERIENCES

Transcription

1 DESIGN, CURATE & DELIVER DRINKING EXPERIENCES 1 / 13

2 intro THE COCKTAIL ARCHITECT is a group of culinary creatives, specialising in curating exceptional drinking experiences and lifestyles for the hospitality industry. We are designing a future where everyone eats, drinks and enjoys life consciously & organically. Our cocktails, wellness, drinks & bites are based on creativity, seasonality, quality, and taste. 2 / 20

3 intro We are visionary artists supporting a community of likeminded brands, partners and individuals who share our passion in food, drink culture, and design and hospitality innovation. OUR SERVICES INCLUDE The Cocktail Architect has amazing talent at creating unique drinks that set a tone. Being about balance and presentation, I knew my guests would be impressed, but not only be impressed, they would feel at home. KEVIN WENDLE Owner & CEO Hotel Esencia Bar Consulting for Restaurants & Hotels Spirit & Beverage Innovation ( Brand Ambassador) Special Events & Experiential Events Marketing, Strategy and Business Development 3 / 20

4 about us Yusef Austin the cocktail architect Yusef Austin is a native New Yorker since 1998, worked his way up from bartending at The Mercer Kitchen to opening New York s sexiest bar, The Boom Boom Room, under Andre Balaz'. His signature drinks were an instant hit, becoming the best selling cocktails on the menu. When he wasn't on Top of the Standard, Yusef was delivering spirits education all over the city as Brand Ambassador for Elit by Stoli. Yusef is often referred to as the Rockstar Mixologist by Colin Cowie and has fuelled his parties and guests for every type of event all over the world, from London to Gstadd, from Florence to South Africa. Yusef consults for 20+ New York City restaurants for BRGuest Hospitality Group including Dos Caminos and Blue Fin, where he is the head of Mixology. Yusef has his hands on the pulse of cutting edge styles and draws his cocktail inspiration from travelling and nature. These days he can be seen at industry events representing Tres Papalote Mezcal together with Cheech Marin. When he is not out mixing drinks, you will find him refining his culinary skills in the kitchen, experimenting with new flavour combinations, pickling and preparing Kombucha. 4 / 20

5 about us Nandini Natasha Austin the culinary architect Nandini arrived in New York City in 2008 from her London home by way of Mauritius with the goal of bringing her hospitality & culinary skills to America. With 20 years' experience working in the luxury lifestyle and hospitality industry, she has shaped some of the world s most iconic hotel brands, upscale restaurants, and bars from Morgans Hotel Group, The Metropolitan Hotel London to Colin Cowie Celebrations. Nandini is a multi-preneur who likens herself to the Chaka Khan song I'm every woman. As a wife, mother, storyteller, artist, foodie, and world traveler- it really is all in her. Nandini, who loves to eat, drink and cook, spends her time writing about the latest food trends and cocktail innovation. She also consults in the areas of business development, content marketing and experiential events. Her approach is simple and her purpose is clear: she puts everything she loves into her work and she works at what she loves every single day. When she's not busy exploring the ever-changing culinary landscape of the City, Nandini can be found at their home in the creative heart of Brooklyn, revelling in the moment with her husband Yusef and her son, Revel, whose name was inspired by just that activity. 5 / 20

6 capabilities CAPABILITIES Bar Consulting Spirit & Beverage innovation Special Events Marketing & Strategy From L.A. to Dubai and all in between The Cocktail Architect has fuelled more parties than I can remember. I would recommend them to anyone serious about creating a lasting memory through cocktails... COLIN COWIE Colin Cowie Celebrations 6 / 20

7 capabilities Bar, Restaurant & Hospitality Consulting Before creating a menu, we meet with you to understand your needs and clearly define your vision and concept. We begin by discussing what the needs are and what the type of menu concept will add value. We cover everything from researching, menu development, to the small styling details of the garnishes and glassware. Menu Development & Implementation Standardised Recipes & Batching Training, Development & Quality Control Chef Collaboration : Ingredients & Pairings We have a proven record of delivering consistently high quality cocktails, increasing bar revenues and encouraging repeat clients. 7 / 20

8 capabilities Brand Ambassador & Innovation We help tell your brand s story to the right audience, in the right place, at the right time. Through our network, we connect you to the consumer to build customer loyalty. Recipe Development for Spirits Brands Signature Cocktails & Demonstrations Liquor Sponsorships Spirits Education 8 / 20

9 capabilities Special Events, Experiential Events The Cocktail Architect curate catering bar experiences for all types that are both beautiful and purposeful. We'll discuss how to best express your brand and vision. When we design cocktails for an event, we start with a concept and develop our approach from there - conceptualising the event within a greater environment. Art, architecture, fashion, music, design, video and cutting-edge technology all play a role in creating the perfect immersive experience. Bar Concept and Themed creations Experience Design, (look, feel, glassware) Staffing, on & off premise Batching Food Pairings & Bites 9 / 20

10 capabilities Strategy, Marketing & Business Development Through our network of corporate clients, event planners and high net worth individuals, we connect you to relevant audiences to build consumer loyalty and engage the community. We love storytelling and believe that every has drink has a tale to tell. We focus on designing high quality consistent cocktails to help tell your brand story and create unique drinking experiences. Sales & Marketing Planning & Outreach Strategic Partnerships & Events Digital Marketing & Content Strategy Food & Drink Styling and Photography 10 / 20

11 bar consulting SUMMER COCKTAIL MENU CHEFS CLUB The Cocktail Architect created a summer cocktail menu inspired by a twist on the classics. In collaboration with the chef, we created cocktails to pair with menu. Signature creations included a cardamom daiquiri with a dehydrated lime wheel and a spicy corn margarita with a black salted rim. To launch the new menu we co-hosted a cocktail event, inviting Food and Beverage Lifestyle media, corporate and social event planners. 11 / 20

12 bar consulting BAR PROGRAM AT HOTEL ESENCIA The Cocktail Architect was hired for strategy, planning and implementation for the new bar. The cocktail menu consisted of classic, tropical and wellness cocktails. Our inspiration arose from using local ingredients we sourced from from the farmers and spice markets. A favourite of the signature cocktails was the Jamaican Cooler, a champagne cocktail infused with hibiscus tea. The project was completed with bar training and service standards training. 12 / 20

13 special events THE BLOODY MARY BAR EXPERIENCE The Cocktail Architect Team was hired to create a Bloody Mary Bar experience for an event at the Baccarat Resort in Santa Barbara. To appeal to the senses, the backdrop of the speciality bar was dressed with jars filled with various pickled vegetables, from peppers to olives. Huge muslin bags with sweet tomatoes dripping of juice decked the bar. Our mixologists gave a cocktail demonstration on the art of creating your custom Bloody Mary. Each cocktail was served with a sexy garnish from spicy shrimps to a mixed herb bouquet. 13 / 20

14 special events COCKTAILS & FRAGRANCE FLIGHTS The Cocktail Architect teamed up with MiN New York for a series of mixology events called Journey of the Senses. We curated a cocktail pairing tasting and scent event, allowing guests to sample custom crafted cocktails matched with notes from Killian fragrances. A sexy black feather doused in the intoxicating perfume was wafted in front of each guest before sipping our cocktail elixirs. Notes included black pepper, patchouli, amber and cardamom. We ended the event by serving deliciously paired bites, including juicy cumin spiced lamb cubes served with a mint yoghurt. 14 / 20

15 hotels / restaurants consulting INTERVIEW at Hudson hotel, nyc 15 / 20

16 hotels / restaurants consulting!! Behind!the!Bar! By!Nicole!Schnitzler!! Between!his!celebrity5stacked!private!bookings!and!his!consulting!work!for!BR! Guest!Hospitality,!Yusef!Austin,!otherwise!known!as!The!Cocktail!Architect,!is!a!hard! one!to!keep!up!with!!and!always!has!been.!after!hitchhiking!his!way!to!san! Francisco!at!age!17!for!a!Grateful!Dead!tour,!modeling!in!Paris,!and!acting!in!New! York,!Austin!realized!that!bartending!was!the!most!efficient!way!to!make!a!living! with!his!busy!schedule.!today,!when!he s!not!working!on!the!menus!for!dos! Caminos,!Strip!House,!and!Blue!Water!Grill,!he!travels!the!world!creating!cocktails! for!the!likes!of!tom$ford,!neiman$marcus!and!naeem$khan.!here,!we!chat!with! Austin!about!Oprah s!bloody!mary!bar,!his!mile!high!drink!of!choice,!and!the! supermodel!he s!shared!burgers!with!at!dawn.!! BoozeMenus:$Where$is$the$last$city$you$returned$from$for$work,$and$what$was$ the$project?$ Yusef&Austin:&Santa&Barbara.&I&was&there&because&Oprah&threw&a&party&for&the&Selma& movie&premiere.&i&designed&the&cocktail&menu&for&saturday&night,&and&i&set&up&a&very& cool&bloody&mary&bar&on&sunday&at&her&home.&! BM:$How$do$you$go$about$creating$drinks$for$an$event$versus$a$drink$menu$for$ a$restaurant$or$hospitality$concept?$ YA:&I m&always&looking&for&fresh,&seasonal,&unusual,&fun,&and&different&types&of& ingredients&to&make&up&an&events&menu.&working&for&a&restaurant&group&has&actually& made&me&better&at&my&craft.&you&have&to&work&with&less&and&make&a&cocktail&that& people&are&going&to&have&to&come&back&for&over&and&over&again,&as&opposed&to&a&drink& that&is&tasty&but&you&might&only&have&one&of.! BRG ARTICLE booze menus BLUE WATER GRILL nyc 16 / 20

17 brand ambassador!! Behind!the!Bar! By!Nicole!Schnitzler!! Between!his!celebrity5stacked!private!bookings!and!his!consulting!work!for!BR! Guest!Hospitality,!Yusef!Austin,!otherwise!known!as!The!Cocktail!Architect,!is!a!hard! one!to!keep!up!with!!and!always!has!been.!after!hitchhiking!his!way!to!san! Francisco!at!age!17!for!a!Grateful!Dead!tour,!modeling!in!Paris,!and!acting!in!New! York,!Austin!realized!that!bartending!was!the!most!efficient!way!to!make!a!living! with!his!busy!schedule.!today,!when!he s!not!working!on!the!menus!for!dos! Caminos,!Strip!House,!and!Blue!Water!Grill,!he!travels!the!world!creating!cocktails! for!the!likes!of!tom$ford,!neiman$marcus!and!naeem$khan.!here,!we!chat!with! Austin!about!Oprah s!bloody!mary!bar,!his!mile!high!drink!of!choice,!and!the! supermodel!he s!shared!burgers!with!at!dawn.!! BoozeMenus:$Where$is$the$last$city$you$returned$from$for$work,$and$what$was$ the$project?$ Yusef&Austin:&Santa&Barbara.&I&was&there&because&Oprah&threw&a&party&for&the&Selma& movie&premiere.&i&designed&the&cocktail&menu&for&saturday&night,&and&i&set&up&a&very& cool&bloody&mary&bar&on&sunday&at&her&home.&! BM:$How$do$you$go$about$creating$drinks$for$an$event$versus$a$drink$menu$for$ a$restaurant$or$hospitality$concept?$ YA:&I m&always&looking&for&fresh,&seasonal,&unusual,&fun,&and&different&types&of& ingredients&to&make&up&an&events&menu.&working&for&a&restaurant&group&has&actually& made&me&better&at&my&craft.&you&have&to&work&with&less&and&make&a&cocktail&that& people&are&going&to&have&to&come&back&for&over&and&over&again,&as&opposed&to&a&drink& that&is&tasty&but&you&might&only&have&one&of.! TRES PAPAOLOTE 17 / 20

18 brand ambassador ELIT BY STOLI 18 / 20

19 clients HOTELS RESTAURANTS SPIRITS CORPORATE The Standard Chef s Club Elit by Stolichnaya Normative The Plaza Dos Camino Tres Papalote Mezcal Sparkslife Intercontinental Isabellas Double Cross Vodka The Brandman Agency Eden Roc Omars Tequila Avio n Susan Magrino PR Baccarat Resort Hotel Esencia Skylark LovageNYC EVENT PLANNERS Niche Media Tom Ford Cosmopolitan Hotel Atlantis One & Only Hotels Glenmere Mansion Hotel IHG Atlantic Grill Strip House Bills Bars and Burger Metropolis Omar s La Ranita Nixs Colin Cowie Barbara Esses Daughter of Design David Beahm Tinsel and Twine Facebook Forbes Techweek C Bar Mykonos Atlantic Grill Blue Water Grill Blue Fin Landry s CORPORATES Cosmopolitan Techweek Sparklife Gyro 19 Tom Ford / 20 L oreal

20 contact us Inspiring everyone to celebrate life through and Revel in the moment through Cocktails, Bites and Hospitality. INQUIRES E info@cocktailarchitect.com T FOLLOW US thecocktailarchitect the cocktail architect the cocktail architect 20 / 20