cslice Process Manual

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Dulcie Walsh
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1 cslice Process Manual

3 CONTENTS INTRODUCTION LOGO DESIGN BUSINESS SYSTEM BRANDING APPLICATIONS CASE STUDIES PACKAGING DESIGN

5 INTRODUCTION 3

6 Mission Statement ABOUT NEEDS We believe our freshest citrus fruits can refresh and improve your mood. Our mission is to inspire moments that are refreshing and relaxing through honest, flavorful, and citrusy products. CSLICE is a company that produces ready-to-eat citrus fruits slices. A CSLICE package contains natural and refreshing dried citrus slices in individual package. It provides a great citrus taste that can be infused into water, added to tea or used for seafood and meat dishes. CSLICE products can be infused into water to be able to provide the refreshing aroma and taste of dried citrus. It naturally helps people drink more water for a healthier lifestyle, flushes toxins from the body, and improves their mood. CSLICE plans to introduce many different types of citrus fruits in order to have a variety of flavors and incorporate the beneficial health effects of the citrus fruits to the body. 4

7 LOGO DESIGN

BRAINSTORMING INITIAL IDEAS KEYWORDS Refresh Improving mood and energy Relax Clean Natural Healthy Beauty Benefits for weight loss and detox Vitamin Citrus fruits contain vitamins Portable Dried food

8 BRAINSTORMING INITIAL IDEAS KEYWORDS Refresh Improving mood and energy Relax Clean Natural Healthy Beauty Benefits for weight loss and detox Vitamin Citrus fruits contain vitamins Portable Dried food is more portable than freezed food MIND MAP CSLICE s name is the abbreviation of Citrus Slices. C also represents the vitamin-c of citrus fruits. Since the logotype itself is hardly recognized as citrus slices, I decided to have a logo shape that can represents citrus fruits. Lemon is a CSLICE S representative product, so I choose a lemon for my logotype shape. 6

The dripping juice shows the use of CSLICE products such as a lemon slice getting infused into water or

9 REFINEMENT Citrus Slices cslice cslice Citrus slices Citrus Slices I explored various shapes of a lemon slice, and decided to use the shape of round slice with lemon juice dripping from it. The dripping juice shows the use of CSLICE products such as a lemon slice getting infused into water or tea. The logotype exploration focused on balanced or rounded C letter and overall simple letters for harmony with logoshape. 7

10 FINAL LOGO cslice The final logo is balanced with a simple logo shape and typeface. The drop of lemon juice represents the dot over the letter i to make an interesting visualization. The yellow color of lemon slices is visually comfortable because it is not too bright. The green color of typeface represents nature and leaves of fruits. 8

11 BUSINESS SYSTEM

12 BUSINESS SYSTEM The business card is 2 in. by 3.5 in. on a vertical format. On the front, the card has the logo. The name, address, phone number, website, and are on the back side. cslice 123 Market St, San Francisco, CA SOJUNG CHOI Designer 123 Market St. San Francisco CA (123) info@cslice.com cslice e cslice 123 Market St. San Dear, Francisco Our customers CA (123) Uptassun tibus. Aped quaernat que necte nimposant quissit que volendus reium quiaero occullor rem vendunt autaectia qui ut ad ute qui dolupta tureseque nulluptur at. Onsequi debisci llacim reristi inimaio quos ipis sit voluptae. Occab in nos utem a nusam, sam delique vendi ilitatur atur mos volupta nonsequate labore sitationest quod quia solupta doloreh enessin imusto omnist, ommos maximi, ut et facea ipsunt pa solent, tem que et fugia et odi oditaquam, omniminus sinvend uciumquam quunt. Fero dolupis ressi ut plicid estiis accum qui quis nus eum ilis perio voluptatio doluptior sent odis estrupt asperio ini blaudi alibus veria nonsequi tempor simin perae. Omnisita cum et alique nullest, solorro ommoluptam laborepre vel eum, utemo tem dolupta tentur siminvella ini officip suntis con corpor sumque officillia nullatque voluptur alic tem verspitatio dollab illest rentem volupiet alitat. Luptiatio. Em aut volorec uptatet od modigent omnis niam, id eosam estorrum quas eiunda volut moluptur? Em dolo moditius, nullo berum il maxim duciist volestiur? Qui que ipit aspit, cumquos dolorernam que nis explatet et quia invendentios de non enita vitem audita consequis eriam ut et ut eossita tustrum quam, consenia estem doles erum audaerro estis voluptatio blabore ressin cum sendita teturer untius net mi, nem fugit maio. Qui acerum autate pore volupti berum ligent aligenimus des dendit quas re maionse pra nonsequis dolut as core, omnis ex et aut alitio. Sincerely, Sojung Choi The envelope is in. by 9.5 in. The logo and the address are on the top left corner. A 0.5 inch stripe of yellow color goes accross the bottom. The letterhead is printed on 8.5 in. by 11 in. There will be 1 inch margins on both sides of the letter. The logo and contact information are on the top left corner. A 0.75 inch stripe of yellow color goes across the bottom. The logo mark is on the back. 10

13 BRANDING APPLICATIONS 11

14 ADVERTISEMENT WEB APPLICATION 12

15 MERCHANDISE EXTERNAL PACKIAGNG 13

16 14

17 BIOMIMICRY CASE STUDIES 15

Biomimicry Pomelo POMELO The peel of of pomelo pomelo fruit can fruit withstand is strong impact enough due to its hierachical organization.

outer impacts so Its the peel impact is described cannot reach to as the graded, inner part. fiber-reinforced form.

Outer shell can protect inner part by resisting outer impacts. for protection. Outer shell can protect the inner The idea part can by be applied resisting to protect impacts.

18 Biomimicry Pomelo POMELO The peel of of pomelo pomelo fruit can fruit withstand is strong impact enough due to its hierachical organization. Its peel is described as to withstand any outer impact due to its of the hierachical fruit peel absorb organization. outer impacts so Its the peel impact is described cannot reach to as the graded, inner part. fiber-reinforced form. The organization of the fruit peel absorb outer impacts so that impact cannot reach to the inner part. We can apply this this form form to design to design products products for protection. Outer shell can protect inner part by resisting outer impacts. for protection. Outer shell can protect the inner The idea part can by be applied resisting to protect impacts. dried The slices idea from can any be impact. applied to the external package for protecting dried slices from any impact. new-helmet-could-protect-against-rationalinjuries-25081/

Biomimicry Butterfly BUTTERFLY - The fectively surface repel structure water. The of surface the butterfly of wings does wings not can effectively absorb the water repel drops water.

The idea of Òsuper-hydrophobicÓ surface can be The applied idea to of keep super-hydrophobic things dry and clean.

19 Biomimicry Butterfly BUTTERFLY - The fectively surface repel structure water. The of surface the butterfly of wings does wings not can effectively absorb the water repel drops water. but repel The them surface so that of the wings does wigs can not stay absorb dry. any water drop and repel it so that is why their wings can stay dry. The idea of Òsuper-hydrophobicÓ surface can be The applied idea to of keep super-hydrophobic things dry and clean. surface can be This applied can be the to keep idea for things waterproof dry and package clean. for This can dried be food. applied to our packaging in order to make the package material waterproof, so our dried fruits will stay dry. article/butterfly-wings-and-waterproof-coats signers-apply-biomimicry-princi- ples-to-fashion/biomimicry-morphotex/ 17

Biomimicry Honeycomb HONEYCOMB According to Jan Brozek, the arrangement According to Jan Brozek, The arrangement of hexagonal hexagonal structure structure covers a large covers

this structure This create structure some creates strenght with some strength with efficient weight.

to weight incorporate balance ratio I can in apply our this products. idea to compose I can apply individual this packs idea of to compose dried citrus individual slices.

20 Biomimicry Honeycomb HONEYCOMB According to Jan Brozek, the arrangement According to Jan Brozek, The arrangement of hexagonal hexagonal structure structure covers a large covers region a large with shapes region of with of the shapes same area of the while same minimizing area while the boundary. minimizing the Moreover, boundary. this structure This create structure some creates strenght with some strength with efficient weight. The structure of the honeycomb can help to The structure of honeycomb can help to design balrenght to weight with a strength roducts. to weight incorporate balance ratio I can in apply our this products. idea to compose I can apply individual this packs idea of to compose dried citrus individual slices. packs of dried citrus slices. science/science/2015/07/hexagons_are_the - most_scientifically_efficient_packing_shape_ as_bee_honeycomb.html html 18

21 PACKAGING DESIGN

BEGINNING SKETCHES & MOCK-UPS 20 Since CSLICE products

outer impacts while protecting the products inside the

To protect the slices, an external package was

22 BEGINNING SKETCHES & MOCK-UPS 20 Since CSLICE products can be easily broken by any impact, I decided to use the biomimicry idea of pomelo fruits. The fruits has an external shell that can absorb the outer impacts while protecting the products inside the packaging. To protect the slices, an external package was neccessary along with individual packages of the slices inside. For the structure of the package, I explored triangular and pyramidal shapes to form it. Those shapes intended to have similar shape of a lemon and interesting structure.

LAYOUT 1inch 4.5 inch 1inch cslice Dried Lemon Slices NET WT. 3 OZ.

The external package is a form two pyramids that are attached together at the bottom,

The bottom design patterns support the citrus feeling.

23 LAYOUT 1inch 4.5 inch 1inch cslice Dried Lemon Slices NET WT. 3 OZ. (85 g) The final layout is designed on a Tabloid paper (11x17). The external package is a form two pyramids that are attached together at the bottom, and it is intended to be have a simple lemon-like appearance. The bottom design patterns support the citrus feeling. As seen above, six sides of regular triangles form the package and one side on the top will be the opening. The external package colors represent what fruit slices are packed. 21

FINAL PACKAGING On top of the the packaging, there is a cap

allows the consumer to see what is inside the For the contents

narrow portions on the top and the bottom, and bigger sized

24 FINAL PACKAGING On top of the the packaging, there is a cap that can be used to make it easier to open and close your package. The small transparent window on the bottom side of the package allows the consumer to see what is inside the package. For the contents organization, the small sized slices will be placed at the narrow portions on the top and the bottom, and bigger sized slices will be placed at the middle portion of the package. This will allow the individual pakages to stay portable and clean. 22

26 SOJUNG CHOI CSLICE DESIGN 116 WINTER 2017

Work Sample. Morgan. Identifies some characteristics of target market. Product Planning. Identify the characteristics of your target market

Work Sample. Morgan. Identifies some characteristics of target market. Product Planning. Identify the characteristics of your target market Product Planning Identify the characteristics of your target market My target market is aimed at women aged 15 and over who have a busy lifestyle either living in Newtown or travelling through Newtown