Food-Truck Rebranding BY NABANITA BANERJEE
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1 Food-Truck Rebranding BY NABANITA BANERJEE
2 RESEARCH Logo Design Fonts used : Gotham Thin Petit Formal Script Color : Pantone Solid Coated 7419C
3 FOOD - TRUCK Layout Design
4 FOOD - TRUCK Orthographic View
5 FOOD - TRUCK Street View
6 MARKETING Poster Design
7 MARKETING Poster Design
8 MARKETING Poster Design
9 MARKETING Ambient Ad
10 MARKETING Marchandise - Tshirt
11 PACKAGING Togo Box and Carry Bag
12 PACKAGING Cup, Carryout bag and more
13 STATIONARY Business Card, Envelope, Menu and more
14 Website Home Page MARKETING menu blog catering about contact fresh, authentic, gourmet We serve crepes everywhere in Sonoma County Testimonial Find us Now! Click here for Direction Soma StrEat Food Park th street, SF, CA somastreetfoodpark.com copyright 2014 UltraCrepes Design by Nabanita Banerjee UltraCrepe offers the best crepes I have ever tasted. I specially like the Nutella Crepe with extra whipping cream. They prepare the crepes in-front of you in a very clean environment. I, at least visit them once a week. It s heaven. Read More Seasonal Crepes Spring vegetables with grueye cheese and cream Sign up for our newsletter to receive a handpicked selection of the best stories, recipes, and news, delivered weekly to your inbox. SIGN UP
15 MARKETING Mobile App
16 MARKETING Web & App Mockup
17 MARKETING Social Network - Facebook
18 Process Journal
19 RESEARCH Company Information Mission Persona The goal of Ultra Crepes is to bring natural, home made, freshly prepared, affordable, authentic crepes to the Customer. They want to serve the customers the best Crepes using the best ingredients available. They are proud of their traditional recipes, passed down to them for generations. They serve bothe sweet and savory crepes as a all-day meal. Name: Julie Age: 23 Occupation: Student Hobby: Sketching Location They are the first family-operated mobile Creperie in California. They serve in San Francisco - SoMa StreetEat Food Park and many other places in Sonoma County. Preferred Food: Fresh and Organic, Healthy but not hard to get. Its great if its something is unique and special. But it should be affordable as well. Competitors All the cafes, breakfast places and creperies around San Francisco and Bay Area. Also,some speciality eating joints the who promote uses of organic and fresh ingredients in their menu. Target Customer People ages 16-65, any income group. People who prefer to eat healthy, fresh, organic yet affordable food. Also, they want to reach to those who want to prefer speciality food with authentic and tradiotional recipes in an affordable price.
20 RESEARCH Word List Associated Words natural selective fresh local friendly snack bright all-day delightful meal authentic convenient affordable clean gourmet environmental savory organic sweet tasty french gallette mobile france satisfaction delish warm creamy rich buttery chocolate toppings family variety creperie ingredients home-made mood uplifting filling perfection art sustainable urban awesomeness clean treat ultrasoft savour delicious luscious light sober original Three Key Concepts Natural & Fresh As per the concept of Ultra-Crepes, they use all locally grown, organic and selective fresh ingredients. Our redesign is based on the idea of providing fresh and all natural crepes. Gourmet Gourmet is a cultural idea of presenting aesthetically beautiful, refined and classy food. In preparing crepes they want to maintain the standard suitable for a discerning palate. Authentic Crepe has a great old historic French background which Ultra-Crepes wants to follow by heart. Their recipes are traditional, authentic, home-made and original.
21 RESEARCH Mood Board - Color and Objects
22 RESEARCH Mood Board - Texture & Patterns
23 RESEARCH Mood Board - Faces & Expressions
24 RESEARCH Logo Design - Concept 1
25 RESEARCH Logo Design - Concept 2 & 3
26 RESEARCH Logo Design - Concept 4
27 RESEARCH Logo Design - Extra Concepts
28 RESEARCH Logo Design - Final Version Fonts used : Gotham Thin Petit Formal Script Color : Pantone Solid Coated 7419C Variations:
29 STATIONARY Business Card Concept 1 ultracrepes@gmail.com (707) we serve crepes everywhere Concept 2 we serve crepes everywhere ultracrepes@gmail.com (707)
30 STATIONARY Envelope & Letterhead
31 POSTER Poster 1 We handpicked these for you Find our Food-Truck to enjoy gourmet crepes made with fresh ingredients Get updates of our locations Pages/Ultra-Crepes
32 POSTER Poster 2 We make everything from scratch... Find our Food-Truck to enjoy gourmet crepes made with fresh ingredients Get update about our locations Pages/Ultra-Crepes
33 POSTER Poster 3 Our crepes will travel everywhere We are the first family-operated mobile creperie in Sonoma County Get updates of our locations Pages/Ultra-Crepes
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