TOUCH. Wishing all our licensees a very Merry Christmas and Happy New Year. For Trust Inns Lessees NOV/DEC UP TO 12 OFF on

Transcription

1 NOV/DEC 2012 TOUCH For Trust Inns Lessees Find out more... follow us on Wishing all our licensees a very Merry Christmas and Happy New Year UP TO 12 OFF on packaged lager & more! See inside for details.

2 INN TOUCH 2 Editor s Notes Everyone at Trust Inns would like to take this opportunity to wish you all a very Merry Christmas and a Happy (profitable) New Year! This issue is full of Christmas telesales deals to tempt you; up to 12 off packaged lager, up to 5 off packaged cider and up to 15 off a firkin on some cask ales! These offers are being made in conjunction with some of the major brand owners and breweries such as Heineken, Carlsberg, InBev, Molson Coors, Marstons, Greene King and many more. Contents What s happening in November and December 2012 p2 Pub News Shady Oak, Tarporley Green Baise, Glasgow Estate Development Carrs Hotel, Whiston Rifleman s Arms, Wilmslow Newton Arms, Dalton in Furness Building Pub Businesses Shake up your bar offering p3 p3 p4 p4 p5 p5 CHRISTMAS SAVERS Christmas Offers on Lager, Cider and Cask Ales p6-7 4 NOV/DEC As you receive this issue we are certain that you will be well underway with your Christmas plans. To help we will shortly be sending you all a Christmas poster kit AND promotional activity wall planner for 2013 (see image right). We hope this will help you get a head start in planning your promotional campaigns for the year ahead. Legislation Health & Safety Free training Christmas poster kits p15 p15 5 We hope that you enjoy this issue and may we take this opportunity to wish you, once again, all the very best for the season and a successful What s happening in... November 2012 December th 4th 10th 11th 17th 18th 24th 24th 25th 30th Bonfire Night Abu Dhabi Grand Prix International RugbyUnion: England v Fiji Remembrance Sunday International Rugby Union: England v Australia United States Grand Prix Thanksgiving USA International Rugby: England v South Africa Brazilian Grand Prix St Andrews Day 1st 1st 21st 24th 25th 26th 31st International Rugby Union: England v New Zealand World Aids Day Winter Solstice - Shortest Day Christmas Eve Christmas Day Boxing Day New Years Eve Kelly s Eye provides a number of key promotions packs to help you make the most of these events, such as Christmas decoration kits. To order a kit please call our sales team on or visit and receive 20% OFF by quoting the code TRUST2012.

3 INN TOUCH 3 NOV/DEC 2012 Pub News Competitions keep the customers Shady Oak, Tarporley The Shady Oak, Tarporley is a traditional destination pub, situated in a beautiful canal side location serving up wholesome food that your mum used to make! Recently the pub hosted a Ukefest, which included a ukulele group from Nantwich, Cheshire, entertaining the customers with an array of songs ranging from the traditional to the unusual. As our photos show, the event was a great success attracting new and existing customers. This type of event forms part of a comprehensive calendar of activity to help ensure the pub continues to go from strength to strength. Licensee, Annette is quite pragmatic in her approach and says, Because we don t have any passing trade, we HAVE to hold regular events simply to give customers a reason to visit. However, Annette is also quick to point out that if you re going to hold an event you have to do it properly and with enthusiasm. You get out of anything what you put in and we enjoy the challenge, says Annette. That s why at the time of going to press, the pub was getting ready for a week of Halloween activities such as Thriller tribute acts and fancy dress for kids and adults alike. Christmas celebrations and Burns Night preparations were well underway too and let s not even get started on the many events booked into the calendar already for 2013!! We d like to say well done to all the team at the Shady Oak and we re certain that with all the activity planned 2013 will be another success for them all. Tribute night to a much loved local Green Baise, Glasgow Pubs are so much more than somewhere to have a quiet drink with friends, they are an integral part to every community, helping them celebrate the good times and supporting them in the low times. The Green Baise proved this recently when they held a tribute night in memory of a much loved local, Grant Gallacher, who had passed away aged just 44. The Grant Gallacher Memorial Trust was set up in his memory and it was they who held the first fundraising night at the pub earlier this year. They exceeded all their expectations when generous locals raised a staggering 1,160 for the Trust. The event received prizes and support from many local companies and the resident DJ donated his time to get the party started on a high with a lively disco and karaoke. Everyone at the Green Baize is keen to ensure that Grant s memory is kept alive with several more events planned for the future at the heart of the community where he lived, and importantly, within the pub he loved to visit. Newspaper article promoting charity event at the Green Baise To take advantage of any of the drinks offers in this magazine, call your Trust Inns telesales adviser on our NEW direct phone line:

4 INN TOUCH 4 NOV/DEC 2012 Estate Development Pubs get a new lease of life See Trust Inns facebook page for more images of all our latest estate developments Carrs Hotel, Whiston A new lease of life has been given to the Carrs Hotel after carrying out internal and external decorations in the vault, lounge and toilets. The pub has always had plenty of atmosphere and customers have always loved it s cosiness, but it was felt it was time for it to be freshened up. I m sure you will agree from the photos the place looks much brighter, giving it a fabulous facelift as well as great new kerb appeal. Now licensee, Jayne Smith, is working hard to ensure that customers, old and new are welcome and entertained each time they come through the door. Well done all. Carrs Hotel Before Carrs Hotel Before Carrs Hotel After Carrs Hotel After Rifleman s Arms, Wilmslow The Rifleman s Arms was a joint enterprise with licensee, Rick, who wanted to bring the pub to where it needed to be. Having previously being a customer at the pub before taking on the tenancy two years ago, Rick could see the enormous potential the pub had. Fortunately, so could Trust Inns! Since the refurbishment which took in every aspect of the pub from external decorations and signage to a new bar servery, kitchen area and toilets, as well as opening out the lounge bar of the pub, the Rifleman s has gone from strength to strength. Average customer spend has increased and new visitors are slowly becoming regular faces to this stunning, modern Cheshire pub. Sunday carvery lunches have increased from approximately 40 to nearer 200 covers. The pool table revenue has jumped a staggering 2000% and customer satisfaction has gone through the roof. This is a transformation that has more than proved its worth in just a few short months. We look forward to seeing what else the Rifleman s team can achieve in the coming year. Rifleman s Before Rifleman s Before Rifleman s After Rifleman s After

5 INN TOUCH 5 NOV/DEC 2012 Estate Development Newton Arms, Dalton in Furness The Newton Arms was a typical tired old community pub that needed some TLC. Trust Inns recently refurbished the pub from the outside in, creating wider open trading areas and bright airy rooms that have consequently brought new and old customers back into the pub to help improve trade. Licensees, Julie and Ken are delighted with the improvement. The refurbishment has had a massive impact on trade. And now we have such a lovely pub we feel ready to introduce our new food menu. We re confident that this refurbishment will put the Newton Arms firmly back on the map in Dalton. Trust Inns is certain that with Ken and Julie s hard work, this ambition will be achieved in no time at all! Newton Arms Before Newton Arms Before Newton Arms After Newton Arms After Building Pub Businesses Shake up your bar offering Nowadays, it is becoming clear that customers rely on special occasions to go out and spend money. That is why it is so important that you do everything you can to entice customers into your pub. One way of setting yourself apart from the competition is a cocktail menu. Cocktails are not something that most people can create at home so with a bit of theatre and a great selection of spirits after a long hard week a delicious looking cocktail can be just what is needed! Research shows that today customers are either trading up and buying less or trading down and buying more. So depending on your style of outlet, if your customers have the desire for different tastes and new experiences, then cocktails could be the way for you. Cocktail consumption is due to grow over the next two years by over 10% and whilst price is definitely a key factor quality is also very important. Customers appreciate the time and thought that goes into creating a cocktail menu and it also gives your staff extra pride in their work. A great website for you to visit to get cocktail inspiration is Or if you want to explore a little more into the world of mixology why not visit any of these 10 blogs? 10 top blogs for cocktail connoisseurs meerkatproductsltd.typepad.com/embury fiveoclockcocktails.com imbibemagazine.blogspot.co.uk intoxicologist.net loungerati.blogspot.co.uk

6 Christmas savers To help you make the most of the festive season we have collaborated with many of the major brand owners to bring you some great money saving deals. You can either benefit from the cost saving yourself or pass it onto your customers to help drive extra sales. For example, if you buy of Becks at our Christmas discounted price you could save over 40pence per bottle. Continue to sell Becks at your usual retail price and make an extra per case! This goes straight to your bottom line. Packaged Lager 12 off San Miguel 24x330ml NOW All prices shown are the new WSP and do not affect your normal discount arrangement 10 off Amstel 24x330ml NOW Becks Bier 24x275ml NOW Stella Artois 24x330ml NOW Coors Light 24x330ml NOW off Sol 24x330ml NOW off Budweiser Budvar 24x330ml NOW Corona 24x330ml NOW off Becks Blue 24x275ml NOW Budweiser 24x330ml NOW off Fosters 24x275ml NOW Carling Zest 12x330ml NOW 8.76 NEW (2.8% ABV) 3 off Desperados 24x330ml NOW Heineken 24x330ml NOW Holsten Pils 24x275ml NOW Kronenbourg x275ml NOW Sagres 24x330ml NOW Tiger 24x330ml NOW All discounts are off the wholesale price and do not affect your normal discount arrangement. Offers available through November and December. To take advantage of any of the drinks offers in this magazine, call your

7 Christmas savers Packaged Cider All prices shown are the new WSP and do not affect your normal discount arrangement 5 off Bulmers 17 12x568ml NOW Stella Artois Cidre 12x568ml NOW off Bulmers Original 12x568ml NOW off Crabbies Ginger Beer* 12x500ml NOW Woodpecker 24x275ml NOW Magners 12x568ml NOW Strongbow 24x330ml NOW Jacques 12x440ml NOW All discounts are off the wholesale price and do not affect your normal discount arrangement. Offers available through November and December. *See page 12 for Crabbies other promotional offers Cask Ales All prices shown are the new WSP and do not affect your normal discount arrangement Greene King IPA 9gallon NOW Old Speckled Hen 9gallon NOW Abbot Ale 9gallon NOW Ruddles County 9gallon NOW Rockin Rudolph 9gallon NOW EPA 9gallon NOW off a firkin Seasonal pump clip available. Both available on fast cask Thwaites Wainwright 9gallon NOW Bombardier 9gallon NOW Directors 9gallon NOW Youngs Bitter 9gallon NOW Marston s Pedigree 9gallon NOW Wychwood Hobgoblin 9gallon NOW (Receive a FREE Xmas Pump Clip) Ringwood Best Bitter 9gallon NOW Ringwood 49er 9gallon NOW off a firkin All discounts are off the wholesale price and do not affect your normal discount arrangement. Offers available through November and December. Trust Inns telesales adviser on our NEW direct phone line:

8 A BREATH of FRESH ALE Wainwright is a long way from ordinary beer. With its citrus, subtly sweet flavour this award-winning golden ale is like country air totally refreshing. A FRESH & FESTIVE OFFER 10 OFF EVERY 9 GALLON CASK PURCHASED AVAILABLE THROUGHOUT NOVEMBER AND DECEMBER To take advantage of any of the drinks offers in this magazine, call your

9 Buy 2 firkins and get your hands on an Old Hooky Christmas kit Buy two 9 gallons of Old Hooky in a single order and get a free Old Hooky Christmas Point of Sale Kit. Christmas POS Kit includes: Polo Shirt Christmas Prize Draw Wall Chart Beer Mats Christmas Opening Hours Poster Book Your Christmas Party Poster Old Hooky Tent Cards Old Hooky Promotional Poster. Old Hooky is a beautifully balanced beer, fruity by nature, with a well-rounded body and the suggestive echo of Crystal Malt. 4.6% ABV (2.6 units per pint) Handcrafted using the finest natural ingredients Voted Best Beer in the World by The Independent in 2010 Call to place your order. For more information about Hook Norton ales please contact Serena Williams on Hook Norton Brewery, Brewery Lane, Hook Norton, Banbury, Oxon, OX15 5NY HANDCRAFTED BEERS FROM THE COTSWOLD HILLS SINCE 1849 Hook Norton Inn Touch Dec 2012 ad.indd 1 08/10/ :47 Trust Inns telesales adviser on our NEW direct phone line:

10 Buy 3 Kegs of Guinness Receive of Red stripe FRee Offer available from 1st November to 28th December To get this great deal call First Point on FREE Worth in retail value based on 3.00 x 24 cans Maximum 1 deal per outlet 100 deals available on a first come, first served basis The GUINNESS and HARP words and associated logos are trade marks. Guinness & Co off of Smirnoff Ice this Christmas Offer available from 1st November to 28th December To get this great deal call First Point on deals available on a first come, first served basis

11 2.50 OFF PER CASE * FOR FREE WKD CHRIST-MOOSE POS RING MOOSE-IVE DEALS THIS CHRISTMAS FROM THE UK S NO.1 RTD BRAND *Offer available while stocks last, on WKD Blue, Purple, Iron Brew and Red (24 x 275ml). Offer available from 19th November to 31st December The SHS Group Drinks Division is a member of the Portman Group promoting responsible drinking. To take advantage of any of the drinks offers in this magazine, call your Trust Inns telesales adviser on our NEW direct phone line:

12 To take advantage of any of the drinks offers in this magazine, call your

13 Trust Inns telesales adviser on our NEW direct phone line:

14 INN TOUCH FREE case of Britvic Cordial 14 NOV/DEC 2012 Building Pubbuy Businesses when you 8 cases from the Britvic range* *Qualifying range excludes J2O and Bag-in-Boxes. Qualifying range includes: Britvic ml; Britvic ml; Cordials 1L; Britvic Mixers 160ml; Britvic Juices 160ml; Pepsi 200ml; Pepsi 300ml; Tango 300ml; Pepsi 330ml; Tango 330ml; Fruit Shoot LS 275ml; Fruit Shoot Hydro 350ml; R Whites 1.5L; R Whites 330ml; Shandy 330ml. Buy-in must include a minimum of two different pack types. Free case of 12 x 1L Britvic Cordial available while stocks last; all variants of Britvic 1L Cordial available as free of charge stock. All copyrights and trademarks are the properties of their respective owners _022_Trust Inns Christmas Relay Advert 210x128 AW.indd 1 09/10/ :58 1 off WSP of ALL Schweppes 200ml mixers & Tiser range throughout December. This discount is off the Wholesale price and does not affect your normal discount arrangement. Call your Trust Inns telesales adviser on To take advantage of any of the drinks offers in this magazine, call your

15 INN TOUCH NOV/DEC Legislation Health, Safety and Public Liability Health & Safety and Fire Risk Assessments Doing a proper health and safety risk assessment of your business can help save lives. It is not about ticking boxes, but about devising a safe system that works for you, your staff and your customers. Trust Inns provides a Health & Safety manual for all its licensees. The manual provides details on all areas of Health & Safety and Fire Risk Assessments such as: Licensing due diligence, training and documentation. Fire alarm, fire fighting equipment and emergency lighting maintenance, testing and recording. First aid training requirements Staff training programme and recording (required within licensing, fire risk assessment and health and safety plans) Annual PAT testing for electrical equipment. Possession and availability of asbestos survey (copy available from Head Office if absent) If you do not already have a copy of the manual, call today to request a copy. Your BDM will also be able provide advice and information on suitable websites and specialist providers who can assist in carrying out the assessments and producing the reports you will need. There are also some examples of various risk assessment forms within the Health & Safety Advisory Manual. Even those businesses that are confident they have strong plans in place should realise that it is always good practice to review their plans regularly as staff come and go and their business evolves and adapts. Public Liability and Employers Liability Insurance There are few things in life more dull than shopping around for business insurance! However in this day and age it is not an option to let this obligation pass you by. As lessees you not only have a contractual obligation to have Public Liability and Employers Liability Insurance, but you also have a legal obligation. As a responsible company, Trust Inns also has a responsibility to check that you have these insurances in place. That s why your BDM may recently have asked to check your insurance cover. As always, if you need any advice on insurance cover your BDM will be more than happy to assist, alternatively there are several insurance companies specialising in the pub industry that can be found in most trade publications and on the internet. Grow your business for free You are never too old to learn new tricks! We believe by equipping our lessees with all the skills they need, they will be more likely to run a successful and sustainable pub business. To this end, Trust Inns provides FREE modular training courses that cover all the key areas of your business such as finance, team building, customer service, operations and marketing. Whether you re an experienced licensee or new to the pub sector, you ll be sure to pick up some helpful advice on how to become more successful. John Walker, our trainer, will give you numerous practical examples on how to set yourself apart from the competition. John says, Every person that attends one of our workshops is guaranteed to go back to their pub with lots of ideas to increase sales and profit. The workshops are local, practical and delivered in a relaxed informal style. But don t just take our word for it! Licensee, Sean Holden, from the Jaguar pub in Nottingham, recently attended a finance course. I wasn t initially booked onto the course. I thought that after running my pub and that I was doing ok, it wouldn t be relevant. But as the course was held in my function room I couldn t help but over hear what was said, and found myself joining in. John, the trainer, put it in such a way that was entirely relevant to how I run my pub. And I definitely learnt a thing or two! I ve come away with a much better understanding of how important my GP% (Gross Profit) is and I know that in the future I ll be costing things out much more effectively and making sure I no longer overspend. I d recommend the course to anybody interested in making money in pubs. Ask your BDM when the next training course is in your area and sign up for FREE. Trust Inns telesales adviser on our NEW direct phone line:

16 Call Day and Delivery Day Schedule for Christmas 2012 England, Scotland, Wales Normal Call Day Revised Call Day Normal Delivery Day Thurs 6th Dec Mon 10th Dec Fri 7th Dec Tue 11th Dec Mon 10th Dec Wed 12th Dec Tue 11th Dec Thu 13th Dec Wed 12th Dec Tue 11th Dec Fri 14th Dec Revised Delivery Day Thu 13th Dec Fri 14th Dec Mon 17th Dec Tue 18th Dec Wed 19th Dec Wed 12th Dec Wed 12th Dec Thu 13th Dec Thu 13th Dec Fri 14th Dec Mon 17th Dec Tue 18th Dec Wed 19th Dec Thu 20th Dec Fri 21st Dec Sat 15th Dec Mon 17th Dec Tue 18th Dec Tue 18th Dec Wed 19th Dec Thu 20th Dec Fri 21st Dec Mon 24th Dec Tue 25th Dec Wed 26th Dec Mon 17th Dec Tue 18th Dec Wed 19th Dec Thu 20th Dec Fri 21st Dec Mon 24th Dec Tue 25th Dec Wed 26th Dec Thu 27th Dec Fri 28th Dec Thu 20th Dec Fri 21st Dec Mon 24th Dec Thu 27th Dec Fri 28th Dec Mon 31st Dec Tue 1st Jan Wed 2nd Jan Fri 28th Dec Mon 31st Dec Mon 31st Dec Tue 1st Jan Wed 2nd Jan Thu 3rd Jan Fri 4th Jan Wed 2nd Jan Call First Point on Your regular telesales adviser will inform you of these changes and we always recommend that when you contact First Point, you request to speak to a dedicated Trust Inns telesales adviser to receive details of all telesales offers available