Designer: Alex Hwang BRAND STYLE GUIDE
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1 Designer: Alex Hwang BRAND STYLE GUIDE
2 Logo BRAND STYLE GUIDE Designer: Alex Hwang Concept This logo concept is a certification mark. Font Logo on the compost bag Logo Font : BEBAS Package Text Font : Akzidenz-Grotesk Logo on the Retail Mushroom kits ABCDEFGHIJKLMNOPQRSTUVWXYZ Logo on the Wholesale Mushroom Boxs When restaurants use this mark, they can show to customers that they use organic grown mushrooms from used coffee grounds. Also, when coffee shops use this mark, they can show to customers that they don t waste their coffee grounds but reuse organically. Regular Medium Bold ExtraBold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ A different colour s logo should be used depending on ratail or wholesale box or compost bag. Blue is for wholesale box because blue colour gives a clean and hygienic feeling. Peach colour is for retail box because this colour gives warm and friendly feeling. Colour Lime colour is for compost bag because this colour shows eco-friendly and organic products feeling. C:23 M:10 Y:75 K:0 C:0 M:46 Y:48 K:0 C:41 M:6 Y:16 K:0 C:51 M:73 Y:79 K:54 C:55 M:70 Y:80 K:68
3 Mushroom Garden Kit BRAND STYLE GUIDE Designer: Alex Hwang Retail kit Wholesale kit For the package, the concept is 100% recycled products even packages. This package material is recycled paper and around box, it will be covered by paper bellybands. Coffee colour belly bands will reduce box printing cost and also after using this box, customers can easily tear off bellybands and reuse for other uses. Retail mushroom box size can be smaller than wholsale one or same size. Because, logo mark and long length each colour band sticker can show whether this products are wholesale or retail one. This sticker will be covered trough front, top and back side. It will be easy to store and manage each boxes. Without tearing boxs or making holes on the boxs, customers still can grow their own mushrooms and after using this box, they can buy and refill only plastic mushroom bag and grow again for all around year.
4 Compost bag BRAND STYLE GUIDE Designer: Alex Hwang For the compost bag, the concept is evoking coffee bags. There are many compost competitors but this coffee colour design will make it distinguished from others. It shows this is the coffee grounds and contemporary design style make this product look high quality and trustful compost. In my opinion, It is possible to put some logos of coffee shop that gave these coffee grounds to GRO for advertising about their eco-friendly actions.
5 Bicycle trailer wrap design BRAND STYLE GUIDE Designer: Alex Hwang For the trailer wrap design, the concept is recycling coffee grounds. This trailer can be used for delivering coffee grounds from each coffee shop. Design style is same with other package design, simple and evoking logo as a certification mark.
6 GRO mark on Coffee shops BRAND STYLE GUIDE Designer: Alex Hwang GRO logo can be put on any coffee shop windows or glasses in the shop. These logo will be enough to grab customers attention and it will be well matched with high end restaurants too.
7 Work book for GRO
8 Research about Green products logo
9 Research about Green products logo
10 Research about vintage mark style logo. (Client prefered a mark style logo)
11 Research about vintage mark style logo. (Client prefered a mark style logo)
12 Research about package design Cencerning about how I can make 100% recyclable. Because, Back to the root package is not suitable reuse for hole on the box
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