AMB318 Advertising Copywriting Assessment 1: Brief for Conceptual Piece
|
|
- Muriel Gwen Owen
- 6 years ago
- Views:
Transcription
1 AMB318 Advertising Copywriting Assessment 1: Brief for Conceptual Piece Name: Jenny Chan Student Number: n Tutorial Number: 2 Tutorial Time: Wednesday, 10am-11am Tutorial Name: Shayne Armstrong Due Date: 26 August 2015 The client: Product: 90% Cocoa EXCELLENCE Bar
2 Creative Strategy Product: 90% Cocoa EXCELLENCE Bar Product description: The true dark chocolate connoisseurs with a sophisticated palate. The luxuriously deep and velvety chocolate delivers the ultimate chocolate intensity (Lindt & Sprüngli AG, 2014) with dark in colour with deep, rich and complex the most pure and balanced cocoa flavour that is surprisingly smooth on the palate (Lindt & Sprüngli AG, n.d). Target consumer: Female aged of 20 to 40, younger female group who are a chocolate lover and want to be fit and healthy (Fitday, 2013). Product benefits: The 90% cacao content, EXCELLENCE Dark 90% has powerful yet smooth character. The cacao flavour is strong and powerful which it is develop into surprisingly smooth taste experience, with low levels of acidity or bitterness. The dark flavours melts delicately together with the hints of vanilla and woody flavours (Lindt & Sprüngli AG, n.d). Principal benefit or promise to the consumer: Sharing the finest and highest quality the cocoa beans and full-bodied of smooth rich dark chocolate with consumers (Lindt & Sprüngli AG, n.d). Support or reason why this benefit is possible: Most female consumers would buy dark chocolate and want to buy darker chocolate (Covino, 2015). 90% of cacao and 90% of cocoa EXCELLENCE Bar contains with less sugar in the dark chocolate. The taste will be bitterness (Mercola 2014 & Virtual Medical Centre, 2015). According to Read (2014), females are more attracted to chocolate more than men but since the dark chocolate is healthier than any other chocolate brands. Tone of the advertising: Targeting the young female aged of 20 to 40, the tone suggests using desire, and sincere (Fahim, 2010). Brand character: Lindt brand is a premium highest quality standard chocolate product with Swiss origin, uncompromising quality and long-standing tradition to the customers (Lindt & Sprüngli AG, 2012). 1
3 Creative Strategy Statement: Advertising will convince a young female aged of 20 to 40 that 90% Cocoa EXCELLENCE Bar is the real smooth, rich and full-bodied dark chocolate than the average dark chocolate. Support will be that the 90% Cocoa EXCELLENCE Bar contains the real of 90% Cocoa and less sugar than any other chocolates that make the 90% Cocoa EXCELLENCE Bar product to stand out. The tone of advertising suggests are desire and sincere. Brand character of the product is that the Lindt share the highest quality standard chocolate product to the customers. 2
4 Copy Platform for Lindt 90% Cocoa Excellence Bar Advertising Problem: Our target audience is unaware that a dark chocolate is a full-bodied of smooth, rich and good for health. Advertising Objectives: To increase product awareness of the 90% Cocoa EXCELLENCE Bar within the target market by 60% over 3 months. Distinctive feature/usp/smp: For true connoisseurs of dark chocolate. Target audience: Female aged of 20 to 40, younger female group who are a chocolate lover and want to be fit and healthy (Fitday, 2013). Target competition: Lindt is not only chocolate bar product, there are lots of another competitors chocolate bar includes Cadbury and Nestle brands. With Lindt 90% Cocoa EXCELLENCE Bar is the only product that has 90% cocoa than any other chocolate products. Positioning: To position the product as a smooth, full-bodied dark chocolate with a balanced taste for the true chocolate connoisseur that make consumers taste real healthy smooth rich dark chocolate than any other chocolate brands. Creative strategy: Advertising will convince a young female aged of 20 to 40 that 90% Cocoa EXCELLENCE Bar is the real smooth, rich and full-bodied dark chocolate than the average dark chocolate. Support will be that the 90% Cocoa EXCELLENCE Bar contains the real of 90% Cocoa and less sugar than any other chocolates that make the 90% Cocoa EXCELLENCE Bar product to stand out. The tone of advertising suggests are desire and sincere. Brand character of the product is that the Lindt share the highest quality standard chocolate product to the customers. Execution: The ads are use the projects for Lindt 90% Cocoa Excellence Bar are on the magazine, newspaper and outdoor billboard. The ads can use the fitness model with a fit posture to hold the product, which it can show the style of healthy fitness posture image. 3
5 Supporting copy points: Lindt 90% Cocoa EXCELLENCE Bar is to show the true dark chocolate connoisseurs of real taste dark chocolate. 4
6 Rationale The Real Dark Chocolate Makes You Feel Alive! For True Connoisseurs of Dark Chocolate The ads for 90% Cocoa EXCELLENCE Bar is a full page, full page with colours which it is displayed in the magazine, newspaper and outdoor billboard to target younger female aged of 20 to 40 that the 90% Cocoa EXCELLENCE Bar is a smooth rich and a full-bodied with the taste of dark chocolate than any other chocolate brands. In the advertisement for the print ads will be in the Women s Health magazine which it is the best seller magazine for women who is fit and be healthy. However, the advertisement also can be in the newspaper of mx newspaper which it is a free newspaper and outdoor billboard it can be located in the CBD area and it would be the best opportunity for the target audience is to notice their awareness of the ads with the product of 90% Cocoa EXCELLENCE Bar. In the print ads, with one female model that is hold one piece of 90% Cocoa Excellence Bar standing on the treadmill cardio in the living room and holding in the mouth. The style show the postures with their bodies fit. These ads will be success in assist to attract the target audience aged 20 to 40 younger females who are chocolate lover and be healthy as the ads can stimulate the audience to make the relationship between dark chocolate and health. The Real Dark Chocolate Makes You Feel Alive is to achieve in successful is to advertisement the product of Lindt 90% Cocoa EXCELLENCE Bar by persuades the target audience of younger female aged 20 to 40 to purchase the product. The product is appealing by the text, colour, model of the product and image. The ads of the product is to bring together to make more persuasive towards the target audience by the appealing the imagery and emotional appeals use in the advertising. These appeals show that the audience and bringing out the feeling of the product with the real smooth and rich dark chocolate and related to good health to the audience. 5
7 Print ad Copy Format CLIENT: LINDT OF SWITZERLAND PRODUCT: 90% COCOA EXCELLENCE BAR MEDIUM: FULL PAGE, FULL COLOUR MAGAZINE AD (Women s Health) DATE: 19/08/15 KEY NO: 1890 N&D AUTHOR: JENNY CHAN Headline: Subhead: Copy: Logo: Real Dark Chocolate Makes You Feel Alive! (ONE FEMALE MODEL THAT IS HOLDING ONE PIECE OF 90% COCOA EXCELLENCE BAR IN THE MOUTH AND STANDING ON THE TREADMILL CARDIO IN THE LIVING ROOM, SHOWING THE STYLE OF POSTURES WITH THEIR FIT BODIES TO SHOW THE PRODUCT TO THE CONSUMERS FEEL LIKE TO BE A TRUE CONNOISSEURS OF DARK CHOCOLATE.) 90% COCOA EXCELLENCE BAR (90% COCOA EXCELLENCE BAR) The true dark chocolate connoisseurs with a sophisticated palate. The luxuriously deep and velvety chocolate delivers the ultimate chocolate intensity with dark in colour with deep, rich and complex the most pure and balanced cocoa flavour that is surprisingly smooth on the palate. (Lindt of Switzerland logo) Bold: Master Chocolatier Since 1845 Bold: 6
8 CLIENT: LINDT OF SWITZERLAND PRODUCT: 90% COCOA EXCELLENCE BAR MEDIUM: FULL PAGE, FULL COLOUR NEWSPAPER AD (mx) DATE: 19/08/15 KEY NO: PNR 1428/RS AUTHOR: JENNY CHAN Overline: Headline: Subhead: Copy: LINDT OF SWITZERLAND The Real Dark Chocolate Makes You Feel Alive! (ONE FEMALE MODEL THAT IS HOLDING ONE PIECE OF 90% COCOA EXCELLENCE BAR IN THE MOUTH AND STANDING ON THE TREADMILL CARDIO IN THE LIVING ROOM, SHOWING THE STYLE OF POSTURES WITH THEIR FIT BODIES TO SHOW THE PRODUCT TO THE CONSUMERS FEEL LIKE TO BE A TRUE CONNOISSEURS OF DARK CHOCOLATE.) 90% COCOA EXCELLENCE BAR (90% COCOA EXCELLENCE BAR) The true dark chocolate connoisseurs with a sophisticated palate. The luxuriously deep and velvety chocolate delivers the ultimate chocolate intensity with dark in colour with deep, rich and complex the most pure and balanced cocoa flavour that is surprisingly smooth on the palate. Bold: Master Chocolatier Since 1845 Bold: 7
9 CLIENT: LINDT OF SWITZERLAND PRODUCT: 90% COCOA EXCELLENCE BAR MEDIUM: BILLBOARD AD (in every state of capital city) COPYWRITER: JENNY CHAN DATE: 19 August 2015 Headline: Subhead: Copy: Logo: The Real Dark Chocolate Makes You Feel Alive! (ONE FEMALE MODEL THAT IS HOLDING ONE PIECE OF 90% COCOA EXCELLENCE BAR IN THE MOUTH AND STANDING ON THE TREADMILL CARDIO IN THE LIVING ROOM, SHOWING THE STYLE OF POSTURES WITH THEIR FIT BODIES TO SHOW THE PRODUCT TO THE CONSUMERS FEEL LIKE TO BE A TRUE CONNOISSEURS OF DARK CHOCOLATE.) 90% COCOA EXCELLENCE BAR (90% COCOA EXCELLENCE BAR) The true dark chocolate connoisseurs with a sophisticated palate. The luxuriously deep and velvety chocolate delivers the ultimate chocolate intensity with dark in colour with deep, rich and complex the most pure and balanced cocoa flavour that is surprisingly smooth on the palate. (Lindt of Switzerland) Bold: Master Chocolatier Since 1845 Bold: 8
10 Reference Covino, R.M. (2015). The Feminine Side of Chocolate. Retrieved from Fahim, J. (2010). Beyond Cravings: Gender and Class Desire in Chocolate Marketing. Retrieved from ogy_student Fitday. (2013). Six Health Benefits of Dark Chocolate. Retrived from Lindt & Sprügli AG. (n.d). Excellence 90% Cocoa. Retrieved from cocoa/ Lindt & Sprügli AG. (n.d). More than 70% cocoa. Retrieved from Lindt & Sprügli AG. (2012). UN Global Compact Communication on Progress Retrieved from tainability_corporate/5_sustainability_governance/downloads/cop_2 012_LindtSprungli.pdf Lindt & Sprügli AG. (2014). EXCELLENCE 90% Cocoa. Retrieved from Mercola, J. (2014). Scientists Probe Dark Chocolate s Helath Secrets. Retrieved from Read, A. (2014). Lindt short copy press ad. Retrieved from Virtual Medical Centre. (2015). Chocolate and Health. Retrieved from 9
CORPORATE GIFT COLLECTION
CORPORATE GIFT COLLECTION THE MASTERFUL GIFT Lindt Maîtres Chocolatiers demonstrate imagination, creativity and passion but above all, they devote their infinite love for detail to creating such exquisite
More informationProduct Packaging: Ghirardelli vs. Hershey s
Product Packaging: Ghirardelli vs. Hershey s By Malini Seelan CONTENTS 1. Summary... 3 2. Visibility on shelf... 3 3. Features and benefits... 5 4. Advertising and communication... 6 5. Recommendations
More informationLINDT NOVELTIES 2018 SWISS M ASTER PIECES DI AMOND EDITION
LINDT NOVELTIES 08 SWISS M ASTER PIECES DI AMOND EDITION MASTERPIECES OF PERFECTION: HANDCRAFTED JEWELS The SWISS MASTERPIECES are created with great passion by Diamond Edition, the LINDT MASTER CHOCOLATIERS
More informationStrategic Message Planner: Swerve Vodka
Strategic Message Planner: Swerve Vodka Ryan Tomlinson Fall 2012 SC 3353 Section 003 Advertising Goal To introduce Swerve to the liquor marketplace and create brand awareness among middle-aged consumers,
More informationTHE SEASON. Find the magic. WIN an Easter hamper
THE SEASON Find the magic WIN an Easter hamper What makes so exceptional? THE FINEST COCOA The foundation for the incomparable taste comes from the careful selection, in-house processing and blending of
More informationBRAND GUIDELINES TABLE OF CONTENTS TABLE OF CONTENTS
BRAND GUIDELINES BRAND GUIDELINES TABLE OF CONTENTS TABLE OF CONTENTS Company overview... 3 Foundation Positioning statement... 4 Brand pillars... 5 Brand voice... 6 Logo specifications... 7 Image style...
More informationRichard Girardot chief Executive Officer. Vevey, December 2 nd, 2009
Richard Girardot chief Executive Officer Vevey, December 2 nd, 2009 Disclaimer This presentation contains forward looking statements which reflect Management s current views and estimates. The forward
More informationCONSUMER SEGMENTATION ANALYSIS
GAME PLAN Consumer segmentation analysis Introduce our target Provide consumer insight Creative strategy Brand positioning statement Media strategy Wrap up CONSUMER SEGMENTATION ANALYSIS SOCIAL BUTTERFLIES
More informationSonic Media Plan. Jeff Bagley Madison Bloodworth Molly Cutts Caitlin Huff Lauren Meredith Lauren Steffes
Sonic Media Plan Jeff Bagley Madison Bloodworth Molly Cutts Caitlin Huff Lauren Meredith Lauren Steffes Market Description - Fast food market is growing as a whole -Leader is McDonalds - McDonalds has
More informationChobani. Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett
+ Chobani Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett + Executive Summary Chobani is committed to creating rich, delicious and nutritious yogurt
More informationAbout VERO. VERO is a premium artisan chocolatier with an unquenchable passion for the finest premium chocolate.
About VERO VERO is a premium artisan chocolatier with an unquenchable passion for the finest premium chocolate. Our commitment to excellence sets us far apart from the world of mass-marketed industrial
More informationAdvertising Recommendations Kellogg Company, Morningstar Farms
Advertising Recommendations Kellogg Company, Morningstar Farms Kellogg s Morningstar Farms 1. Key Fact: Morningstar Farms offers completely meat-free meals and side dishes that are healthy, quick, and
More informationMANDATORY ASSIGNMENT 02 LOGO Rebecca Skogstad RESEARCH & WORK METHODS
MANDATORY ASSIGNMENT 02 LOGO Rebecca Skogstad In this assignment I am designing a logo to represent a new chocolate brand who is trying to enter the market, called Crave. The logo s design have to be something
More informationFairtrade Month May 2018
Fairtrade Month May 201 A guide to resources for businesses index Campaign concept Campaign messaging Logo and slogan Personalized emails Web and blog content and banners Videos Social media content and
More informationSalud Craft Beer. The Best Beer for the Best Price. p. (310) f. (310) Brewery Lane Torrance, CA 90503
Salud Craft Beer The Best Beer for the Best Price 123 Brewery Lane Torrance, CA 90503 p. (310) 923-1010 f. (310) 923-2040 lkhan@salud.com www.saludcraftbeer.com Table of Contents I. Executive Summary...
More informationGlobal Branding Strategy: Process and Payoff, Part 1
Global Branding Strategy: Process and Payoff, Part 1 Brand Analysis Steps in Brand Analysis 1. Brand Meaning 2. Brand Positioning 3. Brand Mantra Knowledge structures Themes Elements Points of parity Points
More informationNescafé AZERA Influencer Marketing
Case Study Nescafé AZERA Influencer Marketing May 2018 Tailored Strategy Nescafé - May 2018 The Challenges Target Audience To build their notoriety, Nescafé decided to target young men and women living
More information#getfried F r y C a f e. l i v e a l i t t l e
l i v e a l i t t l e l i v e a l i t t l e Are you ready to #getfried??? OUR PURPOSE We ve successfully created one of the world s first, Euro- American, French fry restaurant chains, specializing in
More informationSWISS WATER Logo Usage Guidelines
SWISS WATER Logo Usage Guidelines Introduction Swiss Water Decaffeinated Coffee Co. Inc. has been a global leader in environmentally responsible chemical-free decaffeination of specialty coffee since 1989.
More informationAn Advertising Campaign. Snickers
An Advertising Campaign Snickers Prepared by: Joshua Yavitch Advertising Procedures, MCJ 142 Fall 2012 Client: Product: Agency: Medium: Mars Corporation Snickers Fifth Ave Media Survey Analysis Survey
More informationSwiss Trade Mediamatics (Sample for year 2017)
Swiss Trade Mediamatics (Sample for year 2017) Marketing with Web, Print and Video 1 Introduction The Swiss-Trade Mediamatic runs under the short title: Marketing with Web, Print and Video. This description
More informationand all major digital platforms. to the Chinese wine lover.
THE BRAND Decanter magazine is sold in print in 92 countries and is available globally on ipad and all major digital platforms. www.decanter.com/magazine DecanterChina.com is a bi-lingual simplified Chinese
More informationThe Cacao Sampaka concept What is Cacao Sampaka? A cosmopolitan concept of a high quality chocolate shop and cafeteria, offering a fine shopping exper
LA FRANQUICIA The Cacao Sampaka concept What is Cacao Sampaka? A cosmopolitan concept of a high quality chocolate shop and cafeteria, offering a fine shopping experience at affordable prices. At Cacao
More informationDRAYTON work alongside a number of distributors, as well as sourcing
EASTER COLLECTION Easter is a great time to celebrate with clients, guests, suppliers and staff. Everyone likes chocolate, so bring some happiness by giving them an Easter treat - they will love you for
More informationCOST CHOICE CONVENIENCE
N COMPATIBLE COFFEE CAPSULES & MACHINE MANUFACTURER AT CAFFÉLUXE, WE BASE OUR SERVICE ON THE 3 C S COST CHOICE CONVENIENCE PRODUCT OFFERING 2015 TABLE OF CONTENTS CAFFÉLUXE SIGNATURE RANGE PAGE 3PAGE CAFFÉLUXE
More informationMANAGEMENT PROGRAMME. Term-End Examination June, MS-68 : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING (L)
No. of Printed Pages : 5 MANAGEMENT PROGRAMME Term-End Examination June, 2010 71- : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING (L) Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : Attempt
More informationETHIOPIA. Project Overview, and the Brand Development of "Ethiopian Highland Leather" April 23 rd, 2015 JICA + FASID + dentsu
ETHIOPIA Project Overview, and the Brand Development of "Ethiopian Highland Leather" April 23 rd, 2015 JICA + FASID + dentsu TODAY S AGENDA 1. CHAMPION PRODUCT APPROACH Promoting the uniqueness of Ethiopian
More informationCase Study Macmillan Cancer Support at the Caffè Culture show
Case Study Macmillan Cancer Support at the Caffè Culture show Company Name Macmillan Cancer Support Company Description Macmillan Cancer Support improves the lives of people affected by cancer by providing
More informationStatus Report on CFC funded Project in India
Status Report on CFC funded Project in India DEVELOPMENT, PRODUCTION AND TRADE OF ORGANIC TEA (PHASE II) Presentation made during the19th Session of FAO-IGG Tea 12-14 May 2010, NEW DELHI by Roshni Sen,
More informationBusiness Collection 1
Business Collection 1 Your options at a glance Box type Combine your base with a conventional or inside-fitting lid to create a perfect mix of colours. Box size Select the box size and put together your
More informationWhittard of Chelsea. Design a Tea Caddy
Whittard of Chelsea 2015 Design a Tea Caddy First established in 1886, Whittard of Chelsea have been masters in the art of tea, coffee and cocoa for well over a century. Our founder Walter Whittard opened
More informationtortapistocchi FIRENZE
tortapistocchi FIRENZE ...it s got to be Pistocchi!!! Dark chocolate. Pure passion. A velvety soft, creamily indulgent cake, with a sheer dusting of bitter cocoa. This is our Dark Chocolate Cake. Beautifully
More informationRESEARCH UPDATE from Texas Wine Marketing Research Institute by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS
RESEARCH UPDATE from by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS STUDY 1 Identifying the Characteristics & Behavior of Consumer Segments in Texas Introduction Some wine industries depend
More informationWork Sample. Morgan. Identifies some characteristics of target market. Product Planning. Identify the characteristics of your target market
Product Planning Identify the characteristics of your target market My target market is aimed at women aged 15 and over who have a busy lifestyle either living in Newtown or travelling through Newtown
More informationFresh From Florida Membership
Fresh From Florida Membership Division of Marketing and Development Mission: To drive awareness and sales of Florida s commodities by developing and expanding marketing opportunities for Fresh From Florida
More informationмосква 6th edition November 2017 The Central House of Artists Moscow
москва 6th edition 17-19 November 2017 The Central House of Artists Moscow Salon du Chocolat Moscow is the one and only international chocolate-themed event in Russia. It is part of Salon du Chocolat Group,
More informationDUBAI DUBAI MEDIA CITY 7-9 MARCH 2019 DUBAI S FAVOURITE FOOD, DRINK & MUSIC FESTIVAL.
DUBAI DUBAI MEDIA CITY 7-9 MARCH 2019 DUBAI S FAVOURITE FOOD, DRINK & MUSIC FESTIVAL www.tasteofdubaifestival.com TASTE FESTIVALS AROUND THE WORLD From just one show in London, UK, over 13 years ago, Taste
More informationTork LinStyle Napkins What the right napkin can do for your guest experience
Tork LinStyle Napkins What the right napkin can do for your guest experience How do you make a dessert taste sweeter? Instead of adding sugar, try serving it with a coral napkin How do colors affect the
More informationSocial Media: Content Drives Community Groups
Eleonora Escalante, MBA-M.Eng Strategic Corporate Advisory Services Creating Corporate Integral Value (CIV) Social Media: Content Drives Community Groups Outline Theme 2. Social Media Segmentation. 1.
More informationDa Pineapple Grill. KC Barnwell, Jenessa Jensen, Brandon Layland, Bobby Ray, JB Van Leishout Group # S 2nd W, Rexburg, ID 83440
Da Pineapple Grill KC Barnwell, Jenessa Jensen, Brandon Layland, Bobby Ray, JB Van Leishout Group #2 208.356.4398 383 S 2nd W, Rexburg, ID 83440 Table of Contents Executive Summary 3 Background.4 Situation
More informationMelgarejo, innovating since 1780
Fifth generation Melgarejo, innovating since 1780 When someone asks about our secret to keep producing an extra virgin olive oil of the highest quality for five generations, our answer is as simple as
More informationThe Capital s Favourite Food, Drink And Music Fesival
The Capital s Favourite Food, Drink And Music Fesival We bring you 18 of the city s hottest restaurants, the best ever line-up of celebrity chefs, tasty masterclasses for you to participate in and three
More informationBusiness Gifts & Volume Discounts
Business Gifts & Volume Discounts valentine s 2018 sees.com/businessgifts Classic Red Heart Assorted Chocolates, pg 6. Valentine Hearts, pg 9. See pg 2 for details. Enjoy Volume Discounts Orders of $700
More informationINDIA WINE I NSI DER The Consumer Outlook
INDIA WINE I NSI DER 2017 The Consumer Outlook INDIA WINE INSIDER 2017 1 India is emerging as an important wine market Second most populous country in the world with the world s largest youth population
More informationDESIGNER: Karen Algeo BRIEF
DESIGNER: Karen Algeo BRIEF INTENDED RANGE Peter Alexander is extending it s variety of products into consumables. This product will be unique, beautiful, fresh fruit cut like flowers. The flowers are
More informationKatnook Odyssey. /KatnookEstateWines /katnookwine /Katnook
Katnook Odyssey 18th Vintage Release Katnook Odyssey Cabernet Sauvignon is one of 53 wines listed in the Outstanding category of the Langton s VI, Classification of Australian Wine. Katnook Estate creates
More informationOUR MARKET RESEARCH SOLUTIONS HELP TO:
CONSUMER INTELLIGENCE AND INSIGHTS ON THE SA WINE INDUSTRY 31 MAY 2011 1 COMPANY OVERVIEW We are MARKET RESEARCH AND CONSUMER INTELLIGENCE EXPERTS who ensure you make smarter, more-profitable decisions
More informationWP Board 1035/07. 3 August 2007 Original: English. Projects/Common Fund
WP Board 1035/07 International Coffee Organization Organización Internacional del Café Organização Internacional do Café Organisation Internationale du Café 3 August 2007 Original: English Projects/Common
More informationTrend Guide: MASHUP MANIA
Trend Guide: MASHUP MANIA Trend Guide - Mashup Mania, Version 1, 2018 Dawn Foods, MAY032018 TREND GUIDE: MASHUP MANIA ESTABLISHED TRUST For nearly 100 years, customers have counted on Dawn Foods to help
More informationPavilion Organizer - THAILAND
Pavilion Organizer - THAILAND Our participation in Foodex was successful and we have made achievements. So we plan to exhibit again next year in the importer zone using 14 booths, the same size as this
More informationLIVE WHAT YOU LOVE LIKE US!
BRAND PRESENTATION LIVE WHAT YOU LOVE JUST LIKE US! HOW IT STARTED In 2000, as two students of the Prague University of Economics we traveled to the United States to gain real life experience. We worked
More informationCoffee, Health & Consumption: Reaching Coffee Drinkers
Coffee, Health & Consumption: Reaching Coffee Drinkers Bill Murray, CAE President & CEO NCA USA For The International Coffee Organization April, 2018 Coffee & Health: Communicating the Message International
More informationChocolate Gorenjka. Gorenjka more than 90 years of sweet delights. Gorenjka Milk Chocolates. Contact: Milk Chocolate. 100 g. 250 g
Chocolate Gorenjka Gorenjka more than 90 years of sweet delights Since 1922, the Gorenjka trademark has been pleasing with its renowned chocolate all lovers of this precious sweet delight. Its wide range
More informationFound the right one? HALLO. HALLO.
Found the right one? Simply the best. Rule number one: Make coffee for ambitious customers. When the nuanced aromas from a freshly brewed cup of Naber coffee tickles your senses, when you taste the more
More informationHERZLIA MIDDLE SCHOOL
NAME TEACHER S COMMENT TEACHER CLASS PARENT S COMMENT MARK PERCENTAGE PARENT S SIGNATURE HERZLIA MIDDLE SCHOOL GRADE 7 ECONOMIC & MANAGEMENT SCIENCES 27 AUGUST 2015 TIME: 50 minutes MARKS: 70 o This paper
More information"Crispy Medium Dry Cider" 1/08/ Export Price Lists
"Crispy Medium Dry Cider" 1/08/2015 - Export Price Lists IMPORTED BEERS ROYAL DUTCH POST HORN LAGER BEER Product Code: 002-001-01 LAYER: 12 PLT QTY: 60 Royal Dutch Post Horn 8 718104900486 $18.96 Pallet/Layer
More informationImpact Report - summary
Impact Report - summary A flagship event of Sheffield BID s Alive After Five strategy, which aims to boost the early evening economy, a number of venues within cinemas and restaurants took part, promoting
More informationExquisite blends from the finest tea-growing regions of the world.
Exquisite blends from the finest tea-growing regions of the world. High quality Richmont Tea is made for a comfortable, aesthetic and elegant serving environment of restaurants and hotels. The Richmont
More informationASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS. Proud Members of the Canadian Vintners Association
ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS Proud Members of the Canadian Vintners Association About CAPS The Canadian Association of Professional Sommeliers (CAPS) is a pan-canadian
More informationSponsorship Guidelines
Sponsorship Guidelines Introduction The fact that you can still meet a Cooper at Coopers Brewery says something about the place and about the beer we make here. The brewing tradition was started by Thomas
More informationStarbucks BRAZIL. Presentation Outline
Starbucks BRAZIL Prepared by: Aminata Ouattara Daniele Albagli Melissa Butz Matvey Kostromichev Presentation Outline Introduction Mission & Objectives PESTEL Analysis PORTER Analysis SWOT Analysis Capabilities
More informationHOSPITALITY & CATERING
HOSPITALITY & CATERING 2018-2019 PROSPECTUS Call: 0345 658 8990 Visit: www.tresham.ac.uk 1 HOSPITALITY & CATERING Hospitality & Catering is based at The Manor House Restaurant, next to our Corby campus.
More informationXtreme. Shots to test your courage
02 Liqueur Trends treme 03 Liqueur Trends 04 Liqueur Trends Line Extensions a cost effective way to stimulate sales Creative Brand Management and its way to success product breadth extension product depth
More informationGender equality in the coffee sector. Dr Christoph Sänger 122 nd Session of the International Coffee Council 17 September 2018
Gender equality in the coffee sector Dr Christoph Sänger 122 nd Session of the International Coffee Council 17 September 2018 Gender equality and the Sustainable Development Agenda Achieving gender equality
More informationROBERT HARRIS PREMIUM - ESPRESSO COFFEE
Robert Harris At Robert Harris we're experts at making coffee for Kiwi tastes, not only because we're Kiwis, but because we know every day is an opportunity to do things better. In 1972 Robert Harris changed
More informationJennifer Nguyen MK255 Principles of Marketing 6 November 2009 Starbucks SWOT & Marketing Plan
Jennifer Nguyen MK255 Principles of Marketing 6 November 2009 Starbucks SWOT & Marketing Plan SWOT Analysis Strengths: Founders of premium coffee (superior quality, therefore higher price) o They only
More informationOpportunities. Winemakers Dinner September 19, 2013 Grand Tasting September 20, The Desmond Hotel 1/23/13
Sponsorship Opportunities Winemakers Dinner September 19, 2013 Grand Tasting September 20, 2013 The Desmond Hotel 1/23/13 Winemakers Dinner: Thursday, September 19 6-9:30pm The Winemakers Dinner on Thursday
More informationA CASE STUDY: HOW CONSUMER INSIGHTS DROVE THE SUCCESSFUL LAUNCH OF A NEW RED WINE
A CASE STUDY: HOW CONSUMER INSIGHTS DROVE THE SUCCESSFUL LAUNCH OF A NEW RED WINE Laure Blauvelt SSP 2010 0 Agenda Challenges of Wine Category Consumers: Foundation for Product Insights Successful Launch
More informationGlenfiddich Range. Glenfiddich 12 Year Old
Glenfiddich Range The Glenfiddich range brings together the world s most awarded single malt Scotch whiskies, each with its own unique character and distinctive taste. Glenfiddich 12 Year Old The pioneer
More informationCONTENTS 1 OBJECTIVE. 2 BRAND OVERVIEW Primary Target Group 04 Unique Selling Proposition 04 Brand Character 04
B R A N D P R O F I L E 2018 CONTENTS 1 OBJECTIVE 2 BRAND OVERVIEW Primary Target Group 04 Unique Selling Proposition 04 Brand Character 04 3 VISUAL INSPIRATION Images 05 Shapes and Textures 05 Colours
More informationCAKE DECORATING Total Awards Offered: $6445+ Dept Ohio State Fair Cake Competition... Div #3401 Ohio Cake & Sweets Expo...
CAKE DECORATING Total Awards Offered: $6445+ Dept. 3400 Ohio State Fair Cake Competition... Div #3401 Ohio Cake & Sweets Expo... Div #3402 Entry Deadline: June 20 Delivery: July 20 (11a-5p) and July 21
More informationYellow Tail Media Plan. Jacob Como and Greg Schillinger. Jour 495. April, 26, 2016
Media Plan Jacob Como and Greg Schillinger Jour 495 April, 26, 2016 1 Situation Analysis: 's story began in 1820 when the Casella family planted grapes at their home in Italy. They began selling their
More informationPaige Stingley December 7, 2013 J304 PIMP Assessment. Product: Nutella & Go
Paige Stingley December 7, 2013 J304 PIMP Assessment Product: Nutella & Go 1. Write 300-350 words on the product. Nutella is a rich hazelnut and chocolate spread that was originally created by pastry maker
More informationWeekday Meal Repertoire
Weekday Meal Repertoire Results from Omnibus research - February 2007 Prepared by The Oxford Partnership for The British Potato Council Introduction and background In 2006 The Oxford Partnership was commissioned
More informationTHE ART OF BELGIAN CHOCOLATE
THE ART OF BELGIAN CHOCOLATE A fascinating story Jaak De Koninck, artist and painter since 1972, created in 1983 its own imaginary airline company Starbrook Airlines. A fantasy world where air hostesses,
More informationWine Description and Assessment Sheet 3
Wine Description and Assessment Sheet 3 Name of Wine: EAN- / Barcode: Ausmusterungsnummer: International article number (IAN): Please return the completed sheet: by post LIDL Stiftung & Co. KG Marketing
More informationIt d be easy to think you know Texas, with our cowboy boots,
THE NEW CULINARY CAPITAL OF THE SOUTH TRA Marketplace Returns to a NEW Houston! It d be easy to think you know Texas, with our cowboy boots, big hats, and fondness for armadillos. And that s all true.
More informationThe first appearance of. de luxe ice confectionery
The first appearance of de luxe ice confectionery In 1927, Also after 80 years, the original Eichetti Eistörtchen is still a fast seller: Gourmets in more than 40 countries all over the world love to nibble
More information2016/2017 CORPORATE GIFT CATALOGUE
2016/2017 CORPORATE GIFT CATALOGUE ABOUT NELLEULLA CHOCOLATE Look into her eyes. In the ancient language her name means a golden light, glow and power. Truly look into the eyes of all the maidens of light
More informationMedia Plans Book. Oklahoma State University. Lezlie Zucker Mary Grimes Tayler Winters Steffin Schoeppel
Media Plans Book Oklahoma State University Lezlie Zucker Mary Grimes Tayler Winters Steffin Schoeppel Table of Contents Situation Analysis 2 Macro Environmental Consideration 2 Company Analysis 3 Product/
More informationTRADITION & INNOVATION SINCE 1842
TRADITION & INNOVATION SINCE 1842 Brilliant, sparkling, harmonious and exceptionally tasteful! Founded by Robert Alwin Schlumberger in 1842, Schlumberger is the oldest and most tradition-conscious producer
More informationSt Faiths House, Mountergate, Norwich, Norfolk NR1 1PY U.K. Tel Fax
Anniversary publications Annual reports & accounts Books Brochures Catalogues Corporate literature Customer magazines Design Event creation & management Guides Leaflets Newsletters Staff magazines Web
More informationTasting notes by Ernesto Gentili (tasting of January 2018) EOLA 2015 Costa Toscana Rosso Igt (Sangiovese, Merlot)
Tasting notes by Ernesto Gentili (tasting of January 2018) About Ernesto Gentili. Ernesto Gentili is an expert and professional wine journalist. Aso ne can read on his website www.ernestogentili.it he
More informationBRAND DNA. DNA CORE International style, Sicilian soul. BRAND POSITIONING Medium/High. PERSONALITY Sophisticated, competent and independent
CAP. 1 BRAND DNA DNA CORE International style, Sicilian soul BRAND POSITIONING Medium/High PERSONALITY Sophisticated, competent and independent SUPPORTING EVIDENCE REASON WHY Sicilian climate is Mediterranean
More informationCustomer Analysis Overview
Customer Analysis Overview Franchise Food SERIGRAPH 3801 E. Decorah Road www.serigraph.com West Bend, WI 53095 Telephone: (262)335-7200 Business Impact Revenue Cost Savings Productivity Business Description
More informationChelsi s THE BIRTH OF CHELSI S. Chelsi s CUTE CARTOON AMATIC SC
Chelsi s Custom flavoured milk DESIGN PROBLEM While researching various milk packaging, I looked at different brands of milk in stores and how they were presented to consumers. I looked at various brands
More informationWhy advertise with us?
THE COOKING & LIFESTYLE REFERENCE Lebanon s ultimate food and lifestyle reference Taste & Flavors is the authority on what s new in food, drink, entertainment and travel. With the support of its celebrity
More informationThe dream is not the destination but the journey
PRESS INFORMATION Rhumerie de Chamarel Route Royale, Chamarel, Ile Maurice. Tel. +230 483 7980 - Fax. +230 483 7987 Email. infos@rhumeriedechamarel.com www.rhumer iedechamarel.com The dream is not the
More informationNOV V OL. 5 ISS U E 148 R E P O R T
NOV. 2017 V OL. 5 ISS U E 148 R E P O R T Q&A with Billy Dim. Creator & CEO of Blendtique. Principle Series: Please join Family Office Insights for Blendtique s late afternoon event on Wednesday, November
More informationBrand identity guidelines
Contents 1. Brand overview and contact information 1.1 Brand overview..........................3 1.2 Brand guidelines overview..................... 3 1.3 Contact Information........................ 3 2.
More informationChâteau Vartely Château Vartely
Origin According to encyclopedic data the name of the one of the oldest Moldovan towns, Orhei originates from the Hungarian Var-hely, which mean the castle place. These words were brought to Moldova by
More informationWork Sample. Pat ungraded. Product Planning. Identify Characteristics of your target market
Product Planning Identify Characteristics of your target market Age:13-19 Vegetarian The pie needs to fit in lunch boxes and be easy to take to school The pie need big enough to fill up growing teenagers
More informationTo successfully select and promote a retail product after careful analysis of the customer population, meeting forecasted sales goals and providing
Brooke Kuhn To successfully select and promote a retail product after careful analysis of the customer population, meeting forecasted sales goals and providing the highest levels of customer satisfaction.
More information- 1 - A) COFFEE AREA. This unique service is made up of 4 simple steps:
Presentation Must Italia is an industrial coffee roaster and beverage production company that supplies international clients with: - Private Blend & Brand Coffee service - Exclusive distributorship of
More informationPress Kit. Fact Sheet Oak Grove Family Reserve Merlot Oak Grove Family Reserve Zinfandel...8
Press Kit Fact Sheet...2 2016 Oak Grove Family Reserve Pinot Grigio...3 2016 Oak Grove Family Reserve Sauvignon Blanc...4 2016 Oak Grove Family Reserve Viognier...5 2016 Oak Grove Family Reserve Chardonnay...6
More informationOne day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go?
One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don t know, Alice answered. Then, said the cat,
More informationWS Atkins plc (ATK) - Financial and Strategic SWOT Analysis Review
WS Atkins plc (ATK) - Financial and Strategic SWOT Analysis Review WS Atkins plc (ATK) - Financial and Strategic SWOT Analysis Review Sector Publishing Intelligence Limited (SPi) has been marketing business
More informationMAPLE BUTTER 100% PURE, RICH AND CREAMY
1 2 MAPLE BUTTER 100% PURE, RICH AND CREAMY DESCRIPTION Brien maple butter is made from 100% pure maple syrup. Its rich and creamy texture will appeal to even the most discerning palates. A HEALTHIER CHOICE
More informationPortraits. W i n e I n t e l l i ge n c e. C h i n a China Portraits 2017
Portraits W i n e I n t e l l i ge n c e C h i n a 2 0 1 7 Wine Intelligence 2017 1 Report price Report price: GBP 2,500 AUD 4,500 USD 3,250 EUR 3,000 Report credits: 5 Price also includes profiling data
More informationBritish Craft Breweries Export Project/iNet
CRAFT BEER IN CHINA British Craft Breweries Export Project/iNet Developing a framework for breweries to export to China Our objective - to deliver a plan that identifies a structured approach to the product,
More information