BRAND DNA. DNA CORE International style, Sicilian soul. BRAND POSITIONING Medium/High. PERSONALITY Sophisticated, competent and independent

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Adela Fowler
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2 CAP. 1 BRAND DNA DNA CORE International style, Sicilian soul BRAND POSITIONING Medium/High PERSONALITY Sophisticated, competent and independent SUPPORTING EVIDENCE REASON WHY Sicilian climate is Mediterranean with warm summers and mild springs and autumns and the grapes grown here have been adapted to these conditions for centuries. This provides wines with warm, soft fruit. The soil is rich in minerals and adds a particular refreshing bitterness to the finish. The Montalto family represent the know-how and the local traditions. BENEFITS With its Sicilian origin, Montalto offers wine from a particular place, with a unique history, soil and climate. Montalto takes its consumers seriously and recognizes their need for quantitative description of how the wine is made and why it is different from all the rest. MARKET INSIGHTS & TARGET GROUP Many wine brands underestimate consumers rational side, hence many consumers feel wine brands seldom take them seriously and that they speak to them in a fluffy and philosophical manner using clichés and stories with little relevance to them. The target group is motivated by discovering different and unique wines, but they need to be given a reliable and convincing reason why. TARGET Wine lovers (30-55) Loyal to the brand, low specific Knowledge. Like the wine, consider it as a lifestyle concept (many women...) Wine freaks (40 60) High income/high social position/high knowledge/very curious, not loyal to any brand (Many man...). The type of maybe writes about wine or uses as a social show off element. The type of guy that goes to the restaurant with a wine guide.. BRAND ENVIRONEMMENT The category is very fragmented due to the main recognizability of the varietals (Pinot grigio, Chardonnay, Merlot etc.) instead of specific sub region or appellation. Only Nero d Avola is recognized as being the most typical native variety from Sicilia. So far no great market leader.

3 COMPETITORS: CUSUMANO FEUDO ARANCIO - MEZZOCORONA CORVO FIRRIATO CALATRASI RAPITALA CONCEPT Tradition and innovation are Montalto s main objectives, making a wine that comes from the soul of Sicily but with a modern interpretation. This was made possible by the encounter of the earth and traditional Sicilian wine with a young and hard-working team of innovators with cutting-edge equipment and has created an ambitious project: the wines of Montalto. Traditional and innovative in spirit and soul, that is how a Sicilian success story began.

4 COMMUNICATION TOOLS

5 WEB SITE YOUTUBE PAGE

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7 VINITALY 2012 PACK 1 BOTTLE

BARONE MONTALTO. Barone Montalto began in 2000 in Santa Ninfa, Sicily, in the province of Trapani.

recognized and appreciated throughout the world. Our intense and ambitious passion for this land has been the common denominator in the realization of our project.

consumers. Barone Montalto has grown over the years. Our vineyards have grown along with the Sicilian territory.

Barone Montalto is committed to both research and experimentation. COLLEZIONE DI FAMIGLIA.

8 BARONE MONTALTO. Barone Montalto began in 2000 in Santa Ninfa, Sicily, in the province of Trapani. A major objective has distinguished us from the rest: to put a strong and wealthy land in the public eye and introduce its distinctive and authentic wines, making them recognized and appreciated throughout the world. Our intense and ambitious passion for this land has been the common denominator in the realization of our project. This is how the Montalto wines came to be, from great tradition and young character, which are continuously admired by an ever wider and more attentive audience of consumers. Barone Montalto has grown over the years. Our vineyards have grown along with the Sicilian territory. In addition, the satisfaction of those who continue to choose our wines has increased and consequently increased our gratifi cation, which matches our commitment. Barone Montalto is committed to both research and experimentation. COLLEZIONE DI FAMIGLIA. In Sicily Family is a serious matter, as much as the choice of the right wine for special occasions. Montalto Collezione di Faliglia Wines are made from the accurate selection of the best parcels in most suitable slopes. Our winemakers respectfully vinify this selection while the maturation in French oak ensures necessary longevity to the wines to testify the sacred encounter between different generations.

Jeruzalem Ormož wines are fresh, fruity and lively. Coming from our lush, green vineyards, we select the best grapes and pick them by hand.

Jeruzalem Ormož wines are fresh, fruity and lively. Coming from our lush, green vineyards, we select the best grapes and pick them by hand. Because of the modern technology in our cellar, we are able to