Barista Connect. Rooibos Espresso. March Corporate Marketing. New! Lunch Combo Launching April 10 th ROOIBOS ESPRESSO CAMPAIGN

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1 Spring 17 Issue 13 Date: March 9 th, 2017 New! Lunch Combo Launching April 10 th ROOIBOS ESPRESSO CAMPAIGN Campaign Duration: March 15 th 2017 May 28th 2017 Barista Connect March Corporate Marketing Rooibos Espresso Ring in spring with Waves Rooibos Espresso, this powerful caffeine free alternative is the perfect blend of taste and function. Completely Pure, Completely Natural Perfect Pairing: Caramel Rooibos Latte with the Red Velvet Loaf Current Promotion: Upsize regular drinks to Waves size every Wednesday All About Waves Rooibos Espresso Nutrition: Unlike black and green teas rooibos is not a tea but a tisane (herbal tea) and is naturally Caffeine Free not decaffeinated. Rooibos contains powerful antioxidants that help to calm the central nervous system helping you relax and to ensure a good night s sleep. Benefits: Rooibos Espresso Campaign PUT UP MENU & PROMO ROUNDS, & ALL MATERIALS THE NIGHT OF JAN 14 th (*All promotions must be placed after closing, the day before campaign launch date) Waves Red Espresso has 10 times more antioxidants than traditionally brewed rooibos tea. Health benefits of Rooibos are concentrated tenfold in red espresso. Making Waves espresso the healthiest and most powerful tea available. Waves Red Espresso has 10 X The Benefits: A potent immune system booster with: Anti-ageing properties Acts as a digestive aid Low tannin content Antioxidant rich Decreased anxiety

2 2 You will receive Promo Round & Menu Perfect Pairing Insert Infographic Counter Sign Sandwich Board

3 3 All About Rooibos Campaign Brief How to Prepare for this Promotion: - Review the new recipe for the Caramel Rooibos Latte Advertising: Rooibos Espresso - Completely Natural, Completely Pure - Naturally Caffeine free and Antioxidant Rich Perfect Pairing: Caramel Rooibos Latte pairs with the Red Velvet Loaf Strategy: Your Reminder I Improve Image Part of your responsibility in the Waves strategy is to continuously improve your stores image. We run cohesive, targeted marketing campaigns, but you must keep your store clean, your display fresh and appealing, ensure friendly service, and make excellent drinks every day. Always make sure your customer leaves happy. C E Connect with Customers You can easily connect with customers by: waving when they walk in the door, asking for their names and using their name to call their order, introducing new products, suggesting perfect pairings, educating them on how you make their drinks, telling them about the current promotion Educate When you educate customers, they trust you! When they trust you, they buy from you, and they recommend you. With every Waves promotion, you are given the opportunity to educate. New Combos The Morning Pastry (Coffee/ Tea & Muffin/Loaf/bagel/ Coffee/Tea) - $4.25 ( BC ) $4.55 ( AB) NEW! French Croissant and Coffee or tea - $ 3.75 (BC & AB) Square and coffee/tea/water - $ 3.75 (BC & AB) NEW! Launching April 10 th Lunch Combo - Wraps and Sandwiches plus square coffee/tea - $11.00 ( BC ) $11.50 (AB)

4 4 *BC Only Waves Promotions Marketing Update WavesRewards- Waves will continue the double the points program. We are offering 5000 points when a customer registers their WavesRewards card online that s a free coffee on us. Waves Wednesday Every Wednesday Waves will have Free Drink Upsizes at all locations all day Waves Sponsorships QMFM Nat & Drew's Coffee Break - Our sponsorship will be ending as of March 31 st Thank you to everyone who participated! Music download Cards With Waves Upsize Key Tag Given out at during the course of the sponsorship expire July 31st Please note that there is a button in the POS ( Modifier > UPSIZE Nat & Drew) for this key tag promo. o Key tag parameters : This tag is limited to one customer, one upsize per customer per visit. CTV Morning Live We are continuing our partnership with CTV Morning Live for the 10th consecutive year! Vancouver International Children s Festival We are a distribution partner for the VICF. If you are interested in bringing your friends and family follow the instructions to enjoy a 20% discount to purchase Festival tickets. Where: Granville Island When: May 29th - June 4 th Learn more about the festival here: To enjoy early access and 20% off your ticket purchase*, follow the directions below: 1. Visit to make your show selection 2. Click Buy Tickets 3. Enter access code Kidsfest2017 and select show time (case sensitive) 4. Enter coupon code Kidsfest2017 and click purple unlock button (case sensitive) 5. Confirm that the 20% discount was applied to all applicable tickets & complete order *Some restrictions apply: 20% discount valid on regular priced Adult & Children tickets purchased on-line Waves Events April CTV Side Walk Slam - (date tbd) broadcasting on the corner of Burrard and Robson From 7:00 am - 9:00 am Fall For Local - April 29th - 30 th. Waves is the official coffee sponsor of the event supporting local artists, vendors, and entrepreneurs. Get your tickets here:

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