Category Healthcheck: Family Bag Confectionery

Transcription

1 Category Healthcheck: Family Bag Confectionery The family bag confectionery market is worth over 562 million make sure you get your share Family bag confectionery is worth 84.7 million in the independent sector Sugar bags are in decline -10.8% Chocolate bags are showing growth of 3.7% Chocolate bags 26% Sugar bags 74% Source: ACNielsen channel market overview all channels and independents 02/12/06 Top 20 Sugar Bags Rank Product Name Maynards Wine Gums 215g Cad Choc Eclairs 207g Bassetts Liquorice Allsorts 215g Werthers Original 150g Bassetts Jelly Babies 215g Haribo Starmix 225g Haribo Starmix 175g Haribo Tangfastics 225g Maynards Sportsmix 215g Haribo Tangfastics 175g Rowntrees Original Frt Pastilles195g Maynards Wine Pastilles 215g Starburst Original 200g Haribo Maom Stripes 175g Maynards Midget Gems 215g Haribo Kiddies Supermix 175g Haribo Kiddies Supermix 225g Bassetts Fruit Allsorts 215g Bassetts Murray Mints 200g Werthers Original 150g Palmer and Harvey ProFiT Principles Check Top 10 Chocolate Bags Rank Product Name Maltesers 175g Galaxy Minstrels 225g Revels Assorted Choc 175g M&M`S Peanut Choc 250g CDM Giant Buttons 175g Maltesers White Choc 165g Cadbury Crunchie Nuggets 200g M&M`S Milk Choc 250g Munchie Original Choc 150g Jamesons Milk Raisins 200g Merchandising Tips Use signpost brands eg. Maynards, Bassetts and Haribo to signal family bags category to the shopper Block by category, brand, sugar and chocolate On a 1m bay, you should devote approximately 10 hooks to chocolate and the rest to sugar Place the best sellers on the best shelves/hooks ie at eye level Use impactful secondary sites in the right location to drive incremental sales Check range check the recommended range list to make sure you re stocking the best sellers out of stocks = lost sales Focus on your display use planograms to maximise sales innovate stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store

2 Category Healthcheck: Energy Drinks Energy drinks are worth 368 million in the total market, accounting for 100 million in independents check this guide to maximise your share Sports and energy drinks are the second fastest growing sector in impulse soft drinks after fruit juice, growing at +17% In value terms, the energy drinks sector is larger than waters in independents Energy 74% Sport 26% Source: AC Nielsen impulse market MAT to mm Energy Drinks section of 3.85m Chilled Soft Drinks Planogram Top 10 Energy Drinks Product Pack Type Check 4566 Red Bull Energy 250ml 24 Energy Lucozade Sport Orange 500ml 12 Sport Lucozade Orig 500ml Pet 24 Energy Lucozade Orig 380ml Pet 24 Energy Lucozade Orange Crush 380ml 24 Energy Lucozade Sport Mxd Berry 500ml 12 Sport Powerade Berry & Trop 500ml 12 Sport Lucozade Orange Crush 500ml 24 Energy Red Bull S/Free 250ml 24 Energy Boost Energy Drink 12 Energy Source: 4 weeks sales ending 12/1/07 ones to Watch Product Pack Type Check Relentless 500ml 12 Energy 3531 Red Bull Energy Twin Pk 12 Energy Lucozade Sport Tropical 500ml 12 Sport Lucozade Sport Raspberry 500ml 12 Sport 8757 V Energy Drink 250ml 24 Energy Merchandising Tips Maximise display in store by building a vertical block for energy drinks making them easier for consumers to find Time of day sales are important to energy drinks, therefore consider relevant link to purchased product eg. Newspapers and energy in forecourts Palmer and Harvey ProfiT Principles range check the recommended range list to make sure you re stocking the best sellers out of stocks = lost sales focus on your display use planograms to maximise sales innovate stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store

3 Category Healthcheck: Savoury Bagged Snacks Crisps & snacks is a key category for CTNs, forecourts and convenience stores. Here we focus on snacks - worth over 490m in the impulse * sector - to help you get your share Top 15 snacks for CTN/convenience Crisps & snacks total market share IRI 52 w/e kg sales Share of snacks by brands (convenience & impulse *) Golden Wonder 0.5% Crisps 70% Snacks 30% Walkers 54.5% Other 11.5% Own label 3.5% KP 23% Pringles 7% AC Nielsen: Impulse*, Value sales Rank Manufacturer Product Check Walkers Quavers Cheese Handy KP Mini Cheddars Original 35g Walkers Doritos Even Cheesier 40g Walkers French Fries Worcestershire Sauce Handy KP Hula Hoops BBQ Handy KP Nik Naks Nice & Spicy Handy KP Roysters T-Bone Steak 31g Walkers Doritos Extreme Chilli 40g Walkers French Fries Ready Salted Handy KP Wheat Crunchies Bacon Handy Walkers Doritos Even Cooler 40g Walkers Square Crisps Salt & Vinegar KP Skips Prawn Cocktail Handy Walkers Square Crisps Cheese & Onion KP Hula Hoops Original Handy Top 15 snacks for forecourt Rank Manufacturer Product Check Walkers Quavers Cheese Maxi 34g KP Mini Cheddars Original 50g KP Mini Cheddars Crinkly Cheese & Onion 50g KP Mini Cheddars BBQ 50g Walkers Monster Munch Mega Hot 40g Walkers Wotsits Cheesy 40g Walkers Doritos Tangy Cheese 55g KP Hula Hoops BBQ Grab bag KP Skips Prawn Cocktail Maxi KP Hula Hoop Original Grab Bag KP Wheat Crunchies Bacon 50g Walkers Doritos Cool Original 55g KP McCoys Tortillas Smoked Ribs 40g KP McCoys Tortillas Chilli & Lime 40g KP McCoys Tortillas Cheese & Sour Cream 40g Check your stock against the relevant list to make sure you are stocking the best sellers for maximum sales and profit When merchandising give even space to crisps v snacks. This will ensure you have the right representation of snacks range and facings required to get the most from your fixture Tube sales are also important, consider stocking Pringles Original 170g ( 48527), Pringles Sour Cream & Onion 170g ( 48526) and Pringles Salt & Vinegar 170g ( 48525) Suppliers are making their snacks healthier: Hula Hoops are now cooked in a blend of sunflower oil for 50% reduction of saturated fat and reduced sodium From 2007, Walkers snacks will be cooked in the much healthier sunseed oil *Impulse includes independent retail outlets, symbol groups, off licences, co-ops but excludes multiple grocers

4 Category Healthcheck: Impulse Ice Cream Top 20 Products Share of impulse ice cream market by manufacturer Adult indulgent 33% Market share by type Individual tubs 4.5% Dispensing soft ice cream 1% Adult refreshment 14.5% Cones 15.5% Choc bars 6.5% Children s 25% Whilst the Adult indulgent/refreshment area is sizeable and showing growth, this sector is dominated by just a few key lines. To maximise sales, keep ranges tight, but ensure adequate back-up stocks Rank Manufacturer Product Type Check Wall s Magnum Classic Adult indulgent Wall s Magnum White Adult indulgent Wall s Twister Children s Wall s Calippo Orange Children s Wall s Cornetto Strawberry Cones Wall s Mini Milk Children s Mars Mars Ice Cream Bar Choc bars Wall s Calippo Tropical Children s Wall s Big Feast Children s Mars Maltesers Stick Adult indulgent Mars Galaxy Caramel Adult indulgent Wall s Cornetto Classico Cones Mars Bounty Choc Stick Adult indulgent Wall s Cornetto Mint Cones Wall s Magnum Mint Adult indulgent Nestlé Fab Lolly Children s Wall s Solero Exotic Adult refreshment Wall s Magnum Dbl Caramel Adult indulgent Wall s Magnum Almond Adult indulgent Cadbury Flake Cone Cones Source: Palmer and Harvey Independent sales by volume 2006 Merchandising Tips Stock up and use the 60% storage capacity beneath the baskets to accommodate sudden demand from hot spells Ensure adequate back-up of stocks of the top Nestle, Mars and Cadbury lines as well as Wall s to satisfy the full breadth of consumer demand in peak periods Tailor your range to the area you trade in. Children can always be persuaded to buy whatever the weather. Ensure more children s lines in sites near schools etc It is important you get impulse ice cream ready in time for Easter ie. freezer checked and fully stocked and new PoS in position Palmer and Harvey PROFIT Principles Range check the key products list to make sure you re stocking the best sellers Out of stocks = lost sales Focus on your display use planograms to maximise sales Innovate stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store

5 Category Healthcheck: Biscuits Range and merchandising are key to maximising sales... check this document for your guide to creating the perfect biscuit fixture The biscuit market is worth 1.8bn. This is larger than either the hot beverages, bread or cereal categories* Recommended Range Rank Recommended Range Type Check In an average day, 19 million biscuits are consumed that s 220 every second! * Source: TNS Panel 52 w/e Dec 2005 Recommended Layout Everyday treats 30% Everyday biscuits 20% Everyday biscuits economy 10% Special treats 10% Chocolate biscuit bars 20% Healthier savoury crackers 10% Maryland Choc Chip cookie Everyday biscuits Jaffa Cakes Tubes 187g Everyday treats Jaffa Cakes 150g Everyday treats McV Choc Digestive Tube Milk Everyday treats Hob Nobs Milk Choc Tube 250g Everyday treats Cad Milk Choc Fing 150g Special treats McV Choc Digestive Milk 300g Everyday treats Hob Nobs 300g Everyday biscuits McV Choc Chip Cookie 200g Everyday treats McV Gingernuts 200g Everyday biscuits Crawfords Cust Creams 150g Everyday biscuits Jammie Dodgers 150g Everyday biscuits economy McV Digestive Caramels 300g Everyday treats McV Digestive 250g Everyday biscuits Kit Kat 2f 6 pk Chocolate biscuit bars Cheddars 150g Savoury crackers Jacobs Cream Crackers Savoury crackers Blue Ribband Chocolate biscuit bars Foxs Golden Crunch Creams 200g Everyday treats McV Rich Tea 200g Everyday biscuits Range & Display Tips Stock a consistent range of top sellers Where possible sell price marked packs, they outsell standard packs by 3 to 1 For major new product launches, display products on temporary equipment M brand offers a value alternative in Everyday economy biscuits. Consider stocking Custard Creams ( code 2438), Bourbons ( code 2439) and Highland Shorties ( code 2401) In Scotland, remember to stock Tunnocks Caramel Wafer ( code 3263) and Tunnocks Teacakes ( code 6980) as they are a top seller Ensure your fixture is well maintained, fully stocked and easy to shop Secondary sites can significantly increase your sales. 55% of biscuits are consumed with a hot drink so dual site with tea and coffee Ensure you allocate the fixture space appropriately as 80% of sales come from 20% range Take out slow selling lines which tie up money and space Follow the recommended layout above to segment your fixture

6 Category Healthcheck: Water The bottled water sector is worth 221m annually in the impulse* sector, showing strong growth of 10% year-on-year. Water value sales by type Flavoured still 21% Plain sparkling 4% Flavoured sparkling 3% Bottled water value sales by pack size Plain still 72% Source: AC Neilsen Total Impulse - 52we 13/01/07 Water is the second fastest growing category in the soft drinks sector in impulse after chilled juice All channels within the impulse sector grew water sales in 2006 with independent grocers and high street the top performers Still plain water was the main driver of growth in 2006 adding 19m to value sales Of all soft drinks sales Volvic 500ml is No. 5 with another eight waters within the top 20 Flavoured water is growing at 15% year on year in the impulse sector, faster than any other segment of total bottled water market Source: AC Neilsen Total Impulse - 52we 23/9/06 Recommended Range Product Type Check 500ml 8803 Volvic Plain still 9289 Evian Plain still 9895 Highland Spring Sportscap Plain still 8330 Touch of Fruit Strawberry Flavoured still 8473 Touch of Fruit Lemon & Lime Flavoured still Lucozade HydroActive Citrus Flavoured still 750ml / 1Ltr Sportscap 9216 Volvic 1Ltr Plain still Evian 750ml Plain still 1.5Ltr 2316 Volvic Plain still 9072 Evian Plain still Palmer and Harvey Profit Principles range check the recommended range list to make sure you re stocking the best sellers out of stocks = lost sales focus on your display use planograms to maximise sales innovate stay up to date with the latest market trends and new products talk to your Palmer and Harvey sales representative to get the best advice for your store Market data supplied by: AC Nielsen ScanTrack Impulse Channel MAT to