NZZ for cost-effective financial market advertising target groups, offers and prices for clients outside Switzerland

Transcription

1 NZZ for cost-effective financial market advertising 2011 target groups, offers and prices for clients outside Switzerland January 2011

2 2 Contents Page 3 NZZ Your number 1 choice for financial market advertising Page 4 Added value for financial market advertisers Page 12 Overview of services for the financial sector in Neue Zürcher Zeitung Page 16 Overview of services for the financial sector in NZZ am Sonntag Page 20 Overview of services for the financial sector in NZZ-BusinessCombi Page 24 Overview of services for the financial sector on NZZ-Online Page 31 Crossmedia Page 32 Contact All prices are in Swiss francs, gross, and apply to customers outside Switzerland. The terms and conditions of NZZ and NZZ am Sonntag and/or the NZZ-Online rate apply.

3 NZZ Your number 1 choice for financial market advertising Advertise in the leading business media Neue Zürcher Zeitung is Switzerland s leading daily business paper. Together with NZZ am Sonntag and NZZ-Online, its editorial services provide blanket coverage of the three target groups banks, institutional investors and private investors. This is its unique selling point over competing products and makes the NZZ portfolio an extremely attractive option for cost-effective financial market advertising. This brochure is designed to give you an overview and also provide detailed information about all the options and rates for successful financial market advertising in NZZ media. All financial market advertisements in NZZ now also appear on NZZ-Online A large number of statutory and commercial financial advertisements appear daily in Neue Zürcher Zeitung. This information is highly relevant and sometimes of great legal significance to readers and market observers alike. All financial market advertisements published in Neue Zürcher Zeitung are archived and available free of charge to users of NZZ-Online. Searches may be Free publication of financial market advertisements on NZZ-Online conducted by company name, ISIN/ security, publication date or a number of other categories. Online financial market advertisements make such information easily accessible for other purposes such as printouts, links to other sites or forwarding. This means that you, as a financial sector advertiser, gain added value for any advertisements placed in Neue Zürcher Zeitung at no extra cost. 3

4 Added value for financial market advertisers 4 The most important newspapers for the workplace Important Business Reading in German-speaking switzerland Title Positive responses Neue Zürcher Zeitung is by far the most important work-related newspaper in German-speaking Switzerland. It is the most widely read by opinion leaders and top executives. Neue Zürcher Zeitung Tages-Anzeiger Handelszeitung Finanz und Wirtschaft NZZ am Sonntag Sonntags-Zeitung Bilanz Berner Zeitung Die Weltwoche 39.7% 32.2% 24.6% 23.1% 19.4% 12.5% 17.1% 11.9% 15.8% 13.5% 13.6% 11.6% 12.8% 8.6% 9.6% 9.9% 6.9% 6.5% 4.9% Basler Zeitung 4.3% Source: MA Leader 2009, German-speaking Switzerland (basis: 80,000 top leaders, 233,000 leaders). Top leaders Leaders With our advertising combination NZZ-BusinessCombi, we can offer you sound coverage in French-speaking Switzerland. This is because our partner newspaper Le Temps is also the most widely consulted by opinion leaders and top executives in French-speaking areas of the country. Important Business Reading in French-speaking Switzerland Title Positive responses Le Temps 41.5% 34.5% Bilan 28.2% 22.3% L Agefi 19.9% 12.6% PME Magazine L Hebdo 24 heures Tribune de Genève Neue Zürcher Zeitung 17.8% 16.0% 14.3% 18.3% 13.3% 14.3% 10.9% 11.3% 8.5% 5.6% 6.1% Private Banking 3.5% Source: MA Leader 2009, French-speaking Switzerland (basis: 23,000 top leaders, 69,000 leaders). Top leaders Leaders

5 Added value for financial market advertisers Top earners consult NZZ media When you advertise in Neue Zürcher Zeitung and NZZ am Sonntag you gain exposure to a target group with aboveaverage purchasing power. This is because both papers are most likely to be read by people with annual gross incomes of more than 180,000 francs. Comparative reach, Readership and Affinity Title Reach Readership Affinity Neue Zürcher Zeitung NZZ am Sonntag 46.5% 46.4% 19,000 19, Sonntags-Zeitung Tages-Anzeiger Bilanz 44.3% 34.4% 31.4% 18,000 14,000 13, Handelszeitung 28.6% 11, Weltwoche 27.4% 11, Finanz und Wirtschaft 22.0% 9, Berner Zeitung 12.7% 5, Basler Zeitung 6.3% 3, Source: MA Leader 2009, German-speaking Switzerland (basis: people with personal gross income over 180,000 francs, 40,000 people). You can reach this target group costeffectively with our attractive rates, as this cost per thousand comparison shows. Comparative cost per thousand Title Cost per thousand readers in Swiss francs Neue Zürcher Zeitung NZZ am Sonntag Handelszeitung Bilanz Weltwoche Finanz und Wirtschaft Sonntags-Zeitung Tages-Anzeiger Berner Zeitung Basler Zeitung 1, , , , , , , , , Source: MA Leader 2009, German-speaking Switzerland (basis: people with personal gross income over 180,000 francs, 40,000 people).

6 Added value for financial market advertisers 6 NZZ readers are interested in private investments and investment strategies Comparative reach, Readership and Affinity Title Reach Readership Neue Zürcher Zeitung 51.7% 14,000 Affinity 188 Placing advertisements in both papers allows you to pinpoint and address your target group cost-effectively in the lucrative financial markets. NZZ am Sonntag Sonntags-Zeitung Bilanz Tages-Anzeiger 50.3% 44.7% 38.1% 35.4% 13,000 12,000 10,000 9, Handelszeitung 33.4% 9, Finanz und Wirtschaft 28.4% 8, Weltwoche 28.1% 7, Berner Zeitung 9.9% 3, Basler Zeitung 6.0% 2, What s more, you also benefit from our attractive rates, as confirmed by the cost per thousand comparison. Source: MA Leader 2009, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 27,000 people).. Comparative Cost per thousand Title Neue Zürcher Zeitung Cost per thousand readers in Swiss francs 1, Bilanz Handelszeitung NZZ am Sonntag Finanz und Wirtschaft Weltwoche Sonntags-Zeitung Tages-Anzeiger Berner Zeitung Basler Zeitung 1, , , , , , , , , Source: MA Leader 2009, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 27,000 people).

7 Added value for financial market advertisers The newspapers preferred by decision makers Decision makers in executive management, or finance, equity and investment firms are most likely to read Neue Zürcher Zeitung and NZZ am Sonntag. comparative reach Title Reach NZZ am Sonntag 48.5% Neue Zürcher Zeitung 47.1% Sonntags-Zeitung 46.3% Tages-Anzeiger 35.8% 7 Handelszeitung Weltwoche Finanz und Wirtschaft 30.3% 30.1% 23.7% Source: MA Leader 2009, German-speaking Switzerland (basis: sole or joint decision makers in executive management or finance, equity and investment firms with incomes over 180,000 francs, 27,000 people). Benefit from our extremely attractive offers and reach the decision makers at favourable rates. Comparative Cost per thousand Title Cost per thousand readers in Swiss francs Neue Zürcher Zeitung 1, NZZ am Sonntag Handelszeitung Die Weltwoche Finanz und Wirtschaft Sonntags-Zeitung Tages-Anzeiger 1, , , , , , Source: MA Leader 2009, German-speaking Switzerland (basis: sole or joint decision makers in executive management or finance, equity and investment firms with incomes over 180,000 francs, 27,000 people). Widely consulted outside Switzerland Neue Zürcher Zeitung is also highly regarded by German business leaders. READING HABITS OF GERMAN BUSINESS LEADERS Title Ranked by reach AR AR 1 in 1,000 AR in % WR 2 in 1,000 WR in % Overall 2, , Financial Times Neue Zürcher Zeitung Time Wall Street Journal Europe International Herald Tribune Die Weltwoche Newsweek International USA Today The Economist Business Week Forbes Le Figaro Fortune L Express Source: LAE 2009 (reader analysis of decision makers in business and administration 2009). 1 AR = average readership (people who read every/almost every or about every second or about every third or fourth issue of the title in question). 2 WR = widest readership (people who read every/almost every or about every second or about every third or fourth issue of the title in question, or who read it less frequently ) (not identical with WR used in Switzerland).

8 Added value for financial market advertisers 8 NZZ is number 1 IMAGE PROFILE IMPACT When Wirtschaftsjournalist and News aktuell in association with Schweizer Journalist asked 247 senior press officers and PR professionals in the top companies of Switzerland to rank the editorial work of key Swiss business papers, Neue Zürcher Zeitung emerged as the undisputed favourite. Neue Zürcher Zeitung is not only compulsory reading for communication professionals it is the opinion leader. Which editorial team in your opinion does the best job overall? In which media does publication of information about your company have the greatest impact/consequences? Title Rating Title Rating 1. Neue Zürcher Zeitung Neue Zürcher Zeitung NZZ am Sonntag SF DRS NZZ am Sonntag Finanz und Wirtschaft Tages-Anzeiger Handelszeitung Sonntags-Zeitung SDA DRS Reuters SDA AWP Handelszeitung SF Sonntags-Blick Tages-Anzeiger Blick Bilanz Der Sonntag Sonntags-Zeitung Finanz und Wirtschaft Basler Zeitung AWP Der Sonntag Reuters St. Galler Tagblatt Bilanz Mittelland-Zeitung Die Weltwoche Berner Zeitung Basler Zeitung Südostschweiz Mittelland-Zeitung Neue Luzerner Zeitung Berner Zeitung Die Weltwoche Neue Luzerner Zeitung Stocks St. Galler Tagblatt cash.ch Südostschweiz Sonntags-Blick cash.ch Blick Stocks 2.15 Source: Wirtschaftsournalist, news aktuell, Schweizer Journalist, March Source: Wirtschaftsournalist, news aktuell, Schweizer Journalist, March 2010.

9 Added value for financial market advertisers Die NZZ dominiert JOURNALISTIC ACCURACY COMPULSORY READING FAIRNESS 9 Journalists of which medium/which business editorial team know their craft and work with care and attention to detail? Which media simply cannot be ignored? Which ones do you read/listen to regularly? Which editorial teams stick to arrangements? Which ones employ journalists who always focus solely on the facts? Title Rating Title Rating Title Rating 1. Neue Zürcher Zeitung Neue Zürcher Zeitung Neue Zürcher Zeitung Finanz und Wirtschaft DRS NZZ am Sonntag NZZ am Sonntag NZZ am Sonntag Finanz und Wirtschaft DRS SF SDA Handelszeitung Handelszeitung Handelszeitung Reuters Tages-Anzeiger DRS SDA SDA Reuters Bilanz Sonntags-Zeitung AWP Tages-Anzeiger Finanz und Wirtschaft Bilanz AWP Reuters SF SF Bilanz Tages-Anzeiger Sonntags-Zeitung AWP Stocks Der Sonntag Der Sonntag St. Galler Tagblatt Basler Zeitung Die Weltwoche Basler Zeitung Stocks Blick Neue Luzerner Zeitung Mittelland-Zeitung Sonntags-Blick Berner Zeitung St. Galler Tagblatt cash.ch Südostschweiz Berner Zeitung Basler Zeitung Mittelland-Zeitung cash.ch Mittelland-Zeitung cash.ch Neue Luzerner Zeitung Berner Zeitung Sonntags-Zeitung Südostschweiz St. Galler Tagblatt Der Sonntag Die Weltwoche Neue Luzerner Zeitung Die Weltwoche Sonntags-Blick Stocks Sonntags-Blick Blick Südostschweiz Blick 3.11 Source: Wirtschaftsournalist, news aktuell, Schweizer Journalist, March Source: Wirtschaftsournalist, news aktuell, Schweizer Journalist, March Source: Wirtschaftsournalist, news aktuell, Schweizer Journalist, March 2010.

10 Added value for financial market advertisers 10 Preferred source of information for shareholders Neue Zürcher Zeitung is ranked number one, and 28% of Swiss investors use it as a source of information. NEWSPAPERS AND MAGAZINES AS INFORMATION SOURCE FOR THE SWISS BANKING SECTOR BY AGE GROUP (MULTIPLE RESPONSES POSSIBLE) Title Total Total Respondents by age groups in % Neue Zürcher Zeitung Tages-Anzeiger Finanz und Wirtschaft < Cash daily Handelszeitung < Le Temps < Stocks < Bilanz < Sonntags-Zeitung < min < Financial Times < heures <1 < Newspapers and magazines with 1 3%: Heute, News,.ch, 20 Minuten, Wall Street Journal, Blick, Frankfurter Allgemeine Zeitung, Le Matin édition de la semaine, Tribune de Genève, Sonntags-Blick, Time, Beobachter, NZZ am Sonntag, L Agefi, Le Monde Source: Equity Ownership in Switzerland 2008, Swiss Banking Institute of the University of Zurich (Theodoro D. Cocca, Rudolf Volkart, Stefan Schmid). Preferred source of information for structured products Holders and ex-holders of structured products regard Neue Zürcher Zeitung as their preferred print medium. Print media as an information source by holder group All data shown as percentages (%) Title Total Holders Ex-holders Non-holders to date Neue Zürcher Zeitung Tages-Anzeiger Finanz und Wirtschaft Cash daily Handelszeitung Stocks NZZ am Sonntag Payoff-Magazin Other print media Source: Swiss Banking Institute of the University of Zurich, study of structured products in Switzerland 2008.

11 Added value for financial market advertisers NZZ-Online users NZZ-Online is also preferred by those with higher education and higher incomes. REACH Reach Switzerland 14.4% Reach German-speaking Switzerland 18.7% Unique Users per month 715,000 people Source: Net-Metrix-Profile NZZ-Online Users (in %) Men NZZ-Online 61.0 Women NZZ-Online 39.0 Number 436,000 people 279,000 people Source: Net-Metrix-Profile , all Switzerland and the Principality of Liechtenstein (UUpM). Reach per main categories (in %) 20 to 29 years of age Overall 17.9 NZZ-Online to 39 years of age Overall 23.7 NZZ-Online to 49 years of age Overall 20.1 NZZ-Online to 59 years of age Overall 15.8 NZZ-Online 14.1 Higher education Overall 39.1 NZZ-Online 54.9 University Overall 18.9 NZZ-Online 32.1 Management level Overall 3.2 NZZ-Online 5.2 Monthly gross income over CHF 10,000. Overall 16.9 NZZ-Online 24.8 Number 141,000 people 191,000 people 137,000 people 101,000 people 393,000 people 229,000 people 37,000 people 172,000 people Source: Net-Metrix-Profile , all Switzerland and the Principality of Liechtenstein (UUpM).

12 Overview of services for the financial sector in Neue Zürcher Zeitung 12 Section overview 1 st section International Switzerland Zurich and Region Zurich Culture Opinion & Debate Miscellaneous 2 nd section Business Stock Exchanges and Markets Investment Funds (published Tue Sat) Sport (back page) 3 rd section Features Radio/TV Weather Special Topics

13 Overview of services for the financial sector in Neue Zürcher Zeitung Range of editorial services Media data 13 Six times a week, Neue Zürcher Zeitung provides extensive and factual reporting of the events of the day along with backgrounders on business, stock exchanges and financial markets both in and beyond Switzerland.Our journalism is noted for its sophisticated style, objective analysis and intelligent commentary. Business section Our business section provides extensive reporting of all aspects of business life, analytically and coherently. Over 15 editors and almost as many correspondents exclusive to NZZ describe, analyse and provide commentary on all that happens in business and economic policy. The focus is not only on facts and figures, but also on the decision makers themselves, along with their strategies and motives. A variety of daily reflections or weekly articles such as Focus on Business (Tuesday to Saturday), along with the traditional Saturday editorial, provide in-depth analysis of current affairs. The Business Talk article appearing every Monday is based on a conversation with a leading business personality. Special supplements 2011 Stock Exchanges and Markets section The same team that writes for the Business section also reports on the financial markets. Their reports appear in the Stock Exchange section on the Stock Exchanges and Markets pages and are just as strongly focused on the share and bond markets and on derivative products as they are on developments in the raw materials and foreign exchange markets. Daily updates are complemented by a variety of special supplements and by the weekly page Money and Investments. A range of columns, from the Eurobond Report on Monday and Wall Street Notices on Tuesday, to Funds of Hedge Funds on Wednesday, and Saturday s weekly review of the Swiss share market, shed light on the happenings of the various markets. This wealth of information is complemented by daily market commentaries and detailed information about exchange rates in markets like Zurich, New York, London, Tokyo, Frankfurt and Chicago. Print run Total Switzerland Outside Switzerland Readers German-speaking Switzerland Reach German-speaking Switzerland 7.0% 136,894 copies 123,079 copies 13,815 copies 306,000 Readers Extra: Special supplement «Pro - vision for reti re ment» will be published on 13 April Financial Year 2010 Investment Funds Asset Management Derivative Products 4 January 26 January 15 June 31 August

14 Overview of services for the financial sector in Neue Zürcher Zeitung 14 Advertising rates financial sector Recommendations and classifieds Total edition Fixed formats b/w colour 2/1 pages 43, ,550. 1/1 page 22, ,850. 1/2 page 11, ,020. 1/4 page 5,500. 8,720. 1/8 page 2,750. 4,360. Millimetre rates b/w colour Up to 400 mm mm or more Text-adjacent advertisements Total edition Fixed formats b/w colour 2/2 pages 1 28, ,640. 2/4 pages 2 14, ,960. 1/2 page 14, ,170. 1/4 page ( mm) 7, ,470. Fixed formats Business/Stock Exchanges b/w colour 1/2 page 18, ,020. 1/4 page ( mm) 9, ,390. Millimetre rates b/w colour Standard (min. height = 60 mm, 1 st section = 80 mm) Business/Stock Exchanges (min. height = 80 mm) Half-page panorama advertisement 2 Quarter-page panorama advertisement

15 Overview of services for the financial sector in Neue Zürcher Zeitung Advertising rates financial sector 15 Financial advertisements Total edition Millimetre rates b/w colour Annual general meetings, dividend, coupon, financial and statutory notices, issue announcements, capital market information, listings Advertisements Total edition Millimetre rates section column min. height max. height b/w publication Frontpage of Business section 2 nd section 54 mm 80 mm 100 mm Mon Sat Business 2 nd section 54 mm 80 mm Mon Sat Lead item Stock Exchanges and Markets 1 2 nd section 54 mm 80 mm 100 mm Tue Sat Stock Exchange (centre page) 1 2 nd section 54 mm 60 mm 80 mm 29. Tue Sat Stock Exchange pages 1 2 nd section 54 mm 60 mm 80 mm Tue Sat SIX fund pages 1 2 nd section 47 mm 30 mm Tue Sat Colour surcharge colour Up to 440 mm 5, mm or more 6,960. Special placements Fixed format recommendations Placement format columns width height b/w colour publication First advertisements page, total edition recommendations mm 31,730. Mon Sat Page two recommendations mm 7, ,520. Mon Sat Weather recommendations mm 7, ,470. Mon Sat Fixed format advertisements Front page ad mm 9,470. Mon Sat Weather panel mm 2,345. 5,970. Mon Sat Fixed format panorama advertisements Centre panorama I ad mm 25, ,430. Mon Sat Centre panorama II ad mm 39, ,910. Mon Sat Centre panorama page-high ad mm 48, ,240. Mon Sat Fixed format monolith advertisements Monolith I Business ad mm 15, ,460. Mon Sat Monolith II Business ad mm 30, ,920. Mon Sat Fixed format Junior Page advertisements Junior Page Business ad mm 19, ,770. Mon Sat Junior Page Maxi Business ad mm 21, ,190. Mon Sat 1 Only published in the Swiss edition

16 Overview of services for the financial sector in NZZ am Sonntag 16 Overview of sections 1 st section 2 nd section 3 rd section 4 th section Topics of the day Background Business Sport 5 th section 6 th section 7 th section 8 th section Science Culture Society Style

17 Overview of services for the financial sector in NZZ am Sonntag Range of editorial services Media data 17 Once a week, NZZ am Sonntag business section focuses on major developments in the markets, business world, stock exchange and companies. NZZ am Sonntag sheds light on the background and broader context of events and puts them into perspective. In addition, it highlights key issues uncovered by in-house research, checking behind the scenes and questioning the motives of the major players. While Switzerland is the key focus, the main overseas markets also come in for regular analysis. The editors make every effort to ensure that Sunday readers with an interest, but not necessarily a career, in business issues are able to follow the articles as well as the experts. The investment section also follows this approach its easily understood, practical articles on all money-related matters are designed to help readers make informed decisions on their finances. The stock exchange page provides a clear overview of the preceding week s key financial indicators share prices, exchange rates, and market trends. A mainstay of the NZZ am Sonntag business section is Switzerland s most popular business column. Here, Beat Kappeler s hard-hitting, original analysis and thoughtprovoking commentary on current events add new impetus to the debate. Print run Switzerland Readers German-speaking Switzerland Reach German-speaking Switzerland 11.6% 129,813 copies 505,000 Readers Special supplements 2011 Investing and Planning Ahead 22 May Derivative Products 16 October Investing and Planning Ahead 27 November

18 Overview of services for the financial sector in NZZ am Sonntag 18 Advertising rates financial sector Recommendations and classifieds Placement in 1 st section Fixed formats b/w colour 2/1 pages 38, ,350. 1/1 page 19, ,670. Placement in sections 2 to 8 Fixed formats b/w colour 2/1 pages 35, ,310. 1/1 page 17, ,160. 1/2 page 8, ,980. 1/4 page 4,425. 7,630. 1/8 page 2,220. 3,875. Millimetre rates b/w colour Up to 400 mm mm or more Text-adjacent advertisements Placement in 1 st section Fixed formats b/w colour 1/2 page 17, ,850. 1/4 page ( mm) 8, ,950. Millimetre rates b/w colour Min. height = 80 mm Placement in sections 2 to 8 Fixed formats b/w colour 2/2 pages 1 31, ,350. 2/4 pages 2 15, ,360. 1/2 page 15, ,670. 1/4 page ( mm) 7, ,690. Millimetre rates b/w colour Min. height = 60 mm, Business section = 80 mm Half-page panorama advertisement 2 Quarter-page panorama advertisement

19 Overview of services for the financial sector in NZZ am Sonntag Advertising rates financial sector 19 Advertisements Placement in 1 st section Millimetre rates b/w Column width = 55 mm Min. height = 80 mm Placement in sections 2 to 8 Millimetre rates b/w Column width = 55 mm Min. height = 30 mm Business = 80 mm Centre page Millimetre rates b/w Column width = 55 mm Placement in Sport section possible Colour surcharges Millimetre rates colour Up to 440 mm 4, mm or more 5,970. Special placements Fixed formats advertisements Format placement format columns width height b/w colour Ad panel front front page ad mm 11,270. Centre panorama I 2 nd to 8 th section ad mm 33, ,930. Centre panorama II 2 nd to 8 th section ad mm 40, ,270. Centre panorama page-high 2 nd to 8 th section ad mm 42, ,410. Monolith I 1 st section page-high ad mm 11, ,490. Monolith II 1 st section page-high ad mm 23, ,280. Monolith I 2 nd to 8 th section page-high ad mm 10, ,420. Monolith II 2 nd to 8 th section page-high ad mm 21, ,160. Ad panel Weather page 2 nd to 8 th section ad mm ,060. Ad panel Traffic jam map 2 nd to 8 th section ad mm 325. Ad panel Funds page 2 nd to 8 th section ad mm 2,290. Junior page 1 st section ad mm 16, ,910. Junior page 2 nd to 8 th section ad mm 14, ,740.

20 Overview of services for the financial sector in NZZ-BusinessCombi 20 Section overview Neue Zürcher Zeitung 1 st section International Switzerland Zurich and Region Zurich Culture Opinion & Debate Miscellaneous 2 nd section Business Stock Exchanges and Markets Investment Funds (published Tue Sat) Sport (back page) 3 rd section Features Radio/TV Weather Special Topics Section overview Le Temps 1 st section Zooms Temps fort International/Suisse Régions/Sports Eclairages 2 nd section Economie & Finance Bourses Finance Fonds de placement Culture & Société Air du Temps

21 Overview of services for the financial sector in NZZ-BusinessCombi Range of editorial services Media data 21 Le Temps is the definitive finance and business paper in French-speaking Switzerland. French-speaking business leaders call it the key source of workrelated information. From Monday to Saturday the 2nd section gives readers an in-depth insight into the happenings of the business world and journalistic quality they have come to expect. Its clear layout allows readers to move with ease from international and Swiss business news to economic analysis. The Finance part of the paper is a separate section featuring Bourses and Fonds de placement pages with stock exchange and investment fund information. Each Monday, the editorial team immerse themselves in the financial markets with Lundi Finance. Analysis by experts and finance professionals adds depth to a variety of topics and complements articles written by in-house journalists. Ten times a year, Lundi Finance is devoted to a special topic. Structured Products, Asset Management, Planning Ahead, Investment Funds, Mortgages & Property along with Emerging Markets are but a few examples of the topics investigated by our editorial team and presented in such a way that both lay people and experts gain valuable insights. The business and finance world even finds its way into the Hors Séries the Le Temps high-end supplements printed on glossy paper. At the beginning of each year, the Hors Série Fonds de placement details the latest trends in financial tools and provides a comprehensive overview of the investment funds on offer. And the one-off Finance series is published on 29 June, right on time for Swiss Banking Day. Print run Switzerland Readers German-speaking and French-speaking Switzerland Reach German-speaking and French-speaking Switzerland 7.9% 181,344 copies 454,000 Readers Special supplements Le Temps 2011 Fonds de placement 2 February Finance 29 June Produits structurés 31 August

22 Overview of services for the financial sector in NZZ-BusinessCombi 22 Advertising rates financial sector Recommendations and classifieds Total edition (NZZ-BusinessCombi II) Fixed formats b/w colour 2/1 pages 66, ,730. 1/1 page 34, ,890. 1/2 page 16, ,670. 1/4 page 8, ,030. 1/8 page 4,030. 5,510. Millimetre rates b/w colour Up to 400 mm mm or more Text-adjacent advertisements Total edition (NZZ-BusinessCombi II) Fixed formats b/w colour 2/2 pages 1 47, ,970. 2/4 pages 2 27, ,640. 1/2 page 25, ,980. 1/4 page ( mm) 13, ,440. Fixed formats Business b/w colour 1/2 page 29, ,520. 1/4 page ( mm) 15, ,210. Millimetre rates b/w colour Standard (min. height = 60 mm, 1 st section = 80 mm) Business (min. height = 80 mm) Half-page panorama advertisement 2 Quarter-page panorama advertisement

23 Overview of services for the financial sector in NZZ-BusinessCombi Advertising rates financial sector 23 Financial advertisements Total edition (NZZ-BusinessCombi II) Millimetre rates b/w colour Annual general meetings, dividend, coupon, financial and statutory notices, issue announcements, capital market information, listings Advertisements Total edition (NZZ-BusinessCombi II) Millimetre rates section column width min. height b/w publication Business 2 nd section 54 mm 80 mm Mon Sat Stock Exchange 1 2 nd section 54 mm 80 mm Tue Sat SIX Funds pages 2 nd section 47 mm 30 mm Tue Sat Colour surcharges colour Up to 440 mm 5, mm or more 6,720. Special placements Panorama advertisements (NZZ-BusinessCombi II) Placement format column width height b/w colour publication Centre panorama I ad mm 39, ,370. Mon Sat Centre panorama II ad mm 60, ,500. Mon Sat Monolith advertisements (NZZ-BusinessCombi II) Placement format column width height b/w colour publication Monolith I Business ad mm 23, ,160. Tue Sat Monolith II Business ad mm 40, ,240. Tue Sat Junior Page advertisements (NZZ-BusinessCombi II) Placement format column width height b/w colour publication Junior Page Business ad mm 28, ,600. Tue Sat Junior Page Maxi Business ad mm 34, ,450. Tue Sat 1 Ad is placed in Le Temps in the Business section.

24 Overview of services for the financial sector on NZZ-Online 24 NZZ-Online an indispensable guide for investors The NZZ-Online finance portal is the place to go for news, analysis and background on the latest in the financial markets as well as interactive prices and rates. The graphs on the opening page offer a quick overview of the latest developments at any given time in the key investment markets. A wide range of services at your disposal The NZZ finance portal also provides a wide range of services. For instance, you can monitor and evaluate your financial investments via your own watchlist. In addition, you have access to a variety of financial calculators and an extensive glossary of relevant financial terms.

25 Overview of services for the financial sector in NZZ-Online Linking financial market data to relevant economic news 25 All of the online finance pages feature news items that are highly relevant to the share market information being displayed at the time. This ensures that what you are reading is individually targeted and highly relevant to your own area of interest. The summary pages feature an overview of analytical articles ( Analysen im Überblick ), with a selection of factual studies on many fascinating investment strategies and the latest issues in the financial world.

26 Overview of services for the financial sector in NZZ-Online 26 Advertising formats financial sector Standard formats ➊ Maxiboard Format: pixels File size: max. 100 KB Files required: SWF, GIF/JPEG, target URL ➊ ➋ Skyscraper Standard formats: pixels Variable formats: pixels, pixels File size: max. 100 KB Files required: SWF, GIF/JPEG, target URL ➊ +➋= Wallpaper Format: pixels plus pixels File size: max. 100 KB Files required: SWF, GIF/JPEG, target URL ➋ ➌ Rectangle Format: pixels File size: max. 100 KB Files required: SWF, GIF/JPEG, target URL ➌

27 Overview of services for the financial sector in NZZ-Online Advertising formats financial sector 27 Standard formats ➍ Button Text button Image text button Image button ➍ ➎ Half-page Format: pixels File size: max. 100 KB Files required: SWF, GIF/JPEG, target URL ➎

28 Overview of services for the financial sector in NZZ-Online 28 Advertising formats financial sector Advertorial ➏ Button plus ➐ Advertorial This exclusive advertising format links to a sub-page within NZZ-Online. This means the user remains on the NZZ-Online website. The advertising page has the usual navigation elements. The entire content area is available to the advertiser. This gives you the opportunity for prominent placement of your brand or product names and your own written messages within the NZZ-Online editorial domain. ➏ ➐

29 Overview of services for the financial sector in NZZ-Online Advertising formats financial sector 29 Standard format (new) Placed at the bottom of each page. ➑ Billboard Format: pixels File size: max. 100 KB Files required: SWF, GIF/JPEG, target URL ➑ Web TV Apart from the classic advertising formats, you now have the added option of exclusive involvement in one of the TV spots shown in our Impulse web cast on the share market. You can also reserve attractive advertising space in our Funds area. We would be happy to provide you with further information and comprehensive advice on these products and services. Go to for details of other offers. ➒ ➒ PreRoll Web TV Per broadcast, exclusively for one week.

30 Overview of services for the financial sector in NZZ-Online 30 Fixed placements Rates for weekly bookings 1 Category Page Impressions Standard formats Halfpage Teaser and Advertorial 2 Business 250,000/Week 13, ,800. 5,800. Category Finance 400,000 17, ,700. 7,500. PreRoll Web-TV 1 Week Per broadcast, exclusive, 20,000 video contacts 4,900. Rates for daily bookings Category Page Impressions Standard formats Wallpaper Halfpage Business 35,000/Day 3,000. 4,400. 3,300. Category Finance 57,000/Day 3,900. 5,900. 4,400. CPT bookings Business pool rate Category Page Impressions CPT Standard formats CPT Halfpage CPT Wallpaper Business, Finance 650, Also semi and quarter contact 2 Standard advertorial

31 Crossmedia Our wide range of services will help you best meet your goals 31 Crossmedia is the networking of different media channels and advertising media in terms of content, creativity and form, in order to achieve maximum advertising success through a multi-channel appeal. By means of its versatile product portfolio and competent consultants, the NZZ media company makes a contribution towards the successful implementation of your overall campaign concept. For our latest offers and more information visit: Daily newspaper Sunday newspaper Newspaper supplements Neue Zürcher Zeitung NZZ am Sonntag NZZ-Executive, NZZ-Domizil Publications/Books Print Events NZZ-Libro NZZ-Print NZZ-Podium Television/Film Online media Magazines NZZ-Format nzz.ch, nzzexecutive.ch, nzzdomizil.ch, nzzcampus.ch, magazin-z.ch, nzzfolio.ch NZZ-Folio, Z Die schönen Seiten, NZZ-Campus, NZZ-Chronik, Swiss-Equity OV E R 1 0 M I L L I O N C O N TAC T S A M O N T H

32 Contact Advertisements German-speaking Switzerland Publicitas AG, NZZ-Media Seehofstrasse 16 Postfach CH-8021 Zürich Phone Fax Advertisements French-speaking Switzerland Publicitas SA, NZZ-Media Avenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Phone Fax Online Advertising Neue Zürcher Zeitung AG Advertising NZZ-Online Falkenstrasse 11 Postfach CH-8021 Zürich Phone Crossmedia Neue Zürcher Zeitung AG Advertising Industry Marketing Falkenstrasse 11 Postfach CH-8021 Zürich Phone Fax To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide Publicitas network. Click on Location finder under Network of offices on to find your nearest contact person.