Smart advertising in a wide range of NZZ products

Transcription

1 Smart advertising in a wide range of NZZ products For clients outside Switzerland, May 2011

2 2 Contents NZZ media group Page 3 Neue Zürcher Zeitung Page 6 NZZ am Sonntag Page 14 NZZ-Online Page 22 NZZ-Folio Page 28 Z Die schönen Seiten Page 34 NZZ-Campus Page 36 NZZ-Chronik Page 38 Bücher am Sonntag Page 39 NZZ-Fokus Page 40 Swiss-Equity-Magazin Page 41 NZZ-Executive Page 42 NZZ-Domizil Page 46 Combinations Page 48 Cross-media options Page 50 Contacts Page 52

3 NZZ media group 3 A modern media company NZZ is a modern media company that not only publishes Neue Zürcher Zeitung, NZZ am Sonntag, NZZ-Folio magazine, Z Die schönen Seiten, NZZ-Campus and the Swiss-Equity-Magazin, but also has interests in other newspaper publishing and printing companies. In addition, NZZ is behind the famous book publishing house, NZZ-Libro. The company is also a major player in the electronic media market. NZZ-Film und Fernsehen, for instance, produces regular television programmes broadcast in Switzerland and Germany, and NZZ-Online is one of Switzerland s most successful information platforms. The NZZ media group comprises two companies : NZZ and FPH (Free Press Holding). The NZZ business arm includes all the activities and products of the NZZ AG parent company and is particularly geared to the national market, while the FPH holding manages all of our interests in other regionally significant and wellestablished media companies.

4 NZZ media group 4 NZZ media group AG for Neue Zürcher Zeitung (holding) Neue Zürcher Zeitung AG (100%) NZZ Deutschland GmbH (100%) Swiss Equity Medien AG (100%) Presse-TV AG (30%) PrintOnline AG (25%) dctp-entwicklungsgesellschaft für TV-Programme GmbH (12%) Tagblatt der Stadt Zürich AG (15%) FPH Freie Presse Holding AG (75%) St. Galler Tagblatt AG (95%) LZ-Medien-Holding AG (81%) Huber & Co. AG (100%) Management Digital Data AG (50%) Swiss Printers AG (25%) As at 31 December 2010

5 NZZ media group 5 Product portfolio of Neue Zürcher Zeitung AG Newspapers Neue Zürcher Zeitung NZZ am Sonntag Online media nzz.ch nzz.ch/finance nzzexecutive.ch nzzdomizil.ch nzzvotum.ch nzzcampus.ch epaper.nzz.ch nzzpodium.ch ebalance.ch se-magazin.ch Magazines/periodicals NZZ-Folio Z Die schönen Seiten NZZ-Fokus NZZ-Campus NZZ-Chronik Swiss-Equity-Magazin/ Specials Bücher am Sonntag TV/radio NZZ-Format Presse-TV 1 NZZ-Standpunkte dctp GmbH 2 Books/calendars/specialist publications/miscellaneous NZZ-Libro NZZ-Podium Swiss Equity Days Newspaper printing NZZ-Print Product portfolio AG for Neue Zürcher Zeitung (holding) Contract printing/prep work Swiss Printers AG 1 Management Digital Data AG 1 1 Associated company (20 50%) 2 Minority shareholding (<20%)

6 Neue Zürcher Zeitung 6 Better informed to face the day Neue Zürcher Zeitung is famous in Switzerland, Europe and to many people around the world as a thoroughly informative, liberal voice with a long-standing tradition. This quality daily newspaper is geared to sophisticated readers, who are not looking for cheap headlines but in-depth articles, sound analysis and intelligent commentary. Neue Zürcher Zeitung is particularly widely consulted and highly valued by top executives in government, business and culture as an indispensable source of information. The Stock Exchange and Markets section has been extended to the point where it is now one of the most comprehensive in the business. Our intelligent and varied range of reading material is enhanced by special weekly themes like Mobile Digital, Research and Technology or Education and Society. Thanks to NZZ-E-Paper, the complete digital version of Neue Zürcher Zeitung can also be accessed online from anywhere in the world.

7 7 We specialise in well-founded, accurate and in-depth reporting on international, national and regional events. In collaboration with more than 50 exclusive correspondents right around the globe, our journalists offer authentic reporting, intelligent analysis, clear commentary and fascinating features every day. Markus Spillmann, Editor-in-Chief of Neue Zürcher Zeitung Sections Swiss edition 1 st section International Switzerland Zurich and Region Zurich Culture Opinion and Debate Miscellaneous 2 nd section Business Stock Exchange and Markets Investment Funds (published Tue Sat) Sport 3 rd section Features Radio/TV Weather Special topics International edition 1 st section International Business Exchanges Opinion and Debate Miscellaneous 2 nd section Features Literature and Art (Sat) Zurich Culture Switzerland Sport Weather Games Supplements Weekly features Monday Education and Society (with Campus and Careers) Tuesday Media Wednesday Research and Technology Thursday Mobile Digital Friday Travel and Leisure Saturday Literature and Art, Games Marketplace (as a separate section) Friday NZZ-Domizil (property) Saturday NZZ-Executive (recruitment) Special supplements and special topics See separate list on our website: Magazines NZZ-Folio (monthly) Z Magazine (8 times a year) NZZ-Campus (4 times a year) NZZ-Chronik (once a year)

8 Neue Zürcher Zeitung 8 Media data 2011 rates Print run Total Switzerland International Readership German-speaking Switzerland 136,894 copies 123,079 copies 13,815 copies 306,000 readers Total edition, 1/1 page, b/w CHF 22,020. Total edition, 1/1 page, colour CHF 28,850. For full details of our rates, please go to: Reach German-speaking Switzerland 7.0% Sources: MACH Basic , WEMF-Auflagen-Bulletin 2010

9 Neue Zürcher Zeitung 9 Readership data: composition (1) Gender Female 37% Male 63% Source: MACH Basic German-speaking Switzerland Age 55 to 99 37% 14 to 34 24% 35 to 54 39% Source: MACH Basic German-speaking Switzerland Level of education University 50% Up to apprenticeship 30% University entrance, higher vocational training 20% Source: MACH Basic German-speaking Switzerland

10 Neue Zürcher Zeitung 10 Readership data: composition (2) Employment status Not earning/ studying 36% Self-employed 11% Manager 28% Employee 25% Source: MACH Basic German-speaking Switzerland Gross household income Up to CHF 5, % CHF 10,000. or more 48% CHF 6,000. to CHF 7, % CHF 8,000. to CHF 9, % Source: MACH Basic German-speaking Switzerland Place of residence Rural 13% City or built-up area 87% Source: MACH Basic German-speaking Switzerland

11 Neue Zürcher Zeitung 11 Readership data: affinity with interest areas Affinity with interest areas Very strong interest in subject area Business, stock exchange and financial markets National and international politics Technology, science and research Computers and IT Art and culture Foreign countries and travel Residential market and property Home living, interior design and furniture Jobs, workplaces and careers Education and further training Literature and philosophy Basler Zeitung Berner Zeitung/ Bund Bilanz Blick Finanz und Wirtschaft Handelszeitung Mittelland-Zeitung Neue Luzerner Zeitung Neue Zürcher Zeitung St. Galler Tagblatt GES Stocks Südostschweiz (Die) Tages-Anzeiger Weltwoche (Die) Zürcher Landzeitung Source: MACH Basic (LpA figures) German-speaking Switzerland Index: 100 = average

12 Neue Zürcher Zeitung 12 Readership data: income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF 100,000. to 120,000. CHF 120,000. to 140,000. CHF 140,000. to 180,000. CHF 180,000. or more Total reach CHF 140,000. to 160,000. CHF 160,000. to 180,000. CHF 180,000. to 220,000. CHF 220,000. or more Leaders (in 1000s) LpA REACH % Basler Zeitung Berner Zeitung Bilanz Finanz und Wirtschaft Handelszeitung Neue Zürcher Zeitung Stocks Tages-Anzeiger Weltwoche (Die) Top leaders (in 1000s) LpA REACH % Basler Zeitung Berner Zeitung Bilanz Finanz und Wirtschaft Handelszeitung Neue Zürcher Zeitung Stocks Tages-Anzeiger Weltwoche (Die) Source: MA Leader 2009 German-speaking Switzerland

13 13 Working with the language is thinking work Particularly in these turbulent times, people value competent business reporting that is neither sensationalised nor trivialised. Neue Zürcher Zeitung is not superficial. It offers intelligent analysis, clear commentary and captivating reading. Naturally the same applies to coverage of politics, society, culture and sport. The annual subscription includes the NZZ-Folio, NZZ-Campus, Z Die schönen Seiten and NZZ-Chronik maga zines, a wide range of fascinating special supplements and online access to NZZ-E-Paper, the digital version of Neue Zürcher Zeitung. For information and subscription orders: Tel. +41 (0) , leserservice@nzz.ch or

14 NZZ am Sonntag 14 Competence on Sunday The world does not stand still on Sundays and this is particularly true of the business world. NZZ am Sonntag provides a high standard of reporting on business, politics, sport, science, culture, society plus a wealth of background reading so that its readers are better qualified than ever to voice their own opinions. With its detailed research, journalistic skill and intelligent analysis, the Sunday edition keeps our dis cerning readers well informed about the key happenings of the past week and ideally prepared for a good start to the new one. NZZ am Sonntag is a well-balanced and indispensable asset for anyone wanting to keep on top of things seven days a week and from anywhere in the world, if so desired, thanks to our digital version with the same layout.

15 15 NZZ am Sonntag reports on the latest weekend happenings and gives expert and varied coverage of topical world issues. Our own research and background reporting make this publication the leading Sunday newspaper for all aspects of politics and business, without neglecting the entertainment factor. Every week we let you know on Sunday what the feature articles for Monday will be. Felix E. Müller, Editor-in-Chief of NZZ am Sonntag Sections Sections and themes 1 st section : Current Affairs 2 nd section : Background 3 rd section : Business 4 th section : Sport 5 th section : Knowledge 6 th section : Culture 7 th section : Society 8 th section : Style Supplements Weekly supplement NZZ-Executive (recruitment) Monthly supplement Bücher am Sonntag (Books on Sunday) Special supplements and special topics See separate list on our website : nzzas Magazine Z Magazine (8 times a year)

16 NZZ am Sonntag 16 Media data 2011 rates Print run Switzerland 129,813 copies 1/1 page, b/w, 1 st section CHF 19,460. Readership German-speaking Switzerland 505,000 readers Reach German-speaking Switzerland 11.6% 1/1 page, colour, 1 st section CHF 27,670. 1/1 page, b/w, 2 nd to 8 th section CHF 17,680. 1/1 page, colour, 2 nd to 8 th section CHF 25,160. For full details of our rates, please go to: Sources : MACH Basic , WEMF-Auflagen-Bulletin 2010

17 NZZ am Sonntag 17 Readership data: composition (1) Gender Female 47% Male 53% Source: MACH Basic German-speaking Switzerland Age 55 to 99 31% 14 to 34 30% 35 to 54 39% Source: MACH Basic German-speaking Switzerland Level of education University 40% Up to apprenticeship 40% University entrance, higher vocational training 20% Source: MACH Basic German-speaking Switzerland

18 NZZ am Sonntag 18 Readership data: composition (2) Employment status Not earning/ studying 34% Self-employed 10% Manager 22% Employee 34% Source: MACH Basic German-speaking Switzerland Gross household income Up to CHF 5, % CHF 10,000. or more 41% CHF 6,000. to CHF 7, % CHF 8,000. to CHF 9, % Source: MACH Basic German-speaking Switzerland Place of residence Rural 17% City or built-up area 83% Source: MACH Basic German-speaking Switzerland

19 NZZ am Sonntag 19 Readership data: affinity with interest areas Affinity with interest areas Very strong interest in subject area NZZ am Sonntag Der Sonntag Sonntags-Blick Sonntags-Zeitung Zentralschweiz am Sonntag Source: MACH Basic (LpA figures) German-speaking Switzerland Index: 100 = average Readership data: income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF 100,000. to 120,000. CHF 120,000. to 140,000. CHF 140,000. to 180,000. CHF 180,000. or more Total reach CHF 140,000. to 160,000. CHF 160,000. to 180,000. CHF 180,000. to 220,000. CHF 220,000. or more Business, stock exchange and financial markets National and international politics Technology, science and research Computers and IT Art and culture Foreign countries and travel Residential market and property Home living, interior design and furniture Jobs, workplaces and careers Education and further training Literature and philosophy Leaders (in 1000s) LpA REACH % NZZ am Sonntag Sonntags-Zeitung Top leaders (in 1000s) LpA REACH % NZZ am Sonntag Sonntags-Zeitung Source: MA Leader 2009 German-speaking Switzerland

20 NZZ am Sonntag 20 Readership data: reading time Average reading time by age Total Under minutes 57 minutes 35 to minutes 55 and older 60 minutes Source : NZZ am Sonntag Subscription Survey 2008 Pool : 797 people Readership data: media consulted on Sunday Length of time media consulted on Sunday Newspapers 95 minutes Magazines 15 minutes Television Radio 82 minutes 83 minutes Internet 28 minutes Source : NZZ am Sonntag Subscription Survey 2008 Pool : 797 people

21 21 NZZ am Sonntag offers a wealth of topics to arouse your interest. The Sunday menu includes expertly prepared reports and analysis, but also tasty and entertaining treats and ten times a year our magazine supplement Z Die schönen Seiten. To sample all of this goodness free of charge for a 5-week period, phone +41 (0) For further offers, go to Mit Verstand zu geniessen.

22 NZZ-Online 22 The online platform of NZZ NZZ-Online is the leading platform for news, background and analysis and one of the most popular internet choices for the target market of Leaders and Top leaders. NZZ-Online stands for credible, upto-the-minute news reporting, and offers a high standard of journalistic quality that is guaranteed by the presence of a strong editorial team, seven days a week and twenty-four hours a day. By running your campaign on our news portal, you gain direct contact to this unique and lucrative target group that can only be good for your business.

23 23 NZZ-Online is politics in real time and business with no downtime : news, analysis, commentary, the latest information from the financial markets and individual financial analysis on NZZ-Finance. NZZ-Online is backed by two great editorial teams. Our own online editorial team writes and edits copy from first thing in the morning to late at night. It also works in close liaison with our newspaper editorial team. Urs Holderegger, Editorial Head NZZ-Online Usage per month 1 Hits (page impressions) 40.3 million Unique clients 1.2 million Visits 9.4 million 2011 rates CPT bookings (cost per thousand) Skyscraper ( pixels) CHF 55. Rectangle ( pixels) CHF 55. Maxiboard ( pixels) CHF 55. Billboard ( pixels) CHF 55. For full details of our rates, please go to: Reach Switzerland 14.4% German-speaking Switzerland 18.7% Unique users per month 715,000 people 1 Sources: NET Metrix Profiles , NET Metrix Audit Average 2010

24 NZZ-Online 24 User data: composition Gender Mann 61.0% Frau 39.0% Source : NET Metrix Profiles (UupM) Switzerland Age 14 to % 20 to % 30 to % 40 to % 50 to % 60 to % 70 or older 4.6% Source : NET Metrix Profiles (UupM) Switzerland Level of education Compulsory 9.1% Medium 35.9% High 54.9% Source : NET Metrix Profiles (UupM) Switzerland

25 NZZ-Online 25 User data: affinity Employment status (affinity index) Top management level, permanent employee 161 Middle to lower management, permanent employee 119 Worker, permanent position 113 Entrepreneur, business owner 101 Employee 98 Source : NET Metrix Profiles (UupM) Switzerland Income in Swiss francs (affinity index) More than Not stated to Under Source : NET Metrix Profiles (UupM) Switzerland Top 5 subject areas of interest, very strong/rather strong interest (affinity index) Business 149 National and international politics 136 Technology, science and research 125 Art and culture 113 Careers and workplaces 112 Source : NET Metrix Profiles (UupM) Switzerland

26 NZZ-Online 26 User data: unique users per month Unique users per month (UupM) of publishing websites (not a comprehensive ranking of all websites) Reach (in %) Reach (in thousands) 20min.ch blick.ch tagesanzeiger.ch NZZ-Online (nzz.ch) lematin.ch pctipp.ch heures.ch baslerzeitung.ch tdg.ch bernerzeitung.ch a-z.ch cash.ch zisch.ch beobachter.ch letemps.ch schweizer-illustrierte.ch derbund.ch femina.ch dasmagazin.ch weltwoche.ch handelszeitung.ch sonntagszeitung.ch thurgauerzeitung.ch stocks.ch tele.ch computerworld.ch annabelle.ch bilanz.ch hebdo.ch schweizerfamilie.ch wildeisen.ch fuw.ch tierwelt.ch woz.ch illustre.ch swissitmagazine.ch landbote.ch volksblatt.li bilan.ch lemenu.ch ghi.ch shn.ch Source : NET Metrix Profiles (UupM) Switzerland and Liechtenstein

27 NZZ-Online with a new improved layout 27 NZZ-Online now has a new improved layout with noticeably wider pages, enlarged typefaces and simplified navigation. In the main navigation panel of the news pages, the International and Swiss sections are listed under Politics. As well as the latest news from the city and region, the Zurich section now features a new Restaurant Guide and Webcam from the roof of the NZZ building in Falkenstrasse. The collective Background section has now been added to the main navigation panel, and includes Science articles as well as the NZZ blogs. All video content on NZZ-Online is now available in one place under the Web TV heading, which includes Impulse and Format. To the Magazine, which still contains the Travel & Leisure and Cars/Motoring content, a new section on Style has been added, which is looked after by NZZ am Sonntag in particular. The Magazine also contains the Digital page, which is going to be expanded in the future, while the Entertainment section has been replaced by the popular Sudoku. Only minor changes have been made to Finance, where Second-tier stocks are now listed under Shares.

28 NZZ-Folio 28 Thoroughly researched and tastefully presented Thoroughly researched and tastefully presented, NZZ-Folio is the monthly magazine of Neue Zürcher Zeitung. Unlike most newspaper supplements, NZZ-Folio takes a key theme approach. Every month we present one theme from every angle, along with special commentary and co lumns. Whether the focus is on politics, culture or society, business, science or sport NZZ-Folio makes a point of combining reliable information with intelligent reading pleasure. We have been producing NZZ-Folio since August 1991; the magazine appears as an insert in the Swiss edition of Neue Zürcher Zeitung, Neue Zuger Zeitung and some editions of Neue Luzerner Zeitung and St. Galler Tagblatt and is also available on separate subscription.

29 29 Month after month, one theme from every angle, plus regular features and columns profiling prominent authors from Switzerland and abroad that is the concept that has become the hallmark of NZZ-Folio. Our magazine is committed to the highest quality of content and layout. No matter whether a monthly issue tackles the hard facts of a subject supplying arguments that will hold water in any debate or adopts a lighter tone NZZ-Folio is always the stylish and skilfully penned product of the finest writers. Daniel Weber, Editorial Head of NZZ-Folio 2011 publication details Main theme Published Soul searching 3 January Housewives 7 February Sponsoring. Who pays whom? 7 March Nuclear power 4 April Dream jobs 2 May 1 song and everything that goes with it 6 June Bikes 4 July 20 years of NZZ-Folio 2 August Crime scene 5 September Emigrated 3 October Responsibility 7 November I love you. Where are you? 5 December Media data Print run Total edition 204,350 copies Readers German-speaking Switzerland 645,000 readers Reach German-speaking Switzerland 14.9% 2011 rates 1/1 page, colour CHF 24,200. For full details of our rates, please go to: Sources : MACH Basic , WEMF-Auflagen-Bulletin 2010

30 NZZ-Folio 30 Readership data: composition (1) Gender Female 44% Male 56% Source: MACH Basic German-speaking Switzerland Age 55 to 99 33% 14 to 34 27% 35 to 54 40% Source: MACH Basic German-speaking Switzerland Level of education University 42% Up to apprenticeship 38% University entrance, higher vocational training 20% Source: MACH Basic German-speaking Switzerland

31 NZZ-Folio 31 Readership data: composition (2) Employment status Not earning/ studying 33% Self-employed 10% Manager 25% Employee 32% Source: MACH Basic German-speaking Switzerland Gross household income Up to CHF 5, % CHF 10,000. or more 40% CHF 6,000. to CHF 7, % CHF 8,000. to CHF 9, % Source: MACH Basic German-speaking Switzerland Place of residence Rural 16% City or built-up area 84% Source: MACH Basic German-speaking Switzerland

32 NZZ-Folio 32 Readership data: affinity with interest areas Affinity with interest areas Very strong interest in subject area Business, stock exchange and financial markets National and international politics Technology, science and research Computers and IT Art and culture Foreign countries and travel Residential market and property Home living, interior design and furniture Jobs, workplaces and careers Education and further training Literature and philosophy Bilanz Geo Magazin (Das) NZZ-Folio Weltwoche (Die) Source: MACH Basic (LpA figures) German-speaking Switzerland Index: 100 = average

33 NZZ-Folio 33 Readership data: income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF 100,000. to 120,000. CHF 120,000. to 140,000. CHF 140,000. to 180,000. CHF 180,000. or more Total reach CHF 140,000. to 160,000. CHF 160,000. to 180,000. CHF 180,000. to 220,000. CHF 220,000. or more Leaders (in 1000s) LPA REACH % Bilanz Geo Magazin (Das) NZZ-Folio Weltwoche (Die) Top Leaders (in 1000s) LPA REACH % Bilanz Geo Magazin (Das) NZZ-Folio Weltwoche (Die) Source: MA Leader 2009 German-speaking Switzerland

34 Z Die schönen Seiten 34 For all the finer things of life Z Die schönen Seiten is the lifestyle magazine celebrating the finer things of life. It is targeted at intelligent and highspending readers looking for high-quality goods and services. Z magazine was launched at the beginning of It boasts a wide reach and an eye-catching format that makes the magazine one of a kind in Switzerland. Z is published eight times a year and inserted as a supplement in both the Saturday edition of Neue Zürcher Zeitung and NZZ am Son ntag. In a new development, Frankfurter Allgemeine Zeitung and Neue Zürcher Zeitung now produce a major print run of the lifestyle magazine Z Die schönen Seiten, as a joint supplement. Z magazine appears four times a year as a joint production with Frankfurter Allgemeine Zeitung (FAZ). An expanded print run of 393,888 copies of Z magazine is inserted into the Saturday edition of FAZ (Source: IVW) publication details Main theme Published Main theme Published Spring fashion 19/20 February Autumn fashion 3/4 September Watches/Jewellery 26/27 March Wine and fine dining 8/9 October Travel/Cars 14/15 May Watches/Jewellery 5/6 November Homes/Interior Design 11/12 June Gifts 3/4 December

35 35 Z Die schönen Seiten is a high-end lifestyle publication devoted to all the finer things of life and targeted to discerning readers who value the high publishing standards of NZZ. It makes for quality weekend reading and encourages people to linger longer over every page. Katharina Blansjaar, Editorial Head of Z Die schönen Seiten Magazine sections 2011 rates Sections Content Sections Content 1/1 page, colour Object The product of the month Travel New discoveries, places CHF 32,970. of desire Studio photographed by Paul Graves Visit to the workshop Dinner to be and a very special hotel recommendation Culinary innovations, For full details of our rates, please go to: of a master craftsperson is served fine cuisine, Art market Current auctions, note worthy galleries and promising contemporary Daniela Chemelli s recipe of the month and wine tips from Peter Keller Media data 1 Shopping Market place artists The latest shopping Meccas from around the world Superb finds from the whole lifestyle Kaleidoscope Beauty Wellness A colourful pot-pourri of stylish objects Decorative and fragrant options from the world of beauty The best spas and Print run Switzerland Readers German-speaking Switzerland 320,000 copies 665,000 readers Design spectrum Sought-after furniture classics, personal favourites and designer Back then feel-good treatments Celebrities comment on a photo from their past Reach German-speaking Switzerland 15.3% tips for a happy life 1 In-house data based on NZZexecutive (MACH Basic )

36 NZZ-Campus Fit for study and career NZZ-Campus offers you an extraordinary opportunity to reach the highly promising target market of students and graduates (of universities, tertiary colleges and applied sciences universities) via the quality products of NZZ publication details Online 24/7 updates of student news, blogs of university correspondents and podcasts. Newspapers NZZ-Campus page in NZZ : every Monday NZZ-Campus page in NZZ-Executive ( Neue Zürcher Zeitung and NZZ am Sonntag ) : every Saturday and Sunday. Magazine 4 times a year as a supplement to Neue Zürcher Zeitung : 1 March, 10 May, 27 September and 29 November 2011.

37 37 Under the brand NZZ-Campus, NZZ pools all its publishing and editorial services for students and graduates. The content includes practical advice and information about services. The quarterly magazine helps students and graduates make important decisions about their courses or their entry into the career world, and is also designed to entertain and inform them about the latest university issues. Ronald Schenkel, Editorial Head of NZZ-Campus Website: Media data Magazin 1 The nzz-campus.ch website provides daily of student life. Audio and video podcasts Print run updates on anything and everything to do shed light on everyday topics of interest Total edition 155,228 copies with university studies. NZZ student bloggers file exclusive reports direct from the universities on their personal experience to students and provide practical study advice. Readers German-speaking Switzerland 306,000 readers Weekly pages Twice a week students can find highly relevant information about the university world : every Monday in NZZ and every weekend in the NZZexecutive section, which is supplied as a supplement to Neue Zürcher Zeitung and NZZ am Sonntag. Magazine This quarterly magazine published as a supplement to Neue Zürcher Zeitung feature articles from all over the world, entertaining columns and fascinating profiles. Some 30,000 copies of each issue of this magazine are also distributed direct to the target market on campus. Reach Students % 2011 rates 1/1 page, b/w CHF 11,710. 1/1 page, colour CHF 14, In-house data based on Neue Zürcher Zeitung (MACH Basic ) 2 University students and graduates (of universities, tertiary colleges & applied sciences universities) < 28 years old For full details of our rates, please go to:

38 NZZ-Chronik 38 NZZ-Chronik : a review of the year in magazine form. Aside from a comprehensive classic chronology and high-quality journalism illustrated by stunning images, the magazine will contain dedicated feature articles and commentary on the definitive events of such newspaper sections as International, Switzerland, Business, Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with a print run of more than 170,000 copies. The approximately 120-page long NZZ-Chronik will be inserted in Neue Zürcher Zeitung prior to Christmas and also distributed via the usual newsagents. Moreover, NZZChronik will also be published in book form (with all advertisements) by NZZ-Libro publication date 16 December Media data 1 Print run Total edition 170,000 copies Within Switzerland 126,621 copies Outside Switzerland 11,000 copies Newsagents 32,379 copies 2011 rates 1/1 page, colour CHF 14,570. For full details of our rates, please go to: Readers German-speaking Switzerland 306,000 readers Reach German-speaking Switzerland 7.0% 1 In-house data based on Neue Zürcher Zeitung (MACH Basic )

39 Bücher am Sonntag (Books on Sunday) 39 This supplement in tabloid form appears on the last Sunday of each month in conjunction with NZZ am Sonntag and offers book fans and literature buffs an overview of the key new releases in fiction and non-fiction. Our non-fiction coverage includes biographies and memoirs, as well as works focusing on topical themes to do with politics, current affairs, culture, science and society. As well as book reviews, Bücher am Sonntag also contains an essay or a major interview, plus a column by a famous author. In addition, there are monthly lists of new fiction and the key dates and venues of book readings, launches and literary discussions publication dates 30 January 27 February 3 April 24 April 29 May 26 June 28 August 25 September 30 October 27 November Media data 1 Print run Total edition 152,000 copies Readers German-speaking Switzerland 505,000 readers Reach German-speaking Switzerland 11.6% 2011 rates 1/1 page, b/w CHF 8,100. 1/1 page, colour CHF 11,510. For full details of our rates, please go to: 1 In-house data based on NZZ am Sonntag (MACH Basic )

40 NZZ-Fokus 40 NZZ-Fokus is published three or four times a year on some of the particularly topical and burning issues of our time. Selected NZZ articles are compiled into a dossier focusing on key themes. NZZ-Fokus offers readers the opportunity to gain an in-depth understanding of a key issue and trace the development of events in chronological sequence publication details Thema UBS Switzerland City Computer Euorpe Terrorism Concensus Democracy Publication 2 March 13 April 25 May 24 August 7 September 5 October Media data 1 Print run About 5,000 10,000 copies 2011 rates 1/1 page, b/w and colour CHF 4,750. For full details of our rates, please go to : 1 In-house data

41 Swiss-Equity-Magazin 41 With its Swiss-Equity-Magazin and numerous investor conferences, Swiss Equity Medien AG offers a comprehensive platform of information and services for professional investors and decision makers in the financial sector. Swiss Equity Medien AG Media data 1 The NZZ platform for successful companies Swiss Equity Medien AG, publisher of the Swiss-Equity-Magazin, has been a division of Neue Zürcher Zeitung AG since 1 January The Swiss-Equity- Magazine provides a monthly update on markets, strategies and financing options for Swiss companies. With its in-depth company profiles, financial market reports and valuable investment tips, this magazine is an important source of market intelligence for any reader. In addition, eight special issues are published every year with in-depth coverage of topical themes like Life Sciences 2, Banking, Private Equity 2, Cleantech 2, Real Estate, Boards of Directors 2 and Tourism. A wide range of reference books, an online database and seven professional and investor conferences round out the offering of this multimedia NZZ platform for successful companies. Normal edition Print run 8,000 copies Number sold 1,166 copies 3 Free 4,449 copies 3 Mass circulation Insert NZZ 123,079 copies Insert NZZaS 129,813 copies 2011 rates 1/1 page, normal edition, colour CHF 3,850. For full details of our rates, please go to : 1 In-house data 2 Inserts in «Neue Zürcher Zeitung» or «NZZ am Sonntag» 3 WEMF audited

42 NZZ-Executive 42 NZZ-Executive Thanks to its editorial front page, the recruitment section of Neue Zürcher Zeitung cannot be overlooked. It features fascinating, high-quality articles on all kinds of career and work topics, composed by the joint editorial team of both Neue Zürcher Zeitung and NZZ am Sonntag. These include interviews with national and international personalities on their individual achievements, careers and lifestyles. In addition, foreign correspondents report on some of the distinctive features of their particular working environment. Nicoletta Wagner, Editorial Head of NZZ-Executive Executive recruitment market NZZ-Executive Within Switzerland, the NZZ-Executive recruitment section appears in the weekend edition of Neue Zürcher Zeitung and in NZZ am Sonntag. If you choose to advertise in the total edition, your advertisement also appears on the following Monday in NZZ-Executive in the international edition of Neue Zürcher Zeitung. NZZexecutive.ch Thanks to exclusive interviews, editorial content on themes like commerce, the working world and human resources management combined with comprehensive integration of such elements in NZZ- Online, advertising on NZZexecutive.ch means you reach not only active job seekers but also the key target market of passive job seekers. We offer the advertising industry classic types of display ads, either individually or in combination with other NZZ-Online sites.

43 43 NZZexecutive.ch With NZZexecutive.ch, your recruitment ads receive targeted exposure to our highly qualified NZZ-Online readership. For recruitment advertisers, we offer attractive annual subscription models, individual ad insertions and combination offers for the recruitment section and online job portal. The combination with NZZ-Online gives you comprehensive exposure for your recruitment and/or HR marketing initiatives. Media data 2011 rates Print 2011 rates Online Print run Total edition 266,707 copies Switzerland 252,892 copies Readers German-speaking Switzerland 665,000 readers Reach German-speaking Switzerland 15.3% Swiss edition, 1/4 page, b/w CHF 7,901. Swiss edition, 1/4 page, colour CHF 9,230. Print-to-Online You can combine your print ad with an online one for an additional charge of CHF 475. and with a run-time of 30 days. For full details of our rates, please go to: Job portal Individual ads from CHF 625. Display ads Premium position marketplace teasers on NZZ-Online without logo CHF 1,250. /week with logo CHF 1,875. /week For further information about print/online combinations and subscription models, go to Rates and Services on or Sources: MACH Basic , WEMF-Auflagen-Bulletin 2010

44 NZZ-Executive 44 Readership data: income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF 100,000. to 120,000. CHF 120,000. to 140,000. CHF 140,000. to 180,000. CHF 180,000. or more Total reach CHF 140,000. to 160,000. CHF 160,000. to 180,000. CHF 180,000. to 220,000. CHF 220,000. or more Leaders (in 1000s) LPA REACH % NZZ-Executive Metropool Top Leaders (in 1000s) LPA REACH % NZZ-Executive Metropool Source: MA Leader 2009 German-speaking Switzerland

45 NZZ-Executive 45 Combinations with NZZ-Executive Special offer NZZ-Executive: Security Package NZZ-ExecutiveBusinessCombi This combination with Le Temps gives you exposure to a total of 819,000 potential candidates. It allows you to increase the reach of your recruitment advertisements by over 20%. Rates NZZ-ExecutiveBusinessCombi 1/4 page, standard, b/w CHF 10,611. 1/4 page, standard, colour CHF 11,850. For full details of our rates, please go to: Maximise the impact of your recruitment advertisements with a response multiplier. Offer When you book a recruitment advertisement, the same ad will also appear once in the next 6 weeks in the recruitment section of «NZZexecutive». By booking the Security Package before the first insertion, the rate for your advertisement will only increase by 25% for the additional insertion. This package is only available for recruitment advertisements. If the package is booked retrospectively, a 50% discount will be applied to the additional insertion within a 6-week period. Benefits You have several weeks to find the best candidate for the vacant position. You increase your market presence by doubling it with each insertion. The recruitment ad can be published twice within a 6-week period. Security Package Price when booking the Security Package Price reduction on 2 nd insertion 1 st insertion 2 nd insertion Price 100% Discount 75% Price 25% over a period of 6 weeks

46 NZZ-Domizil 46 NZZ-Domizil Properties are presented to our readers on a weekly basis in a separate section and in clearly defined categories. The front page of the NZZdomizil property section is produced by the editorial team and includes a property-related picture puzzle, informative graphics and an article on a topical property theme. Andrea Martel, Editorial Head of NZZ-Domizil The property market NZZ-Domizil NZZ-Domizil appears every Friday as a separate section in Neue Zürcher Zeitung. In addition to this property section on Friday, property categories also appear every Monday and Wednesday in Neue Zürcher Zeitung. Furthermore, the Sunday newspaper, NZZ am Sonntag, also includes a property category. NZZdomizil.ch Whether you choose to run a property ad or advertise in the online magazine, Interior Design, you will reach users with high purchasing power and equally high expectations of quality and design on NZZdomizil.ch. Benefit from this unique positioning and generate a traffic and response rate of high quality and substance.

47 47 NZZdomizil.ch NZZdomizil.ch gives users a window on the world of sophisticated living and home interiors. The focus is on high-quality residential property and interior design, and the content is offered at the same high standard our readers have come to expect from NZZ. This unique platform provides users with all kinds of information and the contact details of property firms and interior design consultants. Media data rates Print 2011 rates Online Print run Switzerland 123,079 copies Readers German-speaking Switzerland 306,000 readers Reach German-speaking Switzerland 7.0% Total edition, millimetre rate for individual formats, b/w Up to 400 mm CHF mm or more CHF 5.60 Total edition, millimetre rate for individual formats, colour Up to 400 mm CHF mm or more CHF 7.98 For full details of our rates, please go to: Property portal Individual ads from CHF 110. Display ads Fixed placements from CHF 1,100. Online magazine Interior Design Display ads Fixed placements from CHF 1,400. For further information about NZZdomizil.ch, go to 1 Based on «Neue Zürcher Zeitung» (Mach Basic )

48 Combinations 48 NZZ BusinessCombi The right partnership makes for more impact. You can leverage the combined power of Neue Zürcher Zeitung and Le Temps with the NZZ-BusinessCombi. It pays to place an ad here, because it will be noticed by people with particular interest and above-average purchasing power. Media data 2011 rates Print run Switzerland 181,344 copies Total edition, 1/1 page, b/w CHF 34,610. Readers German- and French-speaking Switzerland 454,000 readers Reach German- and French-speaking Switzerland 7.9% Total edition, 1/1 page, colour CHF 40,890. For full details of our rates, please go to: Sources: MACH Basic , WEMF-Auflagen-Bulletin 2010

49 49 Advertising combination of NZZ am Sonntag plus Sonntagspool The Sunday papers NZZ am Sonntag and Zentralschweiz am Sonntag have combined to create an attractive advertising deal called NZZ am Sonntag plus Sonntagspool. With a total print run of more than 239,156 copies and combined readership of 650,000 people, this new combination is the Sunday deal with the highest circulation and user rate in Switzerland. Media data 2011 rates Print run Switzerland 239,156 copies 1/1 page, b/w, 1 st section CHF 29,440. 1/1 page, colour, 1 st section CHF 37,650. 1/1 page, b/w, 2 nd 8 th section CHF 26,760. 1/1 page, colour, 2 nd 8 th section CHF 34,230. For full details of our rates, please go to:

50 Crossmedia 50 Our wide range of products and services ensures maximum impact Cross media stands for the textual, creative and formal combination of a variety of media channels and advertising media, with the aim of achieving maximum advertising success via the multi-channel approach. The NZZ media group, with our wide-ranging product portfolio and competent sales consultants, will help you devise an effective, holistic campaign concept. For all the latest offers and information on the subject of cross-media advertising, go to crossmedia. Daily newspaper Sunday newspaper Newspaper supplements Neue Zürcher Zeitung NZZ am Sonntag NZZ-Executive, NZZ-Domizil Publications/Books Print Events NZZ-Libro NZZ-Print NZZ-Podium Television/Film Online media Magazines NZZ-Format nzz.ch, nzzexecutive.ch, nzzdomizil.ch, nzzcampus.ch, magazin-z.ch, nzzfolio.ch NZZ-Folio, Z Die schönen Seiten, NZZ-Campus, NZZ-Chronik, Swiss Equity OVER 10 MILLION CONTACTS A MONTH

51 You might well associate depth with NZZ. But have you seen our breadth? 51 NZZ-Chronik NZZ-Online NZZ-Campus NZZ-Domizil NZZ-Folio NZZ-Executive Z Bücher am Sonntag Neue Zürcher Zeitung NZZ am Sonntag There are many facets to NZZ competence. And there are just as many options for presenting your advertising message to an audience with above-average education and purchasing power: on week days or weekends, by day or by night, in print or electronic form. To find out more about us, phone +41 (0) or go to

52 Contacts Your contacts Advertisements from German-speaking Switzerland Publicitas AG, NZZ-Media Seehofstrasse 16 CH-8021 Zürich Phone Fax Advertisements from French-speaking Switzerland Publicitas SA, NZZ-Media Avenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Phone Fax Online advertising Neue Zürcher Zeitung Advertising NZZ-Online Falkenstrasse 11 CH-8021 Zürich Phone Cross-media advertising Neue Zürcher Zeitung AG Advertising Industry Marketing Falkenstrasse 11 CH-8021 Zürich Phone Fax To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide Publicitas network. Click on Location finder under Network of offices on to find your nearest contact person.