table of contents 1 The Currito Concept 2-3 Where is Currito? 4-5 Why does it works so well? 6-9 Our menu How can it work for you?

Size: px

Start display at page:

Download "table of contents 1 The Currito Concept 2-3 Where is Currito? 4-5 Why does it works so well? 6-9 Our menu How can it work for you?"

Clinton Hodge
6 years ago
Views:

2 table of contents 1 The Currito Concept 2-3 Where is Currito? 4-5 Why does it works so well? 6-9 Our menu How can it work for you? A History of success

3 The Currito Concept Invest in great food wrapped up in a great concept. The cornerstone of the Currito concept is Burritos Without Borders. We push beyond fresh Mexican cuisine and typical wrap restaurants to deliver unexpected flavors with high levels of speed and service. To our franchisees, we deliver unexpected support with similar expectations of speed and service. It is our philosophy that franchisees are the lifeblood of our company. And we will do anything within reason to keep them happy. 1

4 Where is Currito? currito is growing & expanding We plan to control growth at 5-10 new franchises per year until we reach 50+ units locations Midwestern and Northeastern states 2

Cincinnati, OH Downtown, 5th Street Located

Growth through reach and adaptability Currito

they crave within the small windows of time

It gives Currito the ability to thrive in a

5 Newark, NJ Newark International Airport Serves world travelers within the food court of a busy international airport. First location to hit 2 million + in sales Cincinnati, OH Downtown, 5th Street Located within the central business district. Uses two fully stocked food lines to accommodate lunchtime traffic. Growth through reach and adaptability Currito appeals to professionals, students and families. It s where they can all find the great food they crave within the small windows of time that they have open. It gives Currito the ability to thrive in a variety of locations and sizes, from small food courts within airports, shopping centers and central business districts, to larger installations on college campuses. 3

6 Why does it works so well? Fast-casual burrito chain with a focus on global flavors By the numbers: The average per-person check is $8.50 The food appeals to all ages, but especially to adults between the ages of 18 and 45 Currito is most successful in areas where the median household income is greater than $60,000 The fast-casual market represented about $47.3 billion in sales in 2014 showing that the economy has affected dining habits. People have traded down from higher-end casual restaurants to fast casual restaurants. They still want good food, but want it at a low price. Currito gives customers a good value proposition. In 2014, the average unit volume was $1,109,258. Currito thrives when the surrounding 3 miles features a population that is 40% + college educated 4

It s not greasy, and people nowadays are very health conscious.

7 People like to see their food prepared in front of them. They also like to see a lot of vegetables and low-calorie ingredients. It s not greasy, and people nowadays are very health conscious. I am located near a pizza franchise and a Chinese food franchise and I ve got double their customers. Chan Park Owner of Logan International Airport Currito Franchise 5

8 our menu 6

burritos Each burrito comes with the choice of: grilled chicken grilled steak braised beef organic tofu classic It s hard to ignore the amigo that got you into burritos in the first place.

Thai-style peanut sauce, Asian slaw, cucumbers, cilantro lime rice, flour tortilla. summer Say hola to a little mango, and hello to delicious.

House made hummus, skinny mediterranean vinaigrette, feta cheese, tomato salsa, cucumber, brown rice, whole wheat tortilla.

buffalo Saddle up for hot wing flavor. Join the herd. Buffalo sauce, bleu cheese slaw, celery, white rice, flour torilla. build your own walk the line and make it your way.

9 burritos Each burrito comes with the choice of: grilled chicken grilled steak braised beef organic tofu classic It s hard to ignore the amigo that got you into burritos in the first place. Black beans, corn salsa, choice of mild, medium or hot salsa, jack cheese, cilantro lime rice, sour cream, flour tortilla. bangkok Put down the chopsticks and embrace some handheld Thai flavor. Thai-style peanut sauce, Asian slaw, cucumbers, cilantro lime rice, flour tortilla. summer Say hola to a little mango, and hello to delicious. Black beans, mango salsa, jack cheese, cilantro lime rice, flour tortilla. mediterranean Hummus and feta? We re not in Mexico anymore, Tito. House made hummus, skinny mediterranean vinaigrette, feta cheese, tomato salsa, cucumber, brown rice, whole wheat tortilla. teriyaki Say konnichi wa to everything you like about stir fry wrapped in a tortilla. Teriyaki sauce, rice noodles, caramelized onions, broccoli, carrots, brown rice, whole wheat tortilla. buffalo Saddle up for hot wing flavor. Join the herd. Buffalo sauce, bleu cheese slaw, celery, white rice, flour torilla. build your own walk the line and make it your way. tortilla flour or whole wheat rice brown, white or cilantro lime beans black or pinto extras caramelized onions kale jack cheese romaine lettuce sour cream currito creamy lime dressing salsas pico de gallo corn salsa mango salsa mild (verde) roasted (medium) habañero (hot) crazy hot substitutions quinoa tikka Indulge in a tasteful example of culinary immigration. Tikka masala sauce, curried chickpeas, diced cucumber, cucumber mint sauce, cilantro lime rice, flour tortilla. 7

smoothies mango limeade Chobani greek yogurt, mango juice, mango, fresh lime juice. triple berry Chobani greek yogurt, apple juice, strawberries, blueberries, cranberries.

10 smoothies mango limeade Chobani greek yogurt, mango juice, mango, fresh lime juice. triple berry Chobani greek yogurt, apple juice, strawberries, blueberries, cranberries. mango passion Mango juice, mango, non-fat frozen yogurt. triathlete Apple juice, mango juice, strawberries, banana, energy pack, fat burner. soy smoothie Soy milk, strawberries, banana and honey. nutella milkshake Skim milk, non-fat frozen yogurt, Nutella and fruit if desired. the jimmy carter Skim milk, peanut butter, banana, nonfat frozen yogurt. strawbana Apple juice, mango juice, strawberries, banana, non-fat frozen yogurt. enhancers Energy Pack, Brain Builder, Fat Burner, Vitality, Vitamin C, Whey Protein breakfast egg & cheese Freshen up your typical breakfast blend. Freshly scrambled egg, jack cheese, pico de gallo, potatoes. huevos rancheros Say Buenos Dias to a fiesta of flavor. Freshly scrambled egg, jack cheese, black beans, pico de gallo. build your own Scrambled eggs Melted cheese Roast potatoes Black or pinto beans Any of our salsas coffee add stuffing potatoes side item potatoes 8

11 salads currito house salad Romaine lettuce, grilled chicken, pico de gallo, corn salsa, black beans, feta cheese, scallions, creamy lime dressing. kale & romaine caesar Baby kale, arugula, romaine, grilled chicken, herb croutons, feta cheese, Caesar dressing. chinese chicken salad Romaine lettuce, grilled chicken, rice noodles, carrots, almonds, sesame seeds, scallions, Chinese dressing. Enjoy any salad in a bowl or wrapped tortilla snacks & sweets A quick bite or the perfect end to your meal? In either case you ll find that a few simple ingredients can do the job. Snack wraps Includes jack cheese, your choice of one protein and one of our delicious salsas. Nutella snack wrap Chocolate chip cookie sides & beverages Add a little something extra to the table. Currito has the perfect accent to complete your meal. tortilla chips tortilla chips & salsa tortilla chips & guacamole guacamole fountain soda bottled water juices specialty drinks 9

How can it work for you? Building your Currito A typical Currito floor plan is 1800 2500 square feet for an in-line location and 600 800 square feet for a food court location.

12 How can it work for you? Building your Currito A typical Currito floor plan is square feet for an in-line location and square feet for a food court location. End cap locations with potential for patio seating and ample parking are preferred. The average build out cost for a franchise is $205,500 to $638,000 and there is a one-time franchise fee of $25,000. Royalties are 6% of sales. Potential sites for Currito include: High traffic strip centers Central business districts Regional shopping centers College campuses Airports and hospitals 10

13 Xavier University Cincinnati, Ohio Florence, Kentucky 11

A History of success Culinary history On a visit to Philadelphia, two Lanni brothers from Ohio (Joe and John s father and uncle) fell in love with the cheesesteak and were determined to bring that

Three years later, the founders rolled out their first franchise. In 2004 they sold a chain of 286 locations.

14 A History of success Culinary history On a visit to Philadelphia, two Lanni brothers from Ohio (Joe and John s father and uncle) fell in love with the cheesesteak and were determined to bring that same experience to the rest of the country. They returned home and founded, The Great Steak and Potato Company, which quickly expanded to five locations throughout the state. Three years later, the founders rolled out their first franchise. In 2004 they sold a chain of 286 locations. April 24, th location opened July 12, th location opened September 15, 2004 Sold chain with 286 locations October 12, 1982 First location opened in the Arcade Mall In Dayton, OH December 2, th location opened 1997 Success Magazine named Great Steak & Potato Company to the 100 best franchise businesses in North America at #17 12

15 Culinary future In 2005, brothers Joe and John Lanni found their own culinary experience they wanted to share. Their story began in Boston, where they purchased and then rebranded a chain called The Wrap. Currito has been steadily growing ever since. March st airport location opened - Boston Logan Airport August 2011 New prototypical design rolled out at Xavier University - Cincinnati, OH August 2014 Opened 20th location December, Average unit volume of locations open entire year - $1,109,258 May st location at the Circle Centre Mall in Indianapolis August st location to achieve $2 million plus in sales annually - Newark Airport May 2013 Began use of 100% recyclable and compostable bowls and cups 13

16 Currito Corporate Offices 188 North Brookwood Avenue Suite 100 Hamilton OH, Phone: Fax: Site: currito.com

BREAKFAST Served until 9:30am

BREAKFAST Served until 9:30am BUILD YOUR OWN BURRITO BUILD YOUR OWN BOWL Your choice of scrambled eggs, melted cheese, roast potatoes, black or pinto beans, chorizo or bacon and any of our salsas. BREAKFAST