Project: Old Oakland Farmers Market

Transcription

1 Project: Old Oakland Farmers Market Design a mobile-friendly, single-page web site for the Old Oakland Farmers Market. Customer research (via surveys and interviews of visitors to the market) has determined that the most important features of this web site are: List of vendors who will be at the market: At least for the current week, but a few weeks into the future would be better Categorized and/or able to be sorted by vendor type Vendor photo (may be of the vendors or their farm) List of products, prepared foods, and in-season produce available at the market For the current week Categorized and/or able to be sorted by type A map of the market showing: Location in downtown Oakland Locations of vendors at the market Nearby parking Nearby public transportation Contact information: Street address of market: Ninth Street between Broadway and Clay (downtown Oakland) Hours of market: 8.00a to 2.00p every Friday (all year) Contact information for the parent organization: Urban Village Farmers Market Association urbanvillage@earthlink.net Argonaut Way #780, Fremont CA, (510) Event calendar for the market: Chef s demonstrations Performing artists Special events Ability to easily share market, vendor, product, and event information with friends and family The market has no existing web site they are only listed on the site of their parent organization:

2 Sample Content for the Old Oakland Farmers Market Market Information The Old Oakland Farmers Market is a member of the Urban Village Farmers Market (UVFM) Association, a Non-profit Mutual Benefit Corporation formed in March 1997 to provide the best possible opportunity for farmers, food vendors, and community members to preserve, enhance, and enjoy regional fresh quality foods. UVFM s mission is to: Promote the family farm, Help protect the local environment by sustaining and restoring surrounding greenbelt areas, and above all, to help build real community by fostering economic and social ties between producers and consumers. Bringing Communities Together We have enjoyed the role of bringing California s agriculture and urban communities together for their mutual benefit, increased communication, and shared education. Our presence as a key educational medium for schools, environmental causes, and health and nutrition programs has been rewarding. The Certified Farmers Markets have become important harmonious community meeting places, blending the various and diverse neighborhoods, which builds a strong sense of community. The Urban Village Farmers Markets have been instrumental in many cities successful efforts to revitalize economically and socially depressed downtown areas. It is also gratifying to be instrumental in preserving the diversity of California agriculture by providing profitable marketing outlets for the small acreage growers of heirloom, culinary, ethnic, organic, and other specialty crops not widely grown on a large scale, or found at traditional food sources. Zero-Waste Zones In January 2010, all Urban Village Farmers Markets stopped using plastic grocery bags. Customers are encouraged to bring their own reusable bags, and biodegradable bags are also be available for purchase at the market. Recycling and compost receptacles can now be found at every market location, and Urban Village hopes to eventually make our markets Zero-Waste zones, where all packaging can be either recycled or composted! Vendor Description Jardin des Étoiles has been bringing their fresh Mediterranean vegetables and herbs to the market for more than three years. Owners Jean-Paul and Susanne La Pierre offer tips on preparing their produce, recommend seasonal recipes, and have even been known to share their own lunch with customers interested in new items. Their vegetables are often served in some of the area s best restaurants, and other vendors at the market, such as Nanny Goat Chevre and Sweet As Honey, use their fresh herbs in their products.

3 Chef s Demo Shop with the Chef and join Chef Ashley Sharpe from Alameda Brasserie. She will be demonstrating how to preserve lemons and use them in Moroccan-inspired vegetarian dishes. Chef Sharpe will meet everyone at the cooking stage at 11.30a, walk through the market gathering fresh and local items to cook, and return to the cooking stage at noon for the demonstration. She will be available to autograph copies of her latest cookbook, North Africa Vegetarian, after the demonstration. You may bring her book or purchase one at the market. Performing Artist Wine & Roses will be performing their French cafe music from 10.00a until noon at the music stage. CDs and a limited number of discount tickets for their upcoming show at Lulu s Jazz Cafe will be available for purchase. Special Event Create Your Own Story Book for children ages 4 to 10 will be hosted by Denise Drake and staff from MOCHA (Museum of Children s Art.) Join us in the children s play space from 11.00a until noon to create your own artwork and cover for popular children s stories. We ll provide the pre-printed stories, coloring pens and pencils, paper, glue, glitter, watercolors, and other supplies you get to take your child s personalized book home with you! Images Sample photos of the market and events are available in the assets packet. Map Sample market map images are available in the assets packet. Icons Sample food icons are available in the assets packet.

4 Market Vendors Design a mobile-friendly, single-page web site for the Old Oakland Farmers Market. Customer research (via surveys and interviews of visitors to the market) has determined that the most important features of this web site are: BREAD & CHEESE Acme Bread Company Cowgirl Creamery's Artisan Cheese Shop Biscuit Bender CAFES & SMALL EATERIES Boulette's Larder DELICA MIJITA Out the Door Il Cane Rosso Cowgirl Sidekick American Eatery COFFEE & TEA Imperial Tea Court Peet's Coffee & Tea Blue Bottle Coffee FARM PRODUCE & PRODUCTS Farm Fresh to You Far West Fungi Benedetta- Farm Sourced Skin Care Alfieri Fruits & Nuts beekind - Gifts from the Hive MEAT, POULTRY & FISH Jack London Seafood Golden Gate Meat Company Hog Island Oyster Company Prather Ranch Meat Co. San Francisco Fish Company Boccalone Salumeria PASTRY, ICE CREAM & CHOCOLATE Gateau St. Honore Ciao Bella Gelato Frog Hollow Farm Recchiuti Confections Scharffen Berger Chocolate Maker Mariposa Baking Company Black Jet Baking Company SPECIALTY GROCERY & PREPARED FOODS Village Market Stonehouse California Olive Oil McEvoy Ranch Olive Oil Pressed Juicery El Porteno Empanadas Argentinas La Cocina WINE & SPIRITS Grape & Vine Wine Cellars PLANTS & FLOWERS Puna Orchids Green Thumb Greenhouse Cecilia s Herbery Kingdom of Herbs

5 Seasonal Produce and Products Seasonal Produce Food Products Other Products Asian Greens Green Beans Broccoli Carrots Celery Corn Cucumber Eggplant Garlic Lettuce (romaine, butter, red and green lead, mesclun mix) Mushrooms Onions Peas Peppers (sweet bell, hot, Italian) Radishes Spinach Summer Squash Tomatoes (roma, heirloom, cherry) Apricots Berries (blackberries, boysenberries, raspberries, strawberries) Melons (cantaloupe, crenshaw, honeydew, watermelon) Nectarines Peaches Plums Pluots Baked goods (breads, sweets) Cheeses (goat, cow, sheep) Honey Chocolate Dried fruits Nuts (flavored and plain) Ice cream, gelato, and sorbet Eggs Butter Milk and yogurt Locally raised organic beef, pork, and chicken Locally produced sausages and cured meats Locally sourced seafood Sauces and spreads (hummus, caponata, pesto, etc.) Jams and jellies Ready-to-eat foods (pizza, falafel, sandwiches, salads, wraps, noodles, etc.) Fresh fruit juices Dried herbs and spice blends Soaps Candles Ceramic art Wall art (watercolors, weaving) Children s games Children s apparel Jewelry Live Plants Orchids Cut flowers and fresh arrangements