Ribera del Duero Wine Route The Route of Sensations with Designation of Origin

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1 Ribera del Duero Wine Route The Route of Sensations with Designation of Origin PRESENTATION DOSSIER November2017

2 Come... and enjoy! 2

3 Index 1. Welcome to the Ribera del Duero s Wine Route The Wine Routes of Spain Product Club Economic impact and the Tourism Observatory Ribera del Duero, a global projection wine The gastronomy in Ribera del Duero 8 6. Art, culture and heritage Landscapes of Ribera Let s meet in Ribera del Duero: Events and festivals to everybody. 11 This document is property of Ribera del Duero s Wine Route Consortium November

4 1. Welcome to Ribera del Duero s Wine Route Vineyards and cereal fields made a surprising land, bathed by the Duero River, where the wine and gastronomy of the highest quality are combined with the art, history and the most authentic nature, achieving a unique experience for all the visitors that each year opt for a new and exciting way of conceive tourism: Wine Tourism. Ribera del Duero s region extends 115 kilometres from east to west and only 35 kilometres from north to south in Castilla y León. It has 21,000 hectares of planted vineyards, where more than 8,200 vine growers and about 300 wineries operate, producing about 50 million liters of wine per year, 50% of the wine sold under one of the designations of origin of Castilla y León. The provinces of Burgos, Soria, Segovia and Valladolid are part of Ribera del Duero s Wine Route tourism project, constituted in 2006 by a Consortium of several city councils and business associations, with the aim of promoting the region's development as a firstclass wine tourism destination order. The Consortium is currently composed of five associations, Ribera del Duero s Designation of Origin Regulatory Council and 88 towns that receive 54 of the best wineries attached to this brand of quality, 30 restaurants, 46 accommodations providers, 10 wine shops and specialized stores, 3 travel agencies, 17 leisure establishments, 6 tourism offices and 24 museums and interpretation centres. Thanks to years of effort and collaboration, Ribera del Duero s Wine Route has established itself as one of the most visited Wine Routes in Spain, occupying the third position in the national ranking, only behind Penedés and Jerez, which converts it in the most visited inland wine route of the country. The headquarters of the Wine Route is located in Aranda de Duero and is chaired by Miguel Ángel Gayubo since

5 2. The Wine Routes of Spain Product Club The Route is part of the brand Routes of Wine Castilla y León, which promotes its wealth and wine tourism offer and groups the Wine Routes of: Arlanza Bierzo Cigales Sierra de Francia Rueda Ribera del Duero In turn, Ribera del Duero s Wine Route has been part of the Wine Routes of Spain Product Club since its creation in 2006 and is certified as such since This Club is managed by the Spanish Association of Wine Cities (ACEVIN ) and has the support of the Ministry of Tourism and the Ministry of Agriculture. Thanks to its Product Manual, it has been possible to integrate the tourist offer linked to wine through a product endorsed by a seal of quality with its own identity that currently comprises 26 Wine Routes. 5

6 3. Economic impact and the Tourism Observatory Ribera del Duero s Wine Route surpassed the barrier of 350,000 tourists in This data is very significant since it represents a growth of 35% compared to the previous year and what consolidates it as the third most visited Wine Route in the country. The direct economic impact of the wine tourism linked to the Wine Route has contributed in the past year to more than 54 million of euros that were generated in the total of Routes, being approximately 6 million euros that affected the economy of the riparian region, as a consequence of the expense made by the visitors in the cellars, the museums and the interpretation centres. These figures represent 12% of the business of all the Wine Routes of Spain '7 millions RV España Penedés Jerez Ribera del Duero The wine industry is the main productive activity of the region and it is rooted in wine tourism, whose progressive development contributes to the revitalization of the services sector as a source of wealth and employment, as well as the maintenance of the rural population. Since 2009, the first year of data collection for the observatory, there have already been more than 1.2 million people who have enjoyed the Ribera del Duero practicing wine tourism. 6

7 4. Ribera del Duero, a global projection wine The vineyard and the wine have marked the landscape of this land and the personality of its people, as well as the heritage and culture of the region, becoming indispensable elements to understand the complexity and richness of Ribera del Duero region. To understand the importance of wine in the development of the territory, you have to go back more than a thousand years, when the vacceos and the Romans turned wine making into one of the main agricultural activities in the area. Already in the Middle Ages, the first wineries began to be excavated in different towns and villages of Castilla y León. Nowadays, the majority of the neighborhoods of underground cellars and wineries have private or tourist use, converted into other types of businesses such as wine bars, museums or even restaurants. However, there are still wineries that continue to make their wine in these temples of viticulture. Bodegas Protos (Peñafiel, Valladolid) Bodegas Portia (Gumiel de Izán, Burgos) Since wine, in a certain way, is an expression of art in itself, there is no reason not to elaborate it in wineries that, because of their design and architecture, are also works of art. That is why, during the last years, many wine producers have carried out ambitious modernization plans in their facilities, improving the elaboration mechanisms while offering a renewed image of their wineries, perfecting what makes their wine unique. These wineries, known for their avant-garde architecture, have become icons that have changed our landscape forever and are an attraction highly valued by our visitors. 7

8 5. The gastronomy of Ribera Wine is not the only protagonist in the Ribera del Duero. Castilian cuisine is also the centre of all eyes. A host of culinary proposals, all made with high quality raw materials, are cooked with an unmistakable and traditional style. However, the signature cuisine also has a growing presence in the area, offering a culinary alternative for those who are looking for a different and surprising cuisine. Emphasizes an eternal classic as is the suckling lamb. Roasted at 180ºC in clay ovens fed with oak wood, this delicious delicacy captivates even the most skeptical thanks to its unmistakable flavour, texture and quality. Cheese, mushrooms, Castilian soup, lamb chops, roasted peppers, oil cakes, Burgos curds with flower honey, kidney beans, crayfish or grilled sirloin are other dishes that characterize the strong personality of the cuisine of Castile y León. Its recognizable style and its rich raw materials, with a clear legacy of Muslim, Jewish and Christian cultures, are just some of the reasons why this gastronomy will not leave the diner indifferent. 8

9 6. Art, culture and heritage Ribera del Duero s region is a trunk full of treasures waiting to be discovered. Impressive watchtowers, fortresses and castles scattered throughout the region make up an unparalleled artistic legacy dotted with vineyards and gentle meadows. Ribera del Duero s Wine Route is the perfect opportunity to visit charming villages that hide monumental jewels from the main historical-artistic moments. Each villa has an immeasurable and particular beauty, but all of them offer unforgettable memories. From the Soria s Romanesque to the east until reaching the Monastery of Santa María de Valbuena in the west of the Ribera, a wide historical legacy will bring visitors the culture of the Ribera del Duero through underground cellars and wineries, castles, Arab watchtowers, Roman bridges, medieval villages, fortresses and walls, Gothic and Renaissance temples, archaeological sites or even samples of civil heritage such as mills and hydraulic dams or the network of bridges that cross the Duero River during its more than 115 kilometres of the region and that create a tourist route parallel to the river. 9

10 7. Landscapes of Ribera Path of Duero GR-14 The Royal Path or Duero s Natural Path is today a Path of Great Route, which accompanies the Duero River from its source in the Peaks of Urbión (Soria) to Vega de Terrón (Salamanca) where the river crosses the border to follow its road in Portugal. As it passes through Ribera del Duero s, it offers 134 kilometres of roads suitable for walking, cycling or even riding, which are divided into 5 comfortable stages. Kilometres of pine forests, vineyards, fields of cereal and irrigation that intermingle with native flora such as the junipers, poplar or natural fisheries that give shelter to the otter, the waterbird, the heron or the sign crab. From Bridge to Bridge The Wine Route has launched this interesting initiative in which it is intended to value the wealth of this industrial heritage, which is made up of a total of 25 footbridges and viaducts that can be crossed in their majority. Natural Park Hoces del Río Riaza Speaking of landscape and nature in the Ribera del Duero is also talking about hidden gems such as the Hoces del Río Riaza Natural Park, located in Montejo de la Vega (Segovia) and which is the residence of one of the main colonies of Griffon Vulture. Europe, initiative that arose thanks to the beloved naturalist Félix Rodríguez de la Fuente and that today has become a place of worship for birdwatchers. 10

11 8. Let s meet in Ribera: events and festivals to everybody Its festivities and events throughout the year are the perfect excuse to get closer to the Ribera del Duero and enjoy its traditions, for example during cultural summers or festivities in honour of local patrons such as San Roque, La Asunción or La Virgen de Las Viñas, in which folklore and tradition match perfectly with the gastronomy and culture that is breathed in the streets of the towns and villages. The solemn and ancient Holy Week, commemorations and historical recreations, medieval weeks, concentrations of classic vehicles and motorcycles, gastronomic days such as the Lechazo de Aranda de Duero or the tapas competitions complete the range of possibilities for a vibrant getaway at any time of the year. But tradition knows how to coexist with modernity. Proof of this is the Sonorama-Ribera Music Festival, which every August attracts more than 50,000 people per day, coming from all corners of Spain and abroad to enjoy music in a most unique setting: streets, squares, underground cellars, concerts by the river and the enclosure itself, which become a place of pilgrimage and worship of this essential event of the musical calendar and which has been recognized with numerous awards for their work. Music Festival Sonorama-Ribera Another of the key moments of the year are the various Harvest Festivals, which take place in several villages in the region to commemorate the traditional treading of the grape, but which also include more current activities such as the Great Festival of the Harvest, event of the Designation of Origin Regulatory Council of the and that has already become an indispensable appointment of the calendar. We have a MICE Manual where you can consult all the spaces and facilities to celebrate your events and meetings in Ribera del Duero s Wine Route 11

12 Come and enjoy! If you need additional audiovisual material, you can check our extensive catalog. Ruta del Vino Ribera del Duero Plaza del Trigo 10, 3º Aranda de Duero (Burgos)