Insights. *Menu & Food Trends M&C Allegra Foodservice July 2015.

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2 Insights FLAVOUR TOURISM is one of the key trends driving interest in South American foods with customers seeking to replicate their travel experiences through food trying new DISHES and seeking bolder flavours. More and more customers are identifying as FOODIES, and their interest in food is driving the rapid growth of hot and emerging cuisines. Awareness of South American food is increasing, from the likes of restaurants such as Ceviche, Las Iguanas, Chiquito & Andina to the more BBQ-focused Churrasco & Asado style restaurants such as Cabana, Preto, Rodizio Rico, Viva Brazil & Fiesta Del Asado. In response to this increasing demand, we ve refreshed Latina Merica - focusing on the BBQ element, a trend growing rapidly in popularity and set for 22% growth over the next 3-5 YEARS.* Churrasco is a Spanish and Portuguese term referring to beef or grilled meat. A churrascaria is a place where meat is cooked in churrasco style, which translates roughly from the Portuguese for barbecue. In countries such as Uraguay and Argentina, asado is a traditional dish and also the standard word for BARBECUE. *Menu & Food Trends M&C Allegra Foodservice July We ve created an exciting range of over 35 recipes - from our Lime & Chilli Glazed Sausage Skewers to our Latina Spit-Charred Pork. To MEAT the demand for the rising popularity of chicken, we ve developed a tasty Spicy Malagueta Chicken and it wouldn t be a BBQ without a steak so we ve got the perfect Pineapple, Garlic, & Coriander Char-Grilled Steak for your customers to enjoy. Meat Free! For those customers that want to go meat free, the Spicy Tofu & Vegetarian Skewers are delicious. Each protein is accompanied with a choice of TASTY CARBS from Quinoa, Rice & Black Beans to a range of gorgeous SALADS, such as Heart of Palm & Avocado, Brazilian Pea & Sweetcorn and Mango, Kale & Sweet Potato. The customer then finishes their meal how they like it - with a range of exciting hot sauces and flourishes. So don t delay get adventurous today with our NEW Latina Merica flavours in time for Rio. Please share your ideas and feedback we want to hear all about your success stories - offerdevelopment@elior.com

3 Use the bunting in your pack to enhance your carnival counters! Remember to upsell the delicious add-ons Farofa is a very common side dish in Brazilian cuisine - it has a deliciously nutty flavour and a light crispiness which partners up nicely with rice, beans and grilled meats This can be from the same skewer or mixed (if having more than one portion) personalise and FINISH with a great flourish!

4 Additional POS and marketing is available from: branded Latina Merica Blocks Additional branded skewer blocks are available from Barconwood - call: or sales@barconwood.co.uk This block must NOT be put into the dishwasher and effectively sanitised using the 2 SINK METHOD. Dry thoroughly! Please refer to the section in the FOOD SAFETY MANUAL: 5.3 Additional Guidance Cleaning WE HAVE SOURCED SOME GREAT DISPLAY WARE ALONG WITH ADVICE ON MERCHANDISING AND RETAILING Latina Merica TO GET YOU UP AND RUNNING! Use the bunting in your pack to enhance the carnival atmosphere! Add some carnival colour to your counter with a vibrant display of fresh ingredients! This is all about creating the carnival colour so be bold with your use of colourful and vividly patterned bowls! Display your Build Your Own poster to guide your customers Display CHILLIES are available from Barconwood

5 Pre-portion the Meat/ Protein on the skewers All Latina Merica recipes are available on along with tools to help you work out an average selling price This ensures ALL recipes are up-to-date with PRICING and product codes All relevant data is live and in-line with the ALLERGENS legislation Look under recipe category first then choose Latina Merica 2016 Update Use the AVERAGE PRICE tab to determine the recommended selling price Check out our great How to Launch Latina Merica video in the Foodie Hub on the Elior Extranet: food-concept-video-library...with TOP TIPS on how to set up your counter and run this great new food offer Customers can personalise their Latina Merica dish and FINISH with one of our great flourishes!

6 What s in the Pack A4 posters (x2 designs) A4 Coming soon poster Highlight this colourful new food offer to your customers in advance of your launch A4 Build Your Own Display this at the beginning of the customer journey so that your customers know how Latina Merica works and what is included in this delicious new offer A4 Acetate 3m BUnting Use the bunting in your pack to enhance the carnival atmosphere! We have seen some fantastic results from across the business on implementing our latest concepts - with sales growth averaging at 30% from the likes of Purple Pepper, Umami Ramen, Shimmy Shakes and Beak St Chicken Please keep sending your Latina Merica case studies and photos to us at: offerdevelopment@elior.com THE FIRST 10 SITES to send a photograph 80 x 100mm Product cards Ensure that all products are labelled and prominently displayed There is 1 branded Latina Merica block included in your launch pack! This has been designed to sit on your counter and support the skewers at one end. If you require more branded blocks, please contact Barconwood - call: or sales@barconwood.co.uk Additional copies of all Point of Sale are available from: AND Our last launch saw the City Region WIN featuring the most entries in the TOP 10 Well done to everyone involved! Keep Sharing Your Ideas & Feedback of their Latina Merica counter to: offerdevelopment@elior.com will be entered into a prize draw for the chance to win 100 Love2Shop vouchers! All photographs will be featured on the extranet and in the next edition of bitesize Plus... as an added incentive - a prize will be awarded to the region that features the most entries in the First to Market Top 10!

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