Gabriel Padilla Maya General Coordinator of Trade and Export Promotion

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1 Gabriel Padilla Maya General Coordinator of Trade and Export Promotion

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4 The Mexican land and sea supply of food to more than 117 million Mexicans and millions more abroad. Morethanninemillionworkerscreateandtransform the goods. Volume, value, expectation and production variations* Million Tons Thousand Million Pesos Million Tons Thousand Million Pesos Million Tons * Volume in million tons and value in thousand million pesos

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8 Top Product 2012 Value (MD) 2012 Volume (Thou. Units) 1 Natural honey , Coffee, not roasted, not decaffeinated , Tequila , Peel of citrus fruit (citrus) , Malt Beer , Other fructose and fructose syrup , Raspberries, blackberries, mulberries and loganberries Sesame oil Liquor containing brandy, or distilled agave Essential oils of lime Foliage or leaves Concentrated juice of any single fruit or vegetable , Frozen orange juice Peppers (Capsicum anuum) , Fats and oils of fish, other than cod and shark , Neither crushed nor ground pepper Flours, meals and "pellets", fish or crustaceans, molluscs or other aquatic invertebrates , Molasses, even discolored , Essential oils of orange Vegetable waxes Total 20 Products Total Exports Products Percentage 87.31%

9 Top Product 2012 Value (MD) 2012 Volume (Thou. Units) 1 Caseinates , Glycerol except dynamite grade , Potato starch , Casein Milk powder or tablets , Other industrial fatty alcohols , Preparations for infant use Filled chocolates Dextrins and other modified starches , Flakes, granules and "pellets" , Other liquors Whey Horses for jumping or running Preparations for sauces and prepared sauces Lactose and lactose syrup Jelly Pectins Other food preparations Red, pink, claret or white wine Cookies Total 20 Products Total Imports Products Percentage 78.52%

10 Top Product Imported Value Germany 2012 (MD) Exported Value México 2012 (MD) 1 Coffee, not roasted, not decaffeinated 4, Other cheese 3, Turnip rape seeds and rapeseed 2, Other wine 1, Soybeans 1, Oil-cake and other solid residues from the extraction of soybean oil 1, Other live plants 1, Other food preparations 1, Tomatoes, fresh or chilled 1, , Other bakers' wares 1, Meat of bovine animals, boneless, fresh or chilled 1, Other pigs weighing more than or equal to 50 kg., Living Cocoa beans, whole or broken raw or roasted Palm oil, crude Bananas, fresh or dried Wheat and maslin Other Chocolate and other food preparations Fresh pork or chilled Snuff partly or wholly stemmed or denervated Other preparations of a kind used for animal feed Total 20 Products 29, ,910.15

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12 Mexican Participation in Germany s Fairs 1. Fruit Logistica (First and Second Phase) in Berlin 2. Biofach Europe (First and Second Phase) in Nuremberg 3. ANUGA in Colony 4. Food Ingredients in Frankfurt Mexican Fairs that May interest Germany 1. ANTAD in Guadalajara 2. Alimentaria México in México city 3. Exporestaurantes in México city 4. Exporgánicos in México city 5. Abastur in México city

13 ... The support for foreign buyers visiting Mexico include; Between 10% and 70% in the cost of airfare Between 10% and 70% in the cost of lodging Business tables with Mexican producers Field trips by production areas Visits to establishments and packaging Under this scheme, European honey and chili buyers have been supported

14 Mexico participates with the 6.3% of world exports of natural honey, with a volume of 32,040 tons More than 50% of the production is concentrated in the states of Yucatan, Campeche, Jalisco, Veracruz and Guerrero Advantages ofmexican honey "Mexican Liquid Gold The Mexican honey is the most desirable in the world. Generally consumers in Asia and Europe, prefer light colored honey and mild flavor from plants like the lotus flower from Mexico

15 Of the total domestic production, almost 50% is exported. In 2012, Mexico exported 32,040 tons of honey. Which was intended primarily to Germany (53% of total exports and where Mexico ranks second as a provider). Germany ranks as the importing country par excellence, this country is intended to cover a little more than a quarter of sales volumes in the world

16 CHARLESTON MIAMI NEW ORLEANS HOUSTON TUXPAN THAMESPORT ENSENADA BREMERHAVEN ROTTERDAM ANTWERP LE HAVRE CARTAGENA LAZARO CARDENAS PTO BALBOA MANZANILLO ALTAMIRA VERACRUZ Days CMA CGM Hapag Lloyd Maersk Line Hamburg Sud Port Veracruz Altamira Veracruz Altamira Veracruz Altamira Manzanillo Lázaro Cárdenas Ensenada Veracruz Altamira Manzanillo Ensenada Antwerpen, Belgium Rotterdam, Netherlands Bremerhaven, Germany

17 FROM: MEXICO (TUXPAN) MEXICO USA (ALTAMIRA) TO: GERMANY (HAMBURG) ESTIMATED TRANSIT (DAYS) MEXICO (ALTAMIRA) 23 CHILE (VALPARAISO) 24 PERU (CALLAO) 24 ARGENTINA (BUENOS AIRES) 24

18 Mexico Supreme Quality has a collaboration agreement and homologation with GLOBALG.A.P. through the standard MéxicoG.AP., with the purpose of incorporating Producers / Packers to certification processes on food safety and Agrifood Quality by supporting the cost of certification audits issued by SAGARPA/ASERCA. Homologation is in effect for MéxicoG.A.P. in the sub field of fruit and vegetables, as well as aquaculture module under version 4.0 of GLOBALG.A.P., through the technical review of the homologated standard MéxicoG.A.P., same as that performed through the Mexican Technical Working Group GLOBALGAP (administered by MSC) andthatitisapprovedby GLOBALG.A.P.

19 Commercial Standards SQF, GobalGAP, others Food Safety, Traceability, Environment and Social Responsibility Mexico Supreme Quality Quality Requirements Technical Annexes by product (voluntary) Recognition Commercial Supplier TIF Good practices of livestock production Good aquaculture production practices Official recognition to the regulatory entity in the field Government/Government Needs Commercial Certification Official Support Producer/Packer Commercial Recognition