Decoding Flavors For Oral Care. Catalina Lee WW Director, Global Flavors & Fragrances Colgate Palmolive Company

Transcription

1 Decoding Flavors For Oral Care Catalina Lee WW Director, Global Flavors & Fragrances Colgate Palmolive Company

2 AGENDA GENERALITIES TECHNICAL C HALLENGES F L AVOR DEVELOPMENT THE C ONSUMERS

3 AGENDA G ENERALITIES TECHNICAL C HALLENGES F L AVOR DEVELOPMENT THE C ONSUMERS

4 Generalities: Toothpaste and Mouthwash are ideal delivery systems for active ingredients that promote and maintain oral health. Using toothpaste when brushing and mouthwash when swishing delivers various oral care benefits like prevention of caries, enamel erosion and bad breath, reducing gingivitis or tartar build-up, lessening dentin hypersensitivity. Oral Care innovation for superior efficacy is extremely important nowadays because of increased consumer desire for better oral hygiene.

5 AGENDA GENERALITIES T ECHNICAL C H ALLENGES F L AVOR DEVELOPMENT THE C ONSUMERS

6 Technical Challenges: Toothpaste formulation might contain multiple excipients that work in synergy and complement each other. These active ingredients can impact hedonics and mouth sensation and therefore consumer usage behavior. Along with efficacy taste is another important attribute of oral care products because it is directly linked to consumer preference and adherence to regimen.

7 Technical Challenges: Compositions comprising Clorhexidine, Zinc Oxide, Zinc Citrate, Stannous Fluoride, CPC, Peroxide to name a few, are highly efficacious and provide a wide range of benefits. However these ingredients present taste challenges as they impart undesirable off-notes to the toothpaste or mouthwash base. Also, some of these ingredients contain functional groups that can possibly interact with flavor molecules, therefore causes flavor instability.

8 AGENDA GENERALITIES TECHNICAL C HALLENGES F L AVOR DEVELOPMENT THE C ONSUMERS

9 Flavor Development: Know the raw materials and their stability. Privilege the use of high quality materials. Provide sensorials through innovative technologies such as cooling, tingling, numbing and burning. Identify the right masking solutions.

10 Mint Oil : A love history The word mint is derived from the Latin : Mentha. Legend has it that Pluto s wife Proserpina cast a spell on a lovely young lady who had turned Pluto s eye, and turned her into a mint plant. Pluto couldn t undo the spell but, by way of consolation, gave it its entrancing aroma.

11 Mint Oil : Why in Oral Care Masking : Mint, with it s Menthol contain, has the property to cover undesirable notes Fresh Breath : When we consume mint, it triggers a cooling sensation on the tongue and gums, creating a refreshing, soothing feeling.

12 US Mint Oil Growing Areas Available growing land for mint in North America has become more and more limited over the last few years Main factors : competing crops and population increase Less land available has driven up pricing and limited the use of these oils Growing regions are located above the 41 st parallel where the climatic conditions (length of daylight) produces higher yield and quality oil

13 Plant disease is always a big threat Mint growing challenges Each year the farmers plant their mint from certified rootstock Rootstock is GMO free The mint crop is rotated out with other crops every 3 4 years due to soil conditions, but cannot be replanted for 11 years Poor soil conditions can result in low quality and yield of mint oil

14 Main Mint Varieties for Oral Care Flavors Over 600 varieties are known and almost all mints are hybrids. 2 main varieties are largely used in oral care: Peppermint : Mint containing Menthol Mint Arvensis Mint Piperita Spearmint : Mint containing Carvone

15 Mint Arvensis Botanical name : Mentha Arvensis Synonyms : Japanese Mint, Corn Mint, Field Mint, Chinese Peppermint Part Used : Plant Culture Plantation between January and March Harvest between end May and early July after days Fertile deep soil rich in humus with good water holding Temperature of 30 degree

16 Mint Arvensis Menthol extraction Mint Arvensis is the primary source of natural Menthol => the crude oil is generally treated to extract Menthol The level of Menthol depends on climatic conditions (it is higher in tropical regions) Various Arvensis Mint qualities are obtained from different oil treatments : -Mint Arvensis DMO (partially dementholized oil) -Rectified Mint -Terpenless Mint Treatment improve the quality of the oil -Earthy / green note of Arvensis is removed -Terpenes are removed

17 Mint Arvensis

18 Mint Piperita Botanical name : Mentha Piperita Synonyms : Peppermint, Brandy Mint Part Used : Plant Culture No plantation every year. Roots stay in the ground for 3 to 5 years Single cut harvest (from August to early September) or double cut harvest (July and then late September) Fertile deep soil rich in humus with good water holding Warm days (25-30 C) and cool nights (15 C)

19 Mint Piperita

20 Spearmint Botanical name: 1. Mentha Spicata (Native spearmint) 1. a. US Origin 1. b. China Origin 2. Mentha Cardiaca (Scotch spearmint) Synonyms: Garden Mint, Lamb Mint, Green Mint Part Used: Plant Culture No plantation every year. Roots stay in the ground for 3 to 5 years Double cut harvest (July and then late September) Warm days (25-30 C) and cool nights (15 C). Spearmint resist better to heat than mint piperita Fertile deep soil rich in humus with good water holding

21 Spearmint

22 Non Mint Ingredients There are two non Mint derived ingredients that are largely used in the development of Oral Care flavors : Wintergreen : Containing Methyl Salicylate Eucalyptus : Containing Eucalyptol (also known as cineol)

23 Spice Essential Oils Cinnamon Clove Anise Vanilla Mostly used at low levels for body and warmth Polarizing at high levels

24 Citrus Oils Lemon Oil: Fresh, citrusy lemon taste Lime oil: Fresh, pungent light citrusy Orange Oil: Sweet fruity Used at low levels as a top note. Hidden so consumer cannot identify Pronounced so consumer can be identified

25 Floral Floral: Fragrant, unique, disruptive Rose Lavender Lily Jasmine Used sparingly Global consumer acceptance differ

26 Sensorials Oral Care flavors not only impart aroma and taste but also stimulate the trigeminal system and impart sensations such as cooling, tingling and burning. Sensations need to set in at the right moment to signal product efficacy.

27 AGENDA GENERALITIES TECHNICAL C HALLENGES F L AVOR DEVELOPMENT T H E C ONSUMER

28 The Consumer: Flavor is the emotion created by the pursuit of human enjoyment Brushing is a boring routine: Can flavors engage and/or improve brushing routine? Yes

29 The Consumer: Emotional cues: Can flavor evoque and provoque emotions? Yes

30 The Consumer: Consumer taste preferences: Are the same from one geographical region to another? No

31 The Consumer: Flavor trends and consumer behavior: Can other categories (beverage, confectionery, gum and personal) flavors and fragrances trends drive flavor innovation in Oral Care? Yes

32 The Consumer: Regulatory challenges: IFRA REACH PROP 65 and more Consumer preferences for good for me & good for the environment Ingredients transparency

33 Summary Identify the category challenges Know your materials Understand the consumers Stay current Build strong partnerships

34 Thank You!