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Transcription

1 mm coo lavor.. mm c abl h oriin mm differen. mm sauc cr es. refre curiou.

2 mouh-wa isp. r mm h-waerin. warefresh Reasons aw o Inves oriinal sizzlin n. riinal. Our Mission: mm cris izzlin. Deliver he bes burer experienc mou Ever. mm swee ees. Burer. 21 is a new fas casual franchise concep feaurin 21 f-inspir burer creaions, hand-craf sinaures shakes, fresh salads and so much mor Combinin a vas selecion of innovaive ourme recipes and an amosphere wih fas, hih p or ouch service, Burer 21 is a concep above he res. unr. siz. Back b experienc franchisin expers and foodservice l. operaors, he founders of Burer mm 21 an affiliae of Fron es. h s. Burner Brands, he manaemen compan for The Melin Po Resaurans mm, GrillSmih and Burer 21 believ here was a es risp. void in he burer business ha ne o be fill. Definin is h-waerin. warefresh own caeor, Beond he Beer Burer, Burer 21 is. as plac e hun in a posiion o e rapidl. row across he U.S. Burer 21 s creaions appeal o all audiences and aes, paricularl ol. women and kids who ofen cas he veo voe when selecin a as resauran. Who wouldn find somehin he riinal. love on our menu? mm cris Guess izzlin. can abl chose from 10 hand-craf Cerifi Anus Beef burers made from fresh round chuck and 10 one-of-a-kind mou non-beef burers made wih sushi rade ahi una, shrimp, urke, chicken, vees and black beans. Our 21s burer chanes l. mm swee ever monh and makes is debu on he 21s of each monh wih a feaur shake avail for a limi im In addiion, our menu offers salads, sliders, chicken enders, ho dos, fries as and mor hees. a

3 . or unr. siz Widel ou as he fases rowin foodservice caeor, he beer burer caeor currenl represens al. mm as. less han 3 percen of he overall $75 billion QSR and fas casual burer business. Accordin o he NPD Group, raffic o fas casual resaurans, which fall under he quick service semen, increas b 8 percen his ear. Burer consumpion is up as crave c. mm a fas casual resaurans wih 51 percen of consumers reporin he ea fas casual burers a leas once a monh an increase from 43 percen in There coninues o be enormous rowh poenial in he fas casual burer semen. abl hu oriinal resh. as. mm us. e

4 How Burer 21 Came o B mm In November 2009, Burer 21 came o B when he owners of The Melin Po Resaurans, Inc. envision a mm fas casual, isp. e h-waerin. Reviews & Beond he Beer Burer concep ha feaur 21 burers wih appeie warefresh Accolades appeal from he ourme o he radiional burer lover. The founders, who hun have 30+ ears of franchisin experience, saw an opporuni o inroduce a hiher-quali produc in a rapidl rowin foodservice caeor. Since he dawn of wha s been call he Era of Upscale Burers in 2001, fs America have been elevain he burer and creain unique as riinal. mm culinar inerpreaions, resulin in more refin and demandin palaes izzlin. abl amon burer-lovin consumers. Workin wih he eam a our resauran manaemen compan Fron Burner Brands, Presiden and Chief Concep. mm crisp refreshe ees. Officer Mark Johnson and his wife, Concep Developmen Direcor Arlene Johnson, had a sron desire o creae a resauran ha would sand ou as a unique concep and saisf hose palaes. The wan o ive uess a ourme experience wihou he ourme pric p Burer 21 esablish a clear culure from da on Bes describ b or unr. is creaive B-isms which rane from B sauc and B differen o. B shaken and B involv, he B-isms are prominenl oulin on l. mm he back of he menu and displa on he walls of he resauran. s. es. h happ Burer 21 s B-isms boldl sae he brand s values and wha uess can expec from he food and service in is resaurans. mm sa risp. p h-waerin. ori nal. e flavor

5 . re e. B chariabl As par of Burer 21 s culure, each resauran ol. is juic commi o he communi ha i serves donain 10 percen of one cur da s sales on he 21s da of each monh o a non-profi or school of mm heir riinal. choic The chari recipien chanes each izzlin. abl monh and helps o creae a connecion mm beween he communi and is l. crisp local Burer 21 resauran and eam as members. refreshe hees.. or unr. al. mm as. hunr hap as crave c. mmm abl flavorfu fu resh. ju cu. mm us. e savor

6 Beond he Beer Burer Innovaion mm is a he hear of Burer 21 inriens in a varie of unique combinaions ha Is menu and recipes are f-inspir cr wih man of he elevae Burer 21 ino a caeor of is own. From our hand-craf burers, shakes, salads and propriear award winin Gluen Free menu, Cerifi Anus Beef mou mm swe aerin. dippin sauces oriinall crea under he uidance and non-beef menu iems, o he oas brio of a classicall-rain f. buns, pickl cucumbers and Dijon chive mao, The Deails Make The Differenc Burer 21 s our inriens and combinaions se us hand-craf, made-o-order menu iems include premium apar o from he compeiion. p. al. s mm. abl mm uh-waerin. warefresh hu we p oriina.. as mm es. h mm crisp nal. e

7 aerin.. refresh. ol. o p. al. Dinin mm Experience. abl Burer 21 is a modern fas-casual burer resauran ha mm offers a unique varie of hih-quali food in a spoless environmen, creain lasin appeie appeal for people ouh-waerin. warefresh of all aes. Afer all, burers are and will alwas as be an hu American passion.. oriinal r. Burer 21 elevaes cusomer service o a hiher as level b combinin fas casual orderin wih a casual dinin experience mm Guess don feel rush when placin heir orders wih Burer 21 s Takers a he couner In he kin, he Makers alwas prepare food mm fresh o order wih he hihes quali inriens cri as an averae of eih o en minues refres Guess are well car for, even afer food is deliver d. curious b friendl, help Movers who coninue o ck on uess and provide onoin service For he ulimae desser experience, Shakers iinal. prepare hand-craf shakes, floas mm e and oher delicious swee reas mmm sauc

8 Concep Desin & Sie Crieria Each mm Burer 21 desin cr o fi A modern look and feel coupl wih hins of nosalic diner he space while incorporain our elemens make Burer 21 comfor and inviin. The concep sandard desin feaures. mou mm swe aerin. is desin o operae wihin 2,200 o 3,000 square fe Wih boohs, hih-op s and shake bar seain, here is a varie of ues seain inside and ou. Unique o Burer 21 are is shake and sauce bars clearl o p. mark wih B shaken and B sauc feaurin f-inspir recipes ha complemen an meal. The shake bar is he focal poin of he resauran and has a rero feel wih mosaic il The al. s mm sauce bar feaures a varie of dippin sauces ha offer unique. abl flavors o accompan uess reular or swee poao fries. Sie Crieria mm 2,200 3,000 sq. f. uh-waerin. warefresh Minimum of 30 f. sore fronae hu we Hih exposure sies and end caps are preferr p oriina dica parkin spaces. One on HVAC per 150 sq. f. (10 on minimum). Enrance as mm es. h Example floorplan laou mm crisp Paio Dinin Room Kin nal. e

9 aerin.. refresh. ol. o p. al. Trainin, mm Ssems & Suppor. abl Leverain 30+ ears of franchisin experience, Burer 21 mm has develop rainin, ssems and suppor o assis in is franchisees success. Franchisees will benefi from: ouh-waerin. warefresh as hu Real esae, consrucion and desin assisance each sep of he wa. oriinal Iniial manaemen, rand openin and onoin rainin r. as prorams ha are desin o implemen and mainain he sandardiz Burer 21 operain ssem mm A Franchise Business Consulan (FBC) who assin o each franchisee o assis wih business sar-up and rowh, financial analsis, operaions evaluaions, sraeic plannin and markein mm cri Exensive experience in food procuremen from Fron as Burner Brands Purchasin & Disribuion ea Burer refres 21 akes advanae of a cenraliz orderin, disribuion d. and re-disribuion process hrouh is exisin curious nework of parners currenl us b is affiliae, The Melin Po Resaurans, Inc. iinal. Onoin social mia and public relaions mm e suppor wih access o markeers and raphic desiners mmm sauc

10 Invesmen Deails mm cr mou mm swe aerin. exraordinar. o p. al. s mm. Fron abl Burner Brands, he manaemen roup for Burer 21, The Melin Po and GrillSmih, mm pus ssems ino place wih cks and balances, uh-waerin. warefresh rainin manuals and markein suppor for ou. I m hu we hen o add m srenhs - rowin people p oriina. and buildin eams - in here. as - Charlie Hane mm Burer 21 Franchisee Voorhees, NJ es. h mm crisp nal. e

11 aerin.. refresh. ol. o p. Burer 21 has embark on a plan for aressive rowh al. mm from coas o coas, pursuin opporuniies wih qualifi. abl prospecs. an owner mm Franchisee Profile ouh-waerin. warefresh Sinle and muli-uni operaors as hu Foodservice or franchisin experience preferr Burer 21 ownership is onl a. few seps awa. We oriinal Passion and commimen o excepional ues service ake ou hrouh a sep-b-sep Discover Process o r. Minimum liquidi of $200,000 and a ne worh as uide ou from our iniial ineres and qualificaion of $500,000 per uni mm o he final sep of an onsie visi in Tampa, Fla., wih Cri score of 650 or hiher he oal of sinin he franchise areemen. Franchise Terms* TO LEARN MORE ABOUT Franchise Fee $40,000 ea. (1-3 unis) / $35,000 ea. OWNERSHIP OPPORTUNITIES WITH mm cri (4-6 unis) / $30,000 ea. (7+) as BURGER 21, PLEASE crave CONTACT: abl refres - VeFran & DiversiFran discouns avail d. curious ASHLEY POLLARD AT Term 10 ears wih 5 ear successor opions OR APOLLARD@BURGER21.COM Roal Fee 5% of monhl ross sales Markein Fee 0.75% o Adverisin Fund, VISIT OUR WEBSITE AT iinal. 3% o be spen a local level mm e * Disclos in Iems 6 and 7 of our Franchise Disclosure Documen (FDD). Please conac us for a l cop of our FDD. mmm sauc

12 crave mouh-wa d. iinal. mm abl happ. oriina auc. cri efresh. ėe mou c. swe ious. es. BURGER-21 mburer21 Burer21TV. as si. aw or