MEDIA KIT. June HelloFresh Media Kit June 2016

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Ralf Rich
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1 MEDIA KIT June

2 CONTENTS Introduction 3 Philosophy 4 Mission 5 Company Factsheet 6 Products 8 Testimonials 9 Contact 10 2

INTRODUCTION HelloFresh delivers cook from scratch meal plans

quality, pre-portioned fresh ingredients.

planning, HelloFresh helps you to save time and spend it with

3 INTRODUCTION HelloFresh delivers cook from scratch meal plans straight to your door, with easy-to-follow-recipe cards and high quality, pre-portioned fresh ingredients. By eliminating the usual hassle of food shopping and meal planning, HelloFresh helps you to save time and spend it with your loved ones. It also helps you to live healthy, master your cooking skills and reduce food waste. 3

PHILOSOPHY At HelloFresh we want to change the way that people eat forever.

We celebrate fresh ingredients and making magic in the kitchen.

We think food brings people together, good food allows us to live long and great

4 PHILOSOPHY At HelloFresh we want to change the way that people eat forever. We believe everyone deserves honest, natural, delicious healthy food. We celebrate fresh ingredients and making magic in the kitchen. We know there s a chef in everyone. We think food brings people together, good food allows us to live long and great food lets us enjoy every bite of life. We are learning and growing every day. We never give up and we strive to make people happy. That s why we started the HelloFresh movement. 4

MISSION Vision (the Why) We want to change the way people eat and support them on their way to a

Mission (the How) We give everyone regardless of the time they have at their disposal or the

5 MISSION Vision (the Why) We want to change the way people eat and support them on their way to a healthier life. We think that food brings people together and good food allows us to live long. Mission (the How) We give everyone regardless of the time they have at their disposal or the cooking skills they possess an opportunity to discover the pleasure of cooking healthy, tasty meals from scratch. Values (the Who) Our key values are a high-quality product, an out standing service, industry-leading experts as well as our corporate philosophy: dedication, enthusiasm and professionalism. 5

COMPANY FACTSHEET HelloFresh HelloFresh delivers cook from scratch meal plans straight to your door, with

Hello Fresh helps reduce wasted leftovers and takes care of the meal planning, shopping, measuring and

With pronto boxes and family boxes, HelloFresh caters to variety of needs.

Central, and Eastern Ontario. Customers can decide when and where their box is delivered.

6 COMPANY FACTSHEET HelloFresh HelloFresh delivers cook from scratch meal plans straight to your door, with carefully curated, easy to follow recipes and locally sourced fresh ingredients in just the right quantities. Hello Fresh helps reduce wasted leftovers and takes care of the meal planning, shopping, measuring and delivering, leaving time for you to do the fun part: cooking. With pronto boxes and family boxes, HelloFresh caters to variety of needs. HelloFresh caters to everyone s needs, as part of a flexible subscription service, delivering across Southern, Central, and Eastern Ontario. Customers can decide when and where their box is delivered. HelloFresh Canada was founded in May HelloFresh International Canada since 2016 Netherlands since 2012 Germany since 2011 USA since 2012 United Kingdom since 2012 Belgium since 2015 Austria since 2014 Switzerland since 2016 Australia since

COMPANY FACTSHEET Team Ian Brooks, Managing Director and Founder of HelloFresh Canada Ian is passionate about food and families, and founded HelloFresh in Canada with a mission

Staff Irene Ngo, Head of culinary Irene Ngo joined HelloFresh Canada in April 2016 as Head of Culinary and is responsible for bringing easy, delicious and healthy recipes to

She honed her recipe development skills in test kitchens at Chatelaine Magazine, Today s Parent Magazine and George Brown College, and she is always inspired by food and

Our trusted partners supply us with the BEST QUALITY INGREDIENTS and our dedicated team of nutritionists and chefs create the INSPIRATIONAL RECIPES. 7.

7 COMPANY FACTSHEET Team Ian Brooks, Managing Director and Founder of HelloFresh Canada Ian is passionate about food and families, and founded HelloFresh in Canada with a mission to reduce food waste and reconnect Canadians with delicious and healthy at-home cooking. He spends his spare time at the playground with his wife and two young sons. Staff Irene Ngo, Head of culinary Irene Ngo joined HelloFresh Canada in April 2016 as Head of Culinary and is responsible for bringing easy, delicious and healthy recipes to Canadian families and homes. She honed her recipe development skills in test kitchens at Chatelaine Magazine, Today s Parent Magazine and George Brown College, and she is always inspired by food and flavours wherever she goes! Office Toronto Fast Facts HelloFresh provides you with all you need for a HEALTHY, WELL-BALANCED AND NUTRITIOUS DIET. Our trusted partners supply us with the BEST QUALITY INGREDIENTS and our dedicated team of nutritionists and chefs create the INSPIRATIONAL RECIPES. 7.5 MILLION MEALS per month globally. (March 2016) FRESHNESS COMES FIRST Boxes are sent to the customer within 24 hours of being packaged in the state of the art boxes, and we ensure ingredients remain cool and fresh. HelloFresh reduces FOOD WASTE by providing PRE-PORTIONED INGREDIENTS SUBSCRIBERS GLOBALLY HelloFresh ingredients are sustainably sourced and supplied by trusted partners. 7

8 PRODUCTS Pronto box 3 meals for 2 or 4 people From $11.67 per meal Available as classic or veggie version Quick and easy! Family Box 3 meals for 4 people From $10.83 per meal Available as classic or veggie version To have fun cooking with the whole family. 8

TESTIMONIALS HelloFresh is a huge hit it my home! Everyone thinks Mommy is a gourmet chef now with HelloFresh.

I can t ask for more I m hooked! Patty Shukla The recipes are delicious and easy to follow.

and kale and can make a mean risotto! Courtney Stephens HelloFresh has fundamentally changed the way my husband and I eat.

9 TESTIMONIALS HelloFresh is a huge hit it my home! Everyone thinks Mommy is a gourmet chef now with HelloFresh. The food is delivered to my door step, the instructions for each recipe are easy to follow, and the meals are healthy for us! I can t ask for more I m hooked! Patty Shukla The recipes are delicious and easy to follow. What I especially love about them is the fact they make me try ingredients and techniques I might not try otherwise I am proud to say I now love fennel and kale and can make a mean risotto! Courtney Stephens HelloFresh has fundamentally changed the way my husband and I eat. Previously, dinner meant picking a restaurant on seamless and waiting for food to arrive. Now dinner means preparing fantastic meals that are healthy and fresh. Not only does it feel better for our wallets and our waistlines but it s far more satisfying and fun. Thank you HelloFresh! Melissa Tischler 9

10 CONTACT IAN BROOKS Managing Director and Founder HelloFresh Canada HelloFresh, 41 Dovercourt Road, Toronto, ON. M6J 3C2 10

2018 partnership opportunities

2018 partnership opportunities The TERROIR SYMPOSIUM is a catalyst for creative collaboration in the global food and drink industry. APRIL 23RD, 2018 THE AGO TORONTO, ON From its origins in Toronto, for