Our Vision: A total company commitment to become a powerful International brand with strong consumer positioning and brand loyalty.

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1 Introduction Attila Mongolian Grill is a unique fast casual dining concept that generates significantly higher return on your investment than the franchise industry average. Attila Mongolian Grill s fresh ingredients selection, diversified but simple menu and its stir-fry cooking, has a much lower operation cost and yields higher profit margins Today s consumers are more health conscientious and are constantly looking for a healthier alternative to the fast food. They want healthy eating, they want it affordable and they want it fast! The Attila Mongolian Grill is a new approach to Fast Casual Dining. Our concept is fun, fresh, unique and reflects the new healthy and active lifestyles of our customers. It defines the freedom and individuality that customers desire in a unique dining experience. We give our customer the complete creative control, and they absolutely love it! This is the right time to join this growing healthy dining trend by becoming an Area Developer for Attila Mongolian Grill franchise. Our Mission To prepare the most flavorful and fresh Mongolian Style food, presented in a unique and family environment in a clean, exciting and friendly atmosphere, served with a smile and a genuine concern for our customer s dining experience. Our Vision: A total company commitment to become a powerful International brand with strong consumer positioning and brand loyalty.

2 Corporate Background Group Background and Corporate Team IAS Group is a specialist in the export of industrial food ingredients and has over 30 years experience in supplying American food products to over 47 countries worldwide. Through our sister companies American Foodservice Concepts and Al-Khayrat International USA inc, IAS has succeeded in being active as a supplier and a foodservice operator. Our Group s familiarity with food ingredients and with the export process has been instrumental to our success in developing our various hospitality concepts. The Attila Mongolian Grill (AMG) concept is the latest addition to our family of American inspired casual dining outlets and is the culmination of those years of experience and the new direction that our foodservice activities are taking. The first such outlet was first launched at the prestigious Villagio Mall in Doha, Qatar, where it quickly proved its viability against much longer established food court eateries. This led to two additional units that are being opened simultaneously in that market. Next was the penetration of the Syrian market, a not so simple market to break into, but yet a very telling indicator of the resilience of the AMG restaurant concept. Two units are now being opened in that market, that led to the earmarking of the first restaurant in the neighboring and most visible market of Lebanon. It is expected that within the coming 2 years, over 15 AMG restaurants will be in operation in the Mena region. Key Partners Mr. Suhayl Sauma, the Chairman and CEO of International American Supermarkets Corp is no stranger to the export world. He is the founder of the IAS Group and has over 37 years of food trading experience. Mr. Sauma brought together a number of skilled executives in the field of supermarket and foodservice supplies who helped branch the Group s activities into new markets like those of Eastern and Central Europe and into new activities like concept development and restaurant operations. Suhayl has travelled extensively and regularly to all the markets where IAS Group conducts business and developed over the years strong strategic alliances with local importers, manufacturers, retail chains and restaurant operators. Mr. Sauma is the recepient of an award from the Foreign Agricultural Service of the U.S Department of Agriculture for the innovative work that he created and the inroads that IAS has achieved in the field of American food exports. Mr. Pierre Hatem, the President of AFC Corp is the group s specialist in foodservice supplies and industrial ingredients. In a career that spans over 20 years in the food business, Mr. Hatem was at one point a food manufacturer, an equipment importer and distributor and an industrial food ingredient specialist. Pierre has been instrumental to taking the group s business to every Central European market, and has extensively travelled and lived in a number of his key markets overseas. He has recently opened a regional office in Cyprus for the company s business in the Eastern Mediterranean and beyond. During his long and brilliant career, Mr. Hatem has structured supply arrangements with leading American restaurant chains like Pizza Hut, Burger King and McDonald s in the emerging markets of Eastern Europe. His recent focus on AMG s franchise operation will allow the concept to secure supply and ingredients through a sophisticated network of both regional and American based manufacturers. Mr. Mohamed El-Waylly is an executive with 25 years of successful experience building the Middle East market and generating record profitability in this highly commutative region. He has an extensive track record in new concept launching, market development and in creating significant market presence. Mr. ElWaylly has proven capabilities to identify and explore business opportunities and establish and maintain market share. He is the AMG concept developer and menu creator. He single-handedly put together the AMG restaurant vision and placed it under the Group umbrella. Mr. El-Waylly is the President of Al-Khayrat International USA Inc that specializes in the supply of center of the plate ingredients to restaurant chains in the MENA region. He is a specialist in poultry and meat export to the Gulf and has worked with South American based producers to customize products for our markets, including formulation, cuts, sizes and Halal certification. Mr. El-Waylly has lived and worked extensively both in South and North America as well as in the Gulf region. He has over 25 years of experience behind him and has developed a network of distributors and operators in every MENA market. Mohammed brings a wealth of market and product knowledge to our franchisees. Management Team Mr. Suhayl Sauma, Chairman Mr. Pierre Hatem, President Mr. Mohamed El Waylly, Director of International Franchising Operations Mr. Joe Sauma, Financial Manager Francorp Franchise Consultant

3 Why Attila? What is the Attila Mongolian Grill Concept? Attila Mongolian Grill has been founded on the idea that people want an exciting alternative to fast food restaurants a place with great tasting food that s healthy, fresh, and still served fast. The Attila Mongolian Grill concept defines the freedom and individuality that customers desire in a Unique dining experience. The Customer is the Master Chef and every single meal is their unique creation. The buffet style ingredient selection gives customers the creative control. All the elements to create the perfect meal are at the customers fingertips, which is where the fun begins. Customers start their culinary experience at the buffet area filling the 4 individual bowls with their favorite ingredients of wide variety of meats, seafood, fresh vegetables and signature sauces. Then they carry their tray to the focal point of the restaurant were the Master Griller greets them and stir-fries their chosen meal before their eyes. Upon presenting the cooked meal to the customer, the Master Griller hits a gong to announce that another satisfied customer is on his way to enjoy his own signature prepared meal. At Attila Mongolian Grill, no two meals are identica, as each customer creates his or her own signature meal. Attila Mongolian Grill Delivers Customer Value Perceived Value - Our Customers love the freedom of choice and individuality that enables them to create their own signature meal. The concept of I made my meal, this is my creation gives our customers a sense of pride and ownership. It s clean, creative, family fun offering a sense of adventure. With an explorer s curiosity to discover an exciting new treasure, our loyal customers are thrilled to share their new discovery with family and friends. Great Value Our prices target the value minded family. A restaurant meal for a family of four does not need to break the bank to provide a healthy and fulfilling dining experience.a feast that is affordable now that s what we call Great Value! Attila Mongolian Grill Captures Untapped Market Potential Market Niche Specialization is the key to Attila Mongolian Grill s success and profitability. Limited competition within the Mongolian food genre, keeps Attila Mongolian Grill at the top of the casual dining market in consumer positioning. limited competition and market saturation give Attila Mongolian Grill unlimited growth potential. Our product specialization and buffet style concept help to reduce our labor and inventory cost. This enables Attila Mongolian Grill to deliver great returns on your investment from excellent unit economics and above average restaurant sales volume. Attila Mongolian Grill s unique positioning and distinct concept allows us to stand out from the crowd. With our focus on specialization, doing one thing and doing it very well, Attila Mongolian Grill creates its own unique niche within the casual dining restaurant segment. Smooth Operation Our efficient business model requires minimum staff to serve our customers, while ensuring the high quality of our food in a unique dining experience. This in turn helps to reduce the variable labor cost associated with full service restaurants. Our restaurants are designed to address the ergonomics of the efficient customer flow from the beginning to the end. The natural transitions from our produce bar to the grill preparation area, creates a seamless flow in order to facilitate constant movement and customer interaction. In high traffic retail locations, or at peak rush hour periods, our Master Grillers operating at full capacity have the ability to turn out anywhere from 50 to 75 plates per hour. Although most potential restaurant locations don t have that kind of constant volume or customer traffic, property managers can rest assured that Attila s Mongolian Grill can design kitchen specifications to meet or exceed any potential volume concerns associated with high traffic locations.

4 Concept Strengths Attila Mongolian Grill Experience For your first dining experience at Attila Mongolian Grill your senses will become enticed at the bright contemporary décor, the artistic lighting, the clean crisp modern design, our massive 8 foot round grill, our stadium-like preparation area, and our inviting buffet style produce bar. Your mouth begins to water as you watch fresh beef, lamb, chicken, seafood and fresh vegetables being expertly prepared by our Master Grillers. Your own unique and individual creation sizzles on the grill, sending a rush of well seasoned steam skyward, filling the air with a heart stopping aroma that pleases all senses as you watch our Master Grillers put the finishing touches on your feast. Freshness You Can See and Taste In today s Fast Casual dining segment, Fast, Fresh and Healthy, the cornerstones of Fast Casual fare, seem to be convenient advertising messages, rather than substantiated claims. To this end, Attila Mongolian Grill is truly unique. Fresh raw cut vegetables prepared daily, butcher quality lean meats, luscious seafood, no deep fry, no grease, no lard and no pre-cooked preparations. Every meal we serve is cooked to perfection right in front of the customer. The freshest available ingredients straight from the customer s bowl, to the grill, and to the plate in just 5 minutes! Now that s Fast, that s Fresh, and that s Healthy. Proven System Franchising with the Attila Mongolian Grill is a great way to become part of the fast casual dining industry. Our franchisees benefit from a system that has already proved to deliver better value for every operating dollar a system that has undergone five years of fine-tuning. Additionally, the Attila Mongolian Grill corporate staff continues to look for new ways to grow and to develop systems that ensure each franchisee is receiving the best support and most up-to-date information on where we re headed as a company.

5 Franchise Support Attila Mongolian Grill Will Help You Secure A Prime Retail Location In today s specialized dining market, and with the proliferation of Themed Restaurants, Consumers have more dining options than ever before. Retailers and property owners are also feeling the pressure to provide the public with creative dining options that draw crowds. On the other hand, the options seem to be endless. But a closer look often reveals a curious pattern. Whether it is a free standing location or a retail mall food court, the options are often the same: Chinese fare, Mexican Food, Burgers and Sandwiches, BBQ Style Grills, or Pizza and Italian Food. That s it. You can slice it, dice it, and put a fancy bow on it, but it is basically all the same and often very predictable. Consumers want options, and they demand choice. By adding Attila s Mongolian Grill to an existing food court, retailers will greatly enhance the diversity of the food court by creating another dining option for their customers. Store Design Support The Attila Mongolian grill has qualified consultants and architects with ample experience in designing layouts for over 1000 operating food franchises. This extremely qualified team developed our Attila Mongolian Grill standards and is best qualified to determine the viability of a certain location. They will work closely with your Architects & Engineers, providing them with designs and details to assist in completing a full set of drawings for your Attila Mongolian grill build-out. Additionally, our qualified team will work closely with your general contractor and the Attila Mongolian Grill suppliers to ensure that your building process is completed efficiently and according to our standards and in a timely manner Site Selection Assistance The Attila Mongolian Grill Development Team will assist each area developer/ franchisee during the Site Selection process. Our expertise is in knowing what factors determine the success of an Attila Mongolian Grill. These factors include location of Malls, visibility in food courts and proximity to movie theatres, and other recreational Mall activities. We combine our expertise with the area / franchisee s knowledge of the area to determine whether an Attila Mongolian Grill will be successful and profitable in a certain area. Site Selection Assistance Preferred Equipment Vendors Architecture Plans Employee Training on all Aspects Interior Design Onsite Training on first two (2) weeks of opening Health Department Marketing Equipment Layout Ongoing Assistance

6 Training Program Full Training Attila Mongolian Grill offers world-class training to all of our area developers and franchisees. Before a store opens for business, we ask our new area developers/ franchisees to participate in our Franchisee Training Program, at one of our Training Centers. The program is a seven-days course presented by a qualified, trained instructor who covers essential topics for operating and maintaining an Attila Mongolian grill restaurant to corporate standards. Franchisees split their time between training in the classroom and in a live restaurant. Franchisees also work approximately 36 hours behind the counter in an operating Attila Mongolian Grill restaurant. Here they learn proper food preparation and organization, inventory tracking, product ordering/receiving from authorized suppliers, effective employee management, store maintenance and exceptional customer service techniques. As part of our support our training team will be on site for the first week during grand opening. Our staff with over 30 years of combined experience with the Mongolian Grill Concept and in the restaurant business will train your employees in all aspects of the operation of a Mongolian Grill Restaurant. Management Customer Service Food & Sauce Preparation Health & Safety Laws Cooking Restaurant Opening Restaurant Closing Food Costs Ordering Inspection of Deliveries Always Behind You For our company to prosper, our area developers /franchisees must be happy and successful. To help ensure your success, we offer exceptional, ongoing operation support that s just a phone call or away. Each Attila Mongolian Grill area developer is assigned his/her own Regional Support Specialist who is available 24 hours a day, seven days a week, to provide assistance with matters such as controlling food and labor costs, working with suppliers and creating successful marketing strategies. Support Specialists also attend the opening of every store in order to help train employees and explore effective ways to market the franchisee s particular area. Additionally, our Support Specialists periodically visit store locations in their regions to evaluate strengths and weaknesses and identify where franchisees should focus their efforts. It s the best way to keep a store tracking toward success. Marketing Assistance Attila Mongolian Grill invests a portion of all franchising dollars into marketing efforts that help support brand awareness and build foot traffic in your stores. Through a private corporate web site, we make available to franchisees a wide collection of professionally designed materials, many of which can be customized and printed on demand. You will find promotional coupons, brochures, flyers, direct mail offerings, in-store signage and more, including step-by-step instructions and materials for a successful grand opening..